Tài liệu Mẫu thuyết trình kế hoạch khởi sự doanh nghiệp (English) doc


Business Plan for a Startup Business

 !
"#$
Executive Summary,%!
"#&
&
'(
)
#
#
#
###
*#
+#
Rening the Plan#,
-###.
'/
&#0
12!

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'+#&
%2/4
#
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#%56789
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%56785':';<'=< 
%56789

=
Business Plan
OWNERS
1+>
4?
4?=
5#%@5

A$
8'3

I. Table of Contents
5
8$%<
B5C
D%;
D3E
D6
D36,=
DA%=
F%8$5,==
FA=
F4=;
F7=E
<
II. Executive Summary
"
"
'
8$G"H"

H"H"
H
3###
##
##

 
III. General Company Description
"H"H
3%G3#
#$
##G
5B62GBI
62A$#
#
62

+G"H
H-%(I
$Marketing Plan.
CH"
#H*
H
C"
H"2
H"$##
H
?G%##5#?
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;

IV. Products and Services
C-###
#Appendices.
"H8$
!!
"##H
E
V. Marketing Plan
Market research - Why?
>0#
/4#
1
&J
!/1

Market research - How?
G
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##
##
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1,
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'
#

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#)##
##'2
Economics
AG
• ",H
• "H-
2.
:
• 5
• I##

• B,
• "
H%G
o *
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o *
o 5
o 
o J!
o J
o %
o /!
• 4#H
• */H
o 5
o 5
o 5
o 5

Product
Products and Services#
>&
K
Features and Bene$ts
?2
AG
• C"H
• C#H
>/#A$#

)#
##1

"'H%$##
##'#
Customers
###

/
#
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
1
##G
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• ?
• 
• %

• 8

• 6-.
• 6-.
A#G
• -.
• ?
• %,
• L##
• 6-.
• 6-.
Competition
"H
?2G
->.
"#2#
#H
"H-A$#
#/.
*H
J54
%
#,
Me#M

%,
+0#'
4#

/01

M
>,2#

#
N) N
Table 1: Competitive Analysis
Factor Me Strength Weakness Competitor A Competitor B
Importance to
Customer
Products
Price
Quality
Selection
Service
Reliability
Stability
Expertise
Company
Reputation
Location
Appearance
Sales Method
Credit Policies
Advertising
=
Factor Me Strength Weakness Competitor A Competitor B
Importance to
Customer
Image
>#

Niche
>,##
##

##!
Strategy
>
Promotion
*H
4G"##H"$H
*'H
"###
#-H.#
H
"2H*H
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Pricing
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Proposed Location
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7
!

 
VI. Operational Plan
8$##!###

Production
*H
8$G
• !
• L
• 5
• 
• 
Location
"!HC&
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• 4
• 
• @

• 
4G
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C'H
"!$###
H
;
#

5H3#
#
5G8$##
###

"H
Legal Environment
CG
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• 
• *##
• %
• @!
• 
• ##-#$#.
Personnel
• >
• -##.
• "H
• L$/
• 

• !
• "H
E
• C0H
• *2H#

• A#H
Inventory
• "G##H
• 4-#.H
• 7H
• %H
• ?'H
Suppliers
G
• >
• 
• 5
• *
%-.H
C$'H
4(H(#
H
Credit Policies
• CH
• CH
$H
• #H
:
• *H

• "/)#
H
• "/H-*GC
.
• C$H*
H
Managing Your Accounts Receivable
$#

4G
Total Current 30 Days 60 Days 90 Days Over 90 Days
Accounts
Receivable Aging
1'G
• "H
• "0H
• "0H
Managing Your Accounts Payable
1#
#
-*G
#.
C/H
4
K
Total Current 30 Days 60 Days 90 Days Over 90 Days
Accounts Payable
Aging
=
VII. Management and Organization

"''H"$
H"H
H
&#,

#

Professional and Advisory Support
?G
• +
• 3
• 40
• 4
• 
• +
• 5
• 3
=
VIII. Personal Financial Statement
2#
6
#
+
==
IX. Startup Expenses and Capitalization
1$
&$
92#
/#$


8##

$0PQ
##
##


#
!='
$
8$$B#
#4$

=
X. Financial Plan
='2#'
2-.#'(2#2#
'
M3# 


12-Month Profit and Loss Projection
3='2


12#
#$#''
2$2
$
7>GR#

$#
&
Four-Year Profit Projection (Optional)
='2A'1
2
6##$

Projected Cash Flow
2#(
+8
#
#
$#$#1

=<
I$#+#
&
G'(22

A#$-.
-$.
1#(
(#

1'1
$
1(!5#
2#'
2
8$2#(/

Prot and Loss ProjectionA$##
H"#
##H*/(H
4$H"H
4$#!$##
#H
?#!#M
+
4#(

Opening Day Balance Sheet
4
4
-.#-."
#&!
= 
J$,


6G%2


Break-Even Analysis
4'##!
#&

8$#'G
+'8%N A$5
'D5
-"$$#$

.
'