/>101 TRÍCH D N V THI T KẪ Ề Ế Ế
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Design is everything. Everything!
— Paul Rand
Good design is obvious. Great design is transparent.
— Joe Sparano
The most innovative designers consciously reject the standard
option box and cultivate an appetite for thinking wrong.
— Marty Neumeier
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/>A designer is a planner with an aesthetic sense.
— Bruno Munari
The design process, at its best, integrates the aspirations of
art, science, and culture.
— Jeff Smith
Math is easy; design is hard.
— Jeffrey Veen
The surest way to corrupt a youth is to instruct him to hold in
higher esteem those who think alike than those who think
differently.
— Unknown
Good design is good business.
— Thomas J. Watson Jr.
A designer knows he has achieved perfection not when there is
nothing left to add, but when there is nothing left to take
away.
— Antoine de Saint Exupéry
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/>Never hesitate on how you want your steak done.
— Unknown
The future influences the present just as much as the past.
— Unknown
Always do what you are afraid to do.
— Ralph Waldo Emerson
I made this letter longer than usual because I lack the time to
make it short.
— Blaise Pascal
The height of cultivation always runs to simplicity.
— Bruce Lee
Design is the method of putting form and content together.
Design, just as art, has multiple definitions; there is no
single definition. Design can be art. Design can be
aesthetics. Design is so simple, that’s why it is so
complicated.
— Paul Rand
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/>Providing, meaning to a mass of unrelated needs, ideas, words
and pictures – it is the designer’s job to select and fit this
material together and make it interesting.
— Paul Rand
Simplicity is not the goal. It is the by-product of a good idea
and modest expectations.
— Paul Rand
Zest is the secret of all beauty. There is no beauty that is
attractive without zest.
— Christian Dior
A camel is a horse designed by committee.
— Alec Issigonis
An expert is someone who tells you why you can’t do
something.
— Alec Issigonis
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The public don’t know what they want; it’s my job to tell them.
— Alec Issigonis
Computers are to design as microwaves are to cooking.
— Milton Glaser
Camouflage should only be worn in the presence of the animal
you are hunting.
— Unknown
The real issue is not talent as an independent element, but
talent in relationship to will, desire, and persistence. Talent
without these things vanishes and even modest talent with
those characteristics grows.
— Milton Glaser
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/>To design is to communicate clearly by whatever means you
can control or master.
— Milton Glaser
Design is not just what it looks like and feels like. Design is
how it works.
— Steve Jobs, 2003
Design is in everything we make, but it’s also between those
things. It’s a mix of craft, science, storytelling, propaganda,
and philosophy.
— Erik Adigard
I am always doing that which I cannot do, in order that I may
learn how to do it.
— Pablo Picasso
Truly elegant design incorporates top-notch functionality into
a simple, uncluttered form.
— David Lewis
Design is as much a matter of finding problems as it is solving
them.
— Bryan Lawson
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Good art inspires; Good design motivates.
— Otl Aicher
Design is where science and art break even.
— Robin Mathew
You can have an art experience in front of a Rembrandt… or in
front of a piece of graphic design.
— Stefan Sagmeister
Simplicity does not mean want or poverty. It does not mean
the absence of any decor, or absolute nudity. It only means
that the decor should belong intimately to the design
proper, and that anything foreign to it should be taken
away.
— Paul Jacques Grillo
There ain’t no rules around here. We’re trying to accomplish
something.
— Thomas Edison
Simplicity is the ultimate form of sophistication.
— Leonardo da Vinci
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The world always seems brighter when you’ve just made
something that wasn’t there before.
— Neil Gaiman
Every act of creation is first an act of destruction.
— Pablo Picasso
Design is a plan for arranging elements in such a way as best
to accomplish a particular purpose.
— Charles Eames
Everything is designed. Few things are designed well.
— Brian Reed
There is no design without discipline. There is no discipline
without intelligence.
— Massimo Vignelli
People ignore design that ignores people.
— Frank Chimero
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/>Art is an idea that has found its perfect visual expression. And
design is the vehicle by which this expression is made
possible. Art is a noun, and design is a noun and also a verb.
Art is a product and design is a process. Design is the
foundation of all the arts.
— Paul Rand
It’s really hard to design products by focus groups. A lot of
times, people don’t know what they want until you show it
to them.
— Steve Jobs
Good design is all about making other designers feel like idiots
because that idea wasn’t theirs.
— Frank Chimero
The life of a designer is a life of fight: fight against the
ugliness.
— Massimo Vignelli
Form follows function-that has been misunderstood. Form and
function should be one, joined in a spiritual union.
— Frank Lloyd
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/>Design is the method of putting form and content together.
Design, just as art, has multiple definitions; there is no
single definition. Design can be art. Design can be
aesthetics. Design is so simple, that’s why it is so
complicated.
— Paul Rand
The real issue is not talent as an independent element, but
talent in relationship to will, desire, and persistence. Talent
without these things vanishes and even modest talent with
those characteristics grows.
— Milton Glaser
To design something really well you have to get it. You have to
really grok what it’s all about. It takes a passionate
commitment to thoroughly understand something — chew
it up, not just quickly swallow it A lot of people in our
industry haven’t had very diverse experiences. They don’t
have enough dots to connect, and they end up with very
linear solutions, without a broad perspective on the
problem. The broader one’s understanding of the human
experience, the better designs we will have.
— Steve Jobs, Wired (March, 1996)
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/>When I am working on a problem, I never think about beauty.
I only think about how to solve the problem. But when I
have finished, if the solution isn’t beautiful, I know it is
wrong.
— RICHARD BUCKMINSTER FULLER
I think there are two types of people in this world – people
who can start things and people who can finish things. And
while I place great value on the finishers, it’s the starters
who are rare because they can envision what isn’t there.
— ED FRANK
Any intelligent fool can make things bigger, more complex,
and more violent. It takes a touch of genius—and a lot of
courage—to move in the opposite direction.
— E. F. Schumacher, Economist
Design is people.
— Jane Jacobs, Urbanist
[A designer is] an emerging synthesis of artist, inventor,
mechanic, objective economist and evolutionary strategist.
— Buckminster Fuller
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/>The designer… has a passion for doing something that fits
somebody’s needs, but that is not just a simple fix. The
designer has a dream that goes beyond what exists, rather
than fixing what exists… the designer wants to create a
solution that fits in a deeper situational or social sense.
— David Kelley, Founder of IDEO (from Terry Winograd’s book “Bringing Design to Software”)
Design is art that makes itself useful.
— 1984 poster for Die Neue Sammlung, design museum, Munich
Good design is making something intelligible and
memorable. Great design is making something memorable
and meaningful.
— Dieter Rams
Good design begins with honesty, asks tough questions, comes
from collaboration and from trusting your intuition.
— Freeman Thomas, Automobile Designer, DaimlerChrysler
There is no such thing as a boring project. There are only
boring executions.
— Irene Etzkorn
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/>There are three basic principles behind any well-designed
product: truth, humanity, and simplicity.
— Sohrab Vossoughi, Founder and President, Ziba Design Inc.
Graphic designers are, by and large selfish and spoiled. They
stubbornly control and individually design things that are
generally smaller than them, perfecting to a level
appreciated only by people like them. They don’t share and
play well with others
— Wayne Hunt
Designers are meant to be loved, not to be understood
- Fabien Barral
You can’t do better design with a computer, but you can speed
up your work enormously.
— Wim Crouwal
Have no fear of perfection – you’ll never reach it.
— Salvador Dali
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/>The science of design, or of line-drawing, if you like to use this
term, is the source and very essence of painting, sculpture,
architecture… Sometimes… it seems to me that… all the
works of the human brain and hand are either design itself
or a branch of that art.
— Michelangelo
Good design, like good painting, cooking, architecture or
whatever you like, is a manifestation of the capacity of the
human spirit to transcend its limitations.
— George Nelson
Good design means as little design as possible.
— Dieter Rams
Unless it gets in the way of a creative flash of inspiration,
design time is never wasted.
— Tony Smibert
The design process is basic problem-solving.
— Jack Stoops
Design is thinking made visual.
— Saul Bass
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There is no better designer than nature
— Alexander McQueen
When you make something no one hates, no one loves it.
— Tibor Kalman
To be outstanding – get comfortable with being
uncomfortable
— Alrik Koudenburg
Artists are natural marketers for everyone but themselves
— Oren Sherman
No amount of skillful invention can replace the essential
element of imagination
— Edward Hopper
The design process harnesses intuition. Like an iceberg there’s
so much more to our thinking than we can see
— @billmoggridge
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/>Your style is defined by what makes you feel most comfortable.
— Unknown
Learn from those who came before you.
— Unknown
Don’t mistake activity for achievement.
— John Wooden
The most courageous act is still to think for yourself. Aloud.
— Coco Chanel
Of all the achievements of the human mind, the birth of the
alphabet is the most momentous.
— Frederic Goudy
Watching me work is like watching a refrigerator make ice.
— M Carter
Have nothing in your house that you do not know to be useful,
or believe to be beautiful.
— William Morris
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/>We must never confuse elegance with snobbery.
— Yves Saint Laurent
Delete the negative; Accentuate the positive!
— Donna Karan
The true secret of happiness lies in taking a genuine interest in
all the details of daily life.
— William Morris
That is what the title of artist means: one who perceives more
than his fellows, and who records more than he has seen.
— Edward Gordon Craig
If I create from the heart, nearly everything works; if from the
head, almost nothing.
— Marc Chagall
All colors are the friends of their neighbours and the lovers of
their opposites.
— Marc Chagall
Make clever simple and simple clever
— Unkown
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Good artists copy, Great artists steal
— Pablo Picasso
I am still learning.
— Michelangelo
A person without imagination is like a teabag without hot
water.
— Alan Fletcher
A man who works with his hands is a laborer; a man who
works with his hands and his brain is a craftsman; but a
man who works with his hands and his brain and his heart
is an artist.
— Louis Nizer
A great trademark is appropriate, dynamic, distinctive,
memorable and unique.
— Primo Angeli
Great designers seldom make great advertising men, because
they get overcome by the beauty of the picture – and forget
that merchandise must be sold.
— James Randolph Adams
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/>If there were a prerequisite for the future successful digital
creative, it would be the passion for discovery.
— John Maeda
Creativity is allowing yourself to make mistakes. Design is
knowing which ones to keep.
— Scott Adams
Type design moves at the pace of the most conservative
reader. The good type-designer therefore realizes that, for
a new font to be successful, it has to be so good that only
very few recognize its novelty.
— Stanley Morrison
Great design is all about details. With innovative material
selection, sensible construction techniques and modern
aesthetics one can craft a unique design language that sets
a new standard.
— Roi James
Simplicity, carried to an an extreme, becomes elegance.
— Jon Franklin
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