Tài liệu Presented by: Group 1- Foreign Trade 2 pdf

Presented by:
Group 1
Foreign Trade 2
Company
LOGO
LONG AN
EXPORT PANGASIUS
JOINT STOCK COMPANY
Click to add subtitle
vietnam
US
ASIA
EU
Features of Long An s’ Markets
US : a large capacity consumption,
high price-earn, more profit

US : a large capacity consumption,
high price-earn, more profit

EU: difficult, enjoys the white fish
and seafood
EU: difficult, enjoys the white fish
and seafood
ASIA : not large, also a bit easily
ASIA : not large, also a bit easily
Analysis
Fluctuation of
input costs

Quality issue

technical barriers
Environmental
issues
Fluctuation of
input costs

Quality issue
technical barriers
Environmental
issues
Vertically
integrated value
chain
Economies of
scale
Ability to control
cost
Vertically
integrated value
chain
Economies of
scale
Ability to control
cost
Advantages
Advantages
Disadvantages
Disadvantages
Strategies
Product Price Place Promotion

various low supermarket direct
marketing
Welcome to
HUNG VUONG
JOINT STOCK
CORPORATION
PRODUCTS
Hung Vuong corporation’s
products are high quality and
diversified
UNTRIMMED
PANGASIUS
FILLETS
- Specifications : Skinless,
boneless, red meat on, fat on,
belly on
- Markets : Eastern European
and Middle East countries
WELL-TRIMMED PANGASIUS
FILLETS
- Specifications : Skinless, boneless, red meat
off, fat off, belly flap off.
- Markets :European countries are main markets
PANGASIUS
PORTIONS
- Specifications : small pieces
that are cut out from well-
trimmed pangasius fillets.
- Markets : European countries
and the USA.

PANGASIUS HGT
-
Specifications : whole pangasius with no head,
no tail and no gut.
-
Markets : Eastern European countries ( Russia ,
Ukraine, etc )
PANGASIUS
CHUNK
-
Specifications : small pieces
that are cut out from Pangasius
HGT.
- Markets : Eastern European
countries ( Russia , Ukraine,
etc ). This kind of products is
now expanded to some markets
in Middle East.
Solutions:
Invest to enlarge fish farm
Planed for a conference to build high-
technology process

www.themegallery.comwww.themegallery.com
Viet Phu’s Introduction:
Abbreviation VIFOCO
Address Lot 34 – 36, My Tho industrial zone, Chau
Thanh Dist., Tien Giang province, Vietnam.
Phone
number

(+84.73) 3953223 - 3854080

Fax number (+84.73) 3854042
Website www.vietphu.com.vn
Feature Exporting Aquatic Product (main product:
Shrimp)
www.themegallery.comwww.themegallery.com
Viet Phu’s Introduction:
PRODUCTION

Agriculture :
-
Processing Capacity : 20,000 tones of Raw
Cashew Nut per year.
-
The quality of product is inspected in conformity
with AFI specifications 4/1999.

Aquiculture :
- Processing Capacity : 3,000 tones – 5,000 tones
of Raw shrimp per year.
www.themegallery.comwww.themegallery.com
Viet Phu’s Introduction:
BUSINESS
o
The total legal capital : VND 58,196,800,600
o
Main business line :
+ Cashew Kernels for export.
+ Frozen Shrimp for export.

+ Salted cashew nuts.
o
Turnover : 800 million VND.
o
Export Market :
+ America : 40,59%.
+ Australia : 15,72%.
+ Netherlands : 10,2%.
+ China : 11,78%.
www.themegallery.comwww.themegallery.com
Strong points:

Source material is abundant and stable quality.

Domestic market is large

Guaranteed output markets with large export
markets through the EU.

Meet the standards of foot safety of EU market

Products are diversity, consistent with the
requirements of different customers, quality is
always guaranteed, for many years been
recognized as high quality in Vietnam.
www.themegallery.comwww.themegallery.com
Weak points:

These enterprises are mainly small


production scale are small and scattered,
products are made without high levels of
science.

Environmental awareness and quality shrimp are
not good, so the disease likely cause great
damage to the shrimp farmers.

Haven't been created charismatic and high-
quality trade mark.
www.themegallery.comwww.themegallery.com
Suggestion Strategies:

Company tries to develope a clean and
sustainable fisheries.

The organizations concerned at Tien Giang
province have responsibility to enhance the
cooperation between enterprises.

The provincial government must have strict law
to control the production activities of
enterprises, limiting the maximum impact
negatively on the environment
 Com pany retains long-term competitive
advantage of Tien Giang province.
GENERAL CHARACTERISTICS
LONG AN HUNG VUONG VIET PHU
INPUT SOURCE not stable not stable not stable
OUTPUT SOURCE large and stable large and stable large but not stable

TECHNOLOGY normal normal normal
QUALITY OF
PRODUCT
high high normal
KINDS OF
PRODUCT
not diversified diversified not diversified
MAIN MARKET EU and ASIA EU and US US
FEATURE OF MAIN
MARKET
a little easy hard hard
MAIN SOLUTIONS
•
Develope fishery areas actively
•
Exploit old markets and find new
markets
•
Use modern technologies and
international standards
•
Diversify products
THE END
Thanks
For
Your listening