một số giải pháp nhằm hoàn thiện công tác hoạch định chiến lược marketing của công ty tnhh hải âu

Phần I
Những cơ sở lý luận chung về chiến lợc Marketing và
quá trình hoạch định marketing
Khái quát chung về chiến l ợc

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I. Khái niệm, vai trò và vị trí của chiến lợc marketing.
1.1 Khái niệm
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1.2 Vai trß vµ vÞ trÝ cña chiÕn lîc Marketing trong c«ng ty
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II. Nghiªn cøu vµ ph©n ®o¹n thÞ trêng trong Marketing
2.1 Nghiªn cøu thÞ trêng chung
2.1.1 ThÞ trêng vµ vai trß cña thÞ trêng
ThÞ trêng
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/.'X-j' 'O"
E2'2&'O"/C/ k'*.M)&.MiN^
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E/2&G#D'.4'"'D-,.')'O&,.'
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+80/G.0  K-LD/M . i'
?*Q/D52#$
+ H?(ZC  K."#?-L/"R?C
%/CT/GF&&"?4'.X/C''
.
+g""F24"24'N?'D-K&
L&0D&/:"
+H?:LZ4''D-%N7.0/C
K#?:G?@&#?:LZ/%0D.%&#?:
LZ/GxhfyI'#J+.5
3.2.3 Lùa chän chiÕn lîc Marketing
+ #$I'#JD4'`/2M
7Q4'#$"
fL/'M/D'2C4''(-
L#"'"0/G.0#'4''D-g2
0/D]'M'$,4''D- 
?.N?D.(G'
:Z//D-" .0N(/N('D-&.
-".'"2N(&.',?$'/".'
#"'.')7/2)&.'L
]G#q -L/'ME-$./
(Z2(G-2&05G-N'$)N?
.G02(%K.'x:*+C-Fy4'.

/]}U-R}UT&.'x'$$7+/CL$
'y4'~`|JR~`|T/.'x/CL$'+"C"3/y
4'I#J2
Sc
8.'4'.,}U'(LKRST=D:+
*R>TC-F).\3/}U!'/CL$'4'.7
'D-.73/0'="/G#4'/%
'D-*/CLZFXZZ''D-F5J.5a
ZZ]b)'}U(Z.'D.70
'-L?5]/#?5]
H"/%.'}U&~`|JR~`|T''"""$'
4'4'.7'D-/L4'"3/$7
r'.'(&.'I#J252/'!(
KRST/CL$'""/G.X]//D-LG!
(R>T"C"3/""/G.X"C)/D5"C
"C4'.\3/$7'D-
R"$,2_G- )-F-;T.
3.2.4 Qu¶n trÞ chiÕn lîc Marketing
a) Ph©n tÝch c¬ héi
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?*#?:'CD?/%CM .4'02
I024'02 -.0/.0/.0/3.0
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S¬ ®å 6: C¸c t¸c nh©n chÝnh yÕu thuéc m«i trêng vi m« cña C«ng ty
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b) ThiÕt kÕ chiÕn lîc Marketing
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Phần II
Thực trạng chiến lợc Marketing và
quá trình hoạch định marketing của công ty hải âu
I. khái quát chung và cơ cấu tổ chức của công ty hải âu
1.1 Giới thiệu chung
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1.2 Phạm vi kinh doanh của công ty
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- 02'MC&2C".'&"N"?-P.&
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- 022G('&(##/%""&OZ
/%
- g2G27/&"L#"J-"- 
D#$#'/F-" 
- 022G.*/:-V$D&"*"C'-)
?% $7&'C/%D?-P.
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II. Mét sè ®Æc ®iÓm vÒ ho¹t ®éng kinh doanh cña c«ng ty.
2.1 §Æc ®iÓm vÒ ho¹t ®éng kinh doanh cña c«ng ty H¶i ¢u
2.1.1 Ho¹t ®éng xuÊt khÈu.
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2.1.2 Ho¹t ®éng nhËp khÈu
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2.2 Đặc điểm về thị trờng, tài chính và nguồn nhân lực
2.2.1 Thị trờng bán sản phẩm nhập khẩu
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