Các yếu tố ảnh hưởng đến năng lực cạnh tranh điểm đến du lịch tỉnh Đồng Tháp

TAP CHi GONG THIJtiNG

CAC YEU TO ANH HlJOfNG DEN
NANG LlJC CANH TRANH DIEM DEN
DU LICH TINH DONG THAP
• N G U Y I N THANH LONG - LE HOA HIEP

TOiVI TAT:
Muc tieu cua nghidn cu'u la nghidn cu:u ve nang lUc canh tranh diem de'n du lich va cac
nhan td anh hu'dng dd'n nang \dc canh tranh diem dd'n du lich tinh Dong Thap, qua do dB xua't
cdc giai phap nham nang cao nang life canh tranh di^m dd'n du Hch tinh Dong Thap. Kd't qui
phan tich diTa vao phan mem SPSS bao gom: (l)hd so'tin cay Cronbach's Alpha va (2) phu'dng
phap phan tich nhan to kham pha EFA, phan tich hoi quy bpi. Du" lieu phan tich diTa vao so ti$u
thu thSp difOc tu' 491 bang cau hoi khao sat hdp Id. Tif kd't qua nghidn ciJu ta thd'y rang nang
life canh tranh diem dd'n du lich tinh Dong Thap chiu siS tac dgng cua cac yd'u td', g6m: tai
nguyen du hch, gia, nguon nhan Itfc, quan ly diem, cd sd ha tang, san pham du Hch va hinh anli
diem dd'n.
Tuf khoa: Du lich, did'm dd'n du lich, nang li/c canh tranh, tinh Dong Thap.

1. Ly do nghien cu'u
Nam trong viing du lich dong bang song CiJu
Long (DBSCL), tinh Dong Thap du'dc danh gia
la cd tiem nang phat tnen du lich kha cao, vdi
nhieu tai nguyen du lich doc dao, ha'p dan, nhif:
Vifdn Qud'c gia (VQG) Tram Chim - Tam Ndng,
khu da't ngap ntfdc quo'c td' thu' td cua Viet Nam
va la khu Ramsar thii' 2 000 cua the' gidi, khu du
lich (KDL) Smh thai Gao Giong, lang hoa - kid'ng
Sa Dec. khu di tich (KDT) Xeo Quit, KDT
Nguydn Sinh Sac, KDT Go Thap, Nha co Huynh
Thuy Ld; ciing vdi kha nhieu lang nghe truyen

thd'ng noi tid'ng nhtf Chid'u Dinh Yen, Nem Lai
Vung, Ddt Choang Long Khanh,,. Tuy nhidn, so
vdi cac tinh cd dieu kidn du lich ttfdng ttf trong
vung DBSCL thl kha nang thu hiit ciing nhtf phat
trien du lich ciia Dong Thap van con ra't tha'p va
van chtfa phat trien ttfdng xiing vdi nhu'ng tiem
nang trdn.
Nguydn nhan nao lam cho du lich linh Dong
Thap trong nhieu nam lien khong vtfdt qua dtfdc
cac do'i thu canh tranh trong viing DBSCL nhtf
238 So n -Thang 6/2019

tinh Tien Giang, Can Thd? Phai cd chinh s^chva
giai phap nhtf thd'nao de Du lich tinh Dong Thap
cai thidn dtfdc va nang cao dtfdc vi thd'canh tranh
diem dd'n trong bo'i canh canh tranh gay gatt^
cac dia phtfdng trong vung? Vi vay, vide di sSii
nghien ctfu, danh gia dung thtfc trang nang liic
canh tranh di^m dd'n cua Du lich tinh Dong Thap,
ch) rd did'm manh, ban chd' va nguydn nhin, tif
dd de xua't quan diem va khuyd'n nghi chinh sSch
va giai phap nang cao nang Itfc canh tranh diem
den cua Du lich tinh Dong Thap la rat cap thiet.
Do dd, tac gia nghien ctfu "Cac yd'u td'dnh hi/6ng
de'n nang Itfc canh tranh did'm de'n du Ijch tinh
Dong Thap" cd y nghia ca'p thid't va hi vongse
gdp phan nang cao nang Itfc canh tranh diemden
cua du lich tinh Dong Thap, ddng gdp vao phai
tnen du lich cua viing va du lich Viet Nam trong
thdi gian tdi.

2. Cd sd ly thuye't
2.1. Khdi niem ve diem de'n du lich
Dinh nghia cua UN-WTO (nam 2004): "Diem
de'n du lich la mot khong gian vat chat ma d"


QUAN IR| - qUAN IV

khach d lai it nhat la mot ddm. Nd bao
gom cac san pham du lich nhtf cac djch
vu hd trd, cac diem de'n va tuye'n di^m
du hch trong thdi gian mot ngay. Nd cd
cac gidi ban vat chat va quan iy gidi
han hlnh anh, stf quan ly xac dinh tinh
canh tranh trong thi trtfdng Cac 6\im
dd'n du lich dia phtfdng thtfdng bao gom
nhieu ben hilu quan nhtf mgt cong dong
to chtfc va cd the' kd't nd'i lai vdi nhau
de tao thanh mdt diem de'n du lich ldn
hdn". Luat Du lich (2017) da dtfa ra
khai nidm ve did'm den du lich: "Diem
du lich dtfdc hieu la ndi cd t^i nguydn
du lich ha'p dan, phuc vu nhu cau tham
quan cua khach du Hch".

Hinh 1: Mo hinh quyet djnh chgn diem den du hch

2.2. Khdi niem ve ndng li/c canh
tranh diem den du lich
Hassan (2000) dinh nghTa rang

"nang Itfc canh tranh ciia mdt didm
de'n du lich la kha nang cua diem dd'n tao ra va
tich hdp cac san pham cd gia tri gia tang, bao ton
dtfdc tai nguydn ddng tbdi duy tri dtfdc vi the' canh
tranh cua mlnh so vdi cac dd'i thu khac". Croes
(2011) dinh nghTa"Nang Itfc canh tranh lidn quan
dS'n kha nang tao ra va duy tri mot san pham cha't
Itfdng cao".
2.3. Mo hinh nghien cdu de xud't vd cdc gid
thuye't nghien cdu
2.3.1. Mo hinh nghien cdu di xud't
Nghidn ctfu tdng hdp cac mo hinh nghidn ctfu
irtfdc cua cac tac gia trong va ngoai ntfdc nhtf:
Dwyer va Kim (2003), Craigwell va More (2008),
Thai Thi Kim Oanh (2015), Nguydn Thanh Long
(2016), Ngd Ngoc Hau (2017), Bui Thi Tam va
cOngstf (2017), Nguydn Thi Quynh Htfdng (2018)
va cac tac gia trong va ngoai ntfdc khac da dtfdc
nghien ctfu thtfc nghidm va kiem djnh thdng qua
phan tich va khao sat thtfc tien, Ttf vide tdng hdp
cac nghidn ctfu ve nang Itfc canh tranh cua diem
den du hch cua cac tac gia trong va ngoai ntfdc, cd
the xdp cac yd'u td' tac ddng dd'n nang Itfc canh
tranh diem dd'n du lich tai tinh Ddng Thap, gdm:
(I) Tai nguydn du lich, (2) Nguon nhan Itfc, (3) San
pham du lich tai did'm dd'n; (4) quan ly diem de'n du
lich; (5) Hinh anh diem den; (6) Cd sd ha tang va
cd sd vat cha't ky thuat phuc vu du lich; (7) Gia, va;
(8) Nang Itfc canh tranh did'm dd'n du lich. Trong
do. 7 nhdm dau dtfdc xac dinh la cac bid'n dpc lap,

nhdm thtf 8 la bie'n phu thupc.

Ngudn Tdc gid tong hgp. 2019

2.3.2. Cdc gid thuyet nghien cdu
Gia thuyd't nghien ctfu:
* Hj. Tdi nguyen du lich tdc dong cung chieu
den ndng luc canh tranh diem den du lich
* H2: Nguon nhdn luc du lich tdc dgng cung
chieu de'n ndng tUc canh tranh diem den du lich
* Hj: Sdn phd'm du lich tdc dong cdng chieu de'n
ndng life canh tranh diem den du hch.
* H4: Qudn ly diem den du lich tdc dong cdng
chieu den ndng liXc canh tranh diem de'n du lich
* H^: Hinh dnh diem de'n du lich tdc dong cung
chieu de'n ndng life canh tranh diem den du lich
*H^: Co sd hg tdng vd ca sd vdt chat ky thuat du
lich tdc dong cdng chieu de'n ndng lUc canh tranh
diem den du lich
* Hy: Gid cd tdc dong cdng chieu de'n ndng luc
canh tranh diem den du lich
2.4. Phddng phdp nghien cdu
Dtf lieu dtfdc danh gia thdng qua 2 cong cu
chinh: (1) hd so'tin cay Cronbach's Alpha va (2)
phtfdng phap phan tich nhan to' kham pha EFA. He
so' Cronbach's Alpha dtfdc siJ dung trtfdc de loai
cac bid'n khdng phii hdp. Cac bie'n cd he so' ttfdng
quan bie'n tdng (item-total correlation) nhd hdn
0,30 se bi loai va tidu chuan chpn thang do khi nd
cd do tin cay alpha ttf 0,60 trd Idn (Nunnally va

Burnstein, 1994 dtfdc trich bdi Nguydn Dinh Thp
va Nguydn Thi Mai Trang, 2007).
Theo nhidu nha nghidn ctfu, kich thtfdc mau
cang Idn cang td't (Nguydn Dinh Tho, 2012).

So 11-Thdng 6/2019 239


TAP CHJCONfi THIfdNG

Hair va ctg (2006) trich bdi Nguydn Dinh Thp
(2012) cho rang dd' sij" dung phan tich nhan td kham
pha (EFA), kich thtfdc mlu td'i thieu phai la 50, td't
hdn la 100 va ti Id quan sat/bid'n do Itfdng la 5:1,
nghTa la 1 bid'n do Itfdng can td'i thieu 5 quan sat.
Ngoai ra, theo Tabachnick va Fidell (1991) trich
bdi Nguydn Dinh Thg (2012), de phSn tich hdi quy
dat dtfdc kd't quS td't nha't, thi kich thtfdc mSu phai
thda man cong thtfc tinh kich thtfdc mau: n > 50 -i8 p. Trong do, n la kich thtfdc mau td'i thie'u va p la
so' Itfdng bid'n dpc lap trong md hinh.
Cu the', trong md hinh nghien ctfu tac gia de
xua't cd 7 bid'n doc lap ttfdng dtfdng 35 bid'n quan
sat cd the dtfdc siJ dung trong phan tich nhan to'
kham pha. Ta tinh dtfdc sd' mau td'i thieu can thid't
cua nghien ctfu la 35 x 7 = 245. Nd'u dtfa theo cdng
thtfc n > 50 -H 8 p ta tinh dtfdc n > 50 -i- 8 x 7= 106.
Do EFA ludn ddi hoi kich thtfdc mau Idn hdn nhieu
so vdi dung hdi quy ndn ta chpn kich thtfdc mau
td'i thieu n = 245. Nhtf vSy, so' lidu dtfdc thu thap
dam bao thtfc hidn td'tmd hlnh nghidn ctfu.

Thang do Likert 5 mtfc do dtfdc s^ dung de do
Itfdng cac khai nidm nghidn ctfu trong md hlnh phan
tich nhin td'vdi mtfc dd ttf 1 dd'n 5 (vdi l:Hoan to&n
khdng ddng y dd'n 5: Hoan toan ddng y).
Bang 1. Cac yeu to sii dung trong mo hinh
Bien

"ren yeu to

Sdbieh
quan sat

F1

Tai nguyen du Ijch

5

F2

Nguon nhan luc du lich

5

F3

San pham du hch

5

F4

Quan ly diem den du l|Ch

4

F5

Hinh anh diem den du hch

4

F6

Co sd ha tang va co scl vat chat
ky thuat du hch

5

F7

Giaca

4

Y

Nang luc canh tranh diem den
du lich

3

•

Tong

36

Ngudn: Tdc gid tong hgp, 2019

240 So 11 -Thang 6/2019

3. Ke't qua nghien cli'u
Dtf Iidu phan tich dtfa vao so'lieu thu thdpdircjc
ttf 491 bang cau hdi khao sdt hdp Id.
3.1. Ket qud kiem dinh dq tin cay cua thangdo
vd phdn tich nhdn to EFA
Ke't qua kiem dinh do tin cay cua thang do:
Thang do cac yd'u td'anh htfdng dd'n nang Itfc canh
tranh did'm dd'n du lich tinh Dong Thap, h^ sfi
Cronbachs Alpha tdng cac thang do thanh phan
deu ldn hdn 0,7 (> 0,7) cho tha'y thang do dtfcic ^d
dung la tdt (Cronbach LJ, 1951), (Nunnally JC&
Burnstem, 1994), (Nunnally JC, 1978). Cac he so
ttfdng quan bid'n - tdng deu ldn hdn 0,3 nen khong
bid'n nao bj loai khdi md hlnh (Bang 2).
Nghien ctfu s& dung phtfdng phap riit trich cac
thanh phan chinh (Principal components) vdi
phtfdng phap xoay nguydn gdc cac nhan to
(Varimax) va chi nhtfng nhan to nao c6

eigenvalues Idn hdn 1 mdi dtfdc gitfa lai trong mo
hinh phan tich.
Kd't qua phan tich EFA cho tha'y. He sotainhSn
to (Factor loading) deu > 0.5 ndn chiing cd y nghia
thid't thtfc. Mdi bid'n quan sat cd sal bidt ve he so
tai nhan to' deu > 0.3 ndn dam bao stf phan biSt
giiJa cac nhan td. He so' KMO > 0.5 phan tich nhan
to'la can thid't cho dtf lieu (Hairva cdng sif, 1998).
Thd'ng ke Chi-square cua Kid'm dinh Bartlettdal
gia tri mtfc y nghia la 0.000 (Anderson va Gerbing, 1998). Do vay, cac bid'n quan sat cd ttfdng
quan vdi nhau xet trdn pham vi tdng thd'. Do dd,
md hinh nghien ctfu gdm cd 7 bid'n dpc lap va 1
bie'n phu thudc dtfdc hinh thanh nhtf ki vpng ban
dau ciia tac gia (Xem Bang 2).
3.2. Kei qua phdn tich hoi quy tuyen tinh
Ke't qua phan tich hdi quy tuyd'n tinh cho thay
he sd R^ hidu chinh la 54.4%, he so' mtfc y nghia
cua md hlnh {Sig.F = 0,000) < mtfc y nghTa 5%.
Dieu dd cd y nghia la stf ke't hdp cua cac bi^n d6c
lap hidn cd trong md hinh cd thd' giai thich diTOc
stf bid'n thien cua bid'n phu thudc. Mo hlnh hoi quy
tuyd'n tinh da xay dtfng la phii hdp vdi tap dii lieu
hien cd. Hd sd Durbin-Watson va he sd VIF cua
mo hinh cho tha'y hidn ttfdng ttf ttfdng quan va da
cdng tuyd'n khong dang kd'. Ke't qua phan tich con
cho thay, cac bid'n dtfa vao mo hinh thi deu c6 y
nghTa thd'ng kd.
Kd't qua md hinh hdi quy phan tich stf anh
htfdng cua cac bie'n doc lap ddi vdi bid'n phu thuoc
the hidn tai Bang 4.

Phtfdng trinh hdi quy the' hidn nang Itfc canh


guANTm-qnANiv
Bang 2. Kiem djnh thang d o Cronbach's Alpha c d c thang d o v a Ke't quo phdn tich EFA
Bien quan sat

Cronbach Alpha

KMO

eigenvalues

Tai nguyen du lich

5

0.897

0.838

1.276 >1

Ngudn nhan luc du lich

5

0.837

San pham du hch

5

0.787

Quan ly diem den du Ijch

4

0.859

Hinh anh diem den du lich

4

0.750

Co sd ha tang va co sd v|t chat ky thuat du lich

5

0 898

Giaca

4

0 861

Nang lUc canh tranh diem den du lich

3

0.869

0 733

2.354 > 1

VTutff

NguSn: Ke't qud phdn tich. 2019
Bang 3. Bang torn laoc m o hinh hoi quy
Mo
hlnh

H^s^R

H$so
R'

1

.742a

.550

Sal SO
H$scfR'chu^n alia
hi$u chinh

udcludng
.544

.48410

Thong ke thay ddi

H$so

H#soR'
sau khi doi

HfSffF
khi doi

B§c
tudol

B$c
tudo2

Durbin
'Watson

544

84 376

7

483

1 667

a Bien dgc lap. (Hang so), Tai nguyen du lich, gia, Nguon nhan lUc, quan ly diem, CO sd ha tang, san pham du hch,
hinh anh diem den
b BIgn phu thu6c: Nang luc canh tranh diem den
Nguon: Kei qud phdn lich, 2019

Bang 4. Bang ket qua mo hinh hoi quy
H$ so chua chuan hoa

Thong ke da c$ng tuyen

H$ sdchuin hoa
t

M6 htnh
B

Sal so chuan

Sig.

Beta

H$so
Tolerance

H^ sff VIF

Hang so

-.550

235

-2.343

.020

Tai nguyen du lich

.264

.036

.303

7.269

.000

538

1860

Nguon nhan luc du lich

.177

045

136

3.925

.000

.770

1.298

San pham du iich

.101

.034

.092

2.984

.003

.974

1.026

Quan ly diem den

.162

031

.161

5.174

.000

.964

1.037

Hinh anh diem den

089

.036

.078

2.503

.013

.965

1.036

Co sd ha tang

134

.033

147

4.009

.000

695

1439

Gia

.257

037

264

6.977

000

653

1.532

Bien phu thuoc: Nang lUc canh tranh diem den
Ngu,

: Ke! qua phan tich, 2019

So 11 -Ttidng 6/2019 241


TAP CHi CONG THIfdNG

tranh diem dd'n du lich dtf doan theo ta't ca cac bid'n
doc lap la:
Nang Itfc canh tranh did^m de'n du lich =
-0.555+ 0.264 (Tai nguyen du lich)
+ 0.257 (Gia)
+ 0.177 (Ngu6n nhSnluTc du Ijch)
+ 0.162 (Quan ly did'm de'n)
+ 0.134 (Ctf soTha tang)
+ 0.101 (San pham du lich)
+ 0.089 (Hinh anh diem dd'n)
Kd't qua ciing cho ta tha'y dtfdc mtfc do lac dgng
cua cac bid'n ddc lap dd'n nang Itfc canh tranh diem
dd'n dulich: bid'n tai nguydn du Hch co he so'beta
la 0.264, bie'n gia cd he s6' beta la 0.257, bid'n
nguonnhan Itfcco he so'beta la 0.177, bid'n quan
ly diem dd'n cd he so'beta la 0.162, bie'n cd s6 ha
tdng CO he so'beta la 0.134, bid'n san pham dulich

CO he so'beta la 0.101 va bid'n hlnh anh diem dd'n
CO he so' beta la 0.089.

4. Kd't lu§n va di xuS't
Ttf ke't qua nghidn ctfu ta tha'y rang nang IKC
canh tranh die'm dd'n du Ijch tinh Dong Thap chiu
stf tac dpng cua cac yd'u to" tai nguydn du Ijch,
gia, nguon nhan Itfc, quan ly did'm, cd sd ha tang,
san pham du lich, hinh anh diem de'n, tuy nhien
stf tac dgng nay cua cac yd'u td' khdng giong
nhau. Kid'm dinh gia thuyd't cua nghien ctfu da
dtfdc khang dinh nhtf sau: "tai nguydn du Hch"
cang ha'p din sd tao ndn nang Itfc canh tranh
diem dd'n cang cao. Gia san pham du lich hijp
tao ra stf thu hut va nang cao nang Itfc canh tranh
cua diem de'n. Ben canh dd la nguon nh^nlifc
du lich cung dong vai tro quan trong trong quS
trinh tao nang Itfc canh tranh cua tinh Dong
Thap. Chinh vi vay, Tinh can cd nhffng chinh
sach hidu qua trong qua trinhdau ttf va phattrien
du lich nham nang cao nang Itfc canh tranh trong
thcfi gian tdi •

TAI LlgU THAM KHAO:
/. Bui Thi Tdm, Le Thi Ngoc Anh, Hodng Thi Hue, Nguyen Tudn NghTa (2017). Van dung md htnh phuang irinli
cdu true trong ddnh gid ndng life canh tranh diem de'n du lich Thda Thien Hue. Tgp chi Khoa hgc Dgi hgc Huf
Kmh ti'vd Phdt Iriin; ISSN2588-1205. Tap 126, So 5D, 67-77; DOIl0.26459/hueuni-jed.vl26i5D.4525
2. Hodng Trgng vd Chu Nguyin Mong Nggc (2008). Phdn tich dQ lieu nghien c du vdi SPSS Idp 1 & lap 2, NXB
Hdng Ddc. TP. HCM.
3. Hodng Trgng vd Chu Nguyin Mong Nggc (2008) Phdn lich dd lieu nghiin cdu vdi SPSS. Nhd xudt bdn Hons

Ddc
4. Nguyen Dmh Tho, Nguyen Thi Mai Trang (2007). "Nghiin cdu khoa hgc Marketing", NXB Dai hgc qudc gia
TP. HCM
5. Nguyen Dinh Tlig, Nguyen Thi Mai Trang (2009). "Mgi sdye'u tdtgo thdnh nang lUc dong doanh nghiip va gi&i
phdp nudi dudng". Hgi thdo "Ndng luc cgnh Iranh ddng cua doanh nghiep" - TP.HCM. TrUdng Dai hoc Kinh te
TP.HCM.
6. Nguyen D'lnh Tho (2012). "Phuangphdp nghien cdu khoa hoc trong kinh doanh", NXB Lao ddng xa hoi.
7. Nguyen Thdnh Long (2017). Nghien cdu cdc ye'u td dnh hudng di'n ndng luc canh tranh cua doanh nghiep du
lich Bi'n Tre Tgp chi Khoa hgc Dgi hgc Md TP.HCM - sd53 (2).
8. Nguyen Thi Li Huang (2014). Phdn tich ndng lUc cgnh tranh cua diem den du lich thdnh phd HuS'. Be liii
NCKH tdp ta sd. Dai hoc Hue.
9. Nguyen Thi Quynh Huang (2018). "Ndng cao ndng lUc cgnh tranh cua diem den du lich Ha Long, Qudng Ninh
- Viet Nam" Luan dn tie'n sT Dai hoc Thuang mai.
10. Thdi Thi Kim Oanh (2015), Ddnh gid ndng luc cgnh tranh du lich bien, ddo cua Tinh Nghe An vt) khuyen iigM
chinh sdch, ludn dn tiin .'ii. Dgi hoc Kmh te qud'c ddn.
11. Trdn Thi Thiiy Trang (2017). Do ludng NLCTdiem den du lich. Tap chi Du hch, ihdng 5/2017.
12 TrUang Thi Thiiy Trang (2014). "Mgt sd gidi phdp thu hul khdch di'n vdi Trung tdm gidi tri sinh thdi Thuan
Thdo (thdnh phd Tuy Hda, tinh Phii Yen)". Ludn vdn thgc sT. Dat hgc Su pham TP. HCM.

242 S d n -Thang 6/2019


QUAN TR! - qUAN IV

13. Croes. R. (2011). Measuring and explaining competitiveness in the context of small island destinations. Journal
of Travel Research, 50(4), 431-442
14 Hassan, S. S. (2000). Determinants of Market competitiveness
Indusliy. Journal of Travel Research. 38. 239-245.

in an environmentally

sustainable

tourism

Ngay nhan bai: 1/5/2019
Ngay phan bien danh gia va su'a cht7a: 11/5/2019
Ngay chd'p nhan dang bai: 21/5/2019
Thong tin tdc gid:
1. TS. NGUYfeN THANH LONG
Khoa Quan tri Kinh doanh , Trrfcfng Dai hoc Cdng nghiep Thanh phd' H6 Chi Minh
2. Hpc vien cao hpc LE HOA HIEP
Trtf&ng Dai hpc Cong nghe Thanh pho'Ho Chi Minh (HUTECH)

FACTORS IMPACTING THE TOURISM DESTINATION
COMPETITIVE CAPACITY OF DONG THAP PROVINCE
• Ph.D NGUYEN THANH LONG
Faculty of Business Administration, Industrial University of Ho Chi Mlnh City
• Postgraduate LE HOA HIEP
Ho Chi Minh City University of Technology
ABSTRACT:
Tills study is to identify the factors impacting on the tourism destination competitive
capacity of Dong Thap province to propose solutions to improve the provincial tourism
destination competitive capacity. The study was carried out by analyzing the study's data with
the SPSS Statistics, Cronbach's Alpha, Exploratory Factor Analysis and the muhiple regression
analysis. The study's data was collected from 491 valid questionnaires. The study's results
revealed that the tourism destination competitive capacity of Dong Thap province is impacted
by the tourism resources, price, human resource, tourism destinadon management,
infrastructure, tourism product and image of destination factors.
Keywords: Tourism, tourism destination, competitive capacity, Dong Thap Province.

So 11-Thdng 6/2019 243