Individual essay nguyen ngoc huong lan AEN T122WSB 6 21000811

ASSIGNMENT COVER SHEET
STUDENT DETAILS
Student name:

Nguyễn Ngọc Hương Lan

Student ID number:

21000811

UNIT AND TUTORIAL DETAILS
Unit name:

Academic English

Tutorial/Lecture:

Unit number:

AEN-T122WSB-6
Monday (12:00-15:15)
Class day and time: Thursday (8:00-11:15)

Academic English

Lecturer or Tutor name:

Gabriel Ryan

ASSIGNMENT DETAILS
Title:

How beneficial is it for large and small businesses to cooperate?

Length:

1200

Due date:

11/4/2022

Date submitted:

11/4/2022

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How beneficial is it for large and small businesses to cooperate?
Nguyễn Ngọc Hương Lan
AEN-T122WSB-6
Western Sydney University
April 11, 2022


Business partnerships develop long-term, successful, strategic relationships between
customers and suppliers to achieve best practices and sustainable competitive advantage. HR
specialists collaborate closely with business executives and line managers to accomplish common
organizational goals under the business partnership model. The business partnership model can
include members of any business function. An example of an active partnership is a joint venture.
Resale account information sharing or "value chain integration" (Child, 1998) are tactical
collaborative initiatives. Joint product development is a typical strategic partnership activity.
Partnership agreements are commonly used in different types of partnerships. An example is
strategic cooperation in the aviation sector brought together by the Department of Defense and
AgustaWestland. Both partners share an agreed shared goal to improve helicopter services. And
support for the frontline. MOD also aspires to provide the best value for money to taxpayers, while
AgustaWestland seeks to provide the best return for its shareholders through a steady, long-term
income stream. This essay will show the benefits of cooperation between enterprises in business.
A company's reputation significantly impacts purchase decisions in various business markets,
which differs from the brand's image's more specific product-related influence. It was common for
the two companies to cooperate to attract more customers and increase their reputation. For instance,
Casper is an online mattress and bedding retailer specializing in selling mattresses in a box. Casper
mattress unpacking videos like this have gone viral on YouTube. Still, despite the company's 100-day
return guarantee, some customers may be hesitant to buy a mattress without first trying it out. West
Elm is a high-end furniture retailer. Casper and West Elm collaborated so that customers could test
out the comfortable bed before buying it, and West Elm could promote its stylish bedroom

furnishings. This is another example of a co-branding collaboration that benefits both parties. After
all, Casper doesn't sell furniture, and West Elm doesn't sell mattresses, which helps both businesses
appeal to a broader audience. It also allows customers to try out mattresses before purchasing them
and experience what it's like to sleep in a bed frame.


If one firm has a lot of traffic but no excellent content, they may team up with another
company with a lot of good material but little traffic and assist each other out. Alternatively, if both
organizations have a lot of good traffic but want to receive an inflow of people who aren't necessarily
searching for the keywords they're targeting, they can trade traffic. Both firms profit if they provide
material that promotes the other company. A terrific example of a co-branding collaboration between
two very different goods with similar ambitions — to get more consumers — can be seen here. A
streaming application Spotify has collaborated with Uber to produce "a soundtrack for your trip."
This is how it works: Riders are encouraged to connect with Spotify and become the DJ of their
journey while waiting for an Uber transport. Users may pick what they want to listen to from their
playlists. This clever co-branding collaboration allows both Uber and Spotify fans to benefit from
improved app experiences. And customers may be more inclined to choose Uber and Spotify over
competitors if they know they will be allowed to listen to music of their choice during their next
journey. Even if merging with another firm offers many advantages, there are a few things to
consider before signing that joint venture agreement. Every successful business recognizes that its
most valuable asset is its customers. So what better way to enhance your customers' experience than
to partner with a firm that can provide helpful information while doing the same for theirs?
Members' companies profited greatly from shared vision and resource sharing across network
members. These benefits were linked to a generalized impression of the benefits of network
membership, which positively influenced members' future participation plans. Individual business
owners build strategic networks when they recognize comparable answers to market uncertainty.
Members of effective networks have a shared vision of what the members should accomplish, what
is valued or of interest, and what is required or expected of participation (Wollebaek and Selle,
2002). In this study, the second antecedent, shared vision, is defined as persons who share
comparable values and behavioral expectations (Thorelli, 1986).

In covid-19, disease prevention measures such as distancing, limiting contact make
technology ordering and delivery convenient for consumers to receive goods, helping consumers buy
the products they need at the time they want. Activities such as working, shopping, and
entertainment can still be carried out without moving to many locations. Customers are not required
to wait in line, as they would in a traditional store. Consumers need to stay at home, go online to
choose to buy, and wait for the goods to be delivered to their homes. When the separation/ blockade
takes place for a long time, consumers easily fall into a negative state such as boredom, loneliness,
prone to anger, and frustration; online shopping is one of the methods—temporary relief from these
emotions. For instance, today, there are ticket booking or online booking applications linked with
electronic payment wallets, helping users save a lot of time compared to traveling to places to buy
tickets or make reservations. Although there is an argument that shopping online is too easy and fast,
making it easy for consumers to spend more than their income. With the development of e-commerce
and the competition between businesses, consumers can experience the best, most straightforward,
and fastest services when shopping online. Consumers may purchase a wide range of products with
only a few mouse clicks. This also creates and increases the situation of spending too much, even
exceeding the income of yourself and your family. Moreover, consumers face more violations of
rights when buying online such as goods that are not as advertised, goods that do not apply co-check,
goods that are delivered late, paid but not delivered, and information security personnel. Despite
some negative effects, it is a fact that many consumers acknowledge that online shopping is still an
optimal choice in the context of the complicated development of the Covid-19 epidemic.
In conclusion, business cooperation brings many benefits to both parties. Although, the joint
venture may bring disadvantages such as possible conflicts and ownership disputes between the
participating parties due to disagreement on investments or profit-sharing. Due to inexperienced and
small-scale enterprises, the "big fish eat small fish" may appear. Moreover, there may be many legal


troubles when joint ventures involve cultural projects. However, ignoring those disadvantages, the
joint venture has brought a lot of benefits, as mentioned above.

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