BÁO CÁO
N
N
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Â
N
N
G
G
C
C
A
A
O
O
THY
080560
MK 081
C
T
10/09/2012 21/12/2012
Lê Anh Chung
Tháng 12/2012
080560
MK 081
C
T
10/09/2012 21/12/2012
Lê Anh Chung
i
ent.
ii
t
iii
I
II
III
U IV
V
1
2
1. 2
1.1 2
1.2 Logo 2
1.3 2
3
3
4
2. 6
6
6
2.1.2 7
2.1.3 8
2.1.4 8
2.2 8
2.3 8
2.4 8
3. 9
9
9
3.1.2 9
10
11
11
3.2.2 11
11
12
12
12
13
13
iv
4. 14
14
14
4.1.2 15
4.1.3 16
4.1.4 17
19
19
4.2.2 19
4.2.3 Ph 20
21
4.2.5 21
4.2.6 21
4.2.7 21
4.2.8 21
4.2.9 22
23
4.2.11 24
4.2.12 24
4.3 24
4.3.1 24
4.3.2 24
25
4.4.1 &Marketing 25
25
26
27
28
29
O VI
VII
XIX
XX
iv
-
v
- Logo công ty TDT Event 2
3
4
4
Happy New Year Lakeview Villa 6
Happy New Year Lakeview Villa 6
Beaujolais de Coeur 6
6
xii
xii
1
n:
2
1. công ty TDT Event
1.1
&
1.2 Logo
Logo công ty TDT Event
1.3
Tel: (08) 6258 4799 Fax: (08) 6258 4794
Email:
Website: www.tdt-event.com
3
1.4
1.4.1
()
TDT Travel
TDT Event
TDT
Hotels & Resorts
Tr
Trng phòng
Sales & Marketing
Phòng Sales & Marketing
Nhân viên
Th
viên múa
Giáo viên khác
4
Group (TDT Event, TDT Travel TDT Hotels & Resorts)
& Resorts.
V
-
5
-
kinh doanh.
& Marketing
- &
Marketing (
)& Marketing
+ Mass Mailing
+ Th
-
&
-
ông ty
6
-
-
-
-
2.
2.1
2.1.1
-
-
(5/2011)
H công ty Viphavet (11/2011)
Beaujolais du Coeur (11/2011)
New year party Lakeview Villa (2012)
Apocalypse Now (3/2012)
(09/06/2012)
7
Happy
New Year
Lakeview Villa
Happy New Year Lakeview Villa
Beaujolais de Coeur
2.1.2
-
-
-
thao.
t
8
2.1.3
-
-
-
2.1.4
-
-
2.2
-
,
Dance Center, California Fitness
2.3
- Nh
- TDT Ev
2.4
-
9
3.
Event
3.1 ang
3.1.1
-
- B
+
+
+
+
+
+
:
-
-
-
-
3.1.2
-
- n
10
-
poster.
-
-
3.1.3
M
-
-
-
-
-
-
-
-
mail.
-
11
3.2
3.2.1
-
-
-
-
3.2.2
- Tây Âu
-
-
-
3.2.3
-
12
-
-
-
-
-
- Tu
3.3
- -
-
-
3.4
3.4.1
-
13
-
-
-
-
3.4.2
-
-
-
-
-
-
-
-
.
3.4.3
-
-
-
-
-
-
-
14
-
4. nâng cao
4.1
4.1.1
4.1.1.1 ():
-
-
-
-
nhau.
-
-
:
4.1.1.2 RACE
- (Research)
- (Action Programming)
- (Communication)
- (Evaluation)
4.1.1.3
- Quan h
-
-
-
-
-
-
-
(Marcom)
15
4.1.1.4
-
-
-
+
+
4.1.1.5
- :
+ PR
- :
4.1.1.6
-
-
-
-
-
-
4.1.2
4.1.2.1
-
(Input)
(Output)
(Outcome)
4.1.2.2
- (Input)
- (Output)
- (Outcome)
4.1.2.3
-
-
-
16
4.1.3 ch
4.1.3.1
-
-
-
4.1.3.2
- (Management By Objective - MBO)
+
+ 9
1.
2.
3.
4.
5.
6.
7.
8.
9.
- 1983)
-
doan
4.1.3.3
- (Situation Analysis)
- (Goals/ Objectives)
- (Key Publics)
- (Strategies)
- (Tactics)
- (Calendar/ Timetable)
- (Budget)
- (Evaluation)
4.1.3.4
-
-
-
-
-
-
-
-
-
-
17
4.1.4
4.1.4.1
-
-
-
4.1.4.2
-
-
-
-
4.1.4.3
-
-
-
4.1.5
4.1.5.1
-
-
(Editorial)
online
4.1.5.2
-
-
4.1.5.3 (5Fs)
-
- (Factual)
- (Frank)
- (Fair)
- Thâ (Friendly)
4.1.5.4
- B
-
-
-