SLIDE MARKETING KỸ THUẬT SỐ Your digital marketing template
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YOUR DIGITAL MARKETING PLAN
By: OLIVIER MAMET
www.theseoconsultant.biz
Your Digital Marketing Template
Thank You
Olivier Mamet – Digital
Marketer
I hope you find this template useful
“All you need is the plan, the road map, and the courage to press on to your destination.”
www.theseoconsultant.biz
Your Digital Marketing Template
INDEX
WHERE ARE WE NOW ?
01
02
GETTING THERE
03
04
www.theseoconsultant.biz
WHERE WE WANT TO BE
MEASURE AND EVALUATE
Your Digital Marketing Template
About
Your Company
Brief Introduction of your company
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ligula eget dolor.
www.theseoconsultant.biz
Your Digital Marketing Template
1.WHERE WE
ARE NOW
Knowing where we are is as important as knowing where we want to go. For
this reason, we’ve set out to run a complete diagnostic analysis of all our
marketing channels. In order to move further into discovery, we need to
ascertain or re-evaluate our 4 segments.
CUSTOMERS
MARKET
COMPETITION
PARTNERS
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www.theseoconsultant.biz
Your Digital Marketing Template
OUR CUSTOMER(S)
GOALS & VALUES
FRUSTRATIONS
Name John Doe
Age 34
Occupation Marketing
Status Married
Location Los Angeles
Education College
Other Loves golf
www.theseoconsultant.biz
Your Digital Marketing Template
OUR CUSTOMER(S)
GOALS & VALUES
Name
Age
Occupation
Status
Location
Education
Other
FRUSTRATIONS
Jane Doe
31
Sales
Single
London
College
www.theseoconsultant.biz
Your Digital Marketing Template
CUSTOMER POINT OF CONTACT
Name John Doe
Age 34
Occupation Marketing
Status Married
Location Los Angeles
Education College
Other Loves golf
www.theseoconsultant.biz
SEO
WORD OF MOUTH
SEM
CONTENT MARKETING
SMM
PR
BLOGGING
WEBSITE
Your Digital Marketing Template
CUSTOMER POINT OF CONTACT
Name
Age
Occupation
Status
Location
Education
Other
Jane Doe
31
Sales
Single
London
College
www.theseoconsultant.biz
SEO
WORD OF MOUTH
SEM
CONTENT MARKETING
SMM
PR
BLOGGING
WEBSITE
Your Digital Marketing Template
CURRENT MARKET
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natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu,
pretium quis, sem. Nulla consequat massa quis enim.
www.theseoconsultant.biz
Your Digital Marketing Template
MORE DETAILS ABOUT MARKET
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natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu,
pretium quis, sem. Nulla consequat massa quis enim.
www.theseoconsultant.biz
Your Digital Marketing Template
COMPETITION
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natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu,
pretium quis, sem. Nulla consequat massa quis enim.
www.theseoconsultant.biz
Your Digital Marketing Template
MORE DETAILS ABOUT COMPETION
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natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu,
pretium quis, sem. Nulla consequat massa quis enim.
www.theseoconsultant.biz
Your Digital Marketing Template
PARTNERS
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natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu,
pretium quis, sem. Nulla consequat massa quis enim.
www.theseoconsultant.biz
Your Digital Marketing Template
MORE DETAILS ABOUT PARTNERS
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natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu,
pretium quis, sem. Nulla consequat massa quis enim.
www.theseoconsultant.biz
Your Digital Marketing Template
BUSINESS SWOT ANALYSIS
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natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu,
pretium quis, sem. Nulla consequat massa quis enim.
www.theseoconsultant.biz
Your Digital Marketing Template
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natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu,
pretium quis, sem. Nulla consequat massa quis enim.
Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem
quam semper.
www.theseoconsultant.biz
Your Digital Marketing Template
Strengths
Weaknesses
Opportunities
Threats
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www.theseoconsultant.biz
Your Digital Marketing Template
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SWOT ANALYSIS
STRENGTHS
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pretium quis, sem. Nulla consequat massa quis
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• Donec pede justo, fringilla vel, aliquet nec, vulputate
eget, arcu. In enim justo, rhoncus ut, imperdiet a,
venenatis vitae, justo.
www.theseoconsultant.biz
Your Digital Marketing Template
SWOT ANALYSIS
WEAKNESSES
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penatibus et magnis dis parturient montes, nascetur
ridiculus mus.
• Donec quam felis, ultricies nec, pellentesque eu,
pretium quis, sem. Nulla consequat massa quis
enim.
www.theseoconsultant.biz
Your Digital Marketing Template
SWOT ANALYSIS
OPPORTUNITIES
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penatibus et magnis dis parturient montes, nascetur
ridiculus mus.
• Donec quam felis, ultricies nec, pellentesque eu,
pretium quis, sem. Nulla consequat massa quis
enim.
www.theseoconsultant.biz
Your Digital Marketing Template
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SWOT ANALYSIS
THREATS
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• Donec quam felis, ultricies nec, pellentesque eu,
pretium quis, sem. Nulla consequat massa quis
enim.
• Donec pede justo, fringilla vel, aliquet nec, vulputate
eget, arcu. In enim justo, rhoncus ut, imperdiet a,
venenatis vitae, justo.
www.theseoconsultant.biz
Your Digital Marketing Template
2. WHERE WE
WANT TO BE
HEALTH CHECK
Knowing where we are is as important as knowing where we want to go. For
this reason, we’ve set out to run a complete diagnostic analysis of all our
marketing channels. In order to move further into discovery, we need to
ascertain or re-evaluate our 4 segments.
MISSED OPPORTUNITES
CURRET BUDGET
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www.theseoconsultant.biz
Your Digital Marketing Template
SEO
HEALTH CHECK
CURRENT ISSUES
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WHERE WE WANT TO BE
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ligula eget dolor.
www.theseoconsultant.biz
Your Digital Marketing Template
SEM
HEALTH CHECK
CURRENT ISSUES
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WHERE WE WANT TO BE
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ligula eget dolor.
www.theseoconsultant.biz
Your Digital Marketing Template
