goodcare colostrum

GOODCARE COLOSTRUM
INTRODUCTION
UNIQUE COMPANY
Take care of your baby
Unique Milk Joint – Stock Company
Add: 74 Tay Ho, Ha Noi
Tel: (04) 3876.543
Fax: (04) 3456.789
Web: www.unique.com.vn
Email:
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A pioneer in the field of manufacturing and allocating high quality milk products.
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Specializes in milk for babies and pregnant women both at home and abroad.
Slogan:
Take care of your baby!
Logo:
Brand name:
Unique – very special and unusual….

Vision:
“Unique care for Vietnamese family’s health and happiness”

Mission:
With a desire to “share the fears with mothers” and a goal of “no malnourished children”,
Unique’s mission is comprehensive health care for all families by putting out the products
supplementing essential nutrients and minerals.

Outlook:
"Unique is the leading milk brand in the Vietnamese families’ trust"
HOWEVER

The malnourished children rate in Vietnam 1999-2012
Reasons
Social-economic conditionsLong illness
Main reason
Lack of colostrum in the
first 2 years of life
What kind of MILK
can replace
BREAST-FEED?
MARKETING MIX
Product Details

Target users
Newly born baby or children from 0 to 24 months old.

Pregnant women
2 in 1
Flour
Drink (children <= 5 months)
Eat (children > 5months)

Indications

Provide natural antibodies and improve the immune system

Promote growth and development

Provide nutrients, vitamins, proteins, minerals.

Prevent and support treatments for digestive disorders, helps absorb food better

 Help children become more intelligent, higher and healthier
DHA
IgG
IgA
IgM

Main ingredients

Good Care Colostrum : 100% pure colostrum from cows
- cows are raised in Moc Chau highland

Eating grass only

listening music
Ingredient table

+ Children: Use 1- 2 spoons / time with 70ml warm
water (about 40
o
C).

+ pregnant women: Use 3-4 tablespoons / day with
200ml
Directions for use
- 2 spoons/time with 100ml warm water
(about 40°C)
- 3 times a day

Storage: Store in dry, cool (temperature <30°C).


BRAND NAME:
Good care: Bring best things for
Children- Future Generation

PACKAGING
Main Color: White and Orange
White: symbolizes purity, holiness, intimacy and safety
Orange: create appetite, it shows the dynamism, creativity and energy.
Orange is the favorite color for the business industry with products and baby food.
(
nó g i lên m t c m giác ngon mi ng, và m t s lĩnh v c khác, nó cho th y năng đ ng, sáng t o và năng l ng. Màu cam là màu s c a thích cho các ngành công nghi p kinh ợ ộ ả ệ ở ộ ố ự ấ ộ ạ ượ ắ ư ệ
doanh v i các s n ph m và th c ph m tr emớ ả ẩ ự ẩ ẻ
)
Image: Children are playing that attract and delight the customer. Bringing comfort and friendliness.
PRODUCT PRICE
Type(g) Price (VN Dong)
150g 150.000
400g 380.000
500g 465.000
Discounts: ch ni h ch a bi t m n răng cho h pỗ ư ế ầ ợ

Wholesalers(bán s )ỉ

Retail(bán l )ẻ
PLACE

Domestic market: focus on the national market

Retail center: big C, Lotte


International market:
promotion

ADVERTISING:
Develop targeted advertising 5Ms model
•
Mission
•
Money
•
Media
•
Message
•
Measurement

PROMOTION

PUBLIC RELATION