BẢNG câu hỏi KHẢO sát sunsilk


(V hnh vi tiêu dng ca sinh viên ITC đi vi sn phm du gi
đu Sunsilk)
 !"#$!%#&#'()'
#* ++,-,+'.(/#* +01(2,$
¨ Lm việc trong công ty nghiên cứu thị trường
Ngưng
¨         

¨         
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¨   !"#

¨ $%&
'()*
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!9#: ;7.' (<= 0>+#$+)
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¨ $
'()*
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¨ ',  /01
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¨ ',2./-1
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¨ ',  30/21

¨ ',.4/30

'()*
CDE+F.'G,+H=I+' J=E+F
' B
¨ 56  ¨ +

¨ 7  ¨ 89
'()*
¨ :9
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¨ 7;<9=.()*
'()*
¨ 7;<9=.>;

¨ 7;<()*>;
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.=E+F,ETB
¨ ?@
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¨ 7D=B:)
¨ $
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¨ +& ¨ $
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¨ ' ¨ ':)  B#
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¨ @()" ¨ #@
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¨ G    =  H ¨ GE  =
H
¨ I H ¨ $ =
H
¨ G9=H
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¨ +& ¨ $
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X
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¨ +& ¨ $
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¨ LJK
¨ MN#
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¨ O
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¨ <& ¨ +&;E
¨ :   ¨ G(  Z
[B\&
¨ $
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,EBa7#[bWc
¨ T]( ¨ ^_T`)
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¨ $
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¨'011 ¨011/>C.

¨./2 ¨'2
deF##0+! ) (/H=I+
=E+FB
¨ 7C  01   ¨ ',  01/.11

¨ ',  .11/.01   ¨ '  .01

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¨ L:K ¨$

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9:;./0
¨ Có ¨ Không
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.>#*?@+>+B
¨ Có ¨ Không
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¨ Bóng mượt hơn ¨ Sạch gu hơn
¨ Có tính năng hơn ¨ Thơm v giữ được mi lâu hơn
<<=>?@A%&+5."
0
¨ Rất đẹp ¨ Đẹp ¨ Bình thường ¨ Xấu ¨Rất xấu
<="#+5.+";%B0
¨ Gói 500đ ¨ Chai vừa v nhỏ(192ml-355ml)
¨ Chai ln(500ml)
3CH=I+=E+>
X
_.#%$
#7T #*S)>.?M#WB
¨ Đồng ý ¨ Hon ton đồng ý
¨ Không đồng ý ¨ Hon ton không đồng ý
3KG=E+>
X
,EE#$,9$"#R'
>+B"7#*:@#"Vg">+!h6#"Vg
¨ Có ¨ Không
\ =E+>
X

,EE#$,98+$"#R'
,$
¨ Chất lượng ¨ Dịch vụ chăm sóc khách hng
¨ Mẫu mã
35G7#i+#.+8+!9?]+=j
f.7#7('H=I+:V_.B
¨ Đã từng ¨ Chưa từng
< B)&C;>D.*
+,89:+55-."0
¨ Rất quan tâm
¨ Quan tâm
¨ Bình thường
¨ Không quan tâm
¨ Không bao giờ quan tâm
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