Chủ đề Phát triển hệ thống ERP cho dự án sàn thương mại điện tử nông sản LOGIFARM

Information
System
Building An
Information System
For The Joint Stock
Company Logifarm
MBA. Pham Thai Ky Trung

Group 2

LOGIFARM


OUTLINE

THE FIRST PART

THE SECOND PART

THE THIRD PART

E-COMMERCE
COMPANY IN
VIETNAM: SUCCESS
STORY OF SHOPEE

DEVELOP A PLAN OF
INFORMATION

ENTERPRISE
SYSTEMS

PART 1: E-COMMERCE COMPANY IN VIETNAM:
SUCCESS STORY OF SHOPEE
CHAPTER 1: DESCRIBE THE COMPANY AND THEIR BUSINESS MODEL

1.1 Introduction the company
Shopee


1.2 The business model of Shopee (B2B
and B2C)
Key Partners

Individuals
or
businesses

Shopee
Affiliate

Media
partners

Shipping
companies


1.2 The business model of Shopee (B2B
and B2C)

Key Activities

Focus heavily on the R&D of
apps and websites

Focus on marketing campaigns
Focus on finding a good quality,
reputable source


1.2 The business model of Shopee (B2B
and B2C)
Key Resource

Order processing
facility

Warehouse

Automated supply
chain

Software
developers


1.2 The business model of Shopee (B2B
and B2C)
Value Proposition

High-quality goods at a reasonable prices

We Serve - We Adapt - We Run - We Commit - We Stay Humble


1.2 The business model of Shopee (B2B
and B2C)
Customer Relationships

Business Shopee Feed
function, minigames, and
livestreams

feedback, learn more
about their customers
and optimize sales
content.

Shopee Game
categories


1.2 The business model of Shopee (B2B
and B2C)
Channels

online channels

offline channels

partnerships


1.2 The business model of Shopee (B2B and
B2C)
Customer Segments

"seek" customers

"see" customers

Active group of customers

Passive group of customers

Acquire a specific goods,
quickly look up terms

Does not have a clear need


1.2 The business model of Shopee (B2B
and B2C)
Cost Structure

•
•
•
•
•

•
•
•
•

Operation and management
CAC
WACC
Developing and launching the Shopee app,
Consistent operation.
Expenses for basic amenities
Costs of labor
Shipping costs
Corporations must pay income tax


1.2 The business model of Shopee (B2B
and B2C)
Revenue Streams

Commissions and
transaction fees
Monetization approach

Advertising


STEP 1:
DEFINE
OUTCOME

Discuss 1: What are the
benefits that LOGIFARM
company receives when
the project is successful?


LOGIFARM

Help farmers and
agribusiness enterprises

B2B business model

Bring Vietnamese agricultural
products closer to domestic,
foreign consumers


Discuss 2. Define the LOGIFARM
project scope?

THE COMPANY'S
CURRENT

CONQUER THE
DOMESTIC
MARKET

GAINED
TRACTION IN THE

COUNTRY


DISCUSS 3: WHAT ARE THE PROBLEMS/DIFFICULTIES
THAT LOGIFARM IS FACING?

Website

Facebook

Instagram

=> Leading to difficult to synthesize, analyze, to determine
the appropriate strategy


Supplier management is not effective

• Every time a
customer places a
large order

=> Tracking production, shipping, checking goods,
is a dilemma


LOGIFARM

The obstacles in recruiting
like arranging interviews,

timekeeping


THE ORGANIZATION CHART OF LOGIFARM JOINT STOCK COMPANY
ADMINISTRATIVE
COUNCIL
CONTROL BOARD

BOARD OF
MANAGER

ACCOUTING
FINANCIAL

FACTORY
STOREHOUSE

LOGISTICS

MANUFACTURING
STORAGE

ADMINISTRATIVE

QUALITY
ENGINEERING

BUSINESS
MANUFACTURING

MARKETING

PROJECT
MANAGEMENT


About Functional requirement

Information search

Thorough and
accurate
information

STEP 3:
DEFINE
WHAT
YOUR
SYSTEM
NEEDS
TO DO


Product screening functions,
shopping cart management and
payment functions

Time-saving customer
shopping experience

Online support
function

Answer customer
questions


About non functional
requirement
Forget their password
Create a new password
First email address
The system is not permitted
to keep or reveal the user's
credit
• Third parties
•
•
•
•


Communicate
questions

Via chat frame
Usability

Available 24 hours a day