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INTRODUCTION
The Vietnamese financial sector especially the securities market, has witnessed an
exceptional development since the year 2010 after a roughly 10-year period of
slow development. From 480 points in 2010, VN-Index has grown to 1,500 points
in 2021, an amazing achievement for such a young securities market. The number
of new investors also skyrocketed in recent year as now stock trading has become
extremely popular among individuals and corporations. To meet the demand of the
market, a lot of securities companies were formed, creating a fiercely competitive
market. Throughout 10 years of development, some Vietnamese securities giants
can be named such as SSI Securities Corporation, VPS Securities Corporation, Ho
Chi Minh City Securities Corporation, and so on. Among these rivals, VNDIRECT
Securities Corporation rises as one of the leaders in this market.
VNDIRECT Securities Corporation (VNDIRECT) is a financial institution
operating in Vietnam under the Business Registration Certificate No. 0103014521
issued by Hanoi Authority for Planning and Investment, providing financial
services for both individual and corporate customers. Being in the market since
2006, with multiple significant adjustments to meet the everlasting changes in the
market, VNDIRECT has become one of the market leaders in the field of finance
with remarkable achievements, namely being the securities company with the
second highest market capitalization (VND 21,000 billion in Q2/ 2022) after SSI
Securities Corporation, third largest market share in brokage activities in Q2/ 2022
according to Ho Chi Minh Stock Exchage (HOSE) and making in the top 50 best
public listed companies list by Forbes Vietnam in 2022.