The vietnamese financial sector especially the securities market 0003

information portal), and BH Capital Limited Company (performing support
activities regarding financial services).
VNDIRECT’S ORGANIZATION CHART

1.2. VNDIRECT’s Vision and Mission:
1.2.1. Vision:
VNDIRECT’s development vision is to create an extremely user – friendly, easy –
to – use – and – access investment system for clients from every walk of life. This
vision initiates from a personal story of The Chairwoman, Mrs. Pham Minh
Huong, as she discoveres that many people from disadvantaged family background
face great difficulties in embarking on investment journey to create life-long
prosperity. After many considerations, VNDIRECT was born to hold vision to help
everyone from anywhere to have a healthy financial life with its diverse investment
ecosystem.
VNDIRECT business culture surrounds four IPAM core competencies of each
VNDIRECTOR: Insights – Power of Observation – Respect the truth; Passion –
Power of Learning – Passion for Improvement; Action – Power of Action – Positive
Attitude ; and Mindfulness – Power of Concentration – Truthful Companion.
VNDIRECT aims to be a community of people with dedication and working ethics to
be fully aware of the organization’s vision and mission: to serve and to accompany
customers in their journey to construct financial health. This is the VNDIRECT’s gene
that The Chairwoman has

Figure 1.1: VNDIRECT Organization Chart
(Source: VNDIRECT Annual Report 2021)