(Tiểu luận) subject e commerce topic bringing vietnamese agricultural products into the e commerce race

TON DUC THONG UNIVERSITY
DEPARTMENT MANAGEMENT

WEBSITE INTERFACE DESIGN REPORT
SUBJECT: E-COMMERCE

Topic: Bringing Vietnamese agricultural products into the
E-commerce race

GVHD: TS. Bùi Thành Khoa
Student groups: 2

1.

Huỳnh Thị Thanh Hoài

MSSV: 719D0052

2.

Huỳnh Muỗi Luỵ

MSSV: 719D0052

3.

Nguyễn Thị Hồng Ngọc

MSSV: 719D0105

4.

Trần Khã Nhi

MSSV: 719D0124

5.

Lê Dương Thị Thanh Thanh

MSSV: 719D0155

6.

Hinh Văn Tỷ

MSSV: 719D0221

7.

Trần Lê Thịnh

MSSV: 719D0263

8.

Lê Huỳnh Khánh Phương

MSSV: 719D0137

9.

Nguyễn Mai Linh

MSSV: 719D0077

10.

Điều Vũ Quỳnh Giang

MSSV: 719D0257

 Tp. Hồ Chí Minh, 04/2020 

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COMMENTS FROM LECTURER
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Reviewers
(Sign and write your full name)

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DISTRIBUTION AND EVALUATION TABLE MEMBERSHIP
Table 1: Assignment table, member evaluation

Họ và tên

MSSV

Huỳnh Thị

719D0052

Thanh Hồi

Đánh giá

Phân cơng
-

-

Tuần 1: Competition
Analysis, Our Services
Tuần

2:

-

việc được giao. Mức độ phần
trăm hoàn thành: 100%

Customer

relationships
-

-

trăm hồn thành: 100%
-

Tuần

4:

1.1

Survey

Tuần 3: Hồn thành tốt cơng
việc được giao. Mức độ phần

of

trăm hoàn thành: 100%

customer requirements and
requirements analysis

Tuần 2: Hồn thành tốt cơng
việc được giao. Mức độ phần

Tuần 3: Intermediaeries and

media sites

-

Tuần 1: Hồn thành tốt cơng

-

Tuần 4: Hồn thành tốt cơng
việc được giao. Mức độ phần
trăm hồn thành: 100%

 Mức độ phần trăm hoàn
thành chung qua 4 tuần:
100%

Huỳnh Muỗi

719D0082

Luỵ

-

Tuần 1: Our Partners,
Multimedia

-

Tuần 2: Channels

-

Tuần 3: Draw map

-

Tuần 4: Chapter 3: Complete
Website Interface

-

Tuần 1: Hồn thành tốt cơng
việc được giao. Mức độ phần
trăm hoàn thành: 100%

-

Tuần 2: Hoàn thành tốt cơng
việc được giao. Mức độ phần
trăm hồn thành: 100%

-

Tuần 3: Hồn thành tốt cơng
việc được giao. Mức độ phần
trăm hồn thành: 100%

-

Tuần 4: Hồn thành tốt cơng
việc được giao. Mức độ phần
trăm hoàn thành: 100%

 Mức độ phần trăm hoàn
thành chung qua 4 tuần:
100%

Nguyễn Thị
Hồng Ngọc

719D0105

-

Tuần 1: Competitors, Market
Share

-

Tuần 2: Key Resources

-

Tuần 3: Destination sites

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-

Tuần 1: Hoàn thành tốt cơng
việc được giao. Mức độ phần
trăm hồn thành: 100%

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Tuần 4: 1.1 Survey of customer
requirements

and

-

requirements

Tuần 2: Hồn thành tốt cơng
việc được giao. Mức độ phần

analysis

trăm hồn thành: 100%
-

Tuần 3: Hồn thành tốt cơng

việc được giao. Mức độ phần
trăm hồn thành: 100%

-

Tuần 4: Hồn thành tốt cơng
việc được giao. Mức độ phần
trăm hoàn thành: 100%

 Mức độ phần trăm hoàn
thành chung qua 4 tuần:
100%

Trần Khã

719D0124

-

Nhi

Tuần 1: Sales And
Distribution, Advertising
And Promotion

-

Tuần 1: Hồn thành tốt cơng
việc được giao. Mức độ phần
trăm hoàn thành: 100%

-

Tuần 2: Customer Segments

-

Tuần 3: Destination sites

-

Tuần

-

Tuần 2: Hồn thành tốt cơng
việc được giao. Mức độ phần
trăm hồn thành: 100%

4:

Chapter

5:

-

Conclusion

Tuần 3: Hồn thành tốt cơng

việc được giao. Mức độ phần
trăm hoàn thành: 100%

-

Tuần 4: Hoàn thành tốt cơng
việc được giao. Mức độ phần
trăm hồn thành: 100%

 Mức độ phần trăm hoàn
thành chung qua 4 tuần:
100%

Lê Dương
Thị Thanh

719D0155

-

Tuần 1: Target Market,
Customer Profile

-

Tuần 2: Revenue Streams

-

Tuần 3: Search Intermediaries

-

Tuần 4: Chapter 4: Interactive

Thanh

-

việc được giao. Mức độ phần
trăm hồn thành: 100%
-

Tuần 2: Hồn thành tốt cơng
việc được giao. Mức độ phần
trăm hoàn thành: 100%

-

Interface

Tuần 1: Hoàn thành tốt cơng

Tuần 3: Hồn thành tốt cơng
việc được giao. Mức độ phần
trăm hồn thành: 100%

-

Tuần 4: Hồn thành tốt cơng

việc được giao. Mức độ phần
trăm hoàn thành: 100%

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 Mức độ phần trăm hoàn
thành chung qua 4 tuần:
100%

Hinh Văn Tỷ 719D0221

-

Tuần 1: Our Services, Market
Share

-

Tuần 1: Hồn thành tốt cơng
việc được giao. Mức độ phần
trăm hoàn thành: 100%

-

Tuần 2: Value Proposition

-

Tuần 3: Draw map

-

Tuần 4: Introduction , Chapter

-

Tuần 2: Hồn thành tốt cơng
việc được giao. Mức độ phần
trăm hoàn thành: 100%

-

5: Conclusion

Tuần 3: Hoàn thành tốt cơng
việc được giao. Mức độ phần
trăm hồn thành: 100%

-

Tuần 4: Hồn thành tốt cơng
việc được giao. Mức độ phần

trăm hoàn thành: 100%

 Mức độ phần trăm hoàn
thành chung qua 4 tuần:
100%

Trần Lê

719D0263

Thịnh

-

Tuần 1: Balance Sheet

-

Tuần 2: Cost Structure

-

Tuần 1: Hồn thành tốt cơng
việc được giao. Mức độ phần
trăm hồn thành: 100%

-

Tuần 3: Intermediaeries and

-

media sites

Tuần 2: Hoàn thành tốt cơng
việc được giao. Mức độ phần
trăm hồn thành: 100%

-

Tuần 4: Chapter 2: Sketch

-

Tuần 3: Hồn thành tốt cơng
việc được giao. Mức độ phần
trăm hoàn thành: 100%

-

Tuần 4: Hoàn thành tốt cơng
việc được giao. Mức độ phần
trăm hồn thành: 100%

 Mức độ phần trăm hoàn
thành chung qua 4 tuần:
100%

Lê Huỳnh
Khánh

Phương

719D0137

-

Tuần 1: Mission and Vision
Statement, Market Trends

-

Tuần 2: Key partners

-

Tuần 3: Customer Segement

-

Tuần 1: Hồn thành tốt cơng
việc được giao. Mức độ phần
trăm hồn thành: 100%

-

Tuần 2: Hồn thành tốt cơng
việc được giao. Mức độ phần

-

Tuần

4:

Chapter

5:

trăm hoàn thành: 100%

Conclusion

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-

Tuần 3: Hồn thành tốt cơng
việc được giao. Mức độ phần
trăm hoàn thành: 100%

-

Tuần 4: Hoàn thành tốt cơng
việc được giao. Mức độ phần
trăm hồn thành: 100%

 Mức độ phần trăm hoàn
thành chung qua 4 tuần:
100%

Nguyễn Mai

719D0077

Linh

-

Tuần 1: Problem & Solution,
Competitors

-

Tuần 2: Key Activities

-

Tuần 3: Search Intermediaries

-

Tuần 4: Chapter 3: Complete

-

việc được giao. Mức độ phần
trăm hoàn thành: 100%
-

Tuần 2: Hồn thành tốt cơng
việc được giao. Mức độ phần
trăm hoàn thành: 100%

-

Website Interface

Tuần 1: Hoàn thành tốt cơng

Tuần 3: Hồn thành tốt cơng
việc được giao. Mức độ phần
trăm hồn thành: 100%

-

Tuần 4: Hồn thành tốt cơng
việc được giao. Mức độ phần
trăm hoàn thành: 100%

 Mức độ phần trăm hoàn
thành chung qua 4 tuần:
100%

Điều Vũ
Quỳnh

719D0257

-

Tuần 1: Advertising And
Promotion, Our Team

-

Tuần 2: Key partners

-

Tuần 3: Customer Segement

-

Tuần

Giang

4:

1.1

-

việc được giao. Mức độ phần
trăm hồn thành: 90%
-

Tuần 2: Hồn thành cơng
việc được giao. Mức độ phần
trăm hoàn thành: 90%

Survey of

customer requirements and

Tuần 1: Hồn thành cơng

-

Tuần 3: Hồn thành cơng
việc được giao. Mức độ phần

requirements analysis

trăm hoàn thành: 90%
-

Tuần 4: Hoàn thành cơng
việc được giao. Mức độ phần
trăm hồn thành: 90%

 Mức độ phần trăm hoàn

thành chung qua 4 tuần: 90%

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INTRODUCTION
Participation in E-commerce platforms was evidently not only to create a
"Vietnamese priority" spirit, but also to prove one of the most successful ways of helping
farmers' homes in the consumption of agricultural products in the current setting of
COVID-19 disease, reducing economic losses; As well as creating a new, modern and
sustainable distribution channel for potential local agricultural products. Also providing
opportunities to bring good quality agricultural products to domestic consumers, as well
as to reach the international level, and to help buyers find affordable access to the
suppliers, aim for developing dual targets while preventing the epidemic, keeping the
overall health of the people and maintaining the socio-economic development within
Vietnam.
Over the past 1 year, with the raging of the Covid-19 epidemic, especially the 4th
wave of epidemics, complicated developments in many localities across the country,
especially in the southern provinces, has caused many problems. Agricultural products
fell into a state of congestion and backlog due to difficulties in domestic consumption
as well as export.
As a result, the introduction of agricultural products to the e-commerce floor has

been and is proving to be an effective solution, helping the agricultural sector and people
to consume their products and stabilizing past pandemics. So we've created a website
called LOGIFARM that wants to be able to get clean vegetables to people, not only
homes in the country, but to go overseas. A new name in the food online market came
about just in time to be able to serve these seasonal relatives. The LOGIFARM brings
home delivery service, which is in compliance with ministry of Health's 5K regulations,
to ensure your package is always safe. You're not only easily able to buy vegetables
directly, but LOGIFARM also deliver to districts in the Ho Chi Minh city, other
provinces outside the country and overseas.
To clarify that issue, our team divided into 5 main chapters to show the most
comprehensive about LOGIFARM website including:






Chapter 1: Market Research
Chapter 2: Sketch
Chapter 3: Complete Website Interface
Chapter 4: Interactive Interface
Chapter 5: Conclusion

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LIST OF TABLES AND FIGURE
List of table:
Table 1: Assignment table, member evaluation………….………………………..3
List of figure:
Figure 1. Sendo Website .................................................................................................................11
Figure 2. Voso Website ...................................................................................................................12
Figure 3. Voso website layout .........................................................................................................12
Figure 4. Home page interface (Sketch) .........................................................................................14
Figure 5. Introduction page (Sketch)..............................................................................................14
Figure 6. Sale Page (Sketch) ...........................................................................................................15
Figure 7. News Page (Sketch) .........................................................................................................15
Figure 8. Bottom Page (contact) (Sketch) .......................................................................................16
Figure 9. Payment confirmation page (Sketch) ..............................................................................16
Figure 10. Main interface (home page) ..........................................................................................17
Figure 11. About Us ........................................................................................................................17
Figure 12. Mission and Vision Statement .......................................................................................18
Figure 13. Sales page.......................................................................................................................18
Figure 14. News page ......................................................................................................................19
Figure 15. Bottom Page (contact) ...................................................................................................19

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TABLE OF CONTENT
INTRODUCTION ............................................................................................ 7
CHAPTER 1: MARKET RESEARCH ......................................................... 10
1.1.1

Survey of customer requirements .................................................... 10

1.1.2

Requirements analysis ...................................................................... 10

1.2.1

Website Sendo ................................................................................... 11

1.2.2

Website Voso ..................................................................................... 12

CHAPTER 2: SKETCH ................................................................................. 14
CHAPTER 3: COMPLETE WEBSITE INTERFACE ................................ 17
CHAPTER 4: INTERACTIVE INTERFACE ............................................. 20
CHAPTER 5: CONCLUSION ...................................................................... 21

REFERENCES ............................................................................................... 23

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CHAPTER 1: MARKET RESEARCH
Survey of customer requirements and requirements analysis
1.1.1 Survey of customer requirements
Our team created a survey and selected the right questions to give to customers
and consumers.
Survey link: />After the period between April 5, 2022 - April 10, 2022, we received a total of
71 surveys from the participants, and we received both positive feedback as well as a
good contribution to the idea of our Logifarm interface. We created the Logifarm that
targeted our customers (supermarket chains, retail outlets, restaurants, etc.) who were
interested in farming and who wanted an e-commerce floor that focused only on this
area; So the results of this questionnaire are the requests of our customers and our
companies to provide solutions that meet their needs.
1.1.2 Requirements analysis
To analyze website requirements and provide appropriate solutions, our survey
will generally be divided into four main contents: website design interface, features and
utility tools. , information on products and the agricultural sector in general.
The first is the problem with web-based design interfaces. Most survey
participants needed a simple e-commerce website with an agricultural matching color,

bright design styles, clear layout, and easy searching. So what we came up with with
this part of the strategy was to use the white and green tone, a layout similar to the
Shopee floor, to make it easy for users to shop, but also to have new features available
for international customers.
The second area that we and our customers are interested in is the features as well
as the utility of the website. For this part, the customer wishes to have a highly domestic
website in order to have easy access to all the information, business information and
events that need to be clear and transparent, possibly via other social network mediums
to log in to the customer account, and also to have a special eye protection during nighttime shopping and notifications/reminders about order status. Based on our customers'
needs, we will add multilingual conversions to help our customers find faster
information and update business information, events in our company to help them get
more credit from us. In addition, we will update the client's own light/dark interface
tweaking feature to address late-night shopping, further expand our collaboration with
a variety of forms of payment (Visa/Paypal/Master Card, etc.) as well as other
applications such as Google, Facebook, etc. To help them shorten their account
registration step and to be able to log in instantaneous and updating features such as
ignoring unimportant information, order reminders, price reduction notice
(pons/coupons/Lucky turns, etc.).
The final issue is related to product information and the agricultural sector. It is
required by the customer that all products have to be continuously updated, that the
product on the Logifarm floor should be cheaper than other platforms but maintain the
quality stability and most importantly, the information needs to be as accurate as its
origin, race, and illustration. To meet their needs, our Logifarm website will include a
blog review for agricultural professionals to update their knowledge and connect with

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an KOL/KOC to help us update our products and trends in new consumption. The
product vendors will update us every quarter of the year and the prices are negotiated at
the best possible price. Then, for information, Logifarm inc., we will apply blockchain
technology as well, so our customer only needs to scan QR code so that we can learn all
about its product and its actual image before making its order and payment.

Learn, research related applications
1.2.1 Website Sendo
Sendo.vn is one of the most well-known e-commerce platforms in Vietnam. Here
are some features of Sendo's website interface:

Figure 1. Sendo Website

Sendo's home page interface is full of products such as cosmetics, jewelry,
pouches, and other well-ordered and friendly displays. The dominant red theme features
prominently in a white background with a scientific layout that enhances promotional
information, best-selling products, and the latest availability of information for
customers and in an effort to attract customers to catalog, product and stay longer on the
site. Everything is organized and, by type, makes the customer feel comfortable buying
the product there.
In particular, the website has features with detailed categories: homepage,
products, shopping cart, news about promotions and continuous new product updates,
order checking, contact, search, Online support, login/registration with representative
icons to help customers distinguish easier from the desire to give customers the best

experience when accessing the website. However, Sendo sells a variety of products and
does not focus on one main product, especially agricultural products, so images and
promotional codes for agricultural products do not appear much on the website, from
which customers do not know much about agricultural products on sendo and have no
need to buy fresh and clean agricultural products here.

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1.2.2 Website Voso

Figure 2. Voso Website

Next is Voso's website, Voso's interface uses 2-3 color tones, with blue and white
as the main colors to help customers feel cool and comfortable when accessing the
website. With a logical and neat layout, how to arrange features such as the search bar,
product categories and others in the right order, making it easy to access and find the
products to buy.

Figure 3. Voso website layout

In particular, the Flash sale program is placed in the middle of the interface, in

order to easily attract customers' curiosity, helping to increase visits to the product.

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Next is about product images, images are of standard size, not too large or too
small, but temporary product images are not too eye-catching and do not make a strong
impression on customers. Regarding fonts, the website chooses popular, easy-to-read
fonts without too many textures to help customers find information and capture the
message that businesses want to send to customers.
Voso is an e-commerce product that offers agricultural products and other items.
However, like the Sendo website, Voso does not focus on one agricultural product, but
also sells many other items, and the banner ads also distribute many different items.
Therefore, the images and promotional codes about agricultural products do not appear
much on the website, so customers do not know much about agricultural products on
sendo and have no need to buy fresh and clean agricultural products here.

Learn from experience
Sendo, Voso is one of two website known for its relatively broad recognition of
Vietnam and for trading in a variety of commodities, including agricultural products.
Both are websites with a certain amount of popularity with Vietnamese consumers, with
a drop in goods and, in particular, agricultural products, a market of few well-known ecommerce sites with particular emphasis. This is two websites that the LOGIFARM

we've worked on, and based on and from which we can get the experience to develop it
fully, the most optimal version of our website
First, in terms of website design, both sites have a variety of products to appeal
to consumers with a wide variety of needs. Sendo employs a red color that is primarily
intended to arouse consumer satisfaction, while Voso uses a blue-white tone, which is
from there to soothe the eyes, helping consumers who buy the product to feel good.
LOGIFARM is a website that specializes in selling agricultural products, we decided to
use the white base green tone, the dominant color on the color of the products we sell,
and based on the psychology of our customers: comfort always prioritizes in
LOGIFARM purchases.
Next, both Sendo and Voso do well at capturing customer psychology, which is
good for consumers. This is one of the points that Logifarm needed to learn and follow.
As mentioned above, Sendo offers a good experience of having full customer needs,
while Voso has a fast-paced, accessible Flash sale program. LOGIFARM will take
advantage of these elements, and we will build a website with new features: night mode,
language conversion, unnecessary information (in view of individual needs), order
reminders, product notifications available for rebates, and so on. As mentioned earlier.
However, both have one thing in common, the website is sold with too many
different types of goods, leading to the viewer's feeling "dizzy" due to reading too much
information, which may not be necessary for some groups. consumers. This will be a
point LOGIFARM can overcome, we only sell one type of commodity: agricultural
products. Website will be designed simply with a clear layout and easy to find.
Consumers will not have difficulty in finding goods, thereby boosting the number of
web users to buy goods.

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CHAPTER 2: SKETCH

Figure 4. Home page interface (Sketch)

Figure 5. Introduction page (Sketch)

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Figure 6. Sale Page (Sketch)

Figure 7. News Page (Sketch)

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Figure 8. Bottom Page (contact) (Sketch)

Figure 9. Payment confirmation page (Sketch)

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CHAPTER 3: COMPLETE WEBSITE INTERFACE
LINK WEBSITE: />
Figure 10. Main interface (home page)

Figure 11. About Us

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Figure 12. Mission and Vision Statement

Figure 13. Sales page

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Figure 14. News page

Figure 15. Bottom Page (contact)

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CHAPTER 4: INTERACTIVE INTERFACE
LINK VIDEO INTERACTIVE INTERFACE: />
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CHAPTER 5: CONCLUSION
5.1 Advantages
Advantage 1: Active, safe in all situations
If you are wondering and worried about paying online but don't know if you will
receive your goods. Then don't worry, you can choose a method of payment on delivery
(COD) to make sure you choose the right item you need before you pay. In addition,
with the superior feature from our application, now you can completely check the

remaining quantity of goods in the store to easily change the meal accordingly.
Advantage 2: Prices and promotions
Many people have taken advantage of the time of the epidemic to inflate the
prices of essential items. Many items increase in price by 2 or even 3 times, making
consumers worried. But at LOGIFARM, you can rest assured because the product prices
are already listed, there are no changes, but there are also many attractive promotions
when ordering through the application.
Advantage 3: Save time - receive goods at home
This is probably the biggest advantage of Logifarm that everyone knows. In
today's busy life, reasonable use of time is necessary. If you want to prepare a quality
meal for your family, it takes time to find the product, go to the store and select the
shopping cart and then pay. Instead of wasting time like that, you just need to click on
a website or a fast delivery application like (Tiki, Shopee or LOGIFARM) and select
the product you want to buy and then press the order button.

5.2 Disadvantages
The application is researched and developed based on actual surveys from
consumers, but there are still some disadvantages such as:
Disadvantage 1: Connection with another app to buy and sell like FB
Currently, with the era of advanced technology, everyone has started using social
networks to exchange and buy and sell, but the LOGIFARM application has not been
advertised on other social platforms such as Facebook to be able to reach. added new
potential customers. Therefore, the company has not yet taken full advantage of this
sales channel.
Disadvantage 2: No direct contact with the product
Just like other online shopping applications, customers cannot choose good
products by themselves, but can only delegate this responsibility to distributors. This
will make it difficult and time-consuming for the company to gain customer trust

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through the pictures posted on the application as well as detailed product descriptions
and accompanying real safety certificates products to help customers feel more secure
when choosing to buy agricultural products at LOGIFARM.
Disadvantage 3: Delivery time
Although the delivery is fast, it will not be immediately available (depending on
the location of the buyer and the company's food stockpile - the place of delivery), but
the company always ensures a smooth transportation and delivery process the fastest
and most careful way to avoid causing damage such as damage to agricultural products.

5.3 Development direction
After knowing our advantages and disadvantages, we combine it to create a
direction to develop strengths and overcome weaknesses of the website as follows:
Promoting strengths: we will continue to promote the strengths of all
conveniences, have many promotions and ensure that customers choose the right
products to build trust for customers so that the website becomes more and more popular
become more user-friendly.
Join social networks: LOGIFARM will participate more in social networks by
choosing a social network channel, interacting with users a lot then running ads, joining
groups, sharing knowledge associated with the brand to approach and gain the trust of
customers to be able to find a new source of potential customers.

Building customer trust: LOGIFARM will always prioritize taking selfies, honest
and clear, so that customers can evaluate the product as best as possible.
And as a matter of habit, people tend to follow the crowd. This means that when
trust is shaken, a few bad reviews online will make users believe that the brand is not
good and vice versa. So we will encourage customers to leave reviews by offering
promotions separate discounts on the website after each purchase, send a thank you
message with a message for customers to evaluate the website's products.

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REFERENCES
'Thương Mại Điện Tử Việt Nam Tăng 4 Lần Trong Năm 2021' - Vnexpress .
(2022). Retrieved 30 April 2022, [Https://Vnexpress.Net/Thuong-Mai-Dien-TuViet-Nam-Tang-4-Lan-Trong-Nam-2021-4418203.Html]
How To Use Wix In 2022: An Easy Step By Step Guide. (2018).
[Https://Www.Websitebuilderexpert.Com/Website-Builders/How-To-Use-Wix/]
Khong, T. D. (2021). Economic Approaches For E-Commerce Development For
Agricultural Sector In Developing Countries. Towards Sustainable And Innovative
Business Models, 27.
Thuy, D. N. H. T. (2022). Empirical Research On The Influence Factors Of ECommerce Adoption Among E-Commerce Companies In Vietnam. In Global Changes
And Sustainable Development In Asian Emerging Market Economies Vol. 1 (Pp. 315334). Springer, Cham.
MAI, Q. T., NGUYEN, T. M. T., & NGUYEN, K. N. (2015). " ANALYZE

FACTORS THAT EFFECT CUSTOMER SATISFACTION WITH INTERNET
SHOPING OF A SPECIFIC WEBSITE” A CASE OF SENDO. VN (DOCTORAL
DISSERTATION, FUG HCM).

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