Were the behaviors of any of your team members particularly valuable or detrimental to the team explain

Group 2 Assignment 2
Marketing Principles (MKT101)


FPT UNIVERSITY- CAMPUS HO CHI MINH

GROUP ASSIGNMENT 2
Business English
Lecturer: Lê Ngọc Huyền Mi
Class: MKT1608

Group: 2

Course: ENM301
Group members:
Name of group member
1.

Hoàng Thị Mỹ Hoa

2.

Hà Nguyễn Thu Nga

3.

Trần Thị Thùy Dương

4.

Nguyễn Hồng Thắm

Table of content
Peer Evaluation Form for Group Work.....................................................................................3
PART ONE: RESPONSE EMAILS............................................................................................5
1. Enquiry email.................................................................................................................................5
Write an email responding for the enquiries stated in this email:..........................5
2. Suggestion email A.......................................................................................................................6
Write an email giving solutions for the issue stated in this email:..........................6
2. Suggestion email B.......................................................................................................................8
Write an email giving suggestions for the issue stated in this email:.....................8
3. Complaint email.......................................................................................................................10
Write an email dealing with the errors stated in this email:....................................10
4. Apologizing email....................................................................................................................12
Write an email apologizing for a delay stated in this email:....................................12
PART TWO: LANGUAGE-FOCUS COLLECTION....................................................13

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Peer Evaluation Form for Group Work
Group: __________________2__________________________
Write the name of each of your group members in a separate column. For each
person, indicate the extent to which you agree with the statement on the left,
using a scale of 1-4 (1=strongly disagree; 2=disagree; 3=agree; 4=strongly agree).
Total the numbers in each column.
Evaluation Criteria

Hoàng Thị
Mỹ Hoa

Hà Nguyễn
Thu Nga

Attends group meetings
regularly and arrives on
time. (2)
Completes group
assignments on time. (2)
Prepares work in a quality
manner. (2)
Demonstrates a
cooperative and
supportive attitude. (2)
Contributes significantly to
the success of the project.
(2)
TOTALS (Out of 10)

4

4

Trần Thị
Thùy
Dương
4

Nguyễn
Hồng

Thắm
4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

Feedback on team dynamics:
1. How effectively did your group work?

3


The team leader always assigns work to each member with a deadline. For the
assigned work, everyone always tries to complete it before the deadline. All
members are always enthusiastic to contribute ideas when doing exercises that
need to be discussed on Google Meet. When we work in groups together, we
learn a lot from each other such as how to work, how to come up with good
ideas, how to keep harmony in a group.

2.
Were the behaviors of any of your team members particularly valuable or
detrimental to the team? Explain.
Up to now, in the process of working with the group, I have not noticed any
disadvantages. Team members are very energetic, actively giving ideas and
working hard. Those are special values that each member has. Because each
member is responsible and understands each other, trying for the group, not
themselves. Moreover, team members always unite, listen and accept mistakes
and correct.

3.
What did you learn about working in a group from this project that you will

carry into your next group experience?
We learned to respect and help each other in the process of studying together.
Indeed, respecting each individual's opinion is extremely important, it helps
members to bond more, work together more comfortably, it helps maintain
harmony between members to avoid happening arguments. In addition, helping
each other is also extremely necessary in the process of teamwork. It is not only to
help one person but also to help the whole group achieve good results. For
example, when there is a group member who does not understand the topic or
does not know what to do. Then we will work together and solve those questions,
not just assign the job and leave each other to write whatever you want. Four
heads are definitely better than just one.

4


PART ONE: RESPONSE EMAILS
1.

Enquiry email
Write an email responding for the enquiries stated in this email:
From: Jonas Pham – Ami company
To: Alley company
Subject: Product enquiry
Date: 8th March 2022
Dear The Alley company,
Our company is Ami company, which is located in District 7, Ho Chi Minh City,
specializing in cakes and fast foods. We express our interest in trading with your
company regarding types of fresh milk. With reference to your advertisement on
The Alley website, would you please send me full details of different milk types,
prices, and samples of each type. I would also like to know whether any of your

promotional programs are available for bills over 500 million VND if we become
business partners in the near future.
We hope to receive your information and look forward to placing our first order
with The Alley.
Yours sincerely,
Jonas Pham - Marketing Manager
Ami Company

Respond Email

From: The Alley company
To: Jonas Pham – Ami company
Subject: Give product information
Date: 13th March 2022
Dear, Mr. Jonas.

5


Thank you for your letter of 8th March 2022 enquiry about types of cakes and fast
food of our company. We hope that our information will help your company know
more about the price and sample of each type in our company.
We are pleased to enclose our latest brochure and price list together with samples of
our promotional gifts link: Food and Beverages Registration in Vietnam, so I hope that
you can be reassured about our quality. Of course, our company would also like to
send samples of cake and drink to your company to reassess our product. These are
customer reviews for our company products: https//feedback.link/

Our company also supports promotional programs that are available for bills over
500 million VND if your company becomes business partners soon. We will give

your company 20% to 40% for each bill and free shipping cost for your company
when you order a product. If you require further information or details and
product, feel free to contact me. I will contact you soon and I am very pleased to
cooperate with you. I would be happy to schedule a time to discuss this
implementation with you. We look forward to receiving your first order. Thank you
again for your guidance.
Your faithfully,
The Alley company.

2. Suggestion email A
Write an email giving solutions for the issue stated in this email:
From: Tom Bradley – CEO of Jarvis Company
To: Human Resources Department
Subject: Recommendations for relocation
Date: 25th February 2022
Hi team,
6


As you know, Jarvis company has made its name in bubble tea area for
approximately five years. And now, the management board is considering
relocating our business from small town in Long An Province to a larger premise in
Ho Chi Minh City in the near future. This plan is taken into consideration since we
would like to hear your recommendations on some disadvantages of the
relocation to our staff.
Your sharing would be useful for us before the final decision is taken. Please send
me your analysis no later than next Wednesday.
Best regards,
Tom Bradley
Chief Executive Officer – Jarvis Company

Respond Email
From: Human Resources Department
To: Tom Bradley – CEO of Jarvis Company
Subject: Recommendations for relocation
Date: 28th February, 2022

Thank you for your email of 25th February. I am writing to help our company
analyze disadvantages if relocated and suggest some strategies for dealing with
employee hardships. We hope that the strategies that we put forward in this email
will help the company solve that problem if relocated from a small town Long An
Province to a larger premise in Ho chi Minh City in the near future.
Firstly, if our company relocated, some staff may have to move their families and find
new homes. Finding and ensuring a place to live is hard enough, let alone trying to find
a place to live in a city you're unfamiliar with. If your employees can’t find a new
home with an affordable price, it's going to be hard for them to focus and put all their
energy into their new job in the first few weeks. Therefore, to solve this problem, we
would like to suggest that our company bonus scheme for employees.
7


Our company should give them incentives or perks such as assisted house fee and
commuting fee, provide a house. It will help the employees with a portion of the
money burden before they find a new home at an affordable price.
Secondly, the staff may not like the new areas. The relocation to a new town,
where employees will live far away from their family, their friends, is hard for
them. For this problem, our company should hold a meeting to explain why it is
necessary and relevant to their development in one of the biggest cities in Vietnam
and show more bonus schemes to support them. This is an effective way for our
company to make the employees reassess this problem.

Finally, some staff cannot relocate. Majority of employees will not accept this news
and they will choose to quit this job. For such employees, we will deal with such
staff not like the new area. Our company should send direct mails for them or private
talk. We can ask for the reason why they can’t continue with the company
then reassess whether they are made redundant or not, consider the cost and
training if we hire new ones. Because we relocated to other countries, we would
have to pay much money to consider keeping or laying them off like they want.
We look forward to receiving your email.
Your faithfully,
Human Resources Department – Jarvis Company

2.Suggestion email B
Write an email giving suggestions for the issue stated in this email:
From: Nana Lee - Marketing Manager
To: Marketing team
Subject: Suggestions for new marketing plan

8


Hi team,
As you know, our company, Susu Noodles, is suffering from the COVID-19
pandemic with the lowest profits in the third quarter of this year. Some problems
are presented in the last meeting including not receiving news of latest products,
boring advertisements, and unaffordable prices. Therefore, I would like the
Marketing team to come up with some suggestions for new advertising strategies
which will be implemented in the last quarter. The requirements are as follows:
•

what new method(s) of advertising you suggest

• why you think your suggested method(s) will be successful or how they
solve our problems
Please send me your team’s plan with details no later than Wednesday next week.

Best regards,
Nana Lee
Marketing Manager – Susu Corporation

Respond Email
From: Marketing Team
To: Nana Lee - Marketing Manager
Date: 14th March, 2022
Subject: Suggestions for new marketing plan
Dear, Mr.Nana.
I am writing to you about some suggestions for new advertising methods. Although
our company has very good running shoes in terms of design and material. But still
failed to sell many products due to the ineffectiveness of the old advertising of the
company.
9


I have new advertising methods that our company needs to hire food reviewers to
give good product reviews. Especially the reviewers so they can rate each product. We
will give them the latest products we are about to release, give away the rest of the
products that will be given away for free to their youtube channel subscribers for new
product experiences and bring reviews and comments. And we will pay based on the
number of views as well as the total number of products sold.

Because the old way of advertising doesn't bring results. The new advertising

method can help our company sell more products because reviewers are the ones
who can guide trends in the foods that people are interested in. That's why people
will want to buy our products more.
I am looking forward to hearing from you.
Your faithfully,
Marketing Team

3.Complaint email
Write an email dealing with the errors stated in this email:
From: Sarah Jones – Accounts Director
To: Clive Thomas – Export Manager
Subject: Reporting errors
Dear Clive,
We have received the documents and taken delivery of our order which arrived at
Jax airport this morning.
On checking the goods, we found that everything is in good condition except for
crate 18 contained only 10,000 touch-controlled earbuds although 20,000 had
been issued on both the packing list and the invoice.
10


The full consignment is urgently required to complete our orders for two of our
major customers. Therefore, it is absolutely essential that you ship the additional
10,000 earbuds on the earliest possible flight.
Yours faithfully,
Sarah Jones
Accounts Manager – Sound Feast Company

Respond Email
From: Clive Thomas – Export Manager

To: Sarah Jones – Accounts Director
Date: 13 March 2022
Subject: Apology and solution.
Dear Sarah,
We apologize for the inconvenience you experienced.
Our factory had some problems. The raw materials needed to produce touchcontrolled earbuds were not in time to meet the quantity of 20,000 units in a short
time. As a result, we sent 10,000 missing touch-controlled earbuds. Moreover, due
to negligence in the process of communicating information, the staff on duty to
send emails to customers forgot to send you an email to notify you of the problem.
Once again, we sincerely apologize to your department.
Currently, the number of materials has also arrived enough to meet the production
of the missing number of touch-controlled headsets of 10,000 units. We are
rushing production and have completed more than half of the requested quantity.
We would like to complete and ship all 10,000 earbuds on the flight at 9 pm on
March 15, 2022.
Hope the time is right for you to complete 2 orders with major customers. We look
forward to receiving your feedback on customer satisfaction.
Yours faithfully,
11


Clive Thomas
Export Manager - Sound Feast Company

4.Apologizing email
Write an email apologizing for a delay stated in this email:
Dear Sir or Madam,
On 19 July I wrote you a letter requesting details of your special trade
discounts but I have not yet received your reply. The details are required
urgently and I should be grateful if you could send them without further

delay.
Yours faithfully
Jose Alva
Sales Manager

Respond Email
From: Sales Department - Vinamilk Company
To: Jose Alva
Date: 13 March 2022.
Subject: Apologizing for the delayed response email.
We apologize for the delay in responding to your email.
Due to a problem with the mail management system received from our
customers, which we cannot reply to you as soon as possible. We appreciate
your patience and value you as our customer. This was a very rare incident,
and we assure you that it won’t happen again.
Below are the details of our general trade discounts. First, for each agent
when ordering 100 boxes will get 10% discount, with 200 boxes will get 20%
12


discount for each order and the discount codes will continue to increase by
10% when ordering 100 more. more crates.
Instead of acting grateful and feeling guilty, we will have a special offer for
your company when buying 200 cartons of milk will get 30% discount and
this is a very good deal. We hope that you will be satisfied with this offer of
my company. To find out more details you can click on the attachment
below.
We hope that the information mentioned in the email makes you satisfied.
We look forward to your response.
Yours faithfully,

Sales Department - Vinamilk Company.

PART TWO: LANGUAGE-FOCUS COLLECTION
Please make a table of languages for:
•

Salutation

•

Asking information

•

Complaining and dealing with complaints

•

Apologizing

•

Closing

LANGUAGE-FOCUS
COLLECTION

13

Salutation

Business Salutation
•
Dear, Mr/Ms/job title
•
Dear Sir or Madam
•
Dear Hiring Manager (or another professional title)
Friendly Salutation
•
•

Hey/Hi/Hello
Good morning/afternoon/evening

Asking information

•

Complaining and
dealing with
complaints

Complaining:
•
We wish to draw your attention to…
•
I am writing to complain about
•

I am writing to express my dissatisfaction with…

We are writing to enquire about…
•
We would be grateful if you could give me some
information/further details about…
•
We would appreciate some information about…
•
We would be interested to receive further details
about…

Dealing with complaints:
•
Please accept our apologies for..... and we will take
action promptly to give you the explanation for the matter.
•
We apologize for the inconvenience you
experienced about…
•
As far as the gesture of our regret is concerned, we
are prepared to …/ we are willing to …
•
We will try to fix ... as soon as possible.
Apologizing

Words used to express apologies:
•
•
•

•

I apologize for the delay in replying…
Please accept my sincere apology for…
I am deeply sorry for…
I really owe you an apology for…
14