Imc plan for cake ingredients edited

Nowadays, consumers are overwhelmed by a massive amount of online
and offline advertisements. If the marketing message is not relevant to
consumer needs, it can easily be overlooked. IMC helps to communicate the
brand's messaging with customers through various communication channels
to create brand awareness. Consumers tend to interact with brands through
blogs and digital interfaces; therefore, IMC is a cost-effective tool for Cakeingredients Marketing. Companies can view the performance and success of
campaigns and communication tactics as a whole picture, not as fragmented
pieces.
Tool

Example

Purpose

Advertising Internet, Metro ads,
product

Customer
segments

 Efficiently provide a

and

large audience with segments of all

company brochures

information

distributed

bakery-ingredient

by

about ages

shop's existence in the

Shopping

area,

Malls,
in

Restaurant

in

the

nearby area

promoters in some
participating

Customer

available

products and prices.
 Create

Days.

Cinnabon

interest

in

products

through

target

audience
Sales
Promotion

Exhibit Samples in
shopping Malls next
to the bakery and
the
possible
customers, discount
coupons,
bonus

packs,
contests,
point-of-purchase
material,
field







Allow prospect

Customers who
customers to examine live in nearby
districts
or
and experience
close to the
shop.
product
Customers who
Attract customers by
visit Shopping
reducing the price
Malls
Offer extra products frequently.

marketing.

for free to increase
the value


Personal
selling

Direct
marketing

Advice on how to
use
products at
home, creation of
personalized
cupcake
designs,
politeness
and
product awareness of
salespersons
Customer care line,
Internet
& Social
promotion

Public
Relations

media

Public appearance,
media
relations,
voluntary work



Attract attention and
create excitement
It helps to build
connections with

New customers
of all ages

customers, educate
them about product


Create loyal users



Reaching target
audience



Requiring direct
response



Create positive
image



Build relationships
with customers and
future business
partners

Younger
population with
Internet access,
active users of
social networks
All
customer
segments, older
people
and
families with
kids

Social media marketing is a tool used to achieve marketing plan

objectives and goals, attract visitors to various websites, build and increase
brand awareness, and create and maintain communication with publicity.
Nowadays, social media marketing has become extremely popular, and many
organizations use it more than traditional marketing tools, or even instead of
it.