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 
Lời mở đầu
 !"#$%$&'(
 )**#*+$, '&/* *+012.
30!"#$%45 650
37*(*702.3!,108!"
#$%9-:*;*  0<*=9**;*0
*>( <!,?3*;*7<
"@"*A';*"1*;*<!,B)"1?32
CD!"#$%$&$!E*F $?G@$, ?
'&/2&*@0D$$4*;**;*HE?*+
!"#$%$>5?*;**"/037F;!"3
-7I3$?3$$7!,108J

A5'!31$&$5>KL50*+
M2DN2H /HOP*9!,$)*5? *-Q HP*
R?0DS/**=6A*0 *6!,'R15
? H)* 1*TH2U$*>GR$!E*T
0= ;>*+!"#$%BD**+H2
1R!? 2
1. Giới thiệu về công ty.
 V
1.1 Lịch sử hình thành, phát triển của công ty.
RWW HP*R?DXYSDZ[H /0Q *
RABDR/60 $4@'(R0P ;
>#'&/.!*-Q HP*R?0<*=??'(R
0P\F-0<*=] *;*7;4@*
**;*01*TT0=*R>*
HOP**$% ^2M2D$P"* H 
$4;_`aabH !* HP*R?H3GDR*
c*;* 15? *-Q ?T*93 H
F/*@>H#A*E3)$.!E!,$)*2
d4a`#$/M2D$&9"eaa2aaaH!ER*f
4"e2aaa 1$`gf R $'?#aaYH'h
iYH' jHYHR*-k2
W#DZ[H $"<*+7*+VlF-*R1@;0=*H3G
RH M2Dmj2D20D-2D2
 _
1.1 Giới thiệu về website.
(RH 57 5*+M2DK
M2DH #*-Q H?T*H3G9?.*/$i
*+!,08X*-Q (4T**;*-7I!K*
-Q 5? H3-;*R)*H0R>?
T*:*222

=*1F$4*+lF-M2DH #/*/$i*-Q H
P*R? $*;* 1*>0i?T*A*HnR
 e
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3 Rrasraab2d"`#$/M2D9"
V2aaa2aaa 1 *-Q4taa2aaa H9 FqA*4
$!lF-M2DH1<A*;*lF- $4#D2dP;>/
F**+M2D#@TB*uU7<?=*$!@A
`3!*-Q0 :*P*R?)*#*;*
!,*7!3*#1@*"/**;* 1?*?T*/
*;*$0# *2v*FH2 R* $!E*(*G 
3@0<*=A*=*=;*  R* *To4
)*+5***G H3;* 2
2. Trình bày nội dung của vấn đề nghiên cứu.
2.1 Mục tiêu giá trị 2
=*1;<H *;*T*$>-7IR0<*=*+/0$;
T$!E**4*+;* 2.3M2D=*1;<*.Hw*+
H B /**=5? *-x HP*R?3-P Hy 
$;T)*4*+6;* (3*;0=* )*
R2
M /**=5?Kj9!,'5? H!H-;*F;222
**G/<!,/H3$0#*cF#$)*R;* *>
5 H$)*P*R?>H#`F7$;0G HR1A*# 
7HgF/-! H7*;*F/$@-;**;*)*222
-Q HP*R?K.!EH ;* *+M2D*>$`
$>7 HP*R? .,*n!*-T*3*;*
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6!,'22
#-P0<**;* Km*-P*7B@7
*;*M2D#/54n3;* 9;* ?*

3/!,B3-7I$0# *86A**G@$.
!E;* ;*2
j7F3*AKm;* -x*6HE*5?-7
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$#7*"G@@v, @F#*2
 s
{|TaiLieu.VN trở thành một thư viện đa năng, mở rộng cho khách hàng một sự
hài lòng tốt nhất có thể2
2.2 Mô hình doanh thu.
50H *;*T*R!";0*$!E*0
#HE*T*HE1.$4!H3"*;*5T*$4!
;*2
;*50M2D;0=K
 50$`gKZ-x**G60<*=
lF-*+}2!,-%0=77/7A$`g*
*-%0=/4R F//012
 ~1*4$.35 RK
•/0*;<`*2
•W#*?!,$`g-*c6/0R*$!E*h4
@Z€SZH-k2

 =*1*+lF-M2DH #/*/$i*-Q 
HP*R? $*;* 1*>0i?T*
A*HnR)*oHp $q*"/E;*2
DZKHFF2*
  *y**;*50;*$!E*;0=!K
•Z7*;2
DZKH2*
•ZH1?2
DZK-2

•ZF; 2
DZKY•2*
!"P!F2*2
2.3 Cơ hội thị trường
"/<!,K6*"/<!,‚$>*ƒ@`<!,
*+/0  F/*"/ *A@` 0*7
`$!E*„<!,$2"/<!,P*?$!E*>H 70
 t
0*7`$!E*Bf<A1<!, 0*>
0 $!E*2
d.H!E!,08 R*06H R* `2.1
*+( H.*?D'?#…1a.** 
!,-%0=H3GgXra2=>H  H!E!,08
BD'?T…P**(† TVP*
†h-X0- Hk2
M!E;* @`H3 *5? H04B 
'!3h$0#0^5k2D5?lF-M2DB /
6*/$i*-Q HP*R?$!E*@!,08F?$?R2
/* *+*!, R* F/ H.*@-P
HE**5? H**A';*2M2D*/06
H1$;T$9$!E**45?*+!,08?!,08$!
*;*„*A';*v*43/05?2
M2D *;* H*;*$!E*!,08*-Q 
F1O* / H=*=**)**T :F:
5?$&9$!E*@;* H *)GR$!E*-PHE*+*5
?)*1#R**$@-;*B H5?
*i@h?, @*+k2
dP;> T0=/&@7*$;$;(R*
$B@*"/2
?‚ HH **=>?#$/7Hg5-P

$,*+ H$%$&H *#$/7Hg5-P$,*+ H$%$&
H *#$/7Hg *;* *AB1*.0^0  ?
"26!?*+ H$%$!E*>B6A*#-K
dP**R>`F7*!,$%K(R*AH !
?*"F7 !E/*+ H$%-3 HGR2D3-P$,*+
*ƒ (R*9*>*R>$!E* H$?FG‡" 1
;$G *47,oF H *  5;R52m7`*
*R>**+`F7$%$iO3-P<,h4!RH
 …
T*k*+*n!*+*'%Hg`F7?,*A `
$;>7H$/2
dP?.6*;**;( *;**;*8/*"q*T*
6*"(3*;**;F/*;*'@$<HgKm-%0=
.**R>`F7$% F/*"q*T*$!E*$v!,
*@!,*>*8 ;5'%Hg`F7 7
R?***8/.2
2.4 Chiến lược thị trường
?H!E*<!,K F/*;*#$/ 0P*‚
'9*?*;*-7I 0<*=*+5*;* @`h#$/
k2;5#$/*+0*?H!E* *P*
*?H!E*!,$!E**;*0G*)2); g
!B$@B1O?0>$!*;*-7IR
0*+53*;*;* @`2
u‚-P;> qHP*„*+>(1Q*R1
**83!"*(G*75HEA*;* H#7* -P 
Hy*;* 2+!"H '(R0P.H(0  *R3G*7
;* ***G0<*=*GH!E*?$/F7 H5
7;.G3*A$4!7G$,$;T*4;>
!"H2
u7<?=*$!@A`3*-Q0 :*P*

R?)*#!,*7!3*#@*"/**;* 1
?*?T*/*;*$0#9 *
,3*R HP*R?D-x?=*(*G  
lF-M2D2;***=5$)* HP*R?5? `
F75?>H#$;0G HR1A*# 7HAF/-! 
HF5H*n-x$!E**&? #-P*!,082
2.5 Môi trường cạnh tranh.
 b
a2 )*k
a2 />aV2 />a_2 />ae2 />as2 h!;5$%*+u/j;0=*k
at2 h;5 ;;$%k
1$(R*;* *T/0P*R? $@H $.+*#*+
H22n!H2*;*lF R$@**G*;* H;5$@
22222*!,0824H30*+)$@„A$`g7*;
F H1?$H#2QH2*;@$.+*#ˆR
136$v*$> !?*+5H2*Q$&B / 
**G/0;*R A*36!,**45 H2
@$.+*#!R*To;*T*$.30
@o*>>$?!K
 R* *@lF-$!*;*A`*>0lH0 H.
!H22$@ R$v*H2;*T*$H 7H#i
;<*$;T*4.*+;* 
#@;*7KR*"*?<!,*;*07*#
R:$v*FH @;2M2D3A0lH0e5rF $yo
M2D*4**A-;*;EHA$>*#3*;*lF-;*2
• H2H lF-**G!*0lH0P*
R?*4* 73*>'v*0lH0$!E*2
$ lF-;*H#*>' 0lH0$!E*
!"PH2!Z*n**G@H`
R$@J

 a

M2DH /lF-'G;H( $!E*@!,-%
0=5R0*47$q3H1=**7?/ A
`*n#-P-;# $/;3$>A*3<!,$4R
F?$/2v*FH 3<!,!"#$%2
>#F!3*$/;*n!-PHE*055lF-
*n$&*67;*nggw;‰>0‰T6 ;
>1<g,285>4NME?*#N0!3$(Rˆ
2.6 Lợi thế cạnh tranh.
ME?*#*+/0H 7`-7'G/H#-7I
**GH!E*" <!,/-7I*T*;G"4?
hv* F/k*;*$.+*#1# *4H *;*0*HE
 
?*#P*-P2(RH $@ *;*$.+*+)>H $!E**08
$@$*ƒ'7R:2
>#*+**=H lF-*/06H1$;T$9!
*45?*+!,08?!,08$!*;*„5?*A';*
R43/05?2?!**=5?jH**;*?7
5?qE3@*!$!E*(H#5H2*ƒ
 *;* H*;*$!E*!,08*-Q F1Š* 2(R*A
H $>#*+;;2?>/*;*5H2.g/
 H=*=**)**TR:F:2
>H 1 **+lF-*-Q HP*R?‚B-PH3
#@ 1 -P7<F1/0.*+$/nH22
u1*#$H -;*$%$!E*!,08*-QP*R?3@$4-;*
3$!E**2M2DB /06HqHi?. 
!,08*82DR1*E *-Q H„*;*!,$#
)**$‹)**"-B)*qR6!,$&$H B1
0^0  *7*;*2

 H0*$i*-Q $!E*(H#t>H) H*A 
"aa>H#* *;* H)* 1*T*-1 
 H7*!,$H 2$ H0=saŒ)*VaŒ
 (*aŒ2
u7<5*`*9 (H#Š* $>#-PHE*!,
08*T2
2.7 Sự phát triển của tổ chức.
dP;>*+q*T*K;*0.;>F@6*4*
/.q*T*.$7F7P**7*;*?#* *?H!E*
02/?#*;>*q*T*$!E*>H *;*T*F.A-:'?
 P**;***0‚$#$!E**;*=*1*+02
)0GH *;*03*4*/.q*T*
$7F7P**7*;*?#* *?H!E*02
 
@0$&GF#0*"*Gq*T*?EHg2D5?*R$&
HP*)*"*Gq*T*EHg8E350*+52
M2DH VlF-*R1@;0=*H3GR*+
•j~WWŽXMX••€‘•~’DXYSDZ[2d"`#
$/M2D9"V2aaa2aaa 1 *-Q4taa2aaa H
9 FqA*4$!lF-M2DH1<A*;*lF- $4
#D2
1F7F$!E**AT*3 Rrasraab2
2.3 Đội ngũ quản lý.
/n7<*<;*'(R0P*;*p**0
2/n7<o*>$!*;*R?$<R$qv*;*G9*
50*4?2/$/n7<#4#-P!B
*:**:$.3*;* $4!F1  H HE?*#*+*;*0
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1. Liên hệ thực trạng hiện nay ở Việt Nam.
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3.1 Sự phát triển và định hướng tương lai của TaiLieu.VN.
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3.2 So sánh với 1 số website khác.
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