Apollo comp chiến dịch marketing và product launch sản phẩm bút phát hiện hàng giả trên thị trường

Group members: Lê Đức Anh, Nguyễn Lê Vy, Mai Thu Huyền, Vũ Phương Thảo, Đinh Minh Anh

1. Introducing our company:
Good morning, everyone, it’s nice to meet all of you at our product launch
event today. My name is Vy, the chief executive officer of Apollo Comp. To begin
with, let me show you some information about our company.
Apollo Comp is an innovative multinational corporation established in 2005
and the company slogan is “Be authentic, buy original”. The company has a long
history of designing and manufacturing tech gadgets. The corporation has its base
in the central area of London, the UK, and has many subsidiaries in many countries
over the world such as New York, Paris, and Ha Noi Viet Nam, ...
This is our company’s logo:

2. Introducing our product:
Apollo Comp is planning to launch the company’s latest product which is a
counterfeit goods detector pen called Smart Scan. Smart Scan is designed with a
special material: ABS plastic that is tough but non-brittle, insulating, impermeable,
and resistant to temperature and chemicals. Some details of Smart Scan are
covered with high-quality metal which makes Smart Scan more exquisite. Smart
Scan’s main color is black matte and some silver. Smart Scan’s unique selling
point is that the device is lightweight and comes in a smaller size than other
products that are available on the market. It makes Smart Scan a portable device
and that means you can carry it around easily. The device also comes with a 3-year
warranty, so our customers never have to worry about when their Smart Scan is
going to break down while in use. Inside the box there is a charger, cable, a manual
instruction on how to use the device, and how to preserve it... and this information
is also available on the company’s website.
Put your product in front of the pen tip and open the button. Then, Smart
Scan will receive your input and analyze them. Keep your Bluetooth on and
connect with Smart Scan, it will show you all information about your product on
your phone’s screen such as which materials were used to create your product, the

date when the product was manufactured, what manufacturer made it, and the


place of origin of the product. If your product is fake, Smart Scan can not identify
it, then Smart Scan will turn red and warn you.

3. Purpose:
Through some surveys, it has been shown that counterfeit goods, imitation
goods, and poor-quality goods are present in many segments of the market. This is
one of the persistent problems of society.


The negative consequences brought to society are not small. It has affected
the health and finance of consumers, reduced consumer confidence in the
transparency of the commodity market and decreased the reputation of genuine
manufacturers.
Because of that concern, our company has designed Smart Scan with many
advantages and better features to contribute to the development of society.
Counterfeit pens will solve the biggest counterfeit threat.
This product can be used to detect any fake products that are available on the
market. These pens are most effective against problems such as counterfeit
clothing, branded goods, and banknotes. These features which Smart Scan provides
can help our users to know what they have just bought and that can help them to
evaluate whether that product is worth the amount of money that they spent.
Admittedly, Smart Scan provides deep knowledge to customers to help them to
make wiser decisions because our users now know exactly the true value of what
they are intending to buy. Smart Scan is a breakthrough in the fight against the
fake so that is why the product will certainly receive much attention not only from
the consumer but also from other media platforms. Moreover, the device is
believed to put an end to the era of fake products around the world and prevent

large enterprises from taking financial losses and revenue deficits.
4. Target customer:
The customer target for a counterfeit goods detector pen can be described as
individuals or businesses who frequently handle cash transactions or deal with
high-value goods. This can include retail stores, banks, pawnshops, antique
dealers, and other similar establishments. For example, you are an antique dealer,
so you need our product to confirm the goods you would deal are not counterfeit.
The pen is also an excellent tool for individuals who frequently purchase
luxury items, such as high-end watches, jewelry, and clothing. Not only does it
provide an easy and effective way to verify the authenticity of the product before


making a purchase, but it also adds a layer of protection for the buyer. By using
this pen, buyers can ensure that they are not spending their money on fake goods,
which can save them from potential financial loss or legal implications resulting
from unknowingly accepting or selling counterfeit merchandise.
Furthermore, the counterfeit goods detector pen is especially useful for those
who are in the business of buying and selling luxury items. These individuals can
use the pen to verify the authenticity of the products they are buying or selling,
which can help them avoid potential legal issues and protect their reputation in the
industry. Additionally, the pen can be used as a tool to educate customers about the
importance of authenticity and build trust between them and the seller.
In summary, the counterfeit goods detector pen is a multifunctional tool that
provides numerous benefits for both individual buyers and businesses alike. Its
ability to verify the authenticity of high-value items and protect against counterfeit
merchandise makes it an essential tool for anyone who values authenticity and
wants to avoid financial loss or legal implications.
5. Our marketing strategy:
Apollo has been building many distribution channels for customers to
purchase our product conveniently.

For online shoppers, our company has added our product to our official
website, Apollo.com. Customers can access our web to have detailed information
about Smart Scan such as cost, uses, battery, design, and color. Besides, our Smart
Scan is put on big e-commerce stores namely: Amazon, eBay, Walmart, and
Taobao. Convenience is one of the best benefits of online shopping, and that is
exactly what buyers find with these popular stores. In just a few clicks, prospective
buyers can expect their orders to come in the mail, all without leaving the sofa or
even your bed! The ease of perusing endless retailers, avoiding crowds, and
clicking "add to cart" has become the ideal shopping experience. We are trying to
deliver a satisfying shopping experience for all of you through multiple online
retail stores and set a fixed price across these shopping platforms. People do not
have to waste time comparing the price of the same product in different outlets.
However, if they make a purchase on our official website, we will offer free
shipping for them.
Customers who prefer in-person transactions can pay a visit to one of our
offline stores. We are set to open pop-up stores in some cosmopolitan areas: New
York, London, Paris, Berlin, Seoul, Tokyo, and Shanghai. With a physical store,
consumer demands will not be protracted because they can be resolved directly.
Store owners can directly provide sample products, answer consumer questions,
respond to complaints, and make returns if needed. Consumers can choose their
own desired model, try the appropriate size and know the quality of the materials
used.


The company aims to make an announcement of the product launch both
online and offline. The online event will be broadcasted via the company’s website
and through its youtube channel which is Apollo Inc. The offline event will be held
at the company’s headquarter campus. Those who have received invitations from
our company and the press along with famous journalists and renowned technology
reviewers can attend our offline event. In addition, Apollo also plans to advertise

Smart Scan through social media platforms like Facebook and Twitter.
Our company is also planning to mark the beginning of our marketing
campaign with the collaboration between Apollo Comp and various famous
fashion brands worldwide like Dior, Dolce and Gabbana, Adidas, Nike, Hermes,
Louis Vuitton, SPAO, Levis, etc. These brands for long have suffered sales deficits
caused by the manufacturing and purchasing of counterfeit products. They are also
brands that have the largest number of low-quality counterfeit goods being
produced worldwide. The collaboration between Smart Scan and them will help
them restore the belief of their customers and reduce the chance of their store
importing fake ones and that leaves their customers with genuine products. This
means that they can save their brand image as they intended. We are also planning
on making our appearance at the fashion show in Paris next week as the guest of
honor where we will be testing Smart Scan for the first time in public.
6. Our promise:
If you buy our product today, we promise that you will make a better choice
tomorrow, and with every Smart Scan you buy, the closer we get to a world where
genuineness truly stands out as the one and only true value.