Presentation Kinh doanh quốc tế (cuối kỳ) kèm mẫu slide chuyên nghiệp

INTERNATIONAL
BUSINESS:

VINACAFE BIEN HOA
PRESENTED BY GROUP 8

SUBJECT: INTERNATIONAL BUSINESS

1


AGENDA
Our presentation includes:
1. VINACAFE Introduction
2. The potential of doing business in a
particular market
4. The global strategic direction
5. Business operations in Netherlands
6. Recommendation

Cẩm nang Thương hiệu Ong Mật Bản 1 | 2020

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SESSION 01:

INTRODUCTION
3

41% MARKET SHARE

1969

Established VINACAFE
Bien Hoa

VINACAFE Bien Hoa Joint Stock Company
(VCF) is one of the first new coffee
companies operating in Vietnam.
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VINACAFE BIEN HOA |
GROUP 8

COMPANY'S INTERNATIONAL
DIVISION STRUCTURE

5


CANADA

EUROP
E

CHINA

USA

NIGERIA

AUSTRALIA

Enrolled in 70
Traded
nations
over 45

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CANADA

EUROP
E

CH IN A

USA
NIGERIA

AUSTRALIA

Enrolled in 70
Traded
over 45
nations
nations

3 FACTORIES WITH
CAPACITY ANNUAL
EQUAL 4080 TONS
PER ONE
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MAIN
PRODUCTS:

INSTANT
COFFEE

ROASTED &
GROUND
COFFEE
NUTRITIOU
S CEREALS

COFFEECONTAINI
NG
BEVERAGE

8


ACHIEVEMENTS

9

201
4

Affirming the
position of two key
brands: VINACAFE
and Wake-up”

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2014
Dec.
2020

Affirming the position of two key
brands: VINACAFE and Wake-up”

Vinacafé was selected as a national
brand enterprise for the period of
2020 – 2022.
Be a proud enterprise to achieve
National Brand 7 times
consecutively

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SESSION 02:

THE POTENTIAL OF DOING
BUSINESS IN A PARTICULAR
MARKET
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THE COUNTRIES MOST ADDICTED TO COFFEE(Data from Statistic,2020)
Kilogram of Coffee
0
Nether...

1

2

3

4

5

6

7

8

9

8.3

Fi

7.8

Sw

7.6

N

6.6

C

5.5

Le

5.3

Ge

5.2

B

5.1
5

Switze...

4.8
4.7

Es

4.3

Por

4

US

3.5

F

3.4

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A
N

R

L

TE

R
S

S
A
F R

L

F
A

C

A

C

S O
W T

N

T
O

O
T

IN

TE

R

EX

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L
A
N
R
TE
IN

S

STRENGTH
1.Has experienced cooperation and exported instant
coffee products to international markets to more than
20 countries including USA, Canada, France, Germany,
Netherlands,…
2.Having distribution experience of more than 16,000
domestic retailers and operating staff of more than

3000 employees
3.Having a reputation for more than 40 years in the
exporting coffee industry.
4.New successful coffee product when collaborating
with
Masan: Wake up cafe
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WEAKNES
S
1.The company mainly develops instant coffee
products, instead of coffee beans.

FA

C

O
T

R

S

W

2.The diversification of products prevents
VINACAFE from exploiting the full potential
of high-end customer segments in the coffee

market.

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O

1.Political
VAT is levied at the same rate as for imports into the Netherlands,
which is insignificant.
2.Economic
High per capita income, along with advanced facilities.
(2020) The EU has eliminated import taxes on about 85.6% of
tariff lines
7 years later (2027) EU will eliminate taxes
3.Social
The Netherlands is a multicultural country of countries
Dutch drink (espresso) is a blend of Arabica and Robusta. Arabica
coffee is the most popular and accounts for about 60% of the
market.

OPPORTUNITIE
S

17


O

4.Technology

The Netherlands is a technologically advanced country and has a
high percentage of people compatible with smartphones
5.Environment
Mild climate conditions and beautiful natural scenery
6.Legal
Food safety and hygienic
7.Trend: AFFECT OF COVID 19
Changing customer behavior
Consumers tend to enjoy coffee at home rather than at cafes,
90% of netherland coffee consumers are home-users of this
particular product.

OPPORTUNITIES
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C
T
O
R
S

THREAT
S

T

F
A

1.Political
Special license.
Must have a food safety license
2.Economic
Require products to meet high quality standards.
3.Social
Culture barriers and the difference in customers' coffee habits
in European nations.
4.Technology
Build omni channel in Netherlands

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5. Environment
Some areas are flooded, the climate is erratic and seriously
polluted, and the market cannot be fully exploited. 
6.Legal
There is no law to ensure risks for foreign businesses.
7.Trends
Thay đổi hành vi của khách hàng

C
T
O
R
S

THREAT
S

T

F
A

The segment of customers who use and follow e-commerce
channels is a young segment

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