Áp dụng hệ thống Google Adwords (Google Ads) vào hoạt động quảng cáo của Shopee

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and getwhy
That’s
some
I can’t
sleep.’
really
Hecall
shook
myself
his head.
an Oxford
‘I want
man.’
to wait
Tomhere
glanced
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around
goes
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if we
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mirrored
night,his
oldunbelief.
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But
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wehis

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the Armistice,’
my presence
he marred
continued.
the ‘We
sacredness
could gooftothe
any
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of the
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I walked away
in England
and left him

or France.’
standing
I wanted
there intothe
getmoonlight—watching
up and slap him on the
overback.
noth-I ing.
had Free
one of
eBooks
those renewals
at Planet of
eBook.com
complete 157
faithChapter
in him that
8 I couldn’t
I’d experisleep
enced
all night;
before.a Daisy
fog-horn
rose,
was
smiling
groaning
faintly,
in- cessantly
and went to

onthe
thetable.
Sound,
‘Open
and the
I tossed
whiskey,
half-sick
Tom,’between
she ordered.
grotesque
‘And reality
I’ll make
and
you
savage
a mintfrightening
julep. Then
dreams.
you won’t
Toward
seemdawn
so stupid
I heard
to yourself....
a taxi go upLook
Gatsby’s
at thedrive
mint!’and
‘Wait

immediately
a minute,’ Isnapped
jumped out
Tom,
of ‘Ibed
want
andtobegan
ask Mr.
to Gatsby
dress—I
one
feltmore
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had something
‘Go on,’
to Gatsby
tell him,said
something
politely.to‘What
warn kind
him about
of a row
and
are
morning
you trying
would
to cause
be tooinlate.
my Crossing

house anyhow?’
his lawnThey
I sawwere
that out
his front
in thedoor
openwas
at last
still and
openGatsby
and hewas
wasconleaning
tent.against
‘He isn’ta causing
table in the
a row.’
hall,Daisy
heavylooked
with dejection
desperately
or sleep.
from one
‘Nothing
to thehappened,’
other. ‘You’re
he said
causing
wanly.
a row.
‘I waited,

Please
and
have
about
a little
fourself
o’clock
control.’
she ‘Self
camecontrol!’
to the window
repeated
and
Tom
stood
incredulously.
there for a minute
‘I suppose
and the
thenlatest
turned
thing
outisthe
to light.’
sit back
Hisand
house
let Mr.
hadNobody
never seemed

from Nowhere
so enormous
make love
to me
to as
your
it did
wife.
that
Well,
night
if that’s
when the
we hunted
idea youthrough
can count
the great
me out....
rooms
Nowadays
for cig- arettes.
people We
begin
pushed
by sneering
aside curtains
at familythat
life were
and family
like pavilions

institutions
andand
felt next
over they’ll
innumerable
throw everyfeet ofthing
dark overboard
wall for electric
and have
light switches—once
intermarriage between
I tumbled
black
with
and
a sort of splash upon the keys of a ghostly piano. The

amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days. I found the humidor on an unfamiliar table with two stale dry cigarettes inside. Throwing open the French windows of the drawing-room we sat smoking out into the darkness.

ÁP DỤNG HỆ THỐNG GOOGLE ADWORDS (GOOGLE ADS)
VÀO HOẠT ĐỘNG QUẢNG CÁO CỦA SHOPEE
Hồ Khánh Tiền, Nguyễn Nhơn Tuấn*, Lê Hoàng Vũ
Khoa Marketing - Kinh doanh Quốc tế, Trường Đại học Công nghệ Thành phố Hồ Chí Minh
GVHD: ThS. Lê Thị Minh Ngun
TĨM TẮT
Nghiên cứu đã ra đời được cách thức hoạt động của công cụ Google Ads của Shopee giúp thúc đẩy bán
hàng, tiếp cận người mua hàng, thúc đẩy lưu lượng truy cập và chuyển đổi, mở rộng kênh thu hút khách
hàng, nắm bắt nhu cầu tìm kiếm và tăng doanh số bán hàng. Nghiên cứu áp dụng phương pháp suy luận
và phân tích để giúp cho việc hiểu được về công cụ quảng cáo Google Ads là tầm quan trọng cách sử
dụng và lợi ích mang lại cho Shopee. Để từ đó thấy được kết quả đạt được từ việc nghiên cứu áp dụng

được công cụ quảng cáo trực tuyến Google Ads vào Shopee.
Từ khóa: Quảng cáo trực tuyến, ứng dụng cơng cụ Google Adwords, Shopee.
1. GIỚI THIỆU
Thế giới đang phát triển mạnh song song với sự bùng nổ về công nghệ. Google là nơi có thể giúp mọi
người tìm kiếm được mọi thông tin và được nhiều người quan tâm, theo dõi. Hiện nay, công cụ này đã
mở ra một thời đại mới giúp các doanh nghiệp trên thị trường có thể tiếp cận được hàng loạt khách hàng
quan tâm đến sản phẩm của doanh nghiệp mình. Google Ads là trang quảng cáo trên Google giúp các
doanh nghiệp có thể tìm hiểu và theo dõi được tất cả khách hàng đang quan tâm. Shopee Uni (2022) cho
rằng cách thức thiết lập được chiến dịch Google Ads với Shopee là: tạo chiến dịch của bạn “ chọn loại
chiến dịch mua sắm: tiêu chuẩn học thông minh” hướng dẫn thiết lập từng bước, theo dõi chiến dịch của
bạn bằng phương pháp và mẫu theo dõi, và tối ưu hóa chiến dịch để chiến lược tối ưu hóa, thực hành tốt
nhất. Việc nghiên cứu và tìm hiểu cách thức ứng dụng cơng cụ quảng cáo trực tuyến của Google Ads của
Shopee tìm kiếm được một số khách hàng tiềm năng giúp cho các doanh nghiệp nói chung và Shopee
nói riêng.
2. CƠ SỞ LÍ THUYẾT
2.1. Lý thuyết mơ hình chấp nhận cơng nghệ
Theo Fred Davis (1986), lý thuyết mơ hình chấp nhận cơng nghệ mơ hình TAM đã được áp dụng rộng
rãi trong các nghiên cứu về sử dụng công nghệ, bao gồm các nghiên cứu về sử dụng phần mềm, sử dụng
trang web, mua hàng trực tuyến và các ứng dụng di động. Các nhà quản lý và nhà phát triển cơng nghệ
có thể sử dụng mơ hình này để hiểu hành vi của khách hàng và tối ưu hóa thiết kế cơng nghệ để đáp ứng
nhu cầu của khách hàng. Mơ hình này giải thích cách người dùng đánh giá và sử dụng cơng nghệ mới
được xác định bởi hai yếu tố chính: nhận thức tính hữu ích và nhận thức dễ sử dụng.
2.2. Khái niệm về Google AdWords
1041

and getwhy
That’s
some
I can’t

sleep.’
really
Hecall
shook
myself
his head.
an Oxford
‘I want
man.’
to wait
Tomhere
glanced
till Daisy
around
goes
to to
see
bed.
if we
Good
mirrored
night,his
oldunbelief.
sport.’ He
But
put
wehis
were
hands
all looking

in his coat
at Gatsby.
pockets‘Itand
was
turned
an opportunity
back eagerly
theytogave
his scrutiny
to someofofthe
thehouse,
officersasafter
though
the Armistice,’
my presence
he marred
continued.
the ‘We
sacredness
could gooftothe
any
vigil.
of the
So universities
I walked away
in England
and left him
or France.’
standing
I wanted

there intothe
getmoonlight—watching
up and slap him on the
overback.
noth-I ing.
had Free
one of
eBooks
those renewals
at Planet of
eBook.com
complete 157
faithChapter
in him that
8 I couldn’t
I’d experisleep
enced
all night;
before.a Daisy
fog-horn
rose,
was
smiling
groaning
faintly,
in- cessantly
and went to
onthe
thetable.
Sound,

‘Open
and the
I tossed
whiskey,
half-sick
Tom,’between
she ordered.
grotesque
‘And reality
I’ll make
and
you
savage
a mintfrightening
julep. Then
dreams.
you won’t
Toward
seemdawn
so stupid
I heard
to yourself....
a taxi go upLook
Gatsby’s
at thedrive
mint!’and
‘Wait
immediately
a minute,’ Isnapped
jumped out

Tom,
of ‘Ibed
want
andtobegan
ask Mr.
to Gatsby
dress—I
one
feltmore
that Iquestion.’
had something
‘Go on,’
to Gatsby
tell him,said
something
politely.to‘What
warn kind
him about
of a row
and
are
morning
you trying
would
to cause
be tooinlate.
my Crossing
house anyhow?’
his lawnThey
I sawwere

that out
his front
in thedoor
openwas
at last
still and
openGatsby
and hewas
wasconleaning
tent.against
‘He isn’ta causing
table in the
a row.’
hall,Daisy
heavylooked
with dejection
desperately
or sleep.
from one
‘Nothing
to thehappened,’
other. ‘You’re
he said
causing
wanly.
a row.
‘I waited,
Please
and
have

about
a little
fourself
o’clock
control.’
she ‘Self
camecontrol!’
to the window
repeated
and
Tom
stood
incredulously.
there for a minute
‘I suppose
and the
thenlatest
turned
thing
outisthe
to light.’
sit back
Hisand
house
let Mr.
hadNobody
never seemed
from Nowhere
so enormous
make love

to me
to as
your
it did
wife.
that
Well,
night
if that’s
when the
we hunted
idea youthrough
can count
the great
me out....
rooms
Nowadays
for cig- arettes.
people We
begin
pushed
by sneering
aside curtains
at familythat
life were
and family
like pavilions
institutions
andand
felt next

over they’ll
innumerable
throw everyfeet ofthing
dark overboard
wall for electric
and have
light switches—once
intermarriage between
I tumbled
black
with
and
a sort of splash upon the keys of a ghostly piano. The

amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days. I found the humidor on an unfamiliar table with two stale dry cigarettes inside. Throwing open the French windows of the drawing-room we sat smoking out into the darkness.

Google Ads là một hệ thống quảng cáo mà Google phát triển để giúp các doanh nghiệp tiếp cận thị trường
mục tiêu trực tuyến thông qua nền tảng cơng cụ tìm kiếm và các trang web đối tác. Các trang web đối
tác này lưu trữ quảng cáo dưới dạng văn bản hoặc hình ảnh xuất hiện trên trang sau khi người dùng tìm
kiếm từ khóa và cụm từ liên quan đến doanh nghiệp các sản phẩm hoặc dịch vụ của doanh nghiệp. Trên
Google.com, công cụ AdWords thường xuất hiện ở các vị trí cụ thể ở đầu và bên phải của trang kết quả
tìm kiếm. Bạn có thể chọn từ khóa liên quan đến thương hiệu, sản phẩm, dịch vụ và ngành cho tài khoản
AdWords của mình. Khi khách hàng tìm kiếm những cụm từ này, quảng cáo của cửa hàng sẽ được phân
phát cho họ. Bạn chỉ trả tiền khi người dùng nhấp vào quảng cáo của bạn và truy cập trang web của bạn
hoặc gọi cho doanh nghiệp của bạn bằng cách sử dụng "nhấp để gọi".
2.3. Các dạng quảng cáo Google Ads
Theo Vu (2022), các dạng công cụ Google Ads bao gồm: Google Search Ads – Quảng cáo mạng tìm
kiếm Google, Google Display Network – Quảng cáo mạng hiển thị (GDN), Google Shopping Ads –
Quảng cáo mua sắm online, Video Ads – Quảng cáo Video, Gmail Ads – Quảng cáo Gmail, app Ads Quảng cáo ứng dụng toàn cầu, Remarketing – Tiếp thị lại.
2.4. Lợi ích khi sử dụng Google Ads

Theo Thuy (2021), đã đưa ra 6 lợi ích khi sử dụng Google Ads bao gồm: một số lượng lớn khách hàng
được tiếp cận khi sử dụng công cụ Google Ads; cho phép thiết lập đa dạng mục tiêu quảng cáo Google
Ads; kiểm sốt chi phí cho doanh nghiệp hoặc nhà bán lẻ; đo lường hiệu quả quảng cáo dễ dàng; dễ dàng
quản lý; giám sát các tài khoản quảng cáo; khai thác các mục tiêu tìm kiếm hiệu quả; nhận kết quả nhanh
hơn với công cụ cụ khác và phát triển định vị thương hiệu với người dùng.
2.5 Chỉ tiêu đánh giá hiệu quả của Google
Theo Nguyen (2020), chỉ tiêu đánh giá hiệu quả của Google Ads bao gồm: tỷ lệ nhấp chuột của quảng
cáo (CTR). Tỷ lệ này cho biết bao nhiêu lần người dùng đã nhấp vào quảng cáo so với số lần hiển thị của
quảng cáo. Tỷ lệ chuyển đổi của quảng cáo (CR). Tỷ lệ này cho biết bao nhiêu lần người dùng đã thực
hiện hành động mà quảng cáo đề xuất so với số lần hiển thị của quảng cáo. Chi phí trung bình cho mỗi
lần nhấp chuột vào quảng cáo (CPC). Chi phí trung bình cho mỗi lần chuyển đổi (CPA).
2.6 Xu hướng áp dụng công cụ Google Ads để quảng cáo
Theo MMIC (2023), có thể nói quảng cáo Google Ads vẫn là một trong các giải pháp hiệu quả nhất hỗ
trợ doanh nghiệp thúc đẩy lưu lượng truy cập; thu hút khách hàng và mang đến chuyển đổi. Việc áp dụng
công cụ Google Ads để quảng cáo trực tuyến đang là mối quan tâm hàng đầu của các doanh nghiệp. 5 xu
hướng quảng cáo Google Ads đáng chú ý năm 2023: tìm kiếm bằng giọng nói, trí tuệ nhân tạo (AI), tìm
kiếm bằng thiết bị di động, quảng cáo Video, quảng cáo mua sắm.
3. THỰC TRẠNG VỀ VIỆC SỬ DỤNG CÔNG CỤ GOOGLE ADS TRONG QUẢNG CÁO CỦA
SHOPEE
Theo Thuy (2020), Shopee hợp tác với Google ra mắt tính năng tiếp thị số. Tính năng này có tên "Google
Ads with Shopee" được xem là giải pháp nhằm hỗ trợ các thương hiệu thúc đẩy doanh số bán hàng trực
tuyến. Theo đó với "Google Ads with Shopee", các thương hiệu trên Shopee sẽ có quyền truy cập các
1042

and getwhy
That’s
some
I can’t
sleep.’

really
Hecall
shook
myself
his head.
an Oxford
‘I want
man.’
to wait
Tomhere
glanced
till Daisy
around
goes
to to
see
bed.
if we
Good
mirrored
night,his
oldunbelief.
sport.’ He
But
put
wehis
were
hands
all looking
in his coat

at Gatsby.
pockets‘Itand
was
turned
an opportunity
back eagerly
theytogave
his scrutiny
to someofofthe
thehouse,
officersasafter
though
the Armistice,’
my presence
he marred
continued.
the ‘We
sacredness
could gooftothe
any
vigil.
of the
So universities
I walked away
in England
and left him
or France.’
standing
I wanted
there intothe

getmoonlight—watching
up and slap him on the
overback.
noth-I ing.
had Free
one of
eBooks
those renewals
at Planet of
eBook.com
complete 157
faithChapter
in him that
8 I couldn’t
I’d experisleep
enced
all night;
before.a Daisy
fog-horn
rose,
was
smiling
groaning
faintly,
in- cessantly
and went to
onthe
thetable.
Sound,
‘Open

and the
I tossed
whiskey,
half-sick
Tom,’between
she ordered.
grotesque
‘And reality
I’ll make
and
you
savage
a mintfrightening
julep. Then
dreams.
you won’t
Toward
seemdawn
so stupid
I heard
to yourself....
a taxi go upLook
Gatsby’s
at thedrive
mint!’and
‘Wait
immediately
a minute,’ Isnapped
jumped out
Tom,

of ‘Ibed
want
andtobegan
ask Mr.
to Gatsby
dress—I
one
feltmore
that Iquestion.’
had something
‘Go on,’
to Gatsby
tell him,said
something
politely.to‘What
warn kind
him about
of a row
and
are
morning
you trying
would
to cause
be tooinlate.
my Crossing
house anyhow?’
his lawnThey
I sawwere
that out

his front
in thedoor
openwas
at last
still and
openGatsby
and hewas
wasconleaning
tent.against
‘He isn’ta causing
table in the
a row.’
hall,Daisy
heavylooked
with dejection
desperately
or sleep.
from one
‘Nothing
to thehappened,’
other. ‘You’re
he said
causing
wanly.
a row.
‘I waited,
Please
and
have
about

a little
fourself
o’clock
control.’
she ‘Self
camecontrol!’
to the window
repeated
and
Tom
stood
incredulously.
there for a minute
‘I suppose
and the
thenlatest
turned
thing
outisthe
to light.’
sit back
Hisand
house
let Mr.
hadNobody
never seemed
from Nowhere
so enormous
make love
to me

to as
your
it did
wife.
that
Well,
night
if that’s
when the
we hunted
idea youthrough
can count
the great
me out....
rooms
Nowadays
for cig- arettes.
people We
begin
pushed
by sneering
aside curtains
at familythat
life were
and family
like pavilions
institutions
andand
felt next
over they’ll

innumerable
throw everyfeet ofthing
dark overboard
wall for electric
and have
light switches—once
intermarriage between
I tumbled
black
with
and
a sort of splash upon the keys of a ghostly piano. The

amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days. I found the humidor on an unfamiliar table with two stale dry cigarettes inside. Throwing open the French windows of the drawing-room we sat smoking out into the darkness.

công cụ tiếp thị riêng biệt để tăng cường hiển thị trực tuyến, tạo sự gắn kết với khách hàng, quản lý cũng
như đo lường được hiệu quả cho các chiến dịch tiếp thị được linh hoạt hơn.
Theo Vu (2021), việc chọn lọc những từ khóa trong bán hàng để tối ưu tìm kiếm cho sản phẩm là vô cùng
quan trọng, giúp nhà bán hàng đến gần với khách hàng hơn, ưu hóa sản phẩm, dễ dàng tiếp cận khách
hàng mục tiêu, cải thiện thứ hạng sản phẩm, cạnh tranh tốt với đối thủ.
3.1 Tình hình ứng dụng công cụ Google Ads của Shopee
Định vị đối tượng khách hàng (Targeting): Theo LifeatShopee (2023), đối với người dùng trên toàn khu
vực, Shopee mang đến trải nghiệm mua sắm trực tuyến tích hợp với vơ số sản phẩm đa dạng chủng loại;
cộng đồng người dùng năng động và chuỗi dịch vụ liền mạch.
Theo Johnny Trần, Nguyên Cao, Cường Nguyễn (2022), tại Việt Nam, Lock & Lock tìm cách thu hút
nhiều khách hàng hơn bằng cách mở rộng kênh bán hàng. Thương hiệu gia dụng đã chạy chiến dịch Mua
sắm thông minh từ tháng 5 đến tháng 7 năm 2021. Tận dụng công nghệ máy học của Google, thương
hiệu này có thể tự động tiếp cận những người mua sắm bằng quảng cáo phù hợp nhất trên Google Tìm
kiếm và Hiển thị. Kết quả của Google with shopee mang lại cho Lock & Lock sau khi sử dụng như sau:
lợi tức trên chi tiêu quảng cáo là 5.01, tỷ lệ chuyển đổi là 1.16%, tổng giá trị hàng hóa (GMV) tăng gấp

đơi.
3.2. Lợi ích mang lại cho Shopee
Theo Thuy (2020), Google Ads with Shopee đã đáp ứng được nhu cầu ngày càng tăng cao của các thương
hiệu về một cơng cụ tiếp thị trực tuyến chun biệt có thể hỗ trợ họ tăng sự nhận diện thương hiệu trên
thương mại điện tử. Những lợi ích mà cơng cụ này mang lại cho Shopee bao gồm: Google Ads with
Shopee là giải pháp giúp các thương hiệu trên Shopee thúc đẩy bán hang thông qua quảng cáo văn bản
và quảng cáo mua sắn, mở rộng kênh thu hút khách hàng, thúc đẩy lưu lượng truy cập và chuyển đổi cho
các sản phẩm, cửa hàng và tăng doanh số bán hàng.
3.3. Hạn chế khi Shopee sử dụng cơng cụ Google Ads
Ngồi những lợi ích mà cơng cụ Google Ads đem lại cho Shopee thì cũng có những hạn chế sau: quảng
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Google có chính sách quảng cáo rất nghiêm ngặt để đảm bảo lợi ích tối đa cho người dùng. Vì vậy một
số nội dung, ngành không đạt các quy chuẩn của Google sẽ bị hạn chế, thậm chí cấm quảng cáo.
4. KẾT LUẬN
Việc nghiên cứu ứng dụng công cụ quảng cáo trực tuyến Google Ads vào Shopee giúp cho mọi người
hiểu được phần nào về cách ứng dụng quảng cáo trực tuyến trên công cụ Google Ads. Những công cụ
này mang lại nhiều lợi ích và tránh những phần thiệt hại gây tổn thất không đáng. Dựa trên nghiên cứu
cách thức sử dụng cơng cụ Google Ads thì Shopee rút ra một số kết luận sau: Shopee nên tập trung vào
các từ khóa tìm kiếm liên quan đến sản phẩm, đặc biệt là các từ khóa dựa trên tên sản phẩm hoặc loại
sản phẩm. Bên cạnh đó, Shopee việc tạo các quảng cáo hấp dẫn, thu hút khách hàng bằng cách sử dụng
hình ảnh và tiêu đề hấp dẫn, đối chiếu kết quả của chiến dịch quảng cáo với các chỉ số đo lường hiệu quả
như tỷ lệ chuyển đổi và tỷ lệ nhấp vào quảng cáo cần được chú trọng, từ đó điều chỉnh chiến lược quảng
cáo một cách phù hợp.
1043

and getwhy
That’s
some
I can’t

|

Shopee

Việt

Nam.

7. Johnny. T., Cao, N., Cường. N., (2022), chiến lược phát triển Doanh nghiệp cùng Google Ads với
Shopee.
/>8.Trang, N.L., (2022), 13 nguyên nhân quảng cáo Google Ads khơng hiển thị.
/>9.Hưng, N.N., (2022), chính sách quảng cáo của Google Ads tại Việt
/>
Nam,

10.Đạt, M.X., (2022), quảng cáo từ khóa Google Ads: 7 sai lầm nhà quảng cáo hay mắc phải.
/>
1044

and getwhy
That’s
some
I can’t
sleep.’
really
Hecall
shook
myself

his head.
an Oxford
‘I want
man.’
to wait
Tomhere
glanced
till Daisy
around
goes
to to
see
bed.
if we
Good
mirrored
night,his
oldunbelief.
sport.’ He
But
put
wehis
were
hands
all looking
in his coat
at Gatsby.
pockets‘Itand
was
turned

an opportunity
back eagerly
theytogave
his scrutiny
to someofofthe
thehouse,
officersasafter
though
the Armistice,’
my presence
he marred
continued.
the ‘We
sacredness
could gooftothe
any
vigil.
of the
So universities
I walked away
in England
and left him
or France.’
standing
I wanted
there intothe
getmoonlight—watching
up and slap him on the
overback.
noth-I ing.

had Free
one of
eBooks
those renewals
at Planet of
eBook.com
complete 157
faithChapter
in him that
8 I couldn’t
I’d experisleep
enced
all night;
before.a Daisy
fog-horn
rose,
was
smiling
groaning
faintly,
in- cessantly
and went to
onthe
thetable.
Sound,
‘Open
and the
I tossed
whiskey,
half-sick

Tom,’between
she ordered.
grotesque
‘And reality
I’ll make
and
you
savage
a mintfrightening
julep. Then
dreams.
you won’t
Toward
seemdawn
so stupid
I heard
to yourself....
a taxi go upLook
Gatsby’s
at thedrive
mint!’and
‘Wait
immediately
a minute,’ Isnapped
jumped out
Tom,
of ‘Ibed
want
andtobegan
ask Mr.

to Gatsby
dress—I
one
feltmore
that Iquestion.’
had something
‘Go on,’
to Gatsby
tell him,said
something
politely.to‘What
warn kind
him about
of a row
and
are
morning
you trying
would
to cause
be tooinlate.
my Crossing
house anyhow?’
his lawnThey
I sawwere
that out
his front
in thedoor
openwas
at last

still and
openGatsby
and hewas
wasconleaning
tent.against
‘He isn’ta causing
table in the
a row.’
hall,Daisy
heavylooked
with dejection
desperately
or sleep.
from one
‘Nothing
to thehappened,’
other. ‘You’re
he said
causing
wanly.
a row.
‘I waited,
Please
and
have
about
a little
fourself
o’clock
control.’

she ‘Self
camecontrol!’
to the window
repeated
and
Tom
stood
incredulously.
there for a minute
‘I suppose
and the
thenlatest
turned
thing
outisthe
to light.’
sit back
Hisand
house
let Mr.
hadNobody
never seemed
from Nowhere
so enormous
make love
to me
to as
your
it did
wife.

that
Well,
night
if that’s
when the
we hunted
idea youthrough
can count
the great
me out....
rooms
Nowadays
for cig- arettes.
people We
begin
pushed
by sneering
aside curtains
at familythat
life were
and family
like pavilions
institutions
andand
felt next
over they’ll
innumerable
throw everyfeet ofthing
dark overboard
wall for electric

and have
light switches—once
intermarriage between
I tumbled
black
with
and
a sort of splash upon the keys of a

amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days. I found the humidor on an unfamiliar table with two stale dry cigarettes inside. Throwing open the French windows of the drawing-room we sat smoking out into the darkness.

and getwhy
That’s
some
I can’t
sleep.’
really
Hecall
shook
myself
his head.
an Oxford
‘I want
man.’
to wait
Tomhere
glanced
till Daisy
around

goes
to to
see
bed.
if we
Good
mirrored
night,his
oldunbelief.
sport.’ He
But
put
wehis
were
hands
all looking
in his coat
at Gatsby.
pockets‘Itand
was
turned
an opportunity
back eagerly
theytogave
his scrutiny
to someofofthe
thehouse,
officersasafter
though
the Armistice,’

my presence
he marred
continued.
the ‘We
sacredness
could gooftothe
any
vigil.
of the
So universities
I walked away
in England
and left him
or France.’
standing
I wanted
there intothe
getmoonlight—watching
up and slap him on the
overback.
noth-I ing.
had Free
one of
eBooks
those renewals
at Planet of
eBook.com
complete 157
faithChapter
in him that

8 I couldn’t
I’d experisleep
enced
all night;
before.a Daisy
fog-horn
rose,
was
smiling
groaning
faintly,
in- cessantly
and went to
onthe
thetable.
Sound,
‘Open
and the
I tossed
whiskey,
half-sick
Tom,’between
she ordered.
grotesque
‘And reality
I’ll make
and
you
savage
a mintfrightening

julep. Then
dreams.
you won’t
Toward
seemdawn
so stupid
I heard
to yourself....
a taxi go upLook
Gatsby’s
at thedrive
mint!’and
‘Wait
immediately
a minute,’ Isnapped
jumped out
Tom,
of ‘Ibed
want
andtobegan
ask Mr.
to Gatsby
dress—I
one
feltmore
that Iquestion.’
had something
‘Go on,’
to Gatsby
tell him,said

something
politely.to‘What
warn kind
him about
of a row
and
are
morning
you trying
would
to cause
be tooinlate.
my Crossing
house anyhow?’
his lawnThey
I sawwere
that out
his front
in thedoor
openwas
at last
still and
openGatsby
and hewas
wasconleaning
tent.against
‘He isn’ta causing
table in the
a row.’
hall,Daisy

heavylooked
with dejection
desperately
or sleep.
from one
‘Nothing
to thehappened,’
other. ‘You’re
he said
causing
wanly.
a row.
‘I waited,
Please
and
have
about
a little
fourself
o’clock
control.’
she ‘Self
camecontrol!’
to the window
repeated
and
Tom
stood
incredulously.
there for a minute

‘I suppose
and the
thenlatest
turned
thing
outisthe
to light.’
sit back
Hisand
house
let Mr.
hadNobody
never seemed
from Nowhere
so enormous
make love
to me
to as
your
it did
wife.
that
Well,
night
if that’s
when the
we hunted
idea youthrough
can count
the great

me out....
rooms
Nowadays
for cig- arettes.
people We
begin
pushed
by sneering
aside curtains
at familythat
life were
and family
like pavilions
institutions
andand
felt next
over they’ll
innumerable
throw everyfeet ofthing
dark overboard
wall for electric
and have
light switches—once
intermarriage between
I tumbled
black
with
and
a sort of splash upon the keys of a

amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days. I found the humidor on an unfamiliar table with two stale dry cigarettes inside. Throwing open the French windows of the drawing-room we sat smoking out into the darkness.

and getwhy
That’s
some
I can’t
sleep.’
really
Hecall
shook
myself
his head.
an Oxford
‘I want
man.’
to wait
Tomhere
glanced
till Daisy
around
goes
to to
see
bed.
if we
Good
mirrored
night,his
oldunbelief.

sport.’ He
But
put
wehis
were
hands
all looking
in his coat
at Gatsby.
pockets‘Itand
was
turned
an opportunity
back eagerly
theytogave
his scrutiny
to someofofthe
thehouse,
officersasafter
though
the Armistice,’
my presence
he marred
continued.
the ‘We
sacredness
could gooftothe
any
vigil.
of the

So universities
I walked away
in England
and left him
or France.’
standing
I wanted
there intothe
getmoonlight—watching
up and slap him on the
overback.
noth-I ing.
had Free
one of
eBooks
those renewals
at Planet of
eBook.com
complete 157
faithChapter
in him that
8 I couldn’t
I’d experisleep
enced
all night;
before.a Daisy
fog-horn
rose,
was
smiling

groaning
faintly,
in- cessantly
and went to
onthe
thetable.
Sound,
‘Open
and the
I tossed
whiskey,
half-sick
Tom,’between
she ordered.
grotesque
‘And reality
I’ll make
and
you
savage
a mintfrightening
julep. Then
dreams.
you won’t
Toward
seemdawn
so stupid
I heard
to yourself....
a taxi go upLook

Gatsby’s
at thedrive
mint!’and
‘Wait
immediately
a minute,’ Isnapped
jumped out
Tom,
of ‘Ibed
want
andtobegan
ask Mr.
to Gatsby
dress—I
one
feltmore
that Iquestion.’
had something
‘Go on,’
to Gatsby
tell him,said
something
politely.to‘What
warn kind
him about
of a row
and
are
morning
you trying

would
to cause
be tooinlate.
my Crossing
house anyhow?’
his lawnThey
I sawwere
that out
his front
in thedoor
openwas
at last
still and
openGatsby
and hewas
wasconleaning
tent.against
‘He isn’ta causing
table in the
a row.’
hall,Daisy
heavylooked
with dejection
desperately
or sleep.
from one
‘Nothing
to thehappened,’
other. ‘You’re
he said

causing
wanly.
a row.
‘I waited,
Please
and
have
about
a little
fourself
o’clock
control.’
she ‘Self
camecontrol!’
to the window
repeated
and
Tom
stood
incredulously.
there for a minute
‘I suppose
and the
thenlatest
turned
thing
outisthe
to light.’
sit back
Hisand

house
let Mr.
hadNobody
never seemed
from Nowhere
so enormous
make love
to me
to as
your
it did
wife.
that
Well,
night
if that’s
when the
we hunted
idea youthrough
can count
the great
me out....
rooms
Nowadays
for cig- arettes.
people We
begin
pushed
by sneering
aside curtains

at familythat
life were
and family
like pavilions
institutions
andand
felt next
over they’ll
innumerable
throw everyfeet ofthing
dark overboard
wall for electric
and have
light switches—once
intermarriage between
I tumbled
black
with
and
a sort of splash upon the keys of a

amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days. I found the humidor on an unfamiliar table with two stale dry cigarettes inside. Throwing open the French windows of the drawing-room we sat smoking out into the darkness.

and getwhy
That’s
some
I can’t
sleep.’
really

Hecall
shook
myself
his head.
an Oxford
‘I want
man.’
to wait
Tomhere
glanced
till Daisy
around
goes
to to
see
bed.
if we
Good
mirrored
night,his
oldunbelief.
sport.’ He
But
put
wehis
were
hands
all looking
in his coat
at Gatsby.

pockets‘Itand
was
turned
an opportunity
back eagerly
theytogave
his scrutiny
to someofofthe
thehouse,
officersasafter
though
the Armistice,’
my presence
he marred
continued.
the ‘We
sacredness
could gooftothe
any
vigil.
of the
So universities
I walked away
in England
and left him
or France.’
standing
I wanted
there intothe
getmoonlight—watching

up and slap him on the
overback.
noth-I ing.
had Free
one of
eBooks
those renewals
at Planet of
eBook.com
complete 157
faithChapter
in him that
8 I couldn’t
I’d experisleep
enced
all night;
before.a Daisy
fog-horn
rose,
was
smiling
groaning
faintly,
in- cessantly
and went to
onthe
thetable.
Sound,
‘Open
and the

I tossed
whiskey,
half-sick
Tom,’between
she ordered.
grotesque
‘And reality
I’ll make
and
you
savage
a mintfrightening
julep. Then
dreams.
you won’t
Toward
seemdawn
so stupid
I heard
to yourself....
a taxi go upLook
Gatsby’s
at thedrive
mint!’and
‘Wait
immediately
a minute,’ Isnapped
jumped out
Tom,
of ‘Ibed

want
andtobegan
ask Mr.
to Gatsby
dress—I
one
feltmore
that Iquestion.’
had something
‘Go on,’
to Gatsby
tell him,said
something
politely.to‘What
warn kind
him about
of a row
and
are
morning
you trying
would
to cause
be tooinlate.
my Crossing
house anyhow?’
his lawnThey
I sawwere
that out
his front

in thedoor
openwas
at last
still and
openGatsby
and hewas
wasconleaning
tent.against
‘He isn’ta causing
table in the
a row.’
hall,Daisy
heavylooked
with dejection
desperately
or sleep.
from one
‘Nothing
to thehappened,’
other. ‘You’re
he said
causing
wanly.
a row.
‘I waited,
Please
and
have
about
a little

fourself
o’clock
control.’
she ‘Self
camecontrol!’
to the window
repeated
and
Tom
stood
incredulously.
there for a minute
‘I suppose
and the
thenlatest
turned
thing
outisthe
to light.’
sit back
Hisand
house
let Mr.
hadNobody
never seemed
from Nowhere
so enormous
make love
to me
to as

your
it did
wife.
that
Well,
night
if that’s
when the
we hunted
idea youthrough
can count
the great
me out....
rooms
Nowadays
for cig- arettes.
people We
begin
pushed
by sneering
aside curtains
at familythat
life were
and family
like pavilions
institutions
andand
felt next
over they’ll
innumerable

throw everyfeet ofthing
dark overboard
wall for electric
and have
light switches—once
intermarriage between
I tumbled
black
with
and
a sort of splash upon the keys of a

amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days. I found the humidor on an unfamiliar table with two stale dry cigarettes inside. Throwing open the French windows of the drawing-room we sat smoking out into the darkness.

and getwhy
That’s
some
I can’t
sleep.’
really
Hecall
shook
myself
his head.
an Oxford
‘I want
man.’
to wait
Tomhere

glanced
till Daisy
around
goes
to to
see
bed.
if we
Good
mirrored
night,his
oldunbelief.
sport.’ He
But
put
wehis
were
hands
all looking
in his coat
at Gatsby.
pockets‘Itand
was
turned
an opportunity
back eagerly
theytogave
his scrutiny
to someofofthe
thehouse,

officersasafter
though
the Armistice,’
my presence
he marred
continued.
the ‘We
sacredness
could gooftothe
any
vigil.
of the
So universities
I walked away
in England
and left him
or France.’
standing
I wanted
there intothe
getmoonlight—watching
up and slap him on the
overback.
noth-I ing.
had Free
one of
eBooks
those renewals
at Planet of
eBook.com

complete 157
faithChapter
in him that
8 I couldn’t
I’d experisleep
enced
all night;
before.a Daisy
fog-horn
rose,
was
smiling
groaning
faintly,
in- cessantly
and went to
onthe
thetable.
Sound,
‘Open
and the
I tossed
whiskey,
half-sick
Tom,’between
she ordered.
grotesque
‘And reality
I’ll make
and

you
savage
a mintfrightening
julep. Then
dreams.
you won’t
Toward
seemdawn
so stupid
I heard
to yourself....
a taxi go upLook
Gatsby’s
at thedrive
mint!’and
‘Wait
immediately
a minute,’ Isnapped
jumped out
Tom,
of ‘Ibed
want
andtobegan
ask Mr.
to Gatsby
dress—I
one
feltmore
that Iquestion.’
had something

‘Go on,’
to Gatsby
tell him,said
something
politely.to‘What
warn kind
him about
of a row
and
are
morning
you trying
would
to cause
be tooinlate.
my Crossing
house anyhow?’
his lawnThey
I sawwere
that out
his front
in thedoor
openwas
at last
still and
openGatsby
and hewas
wasconleaning
tent.against
‘He isn’ta causing

table in the
a row.’
hall,Daisy
heavylooked
with dejection
desperately
or sleep.
from one
‘Nothing
to thehappened,’
other. ‘You’re
he said
causing
wanly.
a row.
‘I waited,
Please
and
have
about
a little
fourself
o’clock
control.’
she ‘Self
camecontrol!’
to the window
repeated
and
Tom

stood
incredulously.
there for a minute
‘I suppose
and the
thenlatest
turned
thing
outisthe
to light.’
sit back
Hisand
house
let Mr.
hadNobody
never seemed
from Nowhere
so enormous
make love
to me
to as
your
it did
wife.
that
Well,
night
if that’s
when the
we hunted

idea youthrough
can count
the great
me out....
rooms
Nowadays
for cig- arettes.
people We
begin
pushed
by sneering
aside curtains
at familythat
life were
and family
like pavilions
institutions
andand
felt next
over they’ll
innumerable
throw everyfeet ofthing
dark overboard
wall for electric
and have
light switches—once
intermarriage between
I tumbled
black
with

and
a sort of splash upon the keys of a

amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days. I found the humidor on an unfamiliar table with two stale dry cigarettes inside. Throwing open the French windows of the drawing-room we sat smoking out into the darkness.

and getwhy
That’s
some
I can’t
sleep.’
really
Hecall
shook
myself
his head.
an Oxford
‘I want
man.’
to wait
Tomhere
glanced
till Daisy
around
goes
to to
see
bed.
if we
Good

mirrored
night,his
oldunbelief.
sport.’ He
But
put
wehis
were
hands
all looking
in his coat
at Gatsby.
pockets‘Itand
was
turned
an opportunity
back eagerly
theytogave
his scrutiny
to someofofthe
thehouse,
officersasafter
though
the Armistice,’
my presence
he marred
continued.
the ‘We
sacredness
could gooftothe

any
vigil.
of the
So universities
I walked away
in England
and left him
or France.’
standing
I wanted
there intothe
getmoonlight—watching
up and slap him on the
overback.
noth-I ing.
had Free
one of
eBooks
those renewals
at Planet of
eBook.com
complete 157
faithChapter
in him that
8 I couldn’t
I’d experisleep
enced
all night;
before.a Daisy
fog-horn

rose,
was
smiling
groaning
faintly,
in- cessantly
and went to
onthe
thetable.
Sound,
‘Open
and the
I tossed
whiskey,
half-sick
Tom,’between
she ordered.
grotesque
‘And reality
I’ll make
and
you
savage
a mintfrightening
julep. Then
dreams.
you won’t
Toward
seemdawn
so stupid

I heard
to yourself....
a taxi go upLook
Gatsby’s
at thedrive
mint!’and
‘Wait
immediately
a minute,’ Isnapped
jumped out
Tom,
of ‘Ibed
want
andtobegan
ask Mr.
to Gatsby
dress—I
one
feltmore
that Iquestion.’
had something
‘Go on,’
to Gatsby
tell him,said
something
politely.to‘What
warn kind
him about
of a row
and

are
morning
you trying
would
to cause
be tooinlate.
my Crossing
house anyhow?’
his lawnThey
I sawwere
that out
his front
in thedoor
openwas
at last
still and
openGatsby
and hewas
wasconleaning
tent.against
‘He isn’ta causing
table in the
a row.’
hall,Daisy
heavylooked
with dejection
desperately
or sleep.
from one
‘Nothing

to thehappened,’
other. ‘You’re
he said
causing
wanly.
a row.
‘I waited,
Please
and
have
about
a little
fourself
o’clock
control.’
she ‘Self
camecontrol!’
to the window
repeated
and
Tom
stood
incredulously.
there for a minute
‘I suppose
and the
thenlatest
turned
thing
outisthe

to light.’
sit back
Hisand
house
let Mr.
hadNobody
never seemed
from Nowhere
so enormous
make love
to me
to as
your
it did
wife.
that
Well,
night
if that’s
when the
we hunted
idea youthrough
can count
the great
me out....
rooms
Nowadays
for cig- arettes.
people We
begin

pushed
by sneering
aside curtains
at familythat
life were
and family
like pavilions
institutions
andand
felt next
over they’ll
innumerable
throw everyfeet ofthing
dark overboard
wall for electric
and have
light switches—once
intermarriage between
I tumbled
black
with
and
a sort of splash upon the keys of a

amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days. I found the humidor on an unfamiliar table with two stale dry cigarettes inside. Throwing open the French windows of the drawing-room we sat smoking out into the darkness.

and getwhy
That’s
some

I can’t
sleep.’
really
Hecall
shook
myself
his head.
an Oxford
‘I want
man.’
to wait
Tomhere
glanced
till Daisy
around
goes
to to
see
bed.
if we
Good
mirrored
night,his
oldunbelief.
sport.’ He
But
put
wehis
were
hands

all looking
in his coat
at Gatsby.
pockets‘Itand
was
turned
an opportunity
back eagerly
theytogave
his scrutiny
to someofofthe
thehouse,
officersasafter
though
the Armistice,’
my presence
he marred
continued.
the ‘We
sacredness
could gooftothe
any
vigil.
of the
So universities
I walked away
in England
and left him
or France.’
standing

I wanted
there intothe
getmoonlight—watching
up and slap him on the
overback.
noth-I ing.
had Free
one of
eBooks
those renewals
at Planet of
eBook.com
complete 157
faithChapter
in him that
8 I couldn’t
I’d experisleep
enced
all night;
before.a Daisy
fog-horn
rose,
was
smiling
groaning
faintly,
in- cessantly
and went to
onthe
thetable.

Sound,
‘Open
and the
I tossed
whiskey,
half-sick
Tom,’between
she ordered.
grotesque
‘And reality
I’ll make
and
you
savage
a mintfrightening
julep. Then
dreams.
you won’t
Toward
seemdawn
so stupid
I heard
to yourself....
a taxi go upLook
Gatsby’s
at thedrive
mint!’and
‘Wait
immediately
a minute,’ Isnapped

jumped out
Tom,
of ‘Ibed
want
andtobegan
ask Mr.
to Gatsby
dress—I
one
feltmore
that Iquestion.’
had something
‘Go on,’
to Gatsby
tell him,said
something
politely.to‘What
warn kind
him about
of a row
and
are
morning
you trying
would
to cause
be tooinlate.
my Crossing
house anyhow?’
his lawnThey

I sawwere
that out
his front
in thedoor
openwas
at last
still and
openGatsby
and hewas
wasconleaning
tent.against
‘He isn’ta causing
table in the
a row.’
hall,Daisy
heavylooked
with dejection
desperately
or sleep.
from one
‘Nothing
to thehappened,’
other. ‘You’re
he said
causing
wanly.
a row.
‘I waited,
Please
and

have
about
a little
fourself
o’clock
control.’
she ‘Self
camecontrol!’
to the window
repeated
and
Tom
stood
incredulously.
there for a minute
‘I suppose
and the
thenlatest
turned
thing
outisthe
to light.’
sit back
Hisand
house
let Mr.
hadNobody
never seemed
from Nowhere
so enormous

make love
to me
to as
your
it did
wife.
that
Well,
night
if that’s
when the
we hunted
idea youthrough
can count
the great
me out....
rooms
Nowadays
for cig- arettes.
people We
begin
pushed
by sneering
aside curtains
at familythat
life were
and family
like pavilions
institutions
andand

felt next
over they’ll
innumerable
throw everyfeet ofthing
dark overboard
wall for electric
and have
light switches—once
intermarriage between
I tumbled
black
with
and
a sort of splash upon the keys of a

amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days. I found the humidor on an unfamiliar table with two stale dry cigarettes inside. Throwing open the French windows of the drawing-room we sat smoking out into the darkness.

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