TIỂU LUẬN QUẢN TRỊ KINH DOANH QUỐC TẾ : MỘT THẬP KỶ THAY ĐỔI TỔ CHỨC TẠI UNILEVER



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
 !
Tên đề tài"
#$%&
&'((
  ")%*+
, "
/ "012
, "
34)5678.9 81
 
:,
1.   !!!"#
2.   !! $$
3. %&'  !!#(
4. )*  !! ("
5. +,  !! !-"
;;
#  
./0123435.367581297:1;<5=>?@A1713BC;CD
./012.E15FG.5H1..7I12"
1. H1..7I12J,K55.=>LM5.:N?8358G.OG5P313BC;CDQ"
2. .E15FG.R.S@B7=1#
2.1. P3T:@GU75DVG>.E197N<1GW:13BC;CD>.X5.7N.36797S5D@1223:3?@P1
$YZ $[P3T:@GU75DVG1AN\]5?^7L._12>.`.a>;A@5.=>13b1 $-[#
2.1.1. ,_.H1.GU75DVG>.E197N<1-
2.1.1.1. .X3136c>.E197N<1-
2.1.1.2. &a3FG.GW:>.E197N<1$

! !.E15FG.c_.H1.GU75DVG>.E197N<15P313BC;CD$
2.2. 13BC;CD?dGI2]125.eG.361?3<72HL.3X>fg12GU75DVGc43fe:5Db1L.7
;eG?h:Bi;A@23j:5.=>13b1 $$[.C@\P1k5P3T:@GU75DVG1AN;l15.U5\P3[

2.2.1. ,_.H1.GU75DVGL.7;eG?h:Bi
2.2.2. .E15FG.c_.H1.GU75DVGL.7;eG?h:BiGW:13BC;CD !
m,(n!!no,! !
 
2.2.3. .E15FG.5.U5\P3GW:GU75DVGL.7;/G?h:Bi (
2.3. A@1pc!k13BC;CDG.7Nq1?83T:12GU75DVG1.rcTS1>.sc5@A1G^7
.C@\P1kB@23Gs1T:7;36GG.7Nq1?831ANBA2H[r>.S3GU75DVG1AN>.`.a>
;43\S1G.U5GW:;36GGP1.5D:1.5D@1212A1.L31.f@:1.\K523t5;A5.eG>.sc[
 Y
2.3.1. ,_.H1.GU75DVG1.rcTS1>.sc5@A1G^7 Y
2.3.2. .E15FG.c_.H1.GU75DVG1.rcTS1>.sc5@A1G^75P313BC;CD #
A3B3675.:cL.S@ -
m,(n!!no,! (
 
6. <
7. /&=((
8. 13BC;CDBAcK55=>?@A15@A1G^718353u125.u23435Db1Bv1.;eGTS1
w7U5;AGXGTS1>.sc53b7f`121.:1.k\:@2xcGXGTS1>.scG.pcTrG;6T31.GX
1.E1;A23:?H1.k5.OGp1k5DA;A?x7I125y5DA13BC;CD?/aG5.A1.B=>;A@1pc
$(5yTeTX>1.=>GW:.:3G_125NBA&C;CDzG_125NTS1w7U5wA\_125P3
1.{;A,:2:D31CzG_125NTS1w7U5\05.eG;=55P3A&:1{
9. 13BC;CDGr.01"1.d1.A12k5D@12TIGXGTS1>.sc18353u121.U5
Gr5.qLq?u1,k7D|k&7wk@;Ck1@DD@c|@D5k:TCB31Ck:}CB31Ck@1fTk
~k321:BkB@TC>k•€kCw@1:k3ck3|z•3|{k71T3BLk71B32.5‚;43f@:1.
5.75Db1.A125D367?_G.@cƒ31.d1.367?d;A?:12G.O125„13BC;CDBAcK55D@12
1.j12G_125N5.A1.G_121.U55.u23435D@12Bv1.;eGL31.f@:1.G.pcTrGTOG

L.„CGW:12/…353b7f`12
10. 3611:N13BC;CDGr.01!#Y1.E1;3b1BAc;36G5D@12.01Y
G_125N5P3$97IG23:5Db15.u2343cOGBa31.7=1.A121pc5Db15@A1G^7;A@
L.@S12Y5M€7D@
11. Sứ mệnh
12. Oc61.GW: 13BC;CDBA J.bc T31.L.F G.@G7KGTI12Q XGTS1
>.scL31.f@:1.GW:G_125N?d2r>>.^1BAcDV512]15.…323:15yGXG.@P5?K12
5yG.pcTrGGX1.E1k1K35Da‚G.@L.@S12!5M12/…353b7f`125Db1L.]>5.u2343†
23V>GS35.361f31.f/‡12kG.@>.ˆ>c‰312/…35./Š125.OG1.j12cr1p112@1;A
G.pcTrG23:?H1.G‹121./\S15.E1cK5GXG.?0123S1kfŒfA12k5.7=15361;A
57N65;…3.01
13. Tầm nhìn
14. 13BC;CDG:cLu5.ƒ5Da>.X55D3q1\<1;j12;AG712GU>G.@L.XG.
.A125Db15@A15.u23431.j12TS1>.sc;43G.U5B/a125I5kGSc1.=15I5;A1.=1
?/aG1.3<7.015D@12G7KGTI12
15. XG/753b197:15D‰125D@12G.3u1B/aGGW:13BC;CD
• ,K55/012B:35I5.01fA1.G.@5D•Cc
• ,K55/012B:3;43TOGL.„C5I5.01
• ,K55/012B:3G.]GG.]1.01
m,(n!!no,! "
 
• ,K55/012B:35I5.01G.@.A1.531.
• ,K55/012B:35I5.01G.@1_1212.36>;A1_12fE1
16. Mục tiêu
17. mX>O121.7G^7.A1212ANGW:G@112/…353b7f`12L.]>c‰3103R
?@X15D/4G?/aG127N61;‰12GW:L.XG..A12;A12/…353b7f`12k?X>O12cK5
GXG.TX125P@;AGP1.5D:1.;43GXGTS1>.scGr5./012.3671.Žc1E12G:@G.U5
B/a12G7KGTI12
18. Về sản phẩm
19. 13BC;CD.361?:12L31.f@:1.(f•12TS1>.scG.F1.

• •125.eG>.scf`12G.@G.u\3u1;Ap17I12zG.3uc#•5812f@:1.
5.7{
• •12TS1>.sc;6T31.;AG.pcTrGGX1.E1zG.3uc Y•5812f@:1.
5.7{
• •12TS1>.sc23t55sNG.@97^1X@;A?xf`125D@121.AzG.3uc!Y•
5812f@:1.5.7{
20. 43(f•12TS1>.sc1ANk.36113BC;CD?:12TŠ.j7.01"1.d1
.367k "1.d1.3675D@12TI?rGrf@:1.5.7;/a597X 5M~ 1pc
21. Về cấu trúc
22. D/4G1pc $$k13BC;CD?/aG58G.OG5.C@GU75DVG>.E197N<1
,ƒ3G_125NG@1Šcƒ35.h5D/…12?Sc1.36cB7_1;36GTS1w7U5k53u>5.hkL31.
f@:1.k;A>.E1>.I3TS1>.sc5P35.h5D/…12?r,ƒ3G_125NBAcK55D7125EcBa3
1.7=1;A5eG.h75DXG.1.36c;<5.A1.5FG..@P5?K12L31.f@:1.GW:cH1.
23. mu123j:5.=>13b1 $$kGU75DVG>.E197N<112ANGA12L._12>.`
.a>;43c_35D/…12GP1.5D:1.?:125.:N?831.:1.G.r12U75DVG>.E197N<1
GW:13BC;CD2ENL.rL.p1G.@;36GwENfe121.j125./012.3675@A1G^7.:NL.7
;eGrfl1?u11.3<7Te5D`12B]>k?tG\3655D@12TS1w7U5kL._12Gr?/aG.36797S
L31.5u5.C@97Nc_;AcK5GU75DVGG.3>.FG:@
24. 13BC;CD\]5?^75.:N?835@A1\K;A@23j:5.=>13b1 $$pc $$#k
G_125NX>fg12GU75DVGL.7;eG?h:BiD@12?rcƒ3L.7;eG\:@2xcGXG1.rc
TS1>.scD3b12\365,ƒ3L.7;eG;A1.rcTS1>.sc>.I3.a>.@P5?K12GW:GXG
G_125NG@1ŠGXG97IG23:5D@12;`12?q23ScG.3>.FL31.f@:1.;A?sN1.:1.5IG
?K>.X55D3q1k5712D:TS1>.scc43
m,(n!!no,! Y
 
25. mu11pc!k13BC;CD53u>5gG5.eG.3615X3GU75DVG,gG53b7BAG]5
\45TIB/a121.d1.A12cA13BC;CD?:12L31.f@:1.5y #w7I12G•1"5Db1
973c_5@A1G^7.@tGL.7;eGmq.ƒ5DaG.@G.3u1B/aGc431ANkG_125NBb1Lu
.@PG.23ScTIB/a121.AcXN5y(-w7I12G•1!-;A@1pc!"_125NG‹12
5.3u5B=>cK5G0GU758G.OGc43G.‘fe:5Db1.:31.rcTS1>.sc5@A1G^7BA1.rc

.A125.eG>.sc;A1.rc.A12G.pcTrGGX1.E1;A23:?H1.,ƒ31.rcTS1>.sc
?/aGG.3:5.A1.GXGL.7;eG?h:Bi5=>5D712>.X55D3q1kTS1w7U5;A53u>5.hG.@
1.rcTS1>.sc?r
!#
m,(n!!no,! #
 
27. <
28. >?@!
1. A6))BC67DE44)FGHI4)JKLMN4MO)PO4QN6NRSTSUV"
29. 13BC;CDBAcK55D@121.j125=>?@A1?:97IG23:BE7?…31.U55Db15.u
2343;43GXGf•12TS1>.sc>.@12>.V5.7KG12A1..A125.eG>.sck23t55sN;A
G.pcTrGGX1.E1@:1.5.7.A121pcGW:G_125N;/a55Db1Y5Mk;AGXG
1.d1.A12Grct5Š.^7.u5GXG97IG23:S1>.sc\K523t5kG.3ucL.@S12!Y•
5812f@:1.5.7GW:G_125Nk\:@2xc1.j125./012.36718353u121./c@k?/aG
\X15P3.01Y97IG23:XGTS1>.scG.pcTrGGX1.E1kG.3ucL.@S12 Y•5812
f@:1.5.7k2xcGrc’>.sc:B;31BC31kLCc?X1.Dp12C>T@fC15kTS1>.sc
G.pcTrG5rG“:\CD2Ck;ALCcf/‡12f::TCB31CA125.eG>.sckG.3uc#•
5812f@:1.5.7k2xcGXGTS1>.sc5.ucP1.1./\0p1zG.3uc.01•5.h>.^1Š
.^7.u5GXG1/4G{k5DAkLCck5.eG>.sc?_12BP1.k;A\X1.
30. D/4G?ENk13BC;CD?/aG58G.OG5.C@GU75DVG>.E197N<1,ƒ3
G_125NG@1Šcƒ35.h5D/…12?Sc1.36cB7_1;36GTS1w7U5k53u>5.hkL31.f@:1.k;A
>.E1>.I3TS1>.sc5P35.h5D/…12?r.”12.P1k5P3EN•7k;A@?^75.=>13b1
$$kG_125NGr G_125NG@1kcƒ3G_125NG@15=>5D712>.X55D3q1cK55.h5D/…12
97IG23:L.XG1.:7,ƒ3G_125NBAcK55D7125EcBa31.7=1;A5eG.h75DXG.1.36c
;<5.A1.5FG..@P5?K12L31.f@:1.GW:cH1.,_.H1.>.E197N<1?/aGwCc1./
cK5127x1TOGcP1.U75DVG1ANG.@>.ˆ>GXG1.A97S1Bi5712D:1.j12TS1
>.sc;AG.3u1B/aG53u>5.h>.`.a>;435.h.3u7;ATŠ5.FG.?h:>./012k?3<7G.‘1.
G.3u1B/aG\X1.A12;A>.E1>.I3>.`.a>;43.65.I12\X1B•5P3cƒ35.h5D/…12
mq5.VG?sN97X5DH1.?h:>./012.r:k13BC;CD57Nq1fg121.j121.A97S1Bi\S1
?h:?q?3<7.A1.GXGG.31.X1.?h:>./012†G_125NG@1Š,’z&C;CD{

?/aG97S1Bi\Š312/…3,’kG_125NG@1Š*1mK?/aG97S1Bi\Š312/…3*1mK‚
31. mu123j:5.=>13b1 $$kGU75DVG>.E197N<112ANGA12L._12>.`
.a>;43c_35D/…12GP1.5D:1.?:125.:N?831.:1.G.r12XG?I35.WGP1.5D:1.
5@A1G^7GW:13BC;CD2xcCT5BˆGW:.gNv;AD@5CD–:c\BCGW:,’k?:12
5.A1.G_12.0113BC;CDŠcK5TI?3qcwENfe121.j125./012.3675@A1G^7k
23ScG.3>.F58G.OG1.…5=>5D712GXG.@P5?K12TS1w7U55P3cK5TI?h:?3qck;A
5712D:TS1>.scG`12BVG5P3cK5TI5.h5D/…1297IG23:U75DVG>.E197N<1GW:
m,(n!!no,! 
 
13BC;CD2ENL.rL.p1G.@;36GwENfe121.j125./012.3675@A1G^7.:NL.7;eG
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?:125g5BP3T:7GXG?I35.W5D@12G7KGG.PN?7:57121.j12TS1>.scc43D:5.h
5D/…12.”12.P1kŠG.E7•7k5D@12L.3CT5Bˆ;AD@G5CD–:c\BC?d5712TS1
>.scD:5@A15.h5D/…12G.E7•7k13BC;CD>.S3cU5"?u1Y1pc?q5.7Nu5>.gG 
G_125NG@1GW:cH1.ŠG.E7•7G.U>1.=1f•12TS1>.scc43
32. 13BC;CD\]5?^75.:N?835@A1\K;A@23j:5.=>13b1 $$pc $$#k
G_125NX>fg12GU75DVGL.7;eG?h:BiD@12?rcƒ3L.7;eG\:@2xcGXG1.rc
TS1>.scD3b12\365.”12.P1kL.7;eGG.E7•7\:@2xcGXG1.rcTS1>.sc\K5
23t5k1.rcTS1>.scLCck1.rc5.eG>.sc?_12BP1.‚,ƒ3L.7;eG;A1.rcTS1
>.sc>.I3.a>.@P5?K12GW:GXGG_125NG@1ŠGXG97IG23:5D@12;`12?q23Sc
G.3>.FL31.f@:1.;A?sN1.:1.5IG?K>.X55D3q1k5712D:TS1>.scc43
33. .”12.P1k&C;CDG.E7•7?/aG5.A1.B=>?q.a>1.U5.@P5?K12GW:
1.rcTS1>.sc\K523t5k G_125NG@1ŠG.E7•7\X@GX@5DeG53u>G.@&C;CDG.E7
•7&C;CDG.E7•75=>5D712TS1w7U5\K523t55P3cK5;A3?h:?3qcG.WG.I5ŠG.E7
•7?qG]523ScG.3>.F;A?sN1.:1.5IG?KD:c]5TS1>.scc43mqBAc?/aG?3<7
1AN?•3.„3Te?X1.?83k G_125NG@1Š.E7•7?d.3T31.Te5ef@5D@12;36G
97S1Bi5.h5D/…12GW:D3b12cH1.?q?83BUN;36G>.X55D3q1cK5G.3u1B/aG.a>1.U5
5@A1G.E7•7IB/a121.AcXNTS1w7U5wA\_12Š.E7•7?/aGG]523Sc5y 
w7I12G•1!k;AcK5TITS1>.scc43G.‘?/aGTS1w7U55P3cK5?h:?3qcFG.

5./4GTS1>.sc;A\:@\H?r122r3?/aG?x121.U5?qG]523ScG.3>.F5.7c7:;A
>.`.a>;43;36G97S12GX@5@A1G.E7•7Ž121.j12\/4G?31ANk13BC;CD/4G
5F1.?d53u5L36c?/aG"5D367~1pc5D@12.@P5?K12L31.f@:1.TS1>.sc\K5
23t5GW:cH1.5P3G.E7•7
34. mu11pc!k13BC;CD;l15.UNcH1.5p125D/Š12G.=c.01GXG?I3
5.WGP1.5D:1.k;H;=NG_125NBP35.eG.3615X3GU75DVG&^11ANkcgG53b7BAG]5\45
TIB/a121.d1.A12cA13BC;CD?:12L31.f@:1.5y #w7I12G•1"5Db1973
c_5@A1G^7.@tGL.7;eGmq.ƒ5DaG.@G.3u1B/aGc431ANkG_125NBb1Lu.@PG.
23ScTIB/a121.AcXN5y(-w7I12G•1!-;A@1pc!"_125NG‹125.3u5B=>
cK5G0GU758G.OGc43G.‘fe:5Db1.:31.rcTS1>.sc5@A1G^7BA1.rc.A12
m,(n!!no,! -
 
5.eG>.sc;A1.rc.A12G.pcTrGGX1.E1;A23:?H1.,ƒ31.rcTS1>.sc?/aG
G.3:5.A1.GXGL.7;eG?h:Bi5=>5D712>.X55D3q1kTS1w7U5;A53u>5.hG.@1.rcTS1
>.sc?r.”12.P1k13BC;CDG.E7•71.rc.A125.eG>.sckGr5DgTŠG.F1.5P3
@55CDf:ck5=>5D712L31.f@:1.GXG1.d1.A125.eG>.scŠ5.h5D/…12EN;A
m_12•7k5/0125e1./;=NG.@13BC;CDG.E7•71.rc.A12G.pcTrGGX1.E1;A
23:?H1.A23j:GXGL.7;eG5D@12G`121.rcTS1>.sc;l1GrTeL.XG\365k
1.3<71.d1.A125.eG>.scGW:13BC;CDŠL.7;eG]G,’L.XG\365T@;43ŠL.7
;eGG.E7•7
35. .)W64XO)Y)Z[RBF6"
2.1. QN\J[O]B4U^OG)W6_BK`6OaJ6NRSTSUG)54)BK)NbB_BZ4U[677NJN
L[Q68cd-e8cf-gQN\J[O]B4U^O6hKij4LkBH)l67G)m)nGTh[4)FG
6No68cp-g
36. XGG_125N5.C@?783G.3u1B/aG5@A1G^7?•3.„3>.S3Gr1.j12G0
GU7;AG0G.uL3qcT@X5L.XG;431.j12G_125N5.C@?783G.3u1B/aG?:97IG23:
.@tGw7Nb197IG23:mq5.A1.G_12kG0GU7;AG0G.uL3qcT@X5GW:G_125N>.S3
>.`.a>;43G.3u1B/aG
37. Quản lý tập trung
38. 2@A3;36G97Nu5?h1.TS1w7U55=>5D712.:N>.35=>5D712kGXG1.A

97S1BiG•1>.S3wXG?h1.GU>\=G;AcOG?KD:97Nu5?h1.5D@1258G.OGBA5=>
5D712.:N>.35=>5D7127S1Bi5=>5D712zC15D:B3}Cff3TG3T3@1c:L312{BA97Nu5
?h1.?/aG\:1.A1.5=>5D7125P3GU>G:@1.U55D@12.65.I1297S1Bi;A5P3cK5
?3qck5./…12BAŠ5DgTŠG.F1..E1GU>97S1BizfCGC15D:B3}Cff3TG3T3@1c:L312{BA
;36GD:97Nu5?h1.?/aG5.eG.361ŠGXGGU>5.U>.015D@12.65.I1297S1Bik
5./…12BAŠGXGG_125NBˆ>;I197IG5uzG_125N\hcK5G_125N1/4G12@A3L.XGGr
97X1—:TIG8>.^1L3qcT@X5{
39. XG1.A97S1BiŠG_125Nc˜GrG:15.36>TE7;A@;36G\:1.A1.
97Nu5?h1.97S1BiGW:GXGG_125NBˆ>;I197IG5uL._12[‰1b1G:15.36>DU5F5k
GrB™G.‘1b15.:c23:;A@GXG97Nu5?h1.97:15D‰121.U5U51.3b1kcK5TI97Nu5
?h1.>.S3?/aG>.E1GU>1u71.j1212/…397S1Bi?O12?^75e5.:c23:;A@GXG
97Nu5?h1.5./…1212ANGW:c‰3G_125NBˆ>;I15.HGXGG_125N1ANGr127NG0\h
BU1X5.”12.P1k.‰L._125.q5DeG53u>D:97Nu5?h1.5.7b.:N>.E1G_1212/…3
m,(n!!no,! $
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BAcGXGG_12;36GGg5.q5P3cƒ3G0TŠ2/aGBP3kG.3u1B/aG>.X55D3q158125.qGW:
G_125NL._125.q23:@G.@GXG1.A97S1BiGW:G_125NBˆ>;I1.‘GrGXG1.A
97S1BiG:@1.U5c43?/aGwENfe12G.3u1B/aG>.X55D3q158125.qGW:G_125N
40. .312.3b1GO7;U1?<5=>5D71297S1Bi;A>.E1GU>97S1Bi5D@12
;36GD:97Nu5?h1.kG^1>.S3B/7i.:3;U1?<G0\S1T:7?EN
• Một là:3ucL.3GXGG_125N5=>5D712.•:15•:1.:N>.E1GU>5U5GS;36GD:
97Nu5?h1.‰G.‘Be:G.‰1GXG.5.OGGr5.qBAcG.@GXG97Nu5?h1.GW:.‰Gr
.367BeGG:@1.U5
• Hai là:XGG_125N97IG5uGr5.qD:97Nu5?h1.5=>5D712ŠcK5L.7;eG5.h
5D/…121.U5?h1.5D@12L.3>.E1Gs>:97Nu5?h1.Š5.h5D/…12L.XGr1.3<7
1.E15IS1../Š12?u1TeBe:G.‰11ANk1./1.7G^75.:N?83TS1>.sc;AL.S
1p12GW:GXG1.A97S1Bi5P3cƒ3?h:?3qcL.XG1.:7
41. Phân cấp quản lý
42. &A;36GD:97Nu5?h1.?/aG5.eG.361ŠGXGGU>5.U>.015D@12.6
5.I1297S1Bi

43. XGB=>B7=1W12.K>.E1GU>97S1Bi
• .@>.ˆ>GU>97S1BiG:@1.U5Gr5.…323:1?q5=>5D712;A@GXG;U1?<
GI5Nu7
• @112/…3T™BAc;36G5I5.011u7.‰Gr?/aGcOG?K5ef@GX1.E1;A
cOG?KL3qcT@X5?I3;43G_12;36GG:@.01
• P@D:cOG?KB31..@P5G:@.01
• l15431.j1297Nu5?h1.5I5.01
• 3V>5p12G/…12TeL3qcT@X5
44. Khi nào nên tập trung?
45. :97Nu5?h1.5=>5D712T™23V>G.@;36GLu5.a>GXG.@P5?K12GW:
GXGG_125NBˆ>;I197IG5u?/aG5.7=1Ba3U1?<1ANGeGLH97:15D‰12?I3;43
GXGG_125N.@P5?K125D@121.3<712A1.k1.3<7TS1>.sc.@tGŠ1.3<75.h5/…12
97IG5urG‹125DŠ1b197:15D‰12L.3?^7D:GW:cK5G_125NBˆ>;I11ANBA?^7
;A@GW:cK5G_125NBˆ>;I1L.XGD@121.j125D/…12.a>1./;=Nk;36G>.I3.a>
GXG.@P5?K125ycK5;h5DFGU>G:@f7N1.U5BAGr.36797SG:@.01GSu75U5GS
GXGG_125NBˆ>;I1T—fg12?^7;A@TS1w7U5BA23I121.:75.H;U1?<c7:.A12
1b15=>5D712BP3FfgkcK5G_125NTS1w7U55W;A\A1\Ž125.ˆ>T™G^11.3<75.ˆ>
fP125Uck1./125D7125EcT™c7:?/aG5.ˆ>5Uc;4323X\X1\7_1D•.011.3<7T@
m,(n!!no,!  
 
;4323XGW:GXGG_125NBˆ>;I15e?Ac>.X1@?rkcƒ3G_125NBˆ>;I1Gr5.q
./Š12Ba35y;36Gc7:5.ˆ>5Uc;43G.3>.F5.U>.01Š5.h5D/…125D7125EcT@;43
23X12@A35.h5D/…125ef@
46. ,K5TIG_125NBP3f7N5DHTeL3qcT@X5cP1.c™GW:5D7125Ec?I3;43
GXG127x1BeG5A3G.F1.\Ž12;36GG.7Nq15U5GSBa31.7=1GW:G_125NBˆ>;I1;<
G_125Nc˜?q>.E1>.I3BP3G.@GXGG_125N\hBˆ>;I15DeG5.7KGXG.1ANBAc
23ScL.S1p125.eG.361GXGfeX1?^75/1.3<7.O:.˜1GW:GXGG_125NBˆ>;I15P3
GXG?h:?3qcL.XG1u7L._12Gr127x15A35DaXGG_125NL.XG5=>5D712;A@;36G
.@PG.?h1.G.F1.TXG.1.Žc5.VG?sN;p1.r:58G.OG5•:1G^7?011.U5.F1.TXG.
1ANBAcG.@5U5GSGXGG_125NBˆ>;I157E15.C@GXG973?h1.GW:G_125NcK5GXG.

23I121.:7m3<7?rG‹12GrBa3L.3G_125NG.7Nq1GXG1.A97S1Bi5ycK5?h:
?3qc1AN543c‰5?h:?3qcL.XGu71./G.F1.TXG.BA1.U597X15.H;36GG.7Nq1
?83T™53u1.A1.5.7=1Ba3.01G.@GSGXG1.A97S1Bi;A1.j1212/…3f/4397N<1
47. Khi nào nên phân cấp quản lý?
48. .E1GU>D:97ib5?h1.T™GrBa3L.3c_35D/…12L31.f@:1.97IG23:
5.:N?831.:1.G.r12BAc5p125.bcTOGˆ>5yGXG?h:>./012Š3;HGXG1.A97S1
BiGW:GXGG_125NBˆ>;I15.š…12B3b1.6G.t5G.™.01;431<1;p1.r:kG.F1.5Dhk
B7=5>.X>;AL31.5u?h:>./012k1b1GXG97Nu5?h1.>.E1GU>Gr5.q5P@D:GXGTS1
>.sc5.FG..a>.01;431.7G^7;ATŠ5.FG.GW:12/…353b7f712\S1?h:XG1.A
97S1Bi?h:>./012Gr5.qfŒ1.=15.UNTe5.:N?83GW:c_35D/…12.01GXG1.A
97S1Bi5P35DgTŠ2:NGS1.A97S1Bi5D7125Ec1.=15.UNTe5.:N?831ANk.‰Gr
5.q1.=15._12\X@GXGTeL361Š?h:>./01297:5D71223:1e>.S1O12G.=c
G.P>;AGXGTeL361?/aG23S35.FG.T:3Gr5.qfl1?u1?01.A12\hcU5kTS1w7U5\h
?H1.?I1;AGP1.5D:1.Nu7?3/0125e1./;=Nk>.E1GU>D:97Nu5?h1.Gr5.q53u5
L36c?/aG53<1\PG\Š3;HGXG1.A97S1BiGr5.qD:GXG97Nu5?h1.?V12?]1cA
L._12G^1?3;•1297:1.5.u2343?q5HcL3uc5.eG53Œ1
2.1.1. l)A6)O]B4U^OG)W6_BK`6"
2.1.1.1. )5N6NbqG)W6_BK`6"
49. .E197N<1BA.@P5?K12>.E1>.I35DXG.1.36c5._1297:G.OG1p12
GW:58G.OG;ABAcK55D@121.j1297Nu5?h1.97:15D‰121.U55D@1297S1Bi.E1
m,(n!!no,! 
 
97N<1BA;36GWN1.36cG_12;36GcK5GXG.G.F1.5.OG?q12/…3?/aG5D:@97N<1
G.h75DXG.1.36c1.j12G_12;36GGg5.q
2.1.1.2. nNXO)OaJG)W6_BK`6"
50. 36G>.E197N<112AN1:NL._12G•11.ŽcG.‘BA>.E1G_12G_12
;36G.E197N<112AN1:NG•1Gr1.3<7cgG?FG..j12cgG?FG.GW:;36GWN
97N<1BA
• .E1D›G.OG1p121.36c;g
• •XGB=>97N<1.P1k5DXG.1.36c?I3;435y12?^7G_12;36G97:15D‰12

• .—5.XG.1.E1;3b15D@125D/…12.a>?A@5P@;A?X1.23X1.E1Te
51. mq5D:@97N<1.36797Sk12/…35D:@97N<1G^11]cD›GXG127Nb15]G
• D:@97N<11b1Gr5.…3.P136G5D:@97N<1Gr5.…3.P1T™BA?K12BeG?qLFG.
5.FG.1.E1;3b1BAc;36Gk1.U5BA5D@125D/…12.a>5D:@97N<1?3Lœc5D:@
97N<1Ba3
• r3D›Nb7G^7G_12;36Gk1.j12G.7s1ceG?q?X1.23X.@A15U5G_12;36G
m3<71AN23V>12/…3?/aG5D:@97N<1D›DA12.015D@12G_12;36G
• mh1.L•wCcwˆ5.36797S5D:@97N<1
• mX1.23Xk?A@5P@;AGS353u1
52. .8.)W64XO)ql)A6)O]B4U^OG)W6_BK`64QN6NRSTSU
53. yT:7G.3u15D:1.5.u23435.O!Lu55.VG?u1?^71.j121pc $YBA
5.…3L•1<1L31.5u5.u2343.x3>.gGT:7G.3u15D:1.;A\]5?^7\/4G;A@5.…3L•
5p125D/Š121.:1.‹125D@1223:3?@P11ANk5.u23435x15P3.:3.65.I12L31.5uwd
.K3?KGB=>k.:35.h5D/…12D3b12\365;A\:BeGB/a12L31.5ukBVG1AN1<1L31.5u5.u
2343G./:5.eGTe?<G=>?u197X5DH1.5@A1G^7.r:
54. D@1223:3?@P1 $YR $k_125N13BC;CD1.=15.UNw7./412
GgG\K;AG@GgcD3b12\365k5XG.D…35y12cS12GW:1<1L31.5u5.u2343kf@?r
_125NwXG?h1.5^c1.H1GW:cH1.BAJ1.=15.UNTeL.XG\36523j:GXG5.h5D/…12Q
5y?r_125N97Nu5?h1.T—fg12GU75DVG>.E197N<1
55. 43GU75DVG>.E197N<1kcƒ3G_125NG@1T™>.X5.7N?/aG5F1.TX12
5P@k5F1.G.W?K125D@12;36G>.X55D3q1TS1>.sc?q>.`.a>;43?tG?3qcGW:?h:
>./012k?ENBA?3qcL.Š3?^75I5?q13BC;CD?/aGGXG?h:>./012\3u5?u1k;A
G.F1.Te?h:>./012.r:1ANBAcG.@G_125N5.A1.G_12k;H1r>.`.a>;43Te>.X5
5D3q1GW:L31.5uBVG\UN23…H;=NkGU75DVG>.E197N<1GW:13BC;CD>.X5.7N
.36797S5D@1223:3?@P1 $YZ $
m,(n!!no,!  !
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56. Ffg1./5P3EN•7k13BC;CDGr G_125NG@1kcƒ3G_125N5=>
5D7712>.X55D3q1cK55.h5D/…1297IG23:L.XG1.:7kcƒ3G_125NBAcK55D7125Ec
Ba317=1;A5eG.h75DXG.1.36c;<.@P5?K12L31.f@:1.GW:cH1.kc_.H1.>.E1

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