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báo cáo thực tập tại khách sạn HaNoi Daewoo

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
LỜI MỞ ĐẦU
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
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6=S_61$%:n$8V@4C$2<""Y$LIG";PECI4$"+F2$
:CI$8)]@2<"";PmY$dC$%o24$%02-$"+_"2A>61$%:n$$9 "+C$%
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"T)9"+C$%@2@GCGC"_"#>$PD!2:$%@GCGC"_"#>)6=2I k
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I/gCCD
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CHƯƠNG 1 : TỔNG QUAN VỀ KHÁCH SẠN HÀ NỘI DAEWOO.
 Sơ lược lịch sử hình thành và phát triển của khách sạn.
1.1.1. Tên và địa chỉ của khách sạn.
GSB$!2I/gCC !""+C$%$&$%FGSB$bSIC@#$3"
"B2!28"CBB"B2$%IP"+$%"( LI"L)E8FGSB$!2I/gCC9
@M:P0MSyCB")!$%0FGSB$9"2A"FASI$%"+5$%82<$)B2012

"; $Y$@IC.G"4$>ND'F2)6I0CCB")!$%$` szz{)A$$IP8
FGSB$E$_I5$$%);LIFG:"+C$%0$%C2$61D
\-$G^B$rG^B$!2I/gCCD
\-$%2IC:.N"ArIC2I/gCCC"/D
\IV"+QS,O$)]""B2r^Nk{w>N2 a*8IY$8"$>N!2D
\2<$"CB2rwxkvksbwww o|Iurwxkvksbbvv
\} I2rSI/S~:I/gCCC"/DC 
\•/@S2"/r"">r€€gggD:I/gCCC"/DC
\dC%CLIFGSB$r
1.1.2. Thời điểm thành lập và các mốc lịch sử quan trọng trong quá trình phát
triển của khách sạn.
GSB$!2I/gCCFGSB$bSIC2<$)I$%$c "+-$)67$%
2 a*8!28$c "+C$%2-$=>+$%"( "6K$% B2LIE$%"P
I/ID(P !"FGSB$9SN6=$%>q$%1$$3""+C$%"$>N
!28)6=u/ @2H"6=$%LIS_>G""+2H$8"$06=$%LI$M$F2$"A
,yI8WD012$&$% NSy.I$"+5$%SIr

 

_G$u(P:_$%FGSB$)6=@•");F,2E$%"'"G$%k$` szzk
)A$"G$%x$` szz{C$"$:_G$8)R$%"72FGSB$)20CCB")!$%8
S1 K$SC012FACB{"G$%D
;$"H"6K$% B2)6=u(P:_$%012"?$%SN0N$);"6ss‚"+2<)E\
IaƒD(PE$%"+Y$LIS_=>"G"P<"072%2&I#>)C$I/gCCLI
$N0E$%"Pa!"$2-$I$/DN2"G$N$• %2&
‚w„?>;$0>OI2-$:CI$2<"I )9$%%9>>;$q$B2D
G$%x$` szz‚FGSB$!2I/gCC)6=E$%$#$"$
02-$LI"#>)C$$&$%FGSB$1$"+-$"A%212r/d/I:2$%C"/C…/
•C+:om2@IC%R kstFGSB$B$%SI$%"+-$"C$"A%212D
` szzz8FGSB$)6=3>T$%V^\sxwwsC<"N$%.4$

h E2"+67$%002$:_FGSB$);"2-$)6=3>T$%V$P\:C"?
T†LIT3>D
` twwkFGSB$)*)CB"%242FGSB$"N"$3"2<"I 8)R$%"72
+I$#>(B@!GFGSB$^^o•d}d^8 !""+C$%$&$%"#>
)C$"2A>"0F2$:CI$FGSB$$%);A%2128)B2:2<$C(B
@!GFGSB$9"2<$$%2SI$%"+5$%$%);D
H"'F2@•");CB")!$%8GSB$!2I/gCC)*902$:_)9$
"2A>$2MO$FGIC3>.N"A$6r
• %P-$?$%@O"6$61!$%qIu*!2L$%lI2<"I 8E$%ma672
‡k€ss€szz{ˆD
• ?$%"N$%$N8E$%2 ‰C$%^I ‡sz\st€ssszz{ˆD
• !"+6,$%N>q$%aƒ8Š$%•22I C/$‡sx\sb€k€twwwˆD
• ?$%"N$%CIj8Š$%•22I ‹/……/+SC$2$"C$0<$3"$($8@
2I+PC:I 2$"C$‡s{\sv€ss€twwwˆD
• ?$%N$%%I8Š$%I:2 2+"2$‡tv€t\t€k€twwsˆD
• !+6,$%%5I2%2ICaƒ8Š$%a+DC2$Cg/‡tx\t‚€‚€twwsˆD

 

• L"61$%#"4$8Š$%‹$22+CC2Œ 2‡t‚\tv€x€twwtˆD
• ?$%"N$%2%/+2IoL"d2-$ 2$(28Š$%S/%$@ISI$•C‡s‚\
sv€x€twwbˆD
• L"$61!$%qI($:($+$%CIRŽ C0$($8‡s{\
sz€ss€tww{ˆD
• 9L"$61!$%qI($:($+$%CIoŠ$%#>#$Y$‡tw\
tt€st€twssˆD
• WWWWW
• ]@2<"0C"G$%st$` twwk8FGSB$)6=5$ "?$%$:2$0
)9$"2A>G.I$TI/^}•I /ttoS_F2<$"H"IC1$$3"2<"I D
• B2!2$%"6=$%)V$3>ICo•;$"T‡•^}abˆ80C"G$%sw$`

twwx8FGSB$I/gCC02$:_$K2)6=5$)H"2A$$‘FA"$B>sk
"$02-$ 12LI•^}a012S_"I :_0T$%F2A$LIkz%P-$"L.N
%2Ie$%G!"+6,$%8B2ST.G$
• (PJ$%FGSB$O$"TLI!2$%•}tww{8!"2CI#
C$0JtwwvD
1.1.3. Quy mô hoạt động của khách sạn.
GSB$bSIC!2I/gCC"5IB"+-$ !"0"+O)•)I"B2yI$%’
>OI"(P!2\$%IPB$E$%02-$Ld<8GS($@IP.N"AxwF DG
SB$)6=u(P:_$%012"C$@!:2<$"OtzDbww
t
DGSB$$c "+C$%.;$
"H"+$%"( "6K$% B2I/IS2$/SS/$"+/+C >/u@IC%R r
• FGSB$!2I/gCCr
 xss>q$%"+C$%)99kx>q$%^2"/8s>q$%C$%2I8s>q$%?$%"N$%
0s>q$%)B2STD
 q$%F2-0J1$$3"!28STTI{wwFGD
 "?TS_F2<$$%C2"+72-$)A$sbwwFGD
 9"12sk>q$%5>D
 E$%%2I$%]> ]"-$"12sDskk “D

 

 dFGSB$:P$3",!29@H@K2$%C2"+72:2vw FA"=>0124$
.I$067$(P4$)!)GCD
 dFGSB$bSIC%;$+$%"( !2$%N%2I$3"‡xF ˆ8)N2:2<$B2
^T.G$”8%;$B2^T.G$#"8%I8DDD
• `$!C"-r
 szk`$!012);P)LG"2<$$%28:0Q;$"2A"C !"!SN$%P-$
"l$8SI$%"+5$%8%R r
- ts`$!s@R$%$%Lrb{Dwk “f

- bz`$!t@R$%$%Lr‚{Dk{ “f
- zk`$!k@R$%$%Lrz‚Dkt “oswkDbs “f
- tw`$!x@R$%$%LrsszD{k “D
 9"+I$%@);P)LG)R$!2"3"CS2$CB"%2I)Y$D
 GFG,`$!)6=$%3>);P)LG:0Q >q$%8@GCO88
2$"/+$/"8Gu/,5S2$)258,FG)20CGF"+$%"( 8F
IS• LI"$>ND
 0_C$"C$P-$"O$8"P<")N2I$"C$D`$!Sy:Q$%$%G
:0QSTFU/8@H@K28)2:BC"+C$%067$0F02K2C"+•/ D
• 0`$>q$%C"-r
 sb`$!$%6+!$%tsD‚ts
t
:2<$"O0`$>q$%B$%•C"-D
 $%3>);P)LG:0QC !"0`$>q$%SI$%"+5$%82<$)B2D
 0Q‘"($8@4C0<)–$%3>D
 qI$0`$>q$%I/IS2$/SS/$"/+)6=$2MST.G$_I5$$6r^T
.G$$N8V8dI$8DDD0GE$%"P1$_I5$D
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 

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SB$+3"($B$)6=$K2)9$"2A>$&$%)B2@2H8.I$T3>IC"+C$%
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:]$F2$$%2< 8>Q0Q)GC8"#$"Y$D
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)I 0n$9"H%]>%pFG$%8"+IC)?2E$%02<F2$:CI$D
+$%"( H:Q"HY$0` S9STFU/012@H@K2$%C2"+72
:2vw —"CstwwFG8GSB$9F2-0J1$012STTI{wwFG
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"6K2uI$+3""O=>012GS_F2<$$%C2"+729STTI-$"12
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

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SB$D
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 Tên, ngành kinh doanh của khách sạn.
1.2.1. Những dịch vụ chủ yếu trong khách sạn.
1.2.1.1. Kinh doanh dịch vụ lưu trúr
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 Các hạng buồng, phòng.
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012"E$% 3 G>8"+I$%$*e$%012$!2"3"%mIC3>D+I$%"2A"@
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• q$%/u/rq$%/u/"B2FGSB$!2I/gCC)6="2A"FA$!2
"3"SI$%"+5$%012:2<$"O@M ]"kx
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• q$%+I$:/u/rq$%+I$:/u/"B2FGSB$!2I/gCC9
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"+O,G";$%"'{)A$";$%skLIFGSB$D3"4G>q$%)M9yIS?
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• q$%@rc "+-$";$%sx)A$";$%s‚8>q$%@012:2<$"Okx
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dC$%/D
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1$0I2"+•/ 012 !">q$%$%L1$0 !">q$%$%L)E2De$%012);P

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
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• q$%/u/^2"/0@^2"/r12:2<$"O@M ]"{z\‚b
t
8G>q$%
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 02<+2-$%@2<"D
• q$%^/$I"C+^2"/rt>q$%^/$I"C+012:2<$"Oswk
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012"; $Y$+I
"C$4$"$>N8)6="2A"FA:P-$:G$%8"I$012%I  F/
"+I$%$*"BC4 %2GC$"C$"6%2*$D
• q$%?$%N$%rc "+-$";$%IC$3"LIFGSB$8>q$%?$%
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• q$%C$%2Irq$%+!$%tvv
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$61Dq$%C$%%2IS_>I"+!$"2$"A8F—C—CLIF2A$"+X?)2H$
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+!$%+*2012>q$%"• 2<$)B28@$"+I$%)2H )E28@HSQ0@R$"• 8 !"
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Các kiểu buồng: R$%)K$8@R$%)E28@R$%@I8@R$%@N$8@R$%"E$%
$I8@R$%2M$FM8@R$%)N2:2<$8@R$%:$C$%672"$"#"8@R$%Sg2"/
‡"2A"FA9$@A>ˆD
b. Khu Căn Hộ và Văn phòng cho thuê:
"+$%"( I/I.;$"H);"2-$)6=u(P:_$%"B2!28@IC
%R FGSB$bSIC!2I/gCC8F`$!IC3>0"qI$0`$
>q$%2<$)B2D

 

• Khu căn hộ cao cấp:szk`$!bSIC)6="2A"FA+3""Ž  ƒ8+!$%
+*20"2<$$%2012FE$%%2I$"CG$%)*$%8"#$:Q$%"N2)IG$SG$%"_
$2-$D!2"3"IC3>8:0Q:5$@R$%$%$%P8@*2)#u/+!$%
+*28<"N$%I$$2$tx%27DDDDQ"Hr
 `$  !  ^20/+  I+:/$r c  "+C$%  FE$  02-$  P-$  "l$  LI  .;$  "H
I/ID12:2<$"Ob{
t
8`$!%R s@R$%$%L0s>q$%FG
$%3>);P)L"+I$%"2A"@;$"2A"DE$%S3""N2)Ik$%672D
 `$!C:/$I+:/$r`$!t>q$%$%L2<$)B2012:2<$"OFC4$%
‚‚
t
%R  !">q$%FG+2-$%@2<"8 !">q$%$%L1$0 !">q$%
$%L"67$%DE$%S3""N2)Ix$%672D
 `$!I"2$ 2"Pr12:2<$"O"'z‚\swx
t

8`$!@I>q$%$%L
"2A"FA"($:Q$%G$SG$%"_$2-$"BCFE$%%2I$"CG$% G"8012$
@A>2<$)B28C$4CC%2I)Y$C]@B$@™"Q5>DE$%S3""N2)I
b$%672D
 `$!2I C$:} @ISSPre=>012G%2I)Y$)I$%"Y F2A  !"`$
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)ED12:2<$"OFC4$%stw
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FG1$0$@A>2<$)B2D3"4G"2<$$%2bSICFGJ$%)6=2
)]" I$%B2 E2"+67$%SN$%"C42 G2$3"DE$%S3""N2)I{$%672D
3"4`$!)M9r
 2A"FA"I$D
 !2"3"IC3>D
 0Q:5$@R$%c$%$%PD
 0Q>q$%tx%27D
 0Q%2]"D
 <"N$%I$$2$tx%27D
 *2)mu/+!$%+*2D
 aGP>G"D

 

 <"N$%)2MqI$9$%0B$D
 <"N$%>q$%8@4C0<I$"C$&IGP)B"Ž$.N"AD
 ;P)L$@A>"2A"#>@IC%R 4)RS$ST8:ICF—C8"LP"2$8"3 $9$%
)2<$012 GPX" e28q$61$%8$R2K )2<$8 GP$61$%@G$ Y8 GP>I
>-8 9$`$8 GP%2]"8"LB$8@$L2)2<$012L28 GPX"@Q28 GP%2]"0 GP
S3PD
 a$Y$dš $Y$>–$%D

 ktF-$"+PM$Y$.N"AD
 0QP"A"B2$D
 ›/@h")6I)9$c$%$%P0C"+$%"( "$>N0"+67$%.N"AD
 02K2"+•/ D
 ^y:Q$%>q$%"#> 2‘$>O86)*2)]@2<"G:0Q"B2.G$@I+0$
$%LIFGSB$D
• Văn phòng cho thuê:
+$%"( "6K$% B2I/IS_9 ]");"2-$01$$3""'"+61
)A$%27LICB2Y$$P,!28@IC%R S_SI$%"+5$%LIFGSB$
!2I/gCC8 !"`$!);P)L"2<$$%2012:0Q0 !""qI$0`$
>q$%2<$)B2D
qI  $  0`$ >q$%  I/I  sb  ";$%  "+-$  "?$% :2<$  "O  ]"  @c$%
t‚D‚ts
t
$%3>FE$%%2I$0`$>q$%"2<$$%2SI$%"+5$%82<$)I$%
"+QS,LI+3"$2ME$%"P"6K$%2<1$DqI$)6=u(P:_$%:_I
"+-$h"6,$%0M !"E$%"+Y$"qI$0`$>q$%IC3>012$&$%"2-
Ž$.N"A0Mu(P:_$%8F2A$"+X8:0QDDD I$%B2$&$%"2<$O)]
@2<"C:($0`$>q$%D
1.2.1.2. Kinh doanh dịch vụ ăn uống:
a!""+C$%$&$%CB")!$%F2$:CI$.I$"+5$%LIGFGSB$
F2$:CI$:0Q`$N$%DN2"6=$%FGFE$%V>Q0QFG6"+X
4FG0*$%I2DGSB$9<"N$%$$%1$$3""$>Nr

 

• GSB$9x$$%0t@I+89 !">q$%"2<1$9STTFC4$%
xwwFG:_"2<DQ"Hr
• dI>I2ur$$%>Q0Q$&$% 9$`$œ$%C$$3""+C$%F0_8012>C$%
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$%• $Y$F067$0RLd<D
• }:Cr$$%9$&$% 9$`$#"4CB$%$3"D
• ^2FCI:r !"CB"$&$% 9$`$+$%CI"'"+PM$"N$%"122<$)B2Si
)6=>Q0QC$4CC"_FGD
• d/C+ /"/2I"/SS/$r $$%9$%CB"$&$%@G$ Y8SI$:g2/S8
SII:8@G$$%5"8SEEI0GCB2%C+ /"8J$%$6+3"$2MCB2+6=
$#>D
• 2< I…/+C /$I:/r>Q0QG@&I`$012"_)K$@……/"DN2";$$
$%9@&I"N2@-$@H@K2"'"TSG)A$L$#"012$&$% 9$42S4$
"6=$%B$%$61$%"+-$"I$R$%8.hFG)6="6,$%"TGCB2)R
N$%0@2I"e$% 2‘$>OD
• I C+"$K2$%3>:0Q%242FG"0$BSN$%$%)- 8012"; $Y$
@IC.G"F067$LIFGSB$8"+C$%S_>Q0Q)!)GCLI$&$%>Q$&
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• dIF/02/g$K2.hFGSi)6="6,$%"TI…—0CCF"I2012>C$%4$
"P<")˜>"B2";$%svLIGSB$D
 Y$"T>Q0Qr
- Q0Q"B2@$D
- G"_>Q0Qr@……/"D
- 2<)T$%D
- Q0Q"B2@$D
1.2.1.3. Kinh doanh dịch vụ bổ sungr
c )G>T$%G$;LIFG$% !"G);P)L$3"8FG
SB$)*$%3>G:0Q@?S$%%R x$9 r
• 9 sr:0Q@?S$%$c )G>T$%$;LIFG$6%2]"8W
• 9 tr:0Q)G>T$%$;02K2%242"+O$6@H@K28S($"/$2S8S$
$4P8G(B@!%242"+OD
• 9 kr:0Q>Q0Q$($%ICCFG$6>Q0Q"B2@R$%8%2IC:W
• 9 xr:0Q)]@2<"$6C"-"6FO8>2-$:8:0Q"?T!2
$%!2"4C8"+E$%"+•8>Q0Q$%672"$"#"D



 !"#$%
$&
'
 

 Giới thiệu quy trình cung ứng phục vụ sản phẩm, dịch vụ của
khách sạn.
GSB$!2I/gCCE$$%3>CFG$%$&$%S4$
>Ž 8:0Q93"6=$%"N"$3"8%2G4=>h012"'$%.hFG$%D
3"4$&$%CB")!$%)9)6=FGSB$$%3>"/C.P"+Y$$3")$D
2H$Y$:0Q6"+X"+C$%FGSB$012SK)R.P"+Y$$6SIr
Sơ đồ 1.1: Quy trình phục vụ của dịch vụ lưu trú tại khách sạn
Hà Nội Daewoo.
‡%R$r!>#$F2$:CI$0aI+F/"2$%ˆ
R 9x%2I2)CB$r
 2I2)CB$sr#$)`$%Fh>q$%‡%2I2)CB$>Q0Q"+61F2FG)A$
FGSB$Dˆ
G_I5$FGSB$)H2-$<0)]">q$%"+61DaN$%(P)6=3$
"6=$%@I$);CFG8$($02-$)]">q$%>429T$%uy$I$8)G>T$%
GP-;)]">q$%LIFG0;$9F4$`$%%2IC"2A>@G$$%"N"D
A)]">q$%)6=3>$#$"Y$($02-$‘"($-$SK)R86"+&0>($
@N)]"@R$%CGG$($0G)C$D+472GP-;"E$%"2$0M
@R$%80M:0QLIFGSB$8>6K$%"2<$)2B28:0Q02K2%242"+O8W
 2I2)CB$tr/Fo2$‡%2I2)CB$FG)A$FGSB$ˆD
GCB")!$%"+C$%%2I2)CB$FG)A$FGSB$@IC%R r)9$"2A>8
 "L"Q$#>>q$%0$%3>"E$%"2$CFGD($02-$‘"($>42

 


uG)$"Y$"+B$%)]">q$%LIFG"+61F2 "L"Q$#>>q$%C
FGD
2<"_2<$"+61F2FG)A$)6="_2<$)N2012FG)]"
>q$%"+618:_I0CG"E$%"2$"'>2A)]">q$%$6rSN6=$%8CB2
>q$%8"72%2I$6"+X8P-;)]@2<"0M0"+O>q$%8W)HŽ$@RSK
"+610>($>q$%CFGD($02-$‘"($>42%212"2<);P)L03>
:n$G:0Q"+C$%FGSB$$c "PA">Q0@G$$2MS4$>Ž C
FGSB$D
2)* uC$%"L"Q$#>>q$%CFG8>2A)`$%FhSi)6=
PH$C$($02-$"$%($8Ž$@RSK"I$"CG$D($02-$‘"($
C$"3"RSKFG "L"Q)`$%Fh"B "+XDN2012FGFE$%)]"
"+618‘"($;$"Y U2$;8"PA">Q0@G$GS4$>Ž LIFG
SB$ !"G2<.4D
 2I2)CB$krQ0QFG"+C$%"72%2I$6B2FGSB$r
GCB")!$%>Q0QFG"+C$%"72%2I$6B2FGSB$r
• 2IC$#$YIF9I>q$%0$%3>"E$%"2$CFGD
• 4C.4$"6"+I$%0$hCFGD
• 0Q)2-$"CB28@GC"TFG8$#$%y2"6"'8@6>Ž 0…Iu
CFGD
• PH$>q$%CFGF29P-;D
• #$0PH$P-;LIFG"+C$%>B 02.PM$B$LI Y$D
• G:0Qm"+=FGD
 2I2)CB$xr/FoC"‡%2I2)CB$FG+72FU2FGSB$ˆDD
($02-$"$%($"+G$2< "+C$%%2I2)CB$$Pr "L"Q
"I$"CG$8PH$9I)K$CFG8$#$B2YIF9I>q$%06RSK
FGDaN$CE$%02<"I$"CG$$I$9$%0O$uG8$($02-$"
$%($>42#>$#"O$uGG"2LIFG0Ž$@"+61RSK
"I$"CG$8$60#PSi+X"$%•$"72%2I$7)=2LIFG8 2q$%0
FPA$FOFG.IP"+,B2FGSB$D^IF2 "L"Q"I$"CG$8

$($02-$‘"($"2‘$FGr

 

• U2hF2A$FG0M3"6=$%:0QLIS4$>Ž f
• 2X>FG"Y >6K$%"2<$0#$PH$f
• CFG8XFG)2 IP •$0$1˜$%]>B2D
 P"+Y$>Q0QFGSB$ !"6K$%"+Y$0MGCB")!$%8G
%2I2)CB$"2A$$0GP-;0M"IC"GFƒ"#")6="_2<$
"/C !""+Y$"_$3")$09$%P-$"•C"'$%E$%02<Q"HD
 P"+Y$>Q0QFGSB$S_4$6,$% B$ i0CK3LI
FG)6="H2<$,$%R$%N:($"!8F4$`$%"I$"CG$8)!"?28
$%M$%2<>8%212"O$8WDD
 Chức năng, nhiệm vụ và cơ cấu tổ chức bộ máy quản lý của khách
sạn.
1.4.1. Chức năng của khách sạn.
T$`$%LIFGSB$F2$:CI$G:0Qr`$N$%802K2%242
"+O8C"-0`$>q$%8"+QS, 02<8C"-G>6K$%"2<$0#$"420G
:0QFG8W
1.4.2. Nhiệm vụ của khách sạn.
• 2< 0QLIFGSB$>Q0QG)N2"6=$%8";$%1>9$;89F4
$`$%"I$"CG$8)ŽP B$>G""+2H$ ,+!$%F2$:CI$8$($%IC3"
6=$%>Q0Q$P$%"N"K$D2$:CI$)X$%$%$$%M)`$%FhF2$
:CI$8)X$%.P)$)N2012FGSB$"2-Ž$bSIC)*)6=E$%$#$D
• 4 @4C)72SN$%CG$@!E$%$($02-$8 "+q$$%lI0Q"/C.P)$
LI>G>#"$6rd6K$%"6,$%"+4CE$%$($02-$faIS• G"2A"@8
0#":Q$%;$"2A"fGFC4$2>OFGfW4 @4C0<S2$ E2"+67$%80<
S2$I$"C$"_>Ž 0GP-;0<S2$"+C$%.G"+Y$>Q0QD
• G""+2H$0Sy:Q$%0N$92<.4$c  I$%B2=2$#$IC"+C$%FG
SB$D

1.4.3. Cơ cấu tổ chức bộ máy quản lý
1.4.3.1. Sơ đồ cơ cấu tổ chức bộ máy quản lý của khách sạn

Tổng giám đốc
()*'+, !-()*'./0$12()*'345
()*'&,6
()*'72+*()*'89:26+*()*'!"()*';'
()*'2<4&
()*'"=3
()*'>!
()*',?(@)4&A3"B)4C,D
 

Sơ đồ 1.2. Cơ cấu tổ chức của khách sạn Hà Nội Daewoo:
‡%R$rq$%$($_ˆD
1.4.3.2. Chức năng, nhiệm vụ cơ bản của bộ máy quản trị.
• Khối quản lý:
 I$%2G )N
I$%2G )NFGSB$%R 9r2G )NFGSB$)4 $2< 02<V
)BC"+_"2A>012T$`$%$2< 0Q8.PM$B$"+C$%)2M<0CB")!$%LI
:CI$$%2<>DI2>9%2G )NE$%"Pr !">9%2G )N>Q"+GF2$
:CI$FGSB$f !">9%2G )N>Q"+G02K28%242"+Of"+G
$2< "+61"?$%%2G )N0M$&$%$2< 0Q)6=%2G )N>($E$%0•
.PM$DG"+6,$%>q$%@I$D
 q$%$($S_
T$%);+6,$%>q$%$($S_89$2< 0Q"+_"2A>)6I+I$&$%
.PA")$0ME$%"G"PH$:Q$%$6r)C"BC0>G""+2H$$($S_8)4 @4C
"_2<$G$%lI0Q"+G$2< )N2012$%672IC)!$%D!>#$$P ]:e

 


FE$%"2A>uX"+_"2A>012FG$%8SC$%590I2"+q.I$"+5$%%2G$"2A>
"BC+I:0Q"E$%.I$&$%$($02-$ 5"PH$:Q$%8K$$&I5%2X>
"N$%$3" 52CB")!$%LIG@!>#$"+C$%FGSB$D
 !>#$aI+F/"2$%0^I/S
T$%);+6,$%>q$%aI+F/"2$%D!>#$$P9$2< 0QF2$:CI$
"+C$%FGSB$8:C0#P5>42$• )6="( h0$;2<$"B2LIFG
$%8:_@GC$;"+C$%"6K$%I285%2X>CB")!$%F2$:CI$LIFG
SB$)6=0#$$2-$"Q8%2X>CFGSB$"+G$)6=G$%PK81>
)6=$&$%K!2F2$:CI$85"BC+I$&$%$I$%0&$%•0%2X>
I$2G )N9$&$%.PA")$)X$%)•$CG@61)2"2A>"/CD
 !>#$"2O$FA"CG$
!>#$$P9$2< 0Q%2—>G%2IC:"2O$8:2‘$%242G@GC
GC"2O$C@I$.4$h"/C)$FjD2H SCG"02<""2M$LIFG
$%8%2—>0C"2FC4$CFG8F2H SCG"%2G"$8F2H SCG""C$@!
2>OLI:CI$$%2<>8"+46K$%C$($02-$D
• Khối thực hiện
 !>#$‘"($
N2012FGSB$8@!>#$‘"($@!>#$.I$"+5$%$3"8$9)6=C2
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$=LIFGD
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

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
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
 

CHƯƠNG 2: PHÂN TÍCH HOẠT ĐỘNG SẢN XUẤT KINH DOANH CỦA KHÁCH

SẠN HÀ NỘI DAEWOO
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:0Q"+C$%FGSB$D
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 Phân tích các hoạt động Marketing
a!""+C$%$&$%PA"N.I$"+5$%"+C$%02<>G""+2H$""+67$%0
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"Q$2M$3" 0n$>42)4 @4CP-;3"6=$%D%C2+Iq$03$)M
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Y$$6"A$C)H9G@2<$>G>"O=>8F>"72$3"DY0#PCB")!$%
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
 


2.1.1. Kết quả tiêu thụ sản phẩm dịch vụ của khách sạn trong giai đoạn
2011 – 2013
+C$%"72%2I$.I8FGSB$I/gCC!2)*)B")6= T:CI$"
"6K$%)N21$Da]:e)!2$%J.4$h9$2M"IP)?2SC$%012S_"#$"Y$
)GC5)*)6IFGSB$0CF2$:CI$92<.480@•"F>"2A$)!e$%
3"6=$%>Q0Q012GFGSB$FG8"X" !"6=$%FG+3"1$)A$
012FGSB$D
Bảng 2.1: Thống kê khách hàng theo quốc tịch giai đoạn 2011 – 2013.
`
N%2I
2011 2012 2013
Lượt
người
%
Lượt
người
%
Lượt
người
%
•+%/$"2$I ssv w8tx„ stk w8tw„ szz w8tx„
•S"+I2I sDksx t8{x„ sDztx k8wb„ sDbks s8vb„
•S"+2I skt w8t{„ s‚s w8t‚„ sb‚ w8sz„
/%2 t{z w8bx„ kvv w8{t„ xw‚ w8xz„
+$/2 sst w8tt„ xs w8w‚„ svx w8tt„
%I+2I txt w8xz„ stz w8tw„ tbv w8ks„
I @C:2I s{b w8kk„ skv w8tt„ szb w8tx„
I$I:I kt{ w8{b„ xkz w8‚w„ xz{ w8{w„
2$I sDzwx k8vt„ kDt{b b8sv„ bD‚{s {8zb„
/ I+F txv w8bw„ sDvkk t8zs„ ‚x{ w8zw„

}%P>" {t w8sw„ ssw w8sk„
|+I$/ tDwx{ x8ss„ sD{s{ t8b{„ kDxxz x8s{„
/+ I$P {{s s8kk„ sDw‚x s8‚w„ zxt s8sx„
C$%FC$% sbb w8ks„ stv w8tw„ tsx w8t{„
$%I+2 {w w8st„ k‚ w8w{„ v‚ w8ss„
$:2I xbx w8zs„ sDtkv s8z{„ xb{ w8bb„
$:C$/S2I tz{ w8bz„ xsv w8{{„ k‚z w8x{„
+I$ tv w8w{„ xv w8wv„ kv w8wb„
+I. swx w8ts„ stz w8tw„ svz w8tk„
S+I/ ssz w8tx„ tzz w8x‚„ sk{ w8s{„
"I2I vww s8{s„ sDb{x t8xv„ zvw s8sv„
‹I>I$ zDtwx
sv8x‚
„ swDvb‚
s‚8tt
„ tsD{tv t{8ss„

 

C+/I bDzvk
st8ws
„ zDsvz
sx8bv
„ sxD‚tb s‚8‚‚„
dIC txv w8bw„ szw w8kw„ kkt w8xw„
aIIPS2I zkz s8vv„ sDt‚z t8wk„ sDt{x s8bk„
aPI$ I+ v‚ w8s‚„ {v w8ss„ bt w8w{„
/"/+I$:S kxb w8{z„ bvv w8zk„ {xs w8‚‚„
22>>2$/S x‚k w8zb„ kxb w8bb„ kxv w8xt„
SS2I$ sDs{w t8kk„ tD{wv x8sx„ {Dbvv ‚8zb„

^2$%I>C+/ sD{ts k8tb„ sDtzt t8wb„ sD‚wk t8w{„
^>I2$ sxs w8tv„ sss w8sv„ stt w8sb„
^g/:/$ k‚w w8‚x„ x{‚ w8‚x„ xwz w8xz„
^g2"Œ/+I$: kzv w8vw„ k‚‚ w8{w„ k‚{ w8xb„
I2gI$ tDxvb x8zz„ kDt‚v b8tw„ tDktb t8vs„
I2I$: zs{ s8vx„ sDtsb s8zk„ sDkvz s8{v„
† sDzwk k8vt„ tDwvz k8ks„ sDzxs t8kx„
†^• {Dkkz
st8‚t
„ xDzxx ‚8vx„ xDb‚w b8bt„
2/"$I tDxb{ x8zk„ kDbz‚ b8‚s„ tD‚{{ k8kx„
"/+•…+2I kv w8wv„ {k w8sw„ ss‚ w8sx„
•S2II2Ÿ2 bv w8st„ v w8ws„ xb w8wb„
}IS"}+C>/ ‚ws s8xs„ {tb w8zz„ sDwb{ s8t‚„
•/S"}+C>/ sbz w8kt„ skx w8ts„ k‚b w8xb„
dI"2$• /+2I tws w8xw„ tbv w8xs„ b‚ w8w‚„
a2::/}IS" kb w8w‚„ sst w8sv„ zz w8st„
a2S/I$/CS xDwwv v8wx„ xDt‚x {8‚v„ kDwwt k8{t„
Tổng 49.821 100% 63.032 100% 82.844 100%
‡%R$rq$%2$:CI$0aI+F/"2$%ˆD
G:)A$012FGSB$!2I/gCCFE$%V9FG$!2)I
q$9$2MFG.N"ADI@4$%"N$%F-"+-$"I"3P8FG2<"I 
‡FG$!2)Iˆ)A$012FGSB$+3"O" >;$1$FG.N"AD•<
FG)E$%$3"FG#"4$012tsD{tv6="FG2A ts8ss„‡$` 
twskˆ8)T$%"TI2FG)A$"')3"$61$N012sxD‚tb6="FG
2A s‚8‚‚„‡$` twskˆD60#P8FGSB$!2I/gCC)I$%61$%"12
""+67$%FG.N"A0"#>"+$%0C""+67$%FG(D

 


e$%01202<"`$%6=$%FG)A$012FGSB$8CB")!$%F2$:CI$
LIG:0Q6"+X8`$N$%8@?S$%8WJ$%)/ B2$%R$=2$#$"6K$%
)N21$CFGSB$"+C$%%2I2)CB$$M$F2$FA)I$%9:32<R2>Q
$62<$$IPDH2<$$6SIr
Bảng 2.2: Kết quả hoạt động kinh doanh dịch vụ lưu trú của khách sạn Hà
Nội Daewoo giai đoạn 2011 – 2013.
r†^
Chỉ tiêu
Năm
2011 2012 2013
Hệ số sử dụng phòng
(%) kv8sx xt8wt bx8{s
Giá bình quân
(USD/phòng) bv8sx {{8vb {‚8‚k
Doanh thu
vDx‚{Dwb
t
xDtskD‚k
{
bDx‚kDsx
{
Chi phí
‚DxbwDt{
v
kDt‚kDbw
z
kD‚kxD{‚
z
Lợi nhuận
sDwtbD‚v

x zxwDtt‚
sD‚kvDx{

‡%R$rq$%FA"CG$"2O$ˆ
I@4$%"+-$8"I"3P<SNSy:Q$%>q$%"+C$%CB")!$%F2$:CI$
:0Q6"+X"B2FGSB$!2I/gCC.Ik$` "`$%"'kv8sx„‡$`
twssˆ -$ bx8{s„ ‡$`  twskˆD P $2-$8 :CI$" $`  twst B2 %24
xDt{tDks{†^SC012$` twsso)2M$PJ$%C"3P=2$#$")6="'
CB")!$%F2$:CI$:0Q6"+X"B2FGSB$$` twst%24 q$zxwDtt‚
†^DA$$` twsk8=2$#$FGSB$")6=)*"`$%-$sD‚kvDx{‚†^8
"`$%‚zvDtxw†^SC012$` twstoT$%"UFGSB$)*9O$SGF2$
:CI$:0Q6"+X>e=>K$8)/ B22<.4ICD
Bảng 2.3: Kết quả hoạt động kinh doanh căn hộ của khách sạn Hà Nội
Daewoo giai đoạn 2011 -2013.

 

r†^
Chỉ tiêu
Năm
2011 2012 2013
•<C"-‡„ˆ vx8kk ‚x8zs v‚8zz
2G@Y$.($†^€
t
€"G$% tt8b‚ kt8ws tk8bk
CI$" kDzvxDvk{ xDz‚kDzbv xDsbxD‚k{
2>O sDsv{D‚vw sDtw‚D{‚v sDws‚Dzbs
d=2$#$ tD‚zvDwb{ kD‚{{Dtvw kDsk{D‚v{
‡%R$rq$%FA"CG$"2O$ˆ
N2012CB")!$%F2$:CI$`$!LIFGSB$!2I/gCC%2I2

)CB$twssotwsk8"I"3P"•<C"-`$!%24 $˜"+C$%$` twst
‡‚x8zs„ˆ$6$%SI)9"`$%$I$"B2$` twsk‡v‚8zz„ˆo:C%2GC"-
@Y$.($$` twsk%24 v8xv„SC012$` twstD^C$%8%24 %2GC"-`$
!$6$%=2$#$FGSB$")6="'CB")!$%C"-`$!$` twsk
%24 {tzDxzx†^SC012$` twstoT$%"UFGSB$6I)B")6=:CI$
"IC$6$` twst8FGSB$;$)2MV$O$SG"+C$%CB")!$%
F2$:CI$`$!)H"X"FG$%8$($%IC:CI$""+C$%$&$%$`
"12D
Biểu đồ 2.1: Kết quả hoạt động kinh doanh dịch vụ tại khách sạn Hà Nội
Daewoo giai đoạn 2011 – 2013.
r†^
‡%R$rq$%FA"CG$"2O$ˆD
I@2H)R8$#$"3PCB")!$%F2$:CI$:0Q6"+X:0Q
)/ B2$%R$"O$CFGSB$DY$$%8GCB")!$%F2$:CI$
:0Q"B2FGSB$!2I/gCC)M%24 :CI$""+C$%$` twstSC$%
)A$$` twsk:CI$""'CB")!$%F2$:CI$G:0Q)*"`$%)M"+,
B2DQ"H8:0Q6"+X"+C$%$` twsk"`$%v{bD{ts†^SC012$` twstf
:0Q`$N$%"B2FGSB$$` twsk"`$%sDbb{Dwvt†^SC012$` twstf
:0Q@?u$%"+C$%$` twsk"`$%‚svDwww†^SC012$` twstD

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u3"2<$$2MFGSB$FG$I"+-$e$% !"""+67$%8)2M)9C"3P
GFGSB$>42B$"+I$012$I0M%2G483"6=$%8W)H"X")6=
$2MFG0"`$%:CI$"DGSB$!2I/gCC !"FGSB$b
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Bảng 2.4: Cạnh tranh về kinh doanh dịch vụ lưu trú của khách sạnHà Nội
Daewoo với một số khách sạn khác trong nội thành Hà Nội.

‡SN2<‚"G$%N2$` twskˆ
Tên khách sạn Số phòng
Giá bình quân
ĐVT :USD
Công suất sử dụng (%)
Daewoo xss {xDkw bxD{s
Metropole txx ‚bDb‚ kzDzt
Hilton t{z bxDbk xx8{‚
Horison tbw kzDxs bbDxx
Sofitel Plaza ktt xwDzv xbDww
Nikko t{w bsDkk bkDxv
Melia tvv xvDzb x‚Dvz
Tổng cộng 2044 53.07 47.95%
‡%R$rq$%A"CG$"2O$ˆ
'@4$%"N$%F-8$#$"3P!2I/gCCFGSB$9SN6=$%
>q$%$2M$3"8012 T%2G49"H$92FE$%.GIC"+C$%$!2"$
!28"P$2-$E$%S3"Sy:Q$%:0Q6"+XB2V)B"bx8{s„\SC012
SN6=$%>q$%LIFGSB$)G>T$%D^C012GFGSB$FG"+C$%$!2
"$!28%2G>q$%@Y$.($LIFGSB$IC"Tt012%2G@Y$.($
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2.1.2. Phương pháp định giá và mức giá hiện tại của một số mặt hàng chủ
yếu của khách sạn.
2.1.2.1. Phương pháp định giá phòng
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b @^2"/ st vt zDvx wDwxbk wDxxb‚b xzxzDxzwxv
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z @CC bk vv x{D{x wDxzzs tkDt‚v ssszkDx{wwv
sw @CC C$\^ CF2$% tx v‚ twDvv wDbwwz swDxbvv bwssDsk‚k{
ss +I$:/u/CC xw zs k{Dx wDxz‚{ svDsst{ ‚tvw
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