Tiểu luận: Vấn đề Quyền sở hữu trí tuệ trong nhượng quyền thương mại pptx

TIỂU LUẬN
Vấn đề Quyền sở hữu trí tuệ
trong nhượng quyền thương mại
Mục lục
1.Sơ lược về nhượng quyền thương mại 3
12
2. Vấn đề sở hữu trí tuệ trong nhượng quyền thương mại 12
II. Chuyển giao quyền sở hữu trí tuệ trong nhượng quyền thương mại 15
III. Các vi phạm quyền sở hữu trí tuệ trong nhượng quyền thương mại và phương hướng bảo vệ
quyền sở hữu trí tuệ 16
2. Cách bảo vệ quyền sở hữu trí tuệ 17
VI. Quản lý nhà nước về bảo vệ quyền sở hữu trí tuệ 20
Kết luận 23
Tài liệu tham khảo: 24
Phụ lục : 26

Nhóm 2 Lớp K51 LKD – TCKD
I. Quyền sở hữu trí tuệ và nhượng quyền thương mại
1.Sơ lược về nhượng quyền thương mại
- Lịch sử hình thành
 
!"#$%&'()*+,-,./012134&+,+&'(
15-,6 !"7!%889:9'()*&;<=:
-,>0?@1A0,<=:B>1
4:C910:04@0(
/ !""$+D8+&'(150&
>3:0E4?)=%A8F,%,'G:0C,%14
03HI1;1J4+&'(15-,
&'()*<,:,/%/B?'?1&
:I:*K<?+LMA;'J',:,B20=0'? 46
84&0'(154AN4O4P%B:

QA0,R1I1&:I,S:0Q
@1/ ,4&'T019U$VW$%+L
M41&:I%X43'J&
- Sự phát triển của nhượng quyền thương mại hiện nay
,%&:080&:9AY:,:*,%:0*
(&E4?Z/1&4,:[-,S:90
G=0&9/*%/!1PS3@J
:,C\%]$^QA0,=0/
1O03',!$ :0"^Q311(
SF,4_HS7^Q=01@*+:0
`
Nhóm 2 Lớp K51 LKD – TCKD
 89'04`"^Q31.S0*'?+LM/
:9*
 3'J(?'?*-,@J,:9a
b0,c03A0,:90 $$$
!$$$de<b40(`$$$$bcW7&,'0'&
4fbg-,T@,L @J*1:9"84[SA*
@4h,:0h 8;G%03
:9#$^M/+&i%P:9":@C,03/
!jWM,034S77$$$$F,4/"1P
S3F,:,C
\k;l%M3S#$$$@JmGn4!UW7$$F,
mG%A0,0(!$$Ho:0G0:,!7:@4@p9
X%mG3:0h03 :,*-,
40(`$$$b%A0,q "%]d+(
X%P3,03r,`!W$$$,034:9]^
N18+&i
Gs%MF,mG0(7#$$$%SS1!^40fbg40
: 4@0C,03

G=0Z@13mJtuvXwA0,
;xB0A0,7$$de<bq 3'JS@J
SS14,:[,:6:0'?1&:I-,aG
G&y,%'J1, :*,%:0SSUW^
34?A0,@14c,4r%4'J4J+,80q1
$$$$VU7$$$e<bz3G&y,Q+J:
R4(+&@3N,:,N:CJ,mGk&
#
Nhóm 2 Lớp K51 LKD – TCKD
A0,@1A0,=0/q:00:4D
4Q@mGb04% $$#A0,'J7:@z,% 
$$7 !$^4 :*,0& 1=0Gz(%mG
1&:Ic !]]U% $$#BS!$W#@JmG4
$W!$F,A0,=0/mG%A0,c@J
400(!7$He<b% : W^
Gc !]"$%mG40G:mJ. $$#%BS!$$@
Jt*w%4!$$$$F,
:0U$E4?&,zI :03-,
G:mJA?/Ic,1{G|Gc $$$%+
;q @J `"^4),/ :
!$^j -,9AL%&F, 77^.}
+@%@JmG-,A0,@1G:mJ:,,4
@M-,0\,,',%*
R-,mGc!]]%kR1-1:J,4I
tv:,'=b=4=01=g:0:,=Vvbgw4O9atwf, 
'Jb+&j,mGntwGP51&:Ih<gjAN4O}L3
N,Q,mG
- Các loại hình nhượng quyền
kS#0A0,t~:,'=w+(%1(&/3
1&•,&,h,+9t~:,'0:w4+9

t~:,'==wa
 !
Q~:,'=*:P}K•0H*:0&
Q%I@/31&4,,0*h,&
7
Nhóm 2 Lớp K51 LKD – TCKD
+9%SC1c:t7 wAt$,`$ w
  &  q  /    ,  J      €vk%  <+•,%  b0,A‚'%
<,:+'%0}g#-,T@,z9,)i4I
R*#0ƒ'(15„+(%+,0a
• @Jt%Q%:45S,%R
'&(>%5,%*@%4*•q:,
:%I'0&%q:1N%(&0wn
• +RQ@'()*jA0,n
• @J@n
• '(15jAN4O
z9S:&@,0&0+90(1R
+(1R+,8t1V~:0~==w41R03t:0,
~==w%CR=0A0,'J+&N…
0,+9S I:(9&0(1R& 
1R•:,:RF,%,:,+N%1R1N%(&0%
&0(9@A0,94@%1R4*†
"#
 !$
T@I3'JJ*N-,Q0
H=09D(>ƒri0„%+,0&:C1',a
V1;1J'(15jAN4Ot1:0AA':+0~:,'=w
 ' ,0*1g=::=k,:A 0Xg%v0%q 19G:
9n
U

Nhóm 2 Lớp K51 LKD – TCKD
VQ/'()*'(15•1Nt,:=~:,'=w
k0,k0,n
V  k*1  121  'F  AO    @  t+:,A  ~:,'=j:,A=,:  ='=w
k:'=:%g=1''FAO&@‡==14 g=1'0
'(15C:,,}k;xn@Z,,:
t'(15R@1wI'()*&'(15,AO:,C%@
Jn'FAO&+I•(-,b'=:9&'(
15%?15%A,AO†
Vƒri0„=0I&SAL9@t+,=:
:010}40,:,'w%C,}1&Q*1AN4O
9@1t1:0~=''0,'=:4=w04*A0,j4*1&1>
€gf%o:'•ˆ0%f:,G0:0†
J4QQ0A@%+9
-I'h@j'(15jAN4OCQq?
I'0&}K03-,+941-,+9
-c4@+&'(15,AN4Oz9CS
>N:3,S@J1;1J‰, 3+,01-N
:C%A0,•:J-:C119G:90}
fW,:
.}+@%@t+:,A='w:
A0,*1AŠ4,00+94
&-I'h@tg=1'w4+91
•A0,'(15D4@St:C1C:,
g=1'QS9@4'(15ƒ‹„(&g=1',L
W
Nhóm 2 Lớp K51 LKD – TCKD
@wC'FAO&:N'(@t+:,A=wB
1&:I, 
% &'( !$

Z/1M +,}1&q&'
Z0A,u%,::0%:0S+9q:*1C(
>•A0,@104@I'FAO
@4QjQ/A0,
) &*+,- !$
C,,4J84d@rAA9A0,%
:C1-,v4=<,:k=twT@,I:?1,,
I'0&@Jz9SI,,Z3(:NQ
}AL4J,,SS1Hd@rGL=0 ?(
>%'/@%}:%:,N:C%+9
'K;D9`J9,:6',?,6Q
~:,'=1L10A0,@1
.S&J@(•/3I'0&@J%1R1&:I@
J•/3+,01-N:C)243•J3hJ
_(~:,'=4&?,6&*:P~:,'=
1L1>1~:,'=0~:,'=3j4N
~:,'=t'=j1=V~:,'=w%A@~:,'=0t,'=:
~:,'=w%~:,'=1O:&1&:I4?t,:=,A=4=01=w,
A@~:,'=t:=1:='=,4=~:,'=w%}+@Q:3N:C
,N)*5
VNhượng quyền thương mại ở VN
"
Nhóm 2 Lớp K51 LKD – TCKD
+ Thực tế
k19G:9ŒA0,@1SI0910:0E4?
J4A0,@1T@,G@
1&:I40h $$!V$$4: F,@:9D1&
H:0(4c+;1:,N:C0
%:0C,84G:9SI)=Q4
01@%94@013@:*S

A:…4, &:N-,@[SG=0&
&-,&;Q%CI@,@19G:9
_/A0,-,RS3
?:8)=)24+60&A0,@1:i-,T@,
+8,,N:CA0,S
3@ƒT@„&_8)=)24&&'?5+N-,S
:,,E4?g#%1&:I40
h $$#Œ$$74BS3'JF,@4:,0
+ Pháp luật
- ./ 0101"002
G:0,0%~:,'=,S,G9S4ŠD
4N'?H-,3'J4 +(1&1
V !]]]a
G=0O##!-,GQ!7#j!]]]jGGVz€ZkG%A0z3€0,6
kQ@4Q:C+,!jWj!]]]tAŠNN
#7j!]]"j.Vkg4I,0Q@w%N:‰a
]
Nhóm 2 Lớp K51 LKD – TCKD
34*5,/6 7489:;&< =
>?'87@*  AB/ ,C &
=D= 64*5E%0000FGH4*5 744I4*J
K?LM !N
V $$7a
kR1-+,NN'J!!j$$7j.VkgAŠN
4I
,0Q@%:0SSNE,&@ƒ*1121}
A0,„',a
3 744I4*J @*&OEP:;EQR@
&,>? SOE A*A?R*6
T,U QR@VR4*5 744I4*J 

EWP*D4=4PN2X)!
G=0O7g8uGQ`$j$$7jGGVz€k-,z3€0,64kQ
@%ƒ 744I4*J  MQR
YP.QR !N
#ZAB0101"002
t.;CIS@?-,yG$$7%yb;'?$$7w
•yS,03ƒ„
G=0yb;'?$$7aIƒ*1121}
A0,„%J-,03I,0Q@t.
W77w
G=0ykI,0Q@$$UtS@?c$!jWj$$WwG9
=0.Wy%Qc,ƒ*1121}A0,„3
!$
Nhóm 2 Lớp K51 LKD – TCKD
JH.S4i;Š4.W77z3yb;
'?$$7tŽ•w
mN4:0yG$$7a."#
yG$$7NE,:‰a
[QRR*6QR@*&E
 4I4,E +EPU?, =
&@ \D ,; = *$
C ==@ \D ,;* ? = \ ]
\ E*D,* ^,/
=@EQR@>?@_@A
@' = SE`
"OE &A=,a4 EP
, * , N
4%03N'?HR/
-,yG
•k&4 +(1&1AŠ&1AOyGJ403


a
•NN`7j$$Uj.VkgaA0kR1-+,`!j`j$$UI
NyG403k&4*
9,@03%4E,4O-,&
+9:003%(>J403
I@J8-:0NN
!!
Nhóm 2 Lớp K51 LKD – TCKD
•GQ$]j$$UjGGVzGaA0z3G+,7j7j$$UI
AŠ 03GQN
OI-O >034:&@-,
,S51 >%;?@ >


2. Vấn đề sở hữu trí tuệ trong nhượng quyền thương mại
V3:0h4*&A0,@1C}11(1&:I4
,&'h:R@-,+9
+ Nhãn hiệu
B@BSc:*),),%:(0CS'?:,0MS,
4,:9N:CC‘.34h>(:9
0@%CG:mJ4h2+P:9%'/I
)*5%C+(4h0A*:9*4
B@S,+*…A*@0S’ 1;+@S,%AN
4O-,'()*%*1AN4O4&'()*%
*1AN4O&:9N:C%,HAŠJ-,S,%AN
4O
3A*@S(  >B@1(&1/&95
A0&k,B@J,}:,4&95JkS,9
RRI)=)2twB@1(3&04j0}S’ 1;+@

&'(15jAN-,A0,@14&'(15jAN4O-,A0,
@1&twB@QQ('(15jANSI;I80}
41&:?)B34&0/)B3
!
Nhóm 2 Lớp K51 LKD – TCKD
k/ +(-,3B@S,0}B@AN4O1;
+@S,4AN4O-,3A0,@14S,4AN4O-,
A0,@1&%A0SCI)&NJ4>HAŠ*
4A,k/ :03c?0S+NM
-'hB@I'FAOB@0A0,@1&
Q,1I,0<ZGGb0S%CN+
0}98-,1%-'hB@9A:J,@
4+9I,0<ZGGI(+(0:‰&95
*4ŠA:0C9ALQ+Nc,AJ
+ Tên thương mại
G993&;0}M/+*…'FAOI03
A0,.I+(03T@,%G91(+,0&h
&4SI(&h'JS( 1&;G9C1(
S( 1;+@-I'FAOS4&-I&03:0
L3E4?A0,
G91&1+(03Q8 >%-'h
A:03A0,-,AG9SG9%9
>:‰G9'KQ+(03;8Š4G9
&'FAO:L34?4:0L3E
4?A0,%0};8ŠJ43B@ >c
:
.I }C&'FAOLG9%&A0,@19
 >G93B@S,jAN4O
+ Bí mật kinh doanh
!`

Nhóm 2 Lớp K51 LKD – TCKD
zRA0,hQatwQI+QCn
twS( &1AO:0A0,4'FAO'K00C
DhQSS'04CQDh0}Q'F
AOSntw-'h+(0+‰&+@1&18IQ+N
34QAYA1
€'FAO1(,0+9'FAO41(S'?
I/%1(?@0,4@'FAO4/
:0A0,-,+9Iz9I,01(/
4@'FAO+RS,@(041(,'?@
(SI0+9
0:,%+9I,01(S&+@1&1+(04@h+RS
3&5:68&04&;%(>%,
J1[4&0Q=,A0,Q1(J
0+RA0,
 '?+:9'KP1+9:&'?++RQ4
'?c,(0-,+9I,0%S_A*@++(0
hN-,1&14 /II,0a+9I,0
1(/'h-,4+9/+,%+RS1
1&1†
b0R,:6:04@S+RA0,'K,
:*4:,981()=)24&r,414
I,0%:0S4'FAO4BMT
4'FAOa+9I,0'K0121+9'FAO
+RS40OR%'()*&'(15•
!#
Nhóm 2 Lớp K51 LKD – TCKD
T4BM%9,R,-,:,%
+9I,0I,00&-I&:‹:
A0,'K+N(4'?:,Š,%4r,4B

M1(H:‹N,>I,04'?1;1JŒ9O
'(15'KAY:,:00,QS
GC,?@1'*A/4@I:9%
81(R0&0(C,1>%QR&I+N,q4
CI081(Ac(,+91(R0&C+
( +R+N3,0,*1%QIS
4:*AY+N*&AO4A0,'K+N()P
z9SIN0(+3+9I,01(+C
)(:,:0C10}@I+9:P
r1S
II. Chuyển giao quyền sở hữu trí tuệ trong nhượng quyền thương
mại.
GQ,1%+9S 9
Q4*N0}& &BSA,L
44@'FAO3B@S,0}AN4Ot+9wS
I143A0,@1&t+9Œ~:,'==w+9'K
, -,60}R‰*1S,0}AN4O
:?1C9ALz9'K(+(0:‰%Q,
4@*1& 44(>%+9'KA:*
4&95&9,4@'FAOB@S,
!7
Nhóm 2 Lớp K51 LKD – TCKD
0}AN4OC98&}:95S,*N
&/:,:RJ*
T@I,0&'h:R@:01
%C&:,318:9%+R*}L-,&
'h:R@
III. Các vi phạm quyền sở hữu trí tuệ trong nhượng quyền thương
mại và phương hướng bảo vệ quyền sở hữu trí tuệ
1. Các vi phạm thường gặp

G10,X,'hT@,,0*14
q!@g#:0%0=0/
k_4f&Jy>mRG:Q:0
5+N0&4O@41+(
kH:04[ %@g#-,10,XB1&
:Iq!@=0/t~:,'=w
GgZk%Z%.“%Z34uA0=',G=0P9D
~:,'=%&@g#1(;-hNA0,%
c&:,:R3*%4AO:*1G;%
,X1&@3F,t~:,'==w:&N
&(1R03+‰4@('JN:0Q
1%D&%&1”k_,:C1
1&@':;(9:60+3
R-,q@g#”%Qy>mRG:0+
!U
Nhóm 2 Lớp K51 LKD – TCKD
G=0 Q G:% '?J  C)9 )(:,  J 4 0
~:,'=3A”,”&_C}1@”&”%3
0(@•YG:8m,%9,4*
@kQ19G:90+%Q:089&1
AOQA0,~:,'=%,G:9BS!$$$F,
:040%”_BS4: F,
G:9(QI)F>”%Qm,S
p-:0:0qQr•X+=:
€0%k-NkQX',•A=v:,'=0:‰%+9h
@(A0,,0%?R%3*';',
&E4?&%}:&-,~:,'=R&*R-,
3@%*I'0&A0,@14JchJ
-_CQ:?
•y>mRG:0+%I1[:-:0%10,XB 

>'h:R@B@4+Ig#T@,4&&
:9”kPQ,;4*+(I(J4h
r}*+%&+:R%&:+/ %
:*1%*( >'h+(”%QG:”+
R”kSI9;A0,R,0S%Q4Š*+*
?:”&”4'?99%:D:J:0&:@T@
,
2. Cách bảo vệ quyền sở hữu trí tuệ
- Trong hợp đồng nhượng quyền thương mại:
b.WP', = cd>
z9a
!W
Nhóm 2 Lớp K51 LKD – TCKD
V k/'hJ4&J-,<ZGGI
,0a4 +‰+(03†k,44E,4OJ4+9/+,
V .004AŠ'FAO&SI,0–4&
J'h:R@
z9a
kS&+@1&1+(04@&J-,'h:R@
V €Q3&+RA0,a+,0&@E
+9%@1*;49%&r,:01

V G:01,031(S0(98C,03
Q3+RA0,
be== SE@*& &==,,7*
cd>
k&41:01Q0I(
'h:R@a(&:N-,B@S,
:9N:C†
bf'? 74a

€S411S4S
&41'h:R@Gr,4&:C1'K141
A0('h:R@-,+9
•X9>4*QR
€QS31Š000~:,'=kSIS
M1&010}c01:9i”%Qv:=Az:=
S•_0:‰%*1( >1&,
!"
Nhóm 2 Lớp K51 LKD – TCKD
I(+(0&:Ny'v:=Az:_D&~:,'0:%
'0(011('/5:6%R)&‰(+(0
-,:003I@•0+a”kS#:-
:001~:,'=%}+@Q >.S( 4Q
@1nQ*+(nQR1RI
n11”k&~:,'0:}1:*S J401
~:,'=%}+@h4O@:0:C11
'0(0Q(+(08-
G=0N!"!NN`7az3G?@ 
>J403c040T@,%
+,0(03c€)*%€1
,0}&4?(,:9=0N-,1&1T@,40
BMT@,
- Sau khi hợp đồng chấm dứt.
Z1*A/%1+N4Q@%C1%
1*A/10}&+9r,4*A/1
<?4Q@-,1QAŠ4@+9E,4O
J4&'h:R@%*Q3+RA0,
<,*A/1'FAO&J'
h:R@_'K@?J4+RA0,3J
}+@:*S+NI'0&%', 03( +9S

I+}K+RS43+R%h,+RA0,
Q1(J)&1+(034'?+(04@+R-
A0C'ht-?+(04@w
!]
Nhóm 2 Lớp K51 LKD – TCKD
0:,%T@+9:,4+9BI,0:S
:*AY)5:,a6SI1Q0},,4,03Q&
J-:,k09%81(r,:‹:014:&
@-,+93+R0}4AO+RS:,
4+9
VI. Quản lý nhà nước về bảo vệ quyền sở hữu trí tuệ
Xử lý vi phạm:
—F>411I,0Q@tI,0Q@
.Ww
k&1AOJ4M/%&;411I,0
Q@+,0a,wg41n+wzC@nwz3?@
P1nAwGc?@1nw.H?@1
n=wZ-+r1nwz@1&1&A0&+9r,Q:&
49D+(-,1&1T@,%1&J%
Jk3[,)B3-E,T@,49
G:C141Q+(1I,0Q@Q
&1AOc?@1%H?@1
0}-+r1%:c:C1&+9Sr,&
k&+9SI0(/3:&@+C@J
44@411I,0Q@%:c:C11&1S
N&
Về Hành Chínha
!&7 $$]%kR1-B+,NN'J#]j$$]j.V
kgmN)F141R:003I,0Q
@T1R:003I,0Q@h

4J>0}4Q>-,,%M/%&;41&N-,
$
Nhóm 2 Lớp K51 LKD – TCKD
1&14(>:003I,0Q@Q
1(3141(+N)F1&R=0N-,NN
q4411(N3:0&/)F1a(&0%1
%:O)*tJ4C041wGL=0R*%/34
1%[SI+N&1AO30}/1+M'a
'FAOf*121I,0Q@%f*/ >1
I,0Q@nN,4%1@'FAOI41
0&/)F1R%)F1+M'%[SI+N&1AO3
0}+@1&1D1O(
NNN&441R%/)F14/
1OIa4I,0Q@0+9/+,:01
I,0Q@NQI,00+9/+,
+N1c`$$$$$$7$$$$$$n4I,0Q@
Q3'h-,+N1c7$$$$$$!$$$$$$$
n4Q+&0&0,(>40,64Q
@:I,4@I,0Q@1M+%I,0SM
/&Q@Q:%+(0(%+'(15Q@1%;
@1%-'(4LQQ%P%N,+S@V)B
3S %N,+S@V)B3}+@S +N1(
&00}1c7$$$$$!$$$$$$nM/
,0-'hQ@0:,c;'&'F
AO%I,0QPN+N1c$$$$$$
7$$$$$$†NNN5)F1R-,
G,:,940,64Q@%k-Nezb*1@%
H%kQ,;A;%Z(,%,4,:,9&
Về Hình Sự :
G=0N-,.!W!z3yZ'?%4);1/

3c9:6%:*9:64}+@9:6'K+N:/
:&@
k&/39:69:9&&Q,3:0&9
R',ayBc!$$$$$$$:9n;@44
!
Nhóm 2 Lớp K51 LKD – TCKD
*0-'hB@c7$$$$$$$:9nS,);1
S&:Nc7$$$$$$$:9
 4a:01I,0Q@9,&J
-,<ZGGP,SI)F>A?,:9&N:0I,0
Q@%'?%NN4)F1441RG?
NN4)F141R&1AO-A0R*4
19h41/1(:/:&@'?4Š
[R439;h,4@,SNOI44@c4
1RI',)F>'?098:04@
)&NR*'?-,&4=,&J-,<ZGG

Nhóm 2 Lớp K51 LKD – TCKD
Kết luận
z(04@&J<ZGG:0&1I,0Q@
:*8:0+J(-,9,:,,3&J
@@,yS:*D+D&+3:0
0,6<ZGG44*+(04@S1(0:6I(+(0R
-,&+9,,1I,0%'?Q+‰h,&-I/
AO4}+@+(04@C9A
G:0E4?%&J<ZGGJ
,,1R4-&JB@%9
4}+@+RA0,S5:-:0:0
&:?@4*A/1G5‰( +9
:,+9I,0',C1

P+‰&30B:0&:1& .;
SK,:6*++RQ‰3AJN4Q
)&14 +‰+(03b0S%'?:,*1:*AY)(:,4)5
:,(:*1/1
`
Nhóm 2 Lớp K51 LKD – TCKD
Tài liệu tham khảo:
!y
y'h:R@$$7
`yI,0Q@$$U
#y:,
7NN#]j$$]j.Vkg!"j#j$$"'F,M3'JNN
$]j$$#j.Vkg4)F141R:0E4?I,0
Q@
UNN'J!``j$$"jbVkg`!j!j$$"-,kR1-N
4AŠ3'J-,yI,0Q@
WNN'J7Wj$$jbVkg$`jUj$$4NN'J#j$$UjbV
kg    $Uj`j$$U  -,  R  1-  'F,  M%  +M  '  3  'J    -,
7Wj$$jbVkg$`jUj$$-,R1-N9g&1
@1R4@1R
"NN7#-,kgaT+(03'hQ@1J4+R
A0,%HAŠN,>%94+(03J:,
Q9,'hQ@1
#
Nhóm 2 Lớp K51 LKD – TCKD
]t~:,'w%3ƒ+LM„T@,%G'
zLG,y;
!$G?:Q4@,%gG/G:@ŒkQ
/0&G y0ŒkGgZk
!!mGTk*1yV— %XA:=•‡<=:,

!z(03+RA0,%YGNmX
!`3'J4*4~:,',T@,%ZZhZ0
!#3'J•=+'A=a
1ajj'00,0,,044
1ajj4=,='=V,•
1ajj01,1,A,'•0:A1:=''0
•••4=~:,'=0
7
Nhóm 2 Lớp K51 LKD – TCKD