tóm tắt tiếng anh làng nghề truyền thống phục vụ du lịch ở tỉnh thừa thiên huế

HO CHI MINH NATIONAL ACADEMY OF POLITICS
INSTITUTE OF POLITICAL ECONOMICS

PhD. Student NGUYỄN LÊ THU HIỀN
TRADITIONAL CRAFT VILLAGE FOR TOURISM
IN THUA THIEN HUE PROVINCE
Major : Political Economics
Code : 62 31 01 01
SUMMARY OF PhD. THESIS IN ECONOMICS
HANOI 6/2014
Works completed in the
Ho Chi Minh National Academy of Politics
Supervisor: Ass. Prof. Dr. Nguyen Thi Nhu Ha
Opponent 1:
Opponent 2:
Opponent 3:
This thesis shall be defended at the academy-level thesis evaluation
council at Ho Chi Minh National Academy of Politics.
At… o’clock on day…month….2013
This thesis can be seen at: National library and Library of Ho Chi
Minh National Academy of Politics
1
INTRODUCTION
1. The urgency of the thesis
In the historical development process of Thua Thien - Hue, since the
Nguyen Dynasty Hue was selected as the land for urban settlement, the
rural village system of Thuan Hoa - Phu Xuan at that time had some
motions together with the advent of the malls, docks especially, the
demand for commodity exchange created premises to promote the
development of handicraft industry; then the formation and development
process of handicraft villages was also the narrowing down of agricultural

economy and innovating the rural aspect in profession-oriented and craft
villages associated with agricultural production activities in the traditional
Vietnamese socio-economy.
The craft and traditional craft villages have contributed to building
cultural identity for the Vietnamese people, contributing an important role
in the socio-economic life, particularly in rural and agricultural areas. On
the other hand, traditional villages are characteristics that contribute to the
labor division in the Vietnamese traditional agricultural economy into
three industries, industry - agriculture - trade. This economic structure has
actually created for the Vietnam villages to have long-term and steady
stability. Even to the late XX century and early XXI century, the impact of
scientific and technological advances did not make it change significantly
or if any, there would be very slow changes. Therefore, in the growing
trend of economic and cultural integration between countries, the
preservation and development the cultural characteristics of a region, a
country is extremely important as it both preserved and developed
traditional values of the nation to "integrate internationally but not
dissolved", and contribute to creating a positive impetus to reduce poverty,
improve living standards for the residents and innovate the countryside
face, promote labor restructuring and rural economic structure towards
industrialization and modernization.
Today, as the society develops, the need to relax, enjoy and travel of
people increases. To meet this demand, many forms of tourism came into
being such as ecotourism, cultural tourism, community tourism, spiritual
tourism, in which the rural tourism form is well developed in domestic
and international tourist programs and routes. Rural tourism is the form to
develop the harmony in culture, produce, traditional villages In
Vietnam, craft villages for tourism is increasingly attractive to domestic
and foreign tourists, being the general cultural type of tourism, taking
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tourists to visit, evaluating traditional values and purchasing the typical
goods of those traditional villages. This raises an inevitable requirement
that is to build and develop a number of traditional villages with
characterized, unique traditional values, with a lot of development
potential associated with the tourism sector.
In Thua Thien Hue province, the system of traditional villages is
abundant and diverse, converging several factors suitable to build into
traditional villages associated with the tourism sector. This is considered a
prominent advantage of Thua Thien Hue province in the process of
developing the tourism industry into a key economic sector. However, the
restoration and development of the traditional craft villages is still
generally spontaneous, based on the nature of the craft villages which are
simply of production quality, not conversed to serve tourism. From that it
has not timely met the needs of sightseeing, experiencing of visitors as
well as failing to meet the market needs for the kinds of tourism products.
This practice raises an urgent need for Thua Thien Hue in the socio-
economic development process, being objective, in line with the trend of
the times that is to restore and develop the system of traditional craft
villages associated with tourism service in a sustainable manner.
For this reason, the PhD student has chosen the theme: "Traditional
craft villages for tourism in Thua Thien Hue province" as her economic
doctoral thesis.
2. Objectives and research tasks of the thesis
2.1. Objectives of the study
Analysis and evaluation of traditional craft villages for tourism in
Thua Thien Hue province to determine the direction and propose some
solutions to develop traditional craft villages (TCV) for tourism in Thua
Thien Hue province by 2020.
2.2. Research tasks
To accomplish this goal, the thesis has the following main tasks:

First, codify theoretical issues and practices related to traditional craft
villages for tourism.
Second, conduct research, surveys, analysis and evaluation of the
status of TCV for tourism in Thua Thien Hue province in the 2008-2012
period, pointing out the results, limitations and causes in the process of
TCV for tourism in Thua Thien Hue province.
Third, the propose directions and feasible solutions to overcome these
limitations exist in the development process of TCV for tourism in Thua
Thien Hue province.
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3. Object and research scope of the thesis
3.1. The research object of the thesis
The thesis only focuses on studying TCV associated with tourism
(TCV for tourism) in Thua Thien Hue Province to build a theoretical
framework to have the basis for researching TCV for tourism in Thua
Thien Hue.
3.2. The research scope of the thesis
Location: Researching 25 TCV for tourism in Thua Thien Hue
province.
Duration: Researching TCV for tourism in Thua Thien Hue province
period 2008 - 2012, offering recommendations and solutions for
developing TCV for tourism in Thua Thien Hue by 2020.
4. Research methodology of the theme
- In the course of the study, the PhD student used the study methods of
political economy, that is: the scientific abstracting method, statistical
method, analysis method, synthesis method, comparison method.
- The thesis uses the research methods of dialectical materialism and
historical materialism of Marxism - Leninism to study the problem of TCV
in a dialectical relationship with tourist activities and other issues related
to that study, set in a specific historical context when Vietnam develops its

market economy in socialist-oriented market economy and international
economic integration.
- In addition, the PhD student also uses the sample selection survey
methodology using questionnaires to collect the opinions of visitors,
artisans and producers, businessmen in TCV for tourism in Thua Thien
Hue province on issues relating to TCV for tourism. Due to limited time
and funds, the thesis only surveyed 151 craftsmen, 300 production
business units and 245 visitors to TCV for tourism in Thua Thien Hue
province. There is also the use of expert method to communicate directly
with a number of scientists, producers and businessmen in TCV for
tourism to further clarify the theoretical issues and practices related to the
thesis.
5. New contributions of the thesis
First, the thesis put forward the concept and characteristics, the role of
TCV for tourism on the basis of inheriting some of the views of the
previous studies of TCV in general and constructing criteria and factors
affecting the traditional craft villages for tourism.
Second, through researching the experience of developing TCV for
tourism in a number of countries and a number of localities, the thesis
4
draws on experience lessons in developing TCV for tourism for Thua
Thien Hue province.
Third, on the basis of analyzing, evaluating TCV for tourism in Thua
Thien Hue province over the reported figures of competent authorities and
practices in the survey questionnaire of the PhD student, the PhD student
makes assessments on the achievements, constraints and causes of the
limitations in the development process of TCV for tourism in Thua Thien
Hue province.
Fourth, the dissertation proposes directions and solutions to develop
TCV for tourism in Thua Thien Hue province by 2020.

6. Significance of the thesis.
6.1. Reasoning meaning
The thesis contributes to further elucidate the theory and practice of
traditional craft villages for tourism.
6.2. Practical significance
The thesis can be used as reference for scientific research and
teaching in colleges and universities. The direction and solutions proposed
by the thesis may suggest management agencies consult in the
development of traditional craft villages for tourism at local level.
7. Structure of the thesis
Besides the introduction, conclusion, appendices, references, the
thesis includes four chapters and 10 sections.
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Chapter 1
OVERVIEW OF THE RESEARCH SITUATION
RELATED TO THE THEME OF THE THESIS
1.1. PUBLISHED SCIENTIFIC WORKS RELATING TO THE
THEME OF THE THESIS.
1.1.1. Published scientific works relating to the theme of the thesis
abroad.
The PhD student has investigated some scientific works published
abroad, namely: 1) the two author G. Michon, F. Mary (1994), Conversion
of traditional village gardens and new economic strategies of rural
households in the area of Bogor, Indonesia, Agroforestry Systems Journal
Vol.25, No.1, Kluwer Academic Publisher, Indonesia, pp.31 - 38. 2) Liu
Peilin (1998), To Establish a Protection System for China's Famous
Villages of Historic and Cultural Interest, Journal of Peking University
No.1, China. 3) The co-authors LU Song, LU Lin (2004), Temporal
Characteristics of Tourist Flows to Ancient Villages - A Case Study of
Two World Cultural Heritages, Xidi Village and Hongcun Village,

Scientia Geographica Sinica Journal No.2, China, pp.21. 4) Kirsty
Blackstock (2005), A Critical look at Community Based Tourism,
Community Development Journal No.1, Oxford Univ Press, pp.39 - 49. 5)
Che Zhenyu, Bao Jigang (2006), Research on Tourism Development of
Traditional Villages and the Change of Form, Planners Journal No.6,
China, pp.13 etc.
1.1.2. Status of research of issues related to the theme of the
dissertation in the country.
Related to research issue of the dissertation, in the country there have
been a lot of scientists doing research with multiple angles and different
approaches, aiming to solve many different goals for traditional villages in
general in Vietnam which is divided into groups of scientific works
specifically as follows: 1) Group of scientific works researching TCV
history including works such as: Nguyen Huu Thong (2004), Hue craft and
traditional craft villages", Thuan Hoa Publishing House, Hue; Pham Con Son
(2004), Vietnamese traditional craft villages, Ethnic Cultural Publishing
House, Hanoi; Author Le Nguyen Luu (2/2013), Hue Traditional Craft
Villages, ancient and modern Hue magazine 2) Group of scientific works
which have codified basic theories relating to TCV such as: Mai The Hon
(2000), Developing traditional villages in the process of industrialization and
modernization in the environs of Hanoi capital, PhD Economics Thesis, Ho
6
Chi Minh National Academy of Politics; author Tran Minh Yen (2003),
Development of traditional villages in rural Vietnam in the process of
industrialization and modernization, PhD Economics Thesis, Ho Chi Minh
National Academy of Politics. 3) Group of the scientific works studying the
recovery process and the development of TCV of localities and in the
world including the works: Vietnam Institute of Social Sciences and
Northeast Asia Research Institute (2004), Conservation and development of
traditional craft villages in Japan, Ha Noi; Author Bui Van Hung (2006),

Chinese Rural Industrialization in reform and opening door periods,
Statistical Publishing House, Hanoi; Author Vu Van Dong (2010), Each
Village a Product is the solution for sustainable tourism development -
experiences from other countries and Vietnam, Journal of Development and
Integration, No.3, pp.34-37. 4) Group of scientific works toward the goal of
proposing systems of solutions to restore and develop TCV in Vietnam
countryside including such works as: Vietnam Union of Scientific and
Technical Association (2003), Situations and solutions to develop craft
villages in Bac Ninh, Proceedings of scientific seminar, Hanoi; Nguyen Tri
Dinh et al (2005), Solutions to develop craft villages in some Red River Delta
provinces, ministerial level scientific research theme, Hanoi; Nguyen The Thu
(2005), lending funds to support traditional craft villages, the right direction
contributing to the boost industrialization and modernization of rural Bac
Ninh, Journal of Education and Reasoning, Hanoi. 5) Group research
projects on tourism development issues associated with TCV in Vietnam
including the works: Author Vu The Hiep (2008), Potential for developing
craft villages for tourism in Thua Thien Hue province, Journal of Science and
Education, Hue University of Pedagogy, No. 4, pp. 120-123; Tran Viet Luc
(2011), Problems in the investment and development of tourism products
associated with tourism villages and removing solutions, Proceedings of the
"Workshop on Craft Festival and traditional villages of Hue" Hue, pp. 32-38;
Author Nguyen Thi Ngoc Cam (2013), Research on Sustainable Development
of craft village tourism in Thua Thien Hue, Proceedings of the "Workshop on
Hue Festival of Craft and traditional craft villages" Hue, pp. 12-16; Nguyen
Phuoc Quy Quang (2013), Craft village tourism in the Mekong Delta - A
cultural advantage to develop tourism, Integration and Development Journal,
No. 10, pp. 62-66; Author Phan Tien Dung (2013), Preserving and promoting
traditional villages contribute to promote tourism of Thua Thien Hue Province
for sustainable development, Proceedings of the "Workshop on Hue Festival
of Craft and traditional craft villages" Hue, pp.05 -11; Author An Van Khanh

(2013), Developing craft villages, professions connected with tourism,
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Proceedings of the "Workshop on Hue Festival of Craft and traditional craft
villages”, Hue, pp. 39 – 47, etc.
1.2. RESEARCH RESULTS OF PROJECTS DISCLOSED THAT
THE THESIS WILL HAVE INHERITANCE AND GAPS IN
RESEARCHING TCV FOR TOURISM THAT THE THESIS WILL
CONTINUE.
The PhD student draw the results of scientific works that have been
published that the thesis can inherit as:
- A number of issues related to traditional villages have been clarified
such as: the basic theory of traditional villages, the fundamental role of
traditional villages in the overall economic development and tourism
development in particular; overall assessment of the historical elements of the
formation of traditional villages in general, and traditional values of traditional
craft villages in Vietnam; identifying the important role of the restoration,
preservation and conservation of traditional values in general and traditional
values of Vietnam traditional villages in the process of development of
economy and tourism.
- The idea of developing tourism with many different forms of travel
combined with local TCV.
The research results of the scientific works published above, on the one hand,
has solved many problems of theoretical and practical importance related to
the recovery process and development of TCV in the world and in Vietnam;
on the other hand, with the trend towards modern development, international
integration, it has raises a critical need to continue to study the issues related to
TCV in new condition (associated with serving tourism) . Thus, the thesis
supposes that there are some issues that need to continue studying as follow:
- Clarifying the concept, features, the role of TCV for tourism in new
conditions of the country and the world.

- Develop assessment criteria and factors affecting traditional craft villages for
tourism.
- Study and assess the status of traditional craft villages for tourism in Thua
Thien Hue province, on that basis propose direction and some solutions to
restore and develop traditional craft villages for tourism of the locality by
2020.
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Chapter 2
THEORETICAL AND PRACTICAL BASIS
ABOUT TRADITIONAL CRAFT VILLAGES FOR TOURISM
2.1. DEFINITION, CHARACTERISTICS, THE ROLE OF
TRADITIONAL CRAFT VILLAGES FOR TOURISM.
2.1.1. The concept of villages, traditional villages and traditional craft
villages for tourism.
2.1.1.1. The concept of the craft village and traditional craft villages
Craft village is conceived as a residential cluster in a village having one or
more jobs which are separated from agriculture for independent production
business. Income from those jobs accounts for a high proportion of the total
value of products throughout the village.
TCV are the villages that have one or more traditional craft separated
from agriculture for production business and bring about major source of
income for the year. The craft has been passed from one generation to another,
often for generations. Along with the challenge of time, these craft villages
have become dominant, a traditional, fine craft, with a class of professional or
semi-professional craftsmen who dedicate to the production, with certain
technological process and live mainly on that. Their products have fine art
features and has become a commodity in the market
2.1.1.2. The concept of traditional craft villages for tourism
TCV for tourism serves as a "destination" of tourists, they are traditional
villages, with one or more of the traditional craft separated from agriculture,

developing into specific, outstanding occupations for production business,
associated with tourism activities, and providing travel products of TCV for
tourism to serve tourists, contributing to increased income for workers in TCV
from the sales of those tourist products.
2.1.2. Characteristics of traditional craft villages for tourism.
1) The business production organization operations of TCV for tourism
are associated with tourism activities; 2) Develop diversely in size, industrial
career structure and other services at TCV for tourism; 3) The tourist products
of TCV for tourism is concretized into handicraft products and other forms of
tourism services, very rich and diverse, driving to satisfy the needs of visitors;
4) The labor force in the traditional craft villages for tourism include skilled
artisans, holding the unique secret of the craft villages and skilled workers, the
apprentice; 5) TCV for tourism serve as the crystallization age-old cultural
values of the nation.
2.1.3. The role of traditional craft villages for tourism
9
TCV for tourism has an important role for the development of tourism,
economy and society in the localities specifically as follows:
First, TCV for tourism contributes to exploiting the resources about
tourism resources, investment capital, technical infrastructure and human
resources for the tourism development in the locality.
Second, TCV for tourism contributes to increasing supply and
diversifying tourism products locally.
Third, TCV for tourism contributes to create typical tourist destinations,
expanding forms of association and cooperation in the development of tourism
in the locality.
Fourth, TCV for tourism contributes to maintaining national identity in
Vietnam.
2.2. THE CRITERIA AND FACTORS AFFECTING
TRADITIONAL CRAFT VILLAGES FOR TOURISM.

2.2.1. The criteria for evaluating traditional craft villages for tourism
2.2.1.1. Tourism products of TCV for tourism.
2.2.1.2. The workforce of TCV for tourism
2.2.1.3. Capital resources and financial strength of the business
production entity of TCV for tourism
2.2.1.4. The level of application of science and technology in the
production process in traditional craft villages for tourism
2.2.1.5. The number of tourists to TCV for tourism.
2.2.2. Factors affecting TCV for tourism.
Research the emergence, survival and development of TCV throughout
history, we see their growth be influenced by many factors such as nature,
economy, society , in which TCV for tourism is mainly influenced by two
groups of factors as follow:
2.2.2.1. Group external factors influencing the development of TCV for
tourism include: 1) The relationship between the TCV for tourism with tourist
companies: 2) The amount of demand for goods and services of TCV for
tourism in the market; 3) The development of handicrafts and tourism industry
in Vietnam; 4) The policy of the Government and local authorities towards
TCV for tourism.
2.2.2.2. Group internal factors affecting the development of TCV for
tourism include: 1) Funds for the production and business activities of
households and enterprises in TCV for tourism; 2) The level of the labor force
in the service of TCV for tourism; 3) Uniqueness of the products in TCV for
tourism; 4) The scientific and technological level and the application of
science and technology in the production process in traditional craft villages
10
for tourism; 5) Conditions for maintaining the production and reproduction
process in the TCV for tourism such as: raw materials for the production
process in the TCV for tourism, production premises of the production units at
TCV for tourism, cultural traditions, customs and production experience of

workers in TCV for tourism, infrastructure in TCV for tourism.
2.3. EXPERIENCE FOR DEVELOPING TRADITIONAL CRAFT
VILLAGES FOR TOURISM AT HOME AND ABROAD.
2.3.1. Experience for developing TCV for tourism abroad
2.3.1.1. Experience of Oita province, Japan on developing sustainable
TCV
Oita is a province in southwestern of Japan, about 500 km from Tokyo.
The younger generation after graduating from universities, colleges,
vocational training schools will not want to return to the rural areas where they
were born and grew up, but want to stay in the cities and industrial centers.
This situation led to the devastation and severe reduction of the population in
rural areas in general and Oita in particular – almost only old people and
children in this area. Facing this situation, there are many proposals of a
number of initiatives to restore the economy of Oita, including the movement
"One Village One Product". A series of legal regulations were created to
restore production and career development of traditional handicrafts which
were referred to as "traditional occupation law."
2.3.1.2. Thailand's experience in tourism development in close
connection with traditional villages
In Thailand, the reorganization of the traditional village plays an
important role in the socio-economic development of the country, such as
contributing to preserving and enhancing skilled artisans, preserving
traditional values of the nation, creating jobs in rural areas, preventing
migration to large urban centers, creating products for export, tourism
products for developing TCV associated with serving tourism. From there,
promote the TCV associated with the development of tourism service, the
Thai government launched the program "One Tambon, One Product" also
known as "Thai Tambon Project" (in Thai language, "Tambon" means
"Village").
2.3.2. Experience of developing TCV for tourism domestically

2.3.2.1. Experience of developing traditional villages associated with
tourism service in Hanoi
In order to exploit the tourism potential, the services of traditional
villages, Hanoi has developed programs to develop tourism-oriented
occupational villages with 2020, targets for tourism development. To support
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the rapid development of the craft villages in a strong and sustainable way,
especially exploiting the tourism potential and services, in 2012, the Hanoi
Department of Industry and Trade has undertaken activities to support career
development and occupational villages, typically as implementing to assess
the craft village environment in Nhue, Day river basin. Organizing
information collection about the craft villages to publishing books and
producing films introducing about the career development and traditional
villages potential.
2.3.2.2. Quang Nam's experience in restoring and developing the TCV
associated with the trend of modern tourism development.
Each region a unique career but no where in Quang Namthere are diverse
forms of traditional trades as in Hoi An town. That is why the program, Each
day being an old city resident, with a tour of the craft villages and making
traditional products by themselves attracts many visitors to participate in, for
example, Thanh Ha pottery village, lantern making, vegetable planting in Tra
Que, all carry a very own identity.
2.3.3. Lessons learned for Thua Thien Hue province in developing
traditional craft villages for tourism include: 1) Development TCV for
tourism must be associated with the current development trend of modern
tourism; 2) Honoring artisans, and focus on training and retraining of human
resources in rural areas at the request of the market and the development of the
TCV for tourism; 3) There should be guidance for residents in TCV for
tourism how to do tourism business, by doing so can they reach modern
markets as well as travelers to visit and experience the TCV, contributing to

create the attraction for TCV; 4) Gradually build the product brand for each
TCV for tourism under the motto "each village each product" by:
- Approving TCV for tourism products accurately to accredit the product
brands of those TCV.
- In certain periods, there must be guaranteed policies for TCV for
tourism products.
- Encourage and enhance the creativity of artisans for the construction and
development of TCV for tourism products.
- Development of TCV for tourism products to meet the requirements of
the laws of the market economy.
- There are many ways to harmonize tourism activities with TCV for
tourism to serve tourism effectively.
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Chapter 3
STATUS OF TRADITIONAL VILLAGES
FOR TOURISM IN THUA THIEN HUE PROVINCE
3.1. POTENTIAL FOR DEVELOPING TRADITIONAL CRAFT
VILLAGES FOR TOURISM IN THUA THIEN HUE.
3.1.1. Status of traditional villages in Thua Thien Hue province.
In localities in Thua Thien Hue province there are now a total of 88
villages, of which 25 TCV for tourism are divided into 6 TCV groups
associated with specific products such as bamboo and rattan products, leaf
conical hats, confetti and paper paintings, terracotta pottery, wood carving,
bronze casting.
3.1.2. The main resources created to facilitate the development of
traditional craft villages for tourism in Thua Thien Hue
3.1.2.1. Cultural, human characteristics in TCV for tourism in Thua
Thien Hue province.
3.1.2.2. The tourism potential.
3.1.2.3. Infrastructure.

- The transport system
- Power supply system
- Water supply system
- Communication system
3.2. TRADITIONAL CRAFT VILLAGES FOR TOURISM IN
THUA THIEN HUE PERIOD 2008-2012.
3.2.1. Tourism products of traditional craft villages for tourism in
Thua Thien Hue province.
The tourism products of TCV for tourism in Thua Thien Hue Province
are both products of economic value and their own tradition value, reflecting
vividly the ethnic and local cultural identity, so attractive for domestic and
foreign tourists, including product groups of handicrafts specifically such as
bamboo, rattan, conical hats, confetti and paper paintings, terracotta pottery,
wood carving, bronze casting and the types of travel services here are as
follows:
3.2.1.1. Production and sales of handicrafts products of TCV for
tourism in Thua Thien Hue province.
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Revenue from product sales of TCV for tourism in Thua Thien Hue
province in the 2008-2012 period tends to increase, making the local tourism
industry tend to grow attached to the TCV for tourism, total sales of TCV for
tourism were collected from two sources: revenue from direct product sales
channel (including wholesale and retail) and revenue from other tourism
activities (guiding, sightseeing, experiencing ), expressed as follows:
Table 3.4: Total revenue of TCV for tourism in Thua Thien Hue
Unit: Billion VND
Total revenue of traditional craft villages for tourism
In 2008
In 2009
In 2010

In 2011
In 2012
Criteria
P
R
(%)
P
R
(%)
P
R
(%)
P
R
(%)
P
R
(%)
1. Revenue from product
direct sales channel, in
which:
24.2
99.6
25.4
99.6
28.5
99.3
35.5
99.2
42.9

98.8
- Wholesales
17.2
71.1
18.9
74.4
20.5
71.9
25.8
72.7
30.9
72.0
- Details
7.0
28.9
6.5
25.6
8.0
28.1
9.7
27.3
12.0
28.0
2. Revenue from other
tourism activities (guide,
sightseeing,
experiencing…)
0.1
0.4
0.1

0.4
0.2
0.7
0.3
0.8
0.5
1.2
Total
24.3
100
25.5
100
28.7
100
35.8
100
43.4
100
(Source: Department of Planning and Investment Hue 2012)
3.2.1.2. The quantity and quality of tourism services of TCV for
tourism in Thua Thien Hue province.
A survey of 245 visitors with nationalities of Vietnam, Britain and
France to visit TCV for tourism in Thua Thien Hue province location on
the types of consumption of travel services of TCV for tourism in Thua
Thien Hue is shown in Table 3.5 below:
Table 3.5: Status of various types of consumption of travel
services in TCV for tourism in Thua Thien Hue province
Tourist service forms of TCV for tourism
Consumer tourists
(visits)

Ratio %
1. Travel
153
62.4
2. Accommodation
30
12.2
3. Food and drinks
245
100
4. Sightseeing, shopping for souvenirs
245
100
5. Experiencing at TCV for tourism
80
32.7
(Source: Survey of the PhD student in 2012)
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Table 3.7: Degree of satisfaction of tourists about the tourism service
quality of TCV for tourism in Thua Thien Hue province
Selecting
Visitors
Ratio (%)
Unsatisfied
125
51.0
Satisfied
95
38.8
Very satisfied

20
8.2
Difficult to answer
5
2.0
Total
245
100
(Source: Survey of the PhD student in 2012)
3.2.2. Workforce of TCV for DL serving in Thua Thien Hue province.
In Thua Thien Hue province there are 2,380 production facilities operating in 25
different TCV for DL, with 4,920 employees participating in as regular employees
and 2,760 employees participated as seasonal, mainly distributed mostly in 3 districts
in Quang Dien, Huong Thuy and Phu Vang with the corresponding percentage of
32.3%, 22.5% and 28.2%. And in Phong Dien, Huong Tra district and Hue City, the
number of craft villages are allocated fewer, with the corresponding ratio of 6.2%,
7.1% and 3.7%. At TCV for tourism in Thua Thien Hue province, the number of
artisans, skilled workers accounted for a too low rate of approximately 1.32% (67
people), 6.28% were artisans apprentice, equivalent to about 309 people, the
remaining was 92.4% of skilled workers, including about 4,544 employees,
representing specifically in table 3.9 as follows:
Table 3.9: Classification of labor by age and skill levels
Of TCV of DL in Thua Thien Hue province
Artisans
Highly skilled
workers
Skilled workers
Apprentice
Age group
Q (ppl)

Ratio
on total
laborer
(%)
Q (ppl)
Ratio
on
total
laborer
(%)
Q (ppl)
Ratio on
total
laborer
(%)
Q (ppl)
Ratio
on total
laborer
(%)
65+
1
0.02
10
0.2
18
0.4
0
0
50 – 64

0
0
31
0.6
27
0.5
30
0.60
18-49
0
0
25
0.5
3,590
73
199
4.05
15-18
0
0
0
0
909
18.5
80
1.63
Total
1
0.02
66

1.3
4,544
92.4
309
6.28
(Source: Thua Thien Hue Province Department of Planning and
Investment in 2012)
15
The average income of employees serving in TCV for tourism is
divided into two distinct groups: Firstly, the group of workers at TCV for
tourism with high average income: including wood carving and bronze
casting product groups, because this is the group of products with large-
scale investment, creating high-value products, and require the
sophistication and traditional secret of artisans and skilled workers.
Secondly, a group of workers at TCV for tourism with low-income
average: including TCV for tourism producing bamboo and rattan
products, leaf conical hats, confetti and paper paintings, and terracotta
pottery.
A survey of 151 artisans in TCV for tourism in Thua Thien Hue
province, including artisans, skilled workers, skilled craftsmen and artisans
apprentice in TCV for tourism in the Thua Thien Hue province, the
attachment level and the wish to transfer traditional craft to the next
generation is different, which is shown in Table 3.11 below:
Table 3:11: The level of commitment and wish to transfer traditional
craft of the laborers at TCV for tourism in Thua Thien Hue
Degree of engagement and wish to transfer traditional craft
Not want
Want a little
Normal
Want very

much
Criteria
No.
observed
(person)
No. Odv
(ppl)
R
(%)
No.
Odv
(ppl)
R (%)
No.
Odv
(ppl)
R (%)
No.
Odv
(ppl)
R (%)
Artisans
1
0
0
0
0
0
0
1

100
Highly skilled
workers
50
3
6.0
7
14.0
10
20.0
30
60.0
Skilled workers
50
3
6.0
8
16.0
9
18.0
20
40.0
Apprentice
50
10
20.0
13
26.0
12
24.0

15
30.0
(Source: Survey of the PhD student in 2012)
3.2.3. Funds for developing TCV for tourism in Thua Thien Hue
Investment funds of the entity engaged in production in TCV for tourism
in Thua Thien Hue province have tended to increase over the years with an
average growth rate of capital investment for these TCV from 2008 to 2012
fluctuated in the range of 0.50% - 17%, in which capital investment for
business travel of TCV for tourism in Thua Thien Hue province in the period
2008-2012 was as follows:
Table 3:12: Investment capital for travel business of TCV for tourism
16
in Thua Thien Hue
Unit: million dongs
Investment capital for tourist business of traditional craft village for
tourism
In 2008
In 2009
In 2010
In 2011
In 2012
Names of product
groups of TCV for
tourism
Q
R
(%)
Q
R
(%)

Q
R
(%)
Q
R
(%)
Q
R
(%)
1. Rattanware
- Total investment level
1,647.7
100
1,865.5
100
1,763.5
100
1,853.5
100
1,864.3
100
- Investment capital for
tourism business
247.2
15
317.1
17
352.7
20
389.2

21
410.1
22
2. Leaf hat
- Total investment level
1,710.8
100
1,712.5
100
1,793.4
100
1,861.9
100
1906.6
100
- Investment capital for
tourism business
171.1
10
205.5
12
233.1
13
279.3
15
343.2
18
3. Paper pictures and
paper flowers
- Total investment level

230.5
100
232.0
100
269.6
100
246.2
100
261.6
100
- Investment capital for
tourism business
6.9
3
11.6
5
16.2
6
17.2
7
23.5
9
4. Heated chinaware
- Total investment level
1,600.0
100
1,570.0
100
1,607.0
100

1,532.0
100
1,630.0
100
- Investment capital for
tourism business
112
7
141.3
9
16.07
10
168.5
11
244.5
15
5. Fineart carpentry
- Total investment level
1,466.7
100
1,710.0
100
1,774.3
100
1,804.0
100
1,774.0
100
- Investment capital for
tourism business

117.3
8
171
10
195.2
11
216.5
12
248.4
14
6. Bronze casting
- Total investment level
3,580.5
100
3,380.0
100
3,450.9
100
3,547.0
100
3,728.9
100
- Investment capital for
tourism business
179
5
202.8
6
276.6
8

283.8
8
335.6
9
(Source: Department of Trade and Industry Hue 2012)
3.2.4. The level of scientific and technological application in the
production process in TCV for tourism in Thua Thien Hue province.
Common characteristics of TCV for tourism in Thua Thien Hue is the
manufacturing facilities are associated with housing, primarily using
manual labor. Except for some industries such as bronze casting, wood
carving, the owners can produce using some machinery, with an addition
17
of building part of the premises for production but not great, just
temporary housing. From the above characteristics, the level of scientific
and technological application in the production process in the TCV for
tourism is divided as per product groups in Thua Thien Hue has marked
difference, as shown in Table 3:15 below:
Table 3:15: The level of scientific and technological application in
TCV for tourism by product groups in Thua Thien Hue
Unit:%
Name of product goods of TCV
for tourism
Hand-
made
Semi-
mechanical
Mechanical
1. Rattenware
92
8

0
2. Leaf hats
95
5
0
3. Paper pictures and paper flowers
96
4
0
4. Heated chinaware
58
32
10
5. Finearts carpentry
56
34
10
6. Bronze casting
14
28
58
(Source: Thua Thien Hue Province Department of Planning and
Investment in 2012)
The application of modern production technology in the production
process in the traditional craft villages for tourism in Thua Thien Hue has
another very big difference, depending on the specific job, as indicated in
the following chart:
Chart 3.3: The proportions of scientific and technological
application in TCV for tourism in Thua Thien Hue
A survey of 300 manufacturing unit holders in TCV for tourism in

evaluating the preservation of uniqueness of craft production technology,
about the guidance for visitors during experience, about the
18
appropriateness of the application of modern science and technology in the
manufacturing process as well as efficiency and enjoyment for the
organization of experiencing activities during the time the tourists visit,
listening to the instructions and are directly involved in producing
handicraft products in TCV for tourism in Thua Thien Hue is expressed as
follows:
Table 3:16: Assessment of business production subjects towards
the traditional production technology in TCV for tourism in Thua
Thien Hue
Criteria
Selection
Quantity
R %
Not satisfied
140
46,7
Satisfied
100
33,3
Very satisfied
50
16,7
Difficult to
answer
10
3,3
Degree of keeping the peculiar

uniqueness of the traditional production
technology.
Total
300
100
Not satisfied
130
43,3
Satisfied
110
36,7
Very satisfied
40
13,3
Difficult to
answer
20
6,7
Suitability of applying modern
production technology in production
process.
Total
300
100
Not satisfied
100
33,3
Satisfied
140
46,7

Very satisfied
50
16,7
Difficult to
answer
10
3,3
Showing tourists to see directly
how finearts handicraft products are
produced of TCV for tourism.
Total
300
100
Not satisfied
125
41,6
Satisfied
95
31,7
Very satisfied
60
20,0
Difficult to
answer
20
6,7
Degree of efficiency and
excitement of the combination between
traditional production technology and
modern production technology.

Total
300
100
(Source: Survey of the PhD student in 2012)
3.2.5. No. of visitors to traditional craft villages for tourism in
Thua Thien Hue province.
In the period 2008 - 2012, Thua Thien Hue province has many large
festivals taking place thus it attracted a significant number of tourists at
home and abroad to visit, as indicated in tourist arrivals to Thua Thien Hue
19
province. In total tourist arrivals to Thua Thien Hue, the proportion of
visitors arriving in TCV for tourism increased rapidly during the period
from 2008 – 2012 it increased nearly 2 times: from 25% in the total
arrivals in 2008 (equivalent to 420 thousand visitors) increased to 42% in
2012 (equivalent to 1,050 thousand visitors. That figure shows the appeal
of these TCV is increasing, if knowing how to exploit the existing
advantages and implement appropriate solutions, TCV for tourism in Thua
Thien Hue province will become an economic cultural resource, bringing
about many benefits to the locality, as follows:
Table 3:17: Counts of visitors to Thua Thien Hue province
Unit: thousand of arrivals
In 2008
In 2009
In 2010
In 2011
In 2012
Year
Criteria
Q
R

(%)
Q
R
(%)
Q
R
(%)
Q
R
(%)
Q
R
(%)
1.Total visitors visiting Hue
a. International pax
b. Domestic pax
1.680
790
890
100
47
53
1.450
650
800
100
44,8
55,2
1.500
600

900
100
40
60
1.700
702
998
100
41,3
58,7
2.500
1.100
1.400
100
44
56
2.Total visitors visiting TCV
for tourism /Total No. of
visitors to Hue
420
25
507,5
35
555
37
816
48
1.050
42
(Source: Department of Culture, Sports and Tourism of Thua Thien

Hue province 2012)
Though the survey of 245 tourists to TCV for tourism in Thua Thien
Hue province with nationalities of Vietnam, Britain and France on the
number of times visiting here, up to 71 people living in Hue, accounting
for 29%, the observers were mostly managers, professionals and some
employees who are engaged in the tourism business; there were 115
people, accounting for 47% to visit TCV for tourism in Thua Thien Hue
province once and most of these cases were international visitors. Besides,
the number of tourists visiting TCV for tourism twice and 3 times attained
a very low rate, specifically arriving twice there were only 13 people,
accounting for 5% and arriving 3 times there were only 10 people,
accounting for 4%. Thus, the tourism products of TCV for tourism in Thua
Thien Hue province do not have high quality, not really appeal to attract
tourists to visit TCV for tourism in the following times, which is shown in
Figure 3.4 as follows:
20
Chart 3.4: Proportion of the number of visitors arriving in TCV
for tourism in Thua Thien Hue
3.3. OVERALL ASSESSMENT OF TRADITIONAL CRAFT
VILLAGES FOR TOURISM IN THUA THIEN HUE PERIOD 2008-2012
3.3.1. The results achieved in the development process of TCV for
tourism in Thua Thien Hue province include: 1) Create more stable
seasonal jobs for idle labor, increasing income for workers at the locality;
2) vocational training has supported TCV for tourism in Thua Thien Hue
province such as bamboo, rattan, conical hats, wood carving improve
skills in the production of traditional products, decorative interior and
exterior products, finearts handicraft products catering for tourism and
exports; 3) Many new designs of handicraft products of TCV for tourism
in Thua Thien Hue province such as bamboo, rattanware, conical wooden
handicraft were improved; 4) Having created opportunities for hundreds of

establishments producing handicrafts, cottage industry and TCV for
tourism participated in major festivals at home and abroad; 5) In the work
of modern technology application in the production process in TCV for
tourism, the province has supported over 20 models of application of
advanced technological machines.
3.3.2. Limitations and causes in the development process of TCV
for tourism in Thua Thien Hue province, including: 1) The market for
consuming the products of TCV for tourism in Thua Thien Hue province
has not been extended, consumers and visitors only admire or buy products
mostly in the occasion of fairs and exhibitions, festivals; 2) Capital and
equipment at the TCV was backward; production premises for TCV for
tourism was limited thus the formation of tourist attractions for visitors
21
was very difficult, the ecological environment in some TCV for tourism is
increasingly degraded; 3) Most of the artists were increasingly older and
fewer, skilled workers accounted for the low rate, youth wants to escape
from their homeland to find a more reasonable job with stable income
rather than want to be apprentices, leading to the status of "the father wants
to transfer the job but the son does not want to continue it"; 4) From the
tourism sector of Thua Thien Hue, there was a lack of interest in the
investment and mining of tours, sightseeing tours and shopping of TCV
products for tourism; 5) The policy to support and encourage professional
development and TCV for tourism is not really effective.
From which, it is possible to draw the underlying causes of the
above limitations in the development process of TCV for tourism in
Thua Thien Hue province, namely: 1) Due to the funding and resources
for mobilizing capital for the investment and development of TCV for
tourism in Thua Thien Hue province has not been maintained and operated
efficiently. 2) Due to the process of honoring the artisan team, offering
artisan titles for the team of skilled workers who qualified for career

transfer, job training, travel skills for the workforce in general and young
labor in particular in TCV for tourism in Thua Thien Hue province has not
yet been professional and efficient. 3) Due to the types of market of TCV
for tourism in Thua Thien Hue province such as the market of handicraft
products, the tourist market has not really and truly developed to meet
the practical needs of visitors. 4) Due to the construction of TCV for
tourism in Thua Thien Hue province under the motto "one craft village one
product" has not been uniform and also spontaneous. 5) Due to the
cooperation between TCV for tourism with other domestic and foreign
tourism businesses, and also associating with other forms of tourism in
Thua Thien Hue province has not been rigorous and effective, has not
really complied with the principle of sustainable development connected
with protecting the environment of craft villages and ecological
environment; 6) Due to the policies of the State and Thua Thien Hue
provinces related to TCV for tourism have not been established
specifically and in details, and not really associated with the practice.
22
Chapter 4
DIRECTION AND BASIC SOLUTIONS FOR DEVELOPING
TRADITIONAL CRAFT VILLAGES FOR TOURISM IN THUA
THIEN HUE PROVINCE
4.1. DIRECTION FOR DEVELOPING TRADITIONAL CRAFT
VILLAGES FOR TOURISM IN THUA THIEN HUE
4.1.1. Background and forecast of the development trend of TCV
for tourism in Thua Thien Hue province by 2020
In the context of the current economic crisis, the tourism sector is
assessed to be a pillar for sustainable economic development in the world.
On that basis, there are many forms of tourism development such as eco-
tourism, cultural tourism, community tourism, village tourism The TCV
in Thua Thien Hue province tends to grow in 2020 associated with serving

tourism, forming the system of TCV for tourism to meet the requirements
of the international economic integration process, especially the tourism
sector.
4.1.2. Development orientation of TCV for tourism in Thua Thien
Hue Province namely:
1) Development of TCV for tourism must be associated with the
development trend of modern tourism. 2) Strict incorporates between the
tourism of Thua Thien Hue with the exhibitions of handicraft products at
national and local levels in order to efficiently exploit the "connecting the
locality with the global". 3) Pay attention to honor and develop human
resources that are capable of continuing and developing TCV for tourism
in Thua Thien Hue province. 4) Gradually building the brands for the
products of TCV for tourism in Thua Thien Hue province under the motto
"one village one product". 5) Promote intensive investment to increase
competitiveness, diversify products and application of new technologies,
associated the production of craft villages with craft village tourism
operation, ecotourism and community tourism. 6) There should be
guidance for residents in the TCV for tourism in Thua Thien Hue the
tourism skills, and there should be mechanisms for appropriate distribution
of benefits between business travel companies, tour guides, residents in
TCV for tourism. 7) Be serious about protecting the ecological
environment. 8) Developing TCV for tourism associated with the travel
routes, associated with tourist destinations in Thua Thien Hue province as
well as the whole country. 9) Thua Thien Hue province may need to have
specific practical policies, to support effectively.
23
4.2. BASIC SOLUTIONS TO DEVELOP TRADITIONAL
CRAFT VILLAGES FOR TOURISM IN THUA THIEN HUE
4.2.1. Development of tourism products and traditional craft villages
for tourism in Thua Thien Hue

4.2.1.2. Development of handicraft products of TCV for tourism in
Thua Thien Hue
4.2.1.2. Development of the kinds of tourism services of TCV for
tourism in Thua Thien Hue
4.2.1.3. Brand promotion and marketing of tourism products of TCV
for tourism in Thua Thien Hue province.
4.2.1.4. Upgrading infrastructure, formation of shopping,
entertainment venues at traditional craft villages for tourism.
4.2.2. Investment and development TCV for tourism in Thua
Thien Hue
4.2.2.1. Capital investment for the development of TCV for tourism in
Thua Thien Hue province.
4.2.2.2. Development of TCV for tourism in Thua Thien Hue province
associated with sustainable environmental protection
4.2.3. Workforce training for TCV for tourism in Thua Thien Hue
4.2.3.1. Training and skills development for the workforce at TCV for
tourism in Thua Thien Hue
4.2.3.2. Training and improving tourism skills for the workforce in
TCV for tourism in Thua Thien Hue
4.2.4. Development of traditional craft villages for tourism
associated with other forms of tourism in Thua Thien Hue
4.2.5. Strengthen partnerships between TCV for tourism in Thua
Thien Hue province with the tourism businesses in other localities and
abroad.
4.2.6. Perfect mechanisms and policies of the State and Thua
Thien Hue province for traditional craft villages for tourism