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CHAPTER 1:INTRODUCTION
1. The reasons for choosing this topic
The electronic press is a new kind of journalism, the information on ellectronic press is
tranfered through electrolic informaiton page. The electronic press was born from effective
combination of technology and communication. The electronic press carries more useful than many
kind of media because the electronic press owns big capicity; quick information transmisiton and
product of electronic press is not obstacle of space, time and national borderts. The specialist
characteristic of electronic press is updated information constantly and readers can get information
very convenient. The high interation with writer of e-press may introduce the exchange with reader
by many various ways. However, the e-press in our country also have some disadvantages.
Ideological, political orientation, scientific and profesional fators in some e-press is not high as
required. There is lack of consideration in some e-press to introduce articles in terms of these issues
in the country and lack of selective materials to intrduce overseas articles. Many articles are
introduced with the aims to increase the clients.
There are some e-press which are not active and slow inovation with content and form,
especially, some e-press can not convice the readers. E-press updated information and articles which
did not make the references, are popular.
The Secretariat of the Party Central Committee introduced Directive No. 52-CT/TW "The
management and development of electronic media in our country nowadays” on 22-7-2005. To
conduct the Secretariat’s Directive, Commision for Culture and Ideology (now is Commision for
Communication and Education) issued a document guidline, Ministry of Information and Culture
issued the document management for e-press. The agency including leadership and management build
up the code of management for e-press and resolve new issues appearing. The leader in e-press agency
and some officer did not see in terms of role and situation of E-press including advantages and
disadvantages of e-press clealy. Therefore, it caused the stricter or permissive and lack of leadership
and management. The management and leadership of Party and State for e-press can not develop as
the rapid development of this press. There were not closed copperation in these agencies in giving the
direction and management.
With the situation above, research on “Communist Party of Vietnam leads E-Press nowadays is
an essential job, in orders to discuss more detail in theortical and practical issues to strengthen the


management and leadership of e-press system in our country, to promote the development and
effective role of this kind of press strongly
2. Purpose and task of disertation
2.1. Purposes
Base on theoritical and practical issues in terms of leadership of communist party for e-press
in Vietnam, this dissertation will introduce effective solutions to strengthen the leadership of
communist party for e-press in Vietnam nowadays.
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2.2. Tasks
This dissertation will research on characteristic and role of e-press and theoritical issuses
related to leadership of communits party for e-press, to evalute the situation of leadership of
communist party for e-press in Vietnam, determine the causes and introduce experiences and the main
solutions to increase the leadership of communist party for e-press nowadays.
3. Objectives and scope of research
3.1. Objectives
Objectives of thesis is leadership of communist party for e-press in Vietnam
3.2. Scope of research
This dissertation focuses on the leadership of the Communist Party Central level and some e-
press in Vietnam have a large amount of people accessing from 1998 to present.
4. Theoritical, pratical base and research method
4.1. Theoritical and practical base
 This dissertation is conducted base on Mac-Lenin Theory, Hochiminh ideology and ideology
of party and state in terms of ideoplogy work, press, leadership, management of press in
general, e-private in private. This these also improved the results of other researches related
to this topic which were reported before.
 Practical base is situation of e-press activities and leadership of communist party at all level.
This thesis also studys some reports, statisticals and other related materials.
4.2. Research method
This thesis was conducted, based on Mac theory’s method. Thesis uses some special reserach
method such as: practical summaries; survey, statistical, logic and history; analysis,

synthesis,inductive, deductive and compariration.
5. New scientific contribution of thesis
This thesis focuses on characteristic of e-press in Vietnam, attitude, content and method in
leadership of communist party for e-press in Vietnam, to introduce some solutions to strengthen
leadership of communist party for e-press in Vietnam nowadays
6. Meaning of theoritical and practical of dissertation
 The results of dissertation may be a material for communist party at all level to lead e-press, to
promote the effect of leadership and build up e-press to become stronger.
 The thesis may be used as the materrials for research institute, schools, universities and
department of building the Party and state governments in Ho Chi Minh National Academy of
Politics and Public Administration.
7. The structure of dissertation
Beside introduction, literature review, conclusion, references, index part, this thesis includes 3
chapters:
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LITERATURE REVIEW
1. Researches, projects and books in Vietnam
There are plenty of researches, projects and books related to press in general, e-press in private:
 Research projects and books: “Improving the quality and effectiveness of external
information of a number of news agencies, major newspapers in our country nowadays -
the current status and solutions” (2011) of Prof. Dr. Pham Van Linh, Commision for
Communication and Education.
 “Continued implementation of the Directive 22-CT/TW VIII Politburo on innovation and
enhance the leadership and management of the press, publishing” (2002) of Commision
for Culture and ideology, Ministry of Culture and Information, Press Union. Books named
“Theoritical press base” of Prof. Dr Ta Ngoc Tan and Dr. Dinh The Huynh; “Strengthening
leadership and management to facilitate press Vietnam to develop strong and steady in the
near future" (2007) of Commision for Communication and education. “Electronic press:
basic issues” of Dr. Nguyen Thi Truong Giang. “The leadership and management of the
media in 25 years of innovation (2012) of Dr. Nguyen The Ky.

 There are some dissertations: “The leadership of communist party for press in the time of
innovation (2003), Dr. Nguyen Vu Tien, “The attractiveness of our country's party
newspaper in the current period” (2012) of Nguyen Van Sinh. “The leaders of the
Committee of Dong Nai Province to the press in the current period” (2000) of Duong
Thanh Tan; “Legislation on State management in the field of journalism in Vietnam
nowadays” (2009), of Phí Thị Thanh Tâm; “Tính chủ động, kịp thời trong công tác chỉ đạo,
định hướng nội dung thông tin báo chí” (2013), of Nguyen Thi My Linh.
 These scientific articles were reported in press, magazines and workshop: Nguyen Cong Dung
(2010): “Why do we need to strengthen management of e-press”, E- Journal of Communist,
07-07; Dr. Nguyen Thi Truong Giang (2011) "Development Trends report electronically in
Vietnam", Young waves Electronic Press, 16-06; MA. Nguyen Minh Hue (2012): “Improving
performance interactive electronic newspaper”, Propaganda Magazine; Ths. Doan Thi
Thuan (2012): “Current Development of electronic media, social networking in today's
Vietnam"; E- Propaganda magazine, on 30-9; Prof. Dr Dinh Van Huong (2009) “Improving
the quality and effectiveness of the current media - the real situation and solutions";
Scientific Conference Proceedings: “Improving the quality and effectiveness of ideology”;
Prof.Dr. Pham Van Chuc (2009) “Contributing to better manage and promote the role and
effects of network communication". Le Phuc Nguyen (2009): “Improving intellectual level,
strengthening ideological work, reasoning, press”; Do Quy Doan (2009) “Improving the
effectiveness and efficiency of state management promotes publish press constantly
evolving, deserves sharp weapons on ideological fronts - the culture of the Party”.
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2. International researches, projects and books
Vichto A[hanaxep (1995) Fourth power and four-born General Secretary, National Polictic
Publisher, Ha Noi; A.A. Grabennhicốp (2003): Press in market economy, Agency Publishing House
(Republic of Russia); M.I. Sotak (2003): “Film - professionalism and ethics, Agency Publishing
House (Republic of Russia); E.P. Prokôrốp (2004): Press Theoritical base, Agency Publishing
House (Republic of Russia); Bùi Phương Dung (China) (2005): The propaganda and ideology in new
era, (Trần Khang và Lê Cự Lộc translate), National Politic Housing Publisher, Hanoi; Điền Trung Mẫn
(2007): Discuss ideas for innovation in new era, Journal of Learning and theoretical studies (China),

number 8)
In China, the Communist Party of China leads political orientation - thought to also press very
closely, Recently, in order to prevent the anti-Western countries through the Internet, especially on
ideological impact of the younger generation, China launched the "7 red points" to help officials and
party members and people to implement including: put legislations to manage internet; ensure the
legal rights of citizens; determined to build socialism with Chinese characteristics; Anti- false
information; protect benefits of communist party and state; ensuring security and social order; build
social ethics, lifestyle culture, historical traditions. At the same time, China launched a new way to
manage Internet: "Development, operation or management"; In orders to conduct 6 words above,
they must be aware of "red lines" in order to control and ensure that management fuller freedom,
that is the law, including the management of information technology has four requirements: servers
located in the country; user management; strengthen management software, social networking users
to register new truth is allowed; Management uses the internet as "two hands", in which a hand
disprove the rumors are detrimental to the common good, while actively developing a network hand
with the guiding principle of "building" to "fight".
There are not basic and systeamatic researches about management of press in western
countries because the awareness of capital countries is differences from Vietnam. According to some
lectures and training press in University of Lin (France) and SIDA which did in Vietnam with topic
“Advanced Training Press Vietnam”. Most of experts must acknowledge that press in capitalist
society remain active, according to reflect the values and benefits community. The project of
university Caliphoocnia Beckeley (one of strong press office in America introduced that the press
will no longer prop people, not protecting them, dictated by forces.
Literature review introduces that on many aspects of the problem, the study has taken the
views , comments and proposed solutions for the Party leadership to press . However, no scientific
work intensive research, systems, comprehensive electronic alarm Party leaders in Vietnam ,
especially the rationale , role , factors subject, the object, the leadership . Thesis tasks continue to
improve the theoretical framework leadership of party to electronic newspaper in Vietnam ;
generalize on the basis of characteristics of e-newspapers Party leaders Party leadership and the state
electronic media in Vietnam, learn from experience, and recommendations for solutions specific ,
feasible to enhance leadership leadership of the Communist Party of Vietnam for electronic media to

meet the requirements of the new era .
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CHAPTER2: COMMUNIST PARTY OFVIETNAM LEADS E-PRESS-SOME BASIC ISSUES
INCLUDING THEORY AND PRACTICE
2.1. DEFINITION, DEVELOPED PROCESS, ROLE, CHARACTERISTIC OF E-PRESS IN
VIETNAM
2.1.1. Definition of E- Press
There are various definitions in terms of this kind of press:
According to Wikipedia, E-Press is kind of press that reader can read on the computer which is connected
with internet through (modem) (Dial-Up or ADSL) (Wifi or WiMax). Article 3 of the Law on the Press
in 1999, defines "electronic press is kind of journalism done on the computer system."
Electronic Press newspaper is a type of information which is transmitted by a combination of the
two solutions is the solution of information technology and communications solutions.
2.1.2. Development process of e- press in Vietnam
The strong development of information technology is a basic science - technology for the
introduction of an electronic newspaper. Electronic press has promoted by the development of
information technology, changing the face of journalism in many countries. In Vietnam, in 1997, the
first online newspaper in Vietnam was hometown Journal electronics.
After nearly 15 years of development, electronic press in Vietnam has affirmed its position in the
system of mass media; reports have varied content, rich forms of "eye-catching", attracting millions
of readers per day, proved to be an effective means of communication, helpful, and good
performance communication skills, advocacy and education.
2.1.3. Current situation and role of e-press in Vietnam
Firstly, e-press is a type of journalism, but as a new kind of journalism, electronic press is located in
the role of the press in general and some specific characteristics.
Secondly, electronic press plays an active role in the dissemination and propagation of the policy, the
Party opinion; policy and legislations of state, effectively extending external information, and their
knowledge and information needs, cultural hobbies of the people
Thirdly, electronic press plays a vital role in meeting the demand for cultural enjoyment, enhance the
intellectual, education, contributed to the discovery, conservation and enhancement of the cultural

and ethnic identity, to create new cultural values, build modern Vietnamese humans.
Fourthly, the electronic press also contributes to an important external information.
Fifthly, some other object such as students, staff, researchers often use search engines on electronic
press for the learning, study and manufacturing.
2.1.4. Characteristics of e-press in Vietnam
2.1.4.1. General characteristic of e-press
E-press was born after other kind of media, e-press owns full of basic characteristics of the
printing press, newspapers and television, (read, hear, see or perform simultaneously three types of
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information). In addition, with the development of information technology, electronic press has
completely new features, improved the level of information.
General characteristics of the electronic media: the first one is multimedia; the second one is
instantaneous and non-recurring; The third one is highly interactive; the fourth one are: e-Press is
not limited in the ability to store and search information by page numbers or duration of the
framework program as other forms of media.
2.1.4.2. Characteristic of e-press in private
Firstly, in terms of the development environment, content orientation, development trends.
According to rule campaign, the development of information technology and internet, electronic
press in Vietnam is radiation conditions to break and go up due to "short-cut first." Development
trends of modern society in the era of information explosion has proven that: if maintaining political
orientation - social and cultural right online newspaper in Vietnam will grow up and the dominant is
growing faster than other types of media. In the world of internet information, readers may be
wrong. Therefore, the orientation and the accuracy of the information would be factors that helps
readers to read.
Secondly, in terms of the governing body, force journalists and readers. Our reporters,
editors, technicians professional good, especially scientific and technological level should work
on any time, any place; readers, unlike other forms of media, to read electronic newspapers, readers
see through the media: computer, phone, ipad internet connection.
Thirdly, about the basis of engineering and technology, the combination of internet and
media integration is inevitable in the revolutionary era of information explosion. In fact the years

have proven, electronic press in our country more and more in rich, compelling content and diverse
inform. In the future, the information demand and enjoyment of culture, science on the electronic
press will spike, the competition between electronic press and other kind of media, including
television will take place on fierce.
2.2. COMMUNIST PARTY OF VIETNAM LEADS E-PRESS – DEFINITON, CONTENS,
METHODS AND ROLE
2.2.1. Definiton of communist party of Vietnam leads e-press
Communist party of Vietnam leads electronic press in order to contribute to the construction,
establishment and development of socialist ideology; to increase social creativity, to contribute to
complete the political tasks of the country.
Communist party of Vietnam leads electronic press is the impact of political ideology, party of
organization for the electronic press and the relevant agencies to guide the development and
operation of electronic press under functions, duties and role of the revolutionary press.
Assume the leadership of the party for the electronic press is the central executive
committee, and regularly direct the Politburo and the secretariat based on promoting the role and
responsibility of the party organizations, party members in management agencies, news agencies
and advisory bodies.
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The objective of Party for electronic press are electronic press agencies (including staffs,
reporters, electronics journalists); management agencies; organizations and agencies involved in the
political system, the party held direct and heads of the press agency, news agencies and agencies
have e-press.
The purpose of the Party leads electronic press is developed orientation and operation of
electronic press in accordance with and operate efficiently serve the Party's leadership and
management of the State, to promote citizen’s knowledge and develop the spiritual life of society;
promote the party opinion, policies and legislations of the State, country image, people, culture of
Vietnam to the world; defeat the conspiracy "peaceful evolution" of the hostile forces.
2.2.2. Contents of Party leads e-press
1.2.2.1. Party-oriented and developed in content and operation of electronic press
Party leads electronic press is not limitted, in contrast, it helps e-press to perform fulfill its

functions. In terms of the ruling party, the leadership of party is to create the most favorable
conditions for electronic press activities. Party proper way mean extremely huge for electronic
media. Sound guidelines contained in the information content that are viable, attractive, useful
features for the press; society to receive information from electronic media to understand deeply,
fully about the Party's guidelines, policies and laws of the State.
2.2.2.2. The Party leads State to performmanagement functions for electronic press better,
enabling electronic press to develop right way base on the Party's guidelines, policies and laws of
the State
From the perspective of electronic press under the leadership of the Party, the party leads
state to concretize the policies and guidelines of the Party and the management of state with
journalism, electronic press to ensure that activities in accordance with orientation of the Party.
The party leads state to develop and to implement the direction, planning, to has plans to develop
electronic press. State agencies have the authority to issue and to implemented of legal documents
on electronic press; building regulations and policies on electronic press; organize information for
the press; information management for electronic press; doing training, fostering political level
professional ethics for electronic staff press; organize and manage the scientific operations and
technology in the field of electronic press.
2.2.2.3. The Party leads electronic news agencies, the agency, Vietnam Journalists
Association and the authorities concerned implementation of the line, the Party's guidelines,
policies and laws of the State about notice electronic
The Party leads electronic press, as well as leading electronic press agencies is one of the
important issues which the party conducted to them to introduce policies of the party and
legislations of the state on press in general and e-press in private. Party leads the agency to
concretize the views and policies of the Party, policies and laws of the state statutes, specifically the
leadership and direction of the governing body for electronic press.
2.2.2.4. Leading to build electronic press system, a team of reporters and electronic media
practitioners and build and promote the leadership role of the party organizations, team members in
the electronic press agencies
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To develop electronic press, to fullfill function and duties, the party leads party

organizations, the authorities coordinate to build electronic press systems to meet mission
requirements the news. Along with building leaders electronic press systems, party focused on
consolidation of party organization and implementation of training and retraining, transfer,
assessment, appointment of staff, reporters who work for electronic press who they really are
politically stable, solid expertise, the core of the electronic news agencies
2.2.2.5. Party leads in collaboration between the electronic press with press agencies, the
type, media
Party leaded and to organize in collaboration between the mass media to create leaders of
coordination between social institutions, the press, publishing, media in the collection, processing
and dissemination information on a large scale on the basis of the rules of society, in which the
institution operates with common characteristics are common fast, frequent information to many
people in society.
2.2.2.6. Party provides information about the Party opinion and policies, legislations of state
completely and the implementation of the innovation for e-news agencies
Party provides comprehensive information for propagation in the newspaper. This is an
essential job, because it is the vitality of the revolutionary press. Press is provided information by
the Party, the press will fulfill the function of information management and social participation
because through the press, the citizens knows the ideas of party.
2.2.2.7. Leadership of Party to ensure funding, infrastructure development - engineering,
technology for electronic press
Base on the policy, the Party opinion, in the process of formation, construction and
development of electronic newspapers in Vietnam, the electronic press needs the attention and helps
from leaders of the communist of party.
About funding and facilities – for press agencies belongs to Central, the Central Office,
Ministry of Finance, Ministry of Planning and Investment, Ministry of Information and
Communication (TT-TT), Ministry of police have coordinating and coperation to promote electronic
press.
2.2.3 The method of Communist Party to lead electronic press
2.2.3.1. Party leaders in the resolutions, directives, conclusions and major orientations for
e-news

Leadership by resolution, indicated that the most important method in the leadership of the
Party are resolutions, directives, conclusions referring to the electronic media to show the interest of
the party leadership to electronic press.
2.2.3.2. Party leads e-press by electronic media and encrouage the role of state
management
Party leads E-press and State transfer policies into law, legal documents, test planning and
management of the state agency, to the state agency on thereby directing management of electronic
media. From the perspective of electronic e-press in particular, the general press under the
leadership of the Party, the State and the management of activities within the framework of the law,
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the State specifies the contents of the report state management electronic security for electronic
media activities along the opinion of the Party.
2.2.3.3. Party leaders through electronic media organization, officials, journalists, through
party organizations and staff members in the agency electronic press, propaganda agencies,
associations of journalists, the agency management
Party organizations in the electronic press agencies and Vietnam associations of journalists
(VAJ) is said to grassroots party organizations (GPO) in the electronic press agencies, to all levels of
party committees in VAJ. Along with the press system views of the Party, the Party leadership on
specific issues, the main daily based on the GPO and members of agencies and electronic press in
the VAJ level.
The party organizazed the electronic media agencies and associations of journalists (HNB) to
grassroots party organizations (TCCSD) in the electronic media agencies, to all levels of party
committees in VAJ. Along with the press system views of the Party, the Party leadership on specific
issues, the main daily based on the GPO and members of agencies and electronic media in the VAJ
level.
2.2.3.4. Party leaders electronic press through advocacy,e ducation, persuasion
Propaganda, advocacy, education and persuasio help the party committees, ministries,
branches and localities thoroughly understand, grasp, understand and implement the policy, the
Party opinion and policies, legislations of state on the development of electronic press particularly
the local strata, staff management leaders, journalists, media practitioners, especially readers of

electronic media in the country, as well abroad understand and agree with the policy, the party
opinion and policies and laws of the State to access and to facilitate orientation of facilities,
mechanisms and developing policies to electronic press.
2.2.3.5. The leadership of Party on electronic press by the inspection and supervision of the
committees and party organizations in the state agency, Propaganda, Vietnam Journalists
Association, the governing body and organ electronic press
Inspection and surveillance is one of the leadership of the Party, is an important part in the work of
party building task. The inspection and monitoring is being conducted right from the construction
process and the resolution of the implementation of the resolution to increase the correctness and
accuracy of all policies and guidelines are introduced by the party.
2.2.3.6. Party leads electronic press through exemplary political responsibility and
professional ethics of team members of electronic press agencies
The Party members in the electronic organ reported examples, demonstrates how the avant-garde is
necessary to show the role of officials and members of the Party in every press agencies, was able to
in each job, and each article in the movement launched by the agencies.
2.2.4. The role of communist party for e-press
2.2.4.1. The leadership of Party for electronic press propaganda, is contributing to the
successful implementation of the guidelines, the Party's guidelines, policies and legislations of the
State
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With leadership of the Party, electronic press will not function correctly oriented tasks, easily lead to
deviations and lines, the Party's policies lack a communication channel to life
2.2.4.2. The communist of party leads e-press to build Party
Party leads electronic press with full attention, practical contribution to the task of Party building in
a clean, strong, and implement population-based guideline for building the Party.
2.2.4.3. Leadership of communist party is an essential factor for development of e-press in
Vietnam
The orientation of Party for handling media issues thoughts, theories, new perspectives arise,
especially when there are different opinions, ensuring that the electronic press has always been
politically correct stance in situations complexity of reality, when the mixed flow of information,

thus implementing electronic press to fulfill specific functions of his thoughts.
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CHAPTER 3: SITUATION OF ELECTRONIC PRESS IN VIETNAM AND COMMUNIST PARTY
OF VIETNAM LEADS ELECTRONIC PRESS
3.1. SITUATION OF ELECTRONIC PRESS IN VIETNAM
3.1.1. Achievement
The number of electronic press in Vietnam
To 12-2013, there are 92 e-presses, magazines (20 press and independent magazine), the
number of electronic information of press agencies is 265)
3.1.1.2. Leaders, managers, reporters, editors, technicians
3.1.1.3. Technology ability
Regarding the current state of management, technical operations, the report has provided
additional computer workstations and office activities in service of editors better.
3.1.1.4. Regarding funding, facilities – technical
Currently, with the particular nature of this type of press, the electronic press activities with
different funding sources, a number of activities reported by state budget 100%, perform some
activity reported prescription the income generating or self-funding.
3.1.2. Limmited points
3.1.2.1. The scale and the number of electronic press
Situation of electronic press is away from principles and purposes stated in the permit, the
lack of political sensitivities, and to errors in the orientation information on the electronic press
have a higher frequency than other types of media, especially compared to the important messages.
3.1.1.2. Leaders, managers, reporters, editors, technicians
The members of the electronic press have acknowledged the purpose of collective activity,
but the engine is not completely dominant unity, positivity was scattered, organizational discipline is
not high, there are differences in the readiness to participate in the joint. Among editor, deputy editor
of the electronic press to operate independently with less than 40% had experienced journalistic
activities.
3.1.1.3. Technology ability
Qualifications and technical equipment of the electronic e-press in general, has seen rapid

development, but not according to the level of the world. Design report is backward, beautiful form.
Speed of access is still slow. Network security is not high. Electronic press is not an attracttive
attention and leave a good impression for readers to read.
3.1.1.4. Regarding funding, facilities – technical
It should be noted that the current issue of e-press is a financial hardship, is new grant
funding and revenue from other sources to meet the main activity.
3.2. COMMUNIST PARTY OF VIETNAM LEADS ELECTRONIC PRESS – SITUATION,
CAUSES AND EXPERIENCES
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3.2.1. Situation of communist party of Vietnam leads electronic press
3.2.1.1. Advantages
About content of leadership
Firstly, the Party has proposed viewpoints and tasks to guide the development and content of
electronic press activities timely, realistic and as a requirements.
Secondly, the Party and state have led the implementation of good management function for the
state electronic e-press, to enable true electronic media policy development, the Party's guidelines,
policies and legislations of the State .
Thirdly, the Party has led the agencies to electronic press, the governing body, Vietnam VAJ and the
authorities concerned to implement the policy, guidelines, resolutions and conclusions of Party
policies and legislations of the State to electronic e-press
Fourthly, the Party has led the construction of electronic alarm system, a team of reporters and
electronic practitioners press and to promote the leadership role of the party organizations and staff
members in the agency.
Fifthly, The party organized in collaboration between the agencies electronic press with press
agencies, the type and media.
Sixthly, the Party has provided information accurately, completely and timely undertakings, the
Party opinion and policies, state laws and the implementation of the reform of the country for
agencies electronic press regularly and promptly.
Seventhly, the Party leads e-press to ensure funding, infrastructure development - engineering,
technology for electronic media.

About the method of leadership
Firstly, the leadership of party in the electronic press resolutions, directives, conclusions and
directions.
Secondly, the Party has led the electronic e-press through promoting the role of the manager i
the party leads the electronic press by the resolutions, directives, conclusions and directions.
Thirdly, the Party has led the electronic press through the organization, officials, journalists,
media practitioners electronics, party organizers and team members in the news agencies,
associations of journalists, the governing bodies and electronic media.
Fourthly, the Party leads electronic media through advocacy, education, persuasion.
Fifthly, the Party has led the electronic press by the inspection and supervision of the
committees and party organizations in the state agency, agency Propaganda, journalist associations,
governing bodies and agencies the electronic media.
Sixthly, the Party has led the electronic press through exemplary political responsibility and
professional ethics of cadres and Party members in electronic media agencies.
3.2.1.2. Limited points
About content of leadership
The firs one is electronic journalism in our country has become an important means of
communication in the field of journalism, but the party is not interested timely, proper; the proposed
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viewpoints and orientations for the development and operation of electronic press is not regularly
and meet requirements.
Secondly, the leadership of the Party and the State in the implementation of state management
functions with electronic media is not close, frequent, continuous.
Thirdly, Party leads electronic press, the governing body, VAJ and the authorities concerned
implementation of the line, the Party's guidelines, policies and legislations of the State of electronic
media can not watch the time, even lack of leadership.
Fourthly, the Party Central Committee, the Politburo has issued resolutions, conclusions, directives,
but Congress Party delegation, delegation VAJ, the government affairs committee of the party, you
need the party of Education and Training, the Board direct staff of the Ministry of Information and
Communication does not advise to institutionalize effective policies and guidelines of the Party and

supplements, complete policies, laws, creating sanctions strong enough to handle timely, serious
violations.
Fifthly, assigning Party leadership, coordination between the governing body and management of
electronic pressand governing body are loose, obviously.
Sixthly, despite having done quite a good job of providing information for the electronics, but there
is a lot of content and timing, not even provide full and timely information about the new policy of
Party and information on the implementation of the reform of the country for the electronic news
agencies.
Seventhly, party committee leaders has interested in to ensure funding, infrastructure development -
techniques and technologies for electronic media activities, but there are still some committee
leaders have not made it condition of facilities - technical, especially information technology,
modern equipment science in service of professional services.
About the leadership of method
Firstly, the issuance of resolutions, directives, conclusions and directions for electronic press over
time has not been focused routine properly.
Secondly, there is no time for Party leader and state agency performing the function of state
management for electronic press.
Thirdly, the work of Party building, organization, agency officials in the electronic press has not
been properly respected.
Fourthly, the committees and party organizations, political organizations - civil society, mass media
agencies are not well-organized in propaganda, education, persuasion, disseminate policy and
guidelines Party's policies and laws of the State of the electronic media to officials, reporters and
implementing electronic people, readers, especially the younger generation, understand and properly
use electronic media-oriented and effective.
Fifthly, some committees are not respected, even lack of inspection and supervision of electronic
press.
Sixthly, the party committees are not considered as members of the agency's electronic alert soldiers
on the front shock journalism, is a key force in the agency report, there is no mechanism to maximize
their role
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3.2.2. The causes
3.2.2.1. The causes of advantages
Subjective reasons
The first reason is that the Party has a new awareness of the characteristics of electronic
press and the importance of leadership and responsibilities for electronic e-press, see clearly the
difficulty, complexity, especially the impact of and the market mechanism of the anti-aggressive
enemy forces.
The second reason is that the Central Propaganda Department has maintained regular press
briefings mode to direct, content oriented propaganda; regularly advise and guide the inspection,
praised the good work, rectify distortions, defects in journalistic activities, including electronic
press
The third reason is that the majority of journalists working in the electronic e-press has
shown clearly the responsibility of the writers, well done conventional journalistic ethics, social
responsibility and civic duty, closely oriented Party politics.
The fourth reason is that the coordination between the advisory bodies, management bodies
and other relevant agencies.
Objective reasons
The first reason is that the development of the country and the Party's guidelines and policies,
legislations of state on electronic press to create opportunities for electronic press better.
The second reason is that the scientific revolution - technology, especially information
technology is making rapid development.
The third reason is that the electronic press in the world continuous innovation in the past
years, developing fast, powerful, promote electronic press must renew in our country.
The fourth reason is that the market economy require the party at all level to help e-press for
developing, active and promote ability.
3.2.2.2. Causes of limittaion
Subjective reasons
Firstly, a number of party committees are not fully aware of the position and importance of
electronic media, both positive as well as its harmful effects, or lead to strict prohibitions, or
permissive, loose direction and management.

Secondly, the capacity, the field, the team responsible journalists, especially the head of agency
electronic press are inadequacies, limitted.
Thirdly, the management staff, reporters are still weak and inadequate.
Fourthly, leaders of electronic press is a new, is not the committee conducted a preliminary
review, review, review of the leadership of the Party for the electronic media.
Objective reasons
Firstly, new problems arise in operations management electronic press are the diversity, abundance and
type of information activities of electronic press affect the leadership of the Party.
Secondly, the Party leadership in electronic press and the information explosion occurred
competitive information drastic and complicated.
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Thirdly, operating in a market economy environment, the committee is facing many challenges
in the field of politics, the new requirements of qualification
Fourthly, the powerful opportunity, take advantage hostile electronic press, a number of officials,
reporters, editors unsteady on their political, material was dominant, cause impacts to the Party leader for
electronic press.
Fifthly, leader of electronic press is more difficult than leaders of other media types.
3.2.3. Some experiences
The first one is, to maintain the leadership role of the Party for the electronic media, we need
have the positive renovation of the Party leadership, but not far from the guidelines.
Secondly, we need have the closed collaboration between the leadership of the Party and
State's management of electronic press in a clear mechanism.
Thirdly, leaders must manage electronic e-press by the method of democracy, on the basis
and in accordance with the laws of the particular type of electronic media
Fourthly, choose the right and managed team leaders, manage electronic press.
Fifthly, we need to strengthen inspection and supervision, to detect, prevent and promptly correct
these deviations, which remedies the breach when needed.
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CHAPTER 4: DIRECTION AND THE MAIN SOLUTION TO STRENGTHEN OF THE
LEADERSHIP OF VIET NAM COMMUNIST PARTY VIETNAM FOR

ELECTRONIC PRESS TO 2020
4.1. FORECAST IMPACT FACTORS, OBJECTIVES AND DIRECTION TO STRENGTHEN THE
LEADERSHIPOF PARTY FOR ELECTRONIC E-PRESS FOR THE NEXT FEW YEARS
4.1.1. Forecast factors that are impacting the Party's leadership for e-news
4.1.2. Goals
Specific objectives of the renewed leadership of the party for electronic –press until 2015 are:
Firslty, we try to build electronic press system fastly, stablely, effcient and consistent with economic
condition, technology and overall planning system of the press. Secondly, we should improve the quality
of information contrent on electronic press in order to complete the political tasks and met the the
information requirement of readers. Thirdly, we should prevents the forces of evil slanders, distorting
policty, the party ’s opinion and policies and legislations of state. Fourthly, we should be create an
environment of equality between legal services in foreign countries and provides services for electronic
press and to ensure safety and security network
4.1.3. Orientation
Firstly, we are continue completing perspective, and have additional policy leading to
electronic e-press. Secondly, we should have strong innovation leadership of the party mode for
electronic e-press, overcoming the tendency excuses, make a difference and lax leadership trends for
electronic press. Thirdly, we are mobilizing synergy and promoting the efforts of organizations and
party committees, the advisory bodies of the party on ideological and culture field and the governing
body state control of electronic press
4.2. THE MAIN SOLUTION FOR STRENGTHENING THE LEADERSHIP OF VIETNAMES
COMMUNIST PARTY FOR ELECTRONIC PRESS TO 2020
4.2.1. Increasing awareness and responsibility of the committee, government, unions,
workers, party members for development and management of electronic press
Awareness of the committees , governments , unions , members of the electronic e-press as a
basis for program development , planning , implementation content and requirements of the Party
leader for electronic press . The current reality , many committees , government , party members are
not fully awareness, due to the position and role of the electronic e-press, electronic press is
considered only one pure propaganda , thereby disregard leadership for electronic media . From
fully aware of the electronic e-press committee , government , unions , officials and party members ,

people to exploit factor "mob mentality" to guide public opinion , creating propaganda channel
education positive effect on electronic media users , especially young readers .
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4.2.2. Renewal on content and methods of party leadership for e-press
Firstly, the content of the leadership body electronic media must be active in the political
orientation, especially for important, complicated, sensitive issues to national interests, community
and the whole society.
Secondly, about the method of leadership, besides we introduced many directives and
important regulations, we should continue, consider additional adjustment to get the text system
Resolution directives regulations uniformity, completeness, timeliness , provide the basis for
political leadership and direction of the press.
4.2.3. Increasing capicity and promoting the role of state management for e-press
The first one is unified state management of electronic press in the country. The central
Secretariat required Steering Committee of Communist Party government study issued regulations
on the tasks, the relationship between the authorities of the State Party and from Central and local to
strengthen the Party's leadership, the role of state management for electronic media activities.
The second one is the commision for communication and education and the Ministry of
Information and Communication, Ministry of Public Security, Ministry of Defense, Ministry of
Foreign Affairs, Ministry of Science and Technology will be building regulations and coordination
division in the leadership, content management and provide information to the general press,
electronic press in particular.
The third one is that the Government should issue regulations and policies applicable to
electronic e-press; budget to provide, installation facilities, infrastructure, equipment and technology
for electronic press overseas and in particular support machinery and equipment to be installed for the
mountainous areas, islands, rural, remote and disadvantaged.
Fourthly, the managed agency reported free cash to chack and have stricly reports of wrong
working and building the inspection operation mechanism of the electronic press agencies affiliated.
Fifthly, Promoting on the investment in equipment, modern technologies for the authorities
(security ideas, network security) in censoring content, security information on the electronic press.
4.2.4. Promote the role of the party organizations in the electronic press agencies, the

Association of Journalists for members who are working in the electronic press
Firstly, the communist party, the party group, (Union Party Central Committee of the Vietnam
Fatherland Front, Congress Party delegation, VAJ Union Party, the party of government officials, Party
committees in the Ministry of Information and Communication, Central Police Party Committee,
Central Military Party Committee ) and the advisory bodies of the Party: the commission for
communication and education, the Central inspection Commission, Board of Central office should
uphold the responsibility with the Party, all the proposed measures needed help Politburo, the
Secretariat in leading and supervising the activities of press agencies , leader of the Assembly, the
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editors of newspapers, magazines newspapers build strong bodies, dynamic operation, the correct
orientation.
Secondly, building level team members, especially the Secretary of the committee, the
head of agency quality electronic newspapers to have their political, moral qualities, capable of
specifying paths, Party's guidelines, policies and laws of the State in the regular job; able to solve
problems everyday.
Thirdly, the party committees in electronic press agencies should improve the quality of life,
innovation and leadership style work practices, ensuring consistency and act.
Fourthly, we should organize and motivate staff, reporters, editors and electronic press
personnel involved in the development and monitoring of the activities of party committees and
party members working in electronic press agencies.
Fifthly, we should work associated party organizers to build media clean and strong
electronic with the task of building strong bodies. Innovation, increasing capacity and leadership
concretize the successful implementation of the agency's mission in the critical task of the Party
Committees electronic e-press.
To promote the role of HNB, need to perform a number of the following:
Firstly, we should be strengthen leadership, improve the position, role, quality and performance
of VAJ - the profession of journalism in the country.
Secondly, we should the need to strengthen VAJ to expand international cooperation,
exchange of experience organizing expertise, professional, technical and management reports
electronically with the electronic media major foreign members.

4.2.5. Promote planning, training and retraining, staff, reporters, editors selection and to
promote the role cadres and Party members working in the electronic press agencies
To promote the planning staff, reporters, editors of electronic required perform well after several
problems:
The first one is leadership committees, especially committees and agency management
agencies conduct electronic press review, organizational arrangements, agency officials in the
electronic media, agency reports electronic, focused on strengthening the management staff, editor
and deputy editor.
Second one is each year, we should manage agencies and electronic e-press agencies should
review and evaluate the work of the team is the key positions have qualifications, competence,
prestige positions important, especially officials in charge of the content.
Thirdly, we should develop the standards for each position title work in electronic media
agencies; planning to base planning, training and retraining of personnel resources in strategic
development of electronic media.]
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To promote training and retraining, staff selection, reporters, editors of electronic required
perform the following tasks:
Firstly, we do training and retraining of staff operating in the electronic e-press as a whole:
strong political, ideological, professional and well qualified to meet the requirements of the new era.
Secondly, the authority of the Party, State, the central commision for communication and
education, the Central Organization Department, Ministry of Information and Communication,
Ministry of Education and Training, Ho Chi Minh National Political Academy; Ho Chi Minh Union
Youth, VAJ and the departments concerned should develop and perfect education system, training of
journalism.
To promote the role and responsibilities of staff, members work in electronic media, most people
hold leadership positions need to do the following:
The first one is, to strengthen accountability and capacity of governing body and the head of the
agency electronic media.
The second one is to promote rejuvenation, standardized team leaders electronic news agencies. Need a
specified time served as head of the electronic media shall not exceed two consecutive terms (each term of

5 years).
4.2.6. Strengthen inspection and supervision of the Party for the electronic press and press
agencies managing electronic
First, we should develop program test planning, monitoring of electronic media to create
proactive, timely, avoiding passive, just checking, handling violations.
Secondly, in the course of inspection, supervision is not avoided, bodies cover the electronic press and
individual journalists violating party discipline and state law, there are negative manifestations, there
public skepticism about the moral qualities.
Thirdly, inspection and supervision of electronic press are not only owning the Central Inspection
Commission, but also the work of party committees, the central commision for communication and
education the Committee of Communist Party in Ministry of Information and Communication and
Group Party AJC Vietnam.
Fourthly, the authorities of the Party helps to check through electronic press activities, working regularly
with the members at the agency in charge of electronic press to grasp the situation, promptly rectify,
treatment of violations.
CONCLUSION
The fast development of powerful electronic press in Vietnam shows that agility of the Party
Central Committee, the Politburo directly, Secretariat and the relevant authorities in the decision to
launch electronic press, a new media types to meet the demands of practice.
Strengthening leadership and management of the press go coupled with the continued development
of the press industry to meet the requirements and duties set out in the new situation. Innovation,
capacity building, bravery, quality, effectiveness of leadership of the Party, the State's management
of electronic press; innovative contents, methods, thinking and leadership styles, management
reports electronically, with "Leadership and management electronic media for development”.
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Regarding to content, the committees and advisory bodies have been active in political
orientation, especially for important issues, complicated, sensitive to national interests, communities
and the whole society Assembly; provide timely, comprehensive, full mobilization process, the
development of innovation in order to create favorable conditions for implementing electronic press
communication activities.

Regarding the method, besides many resolutions, directives and regulations is important that
the Party Central Committee, the Politburo, Secretariat have issued, interested party should
continue, supplemented, adjusted to obtain the system of the resolutions, directives, regulations,
uniformity, completeness, timeliness, provide the basis for political leadership and direct electronic
press.
Appreciate building the party organization in electronic news organizations strong in all
aspects; members to enhance the role of journalists, most people hold leadership positions; on that
basis, enhancing leadership capability and direct operations in accordance with the guiding
principles, objectives, functions and responsibilities of agencies and electronic press journalists
conventional morality. Improving the quality of ideological, political, cultural, scientific bodies of
each electronic press to electronic media is really the voice of the Party, the State and the political
institutions - social, society - professional forum of people's trust.
Complete planning, development plans electronic media. Urgently establish innovative
schemes, rearrange the electronic news organizations throughout the country, each of the ministries,
unions, local units towards a reasonable, practical and effective.
To continuously improve the quality of training and retraining of staff leadership and
management of electronic media; training of journalists, editors of electronic media agencies.
Expand research and exchange of experience in managing, training with the electronic media in the
region and around the world.
Strengthen coordination between the governing body and management of electronic media
and governing body of electronic media; leadership, direction and management of the Party
Commission, party delegation, agency leaders with the electronic media. Improving the quality of
the content, form, capable of controlling information of electronic media major. Investment
satisfactory for external communication activities.
Uncompromising struggle against information, wrong views, hostility by building and
promoting the role of the journalist team of dedicated and expert wealth, knowledge and experience,
using the forms and methods adequate facilities. Effectively prevent intrusive activities of the
electronic media in our country the hostile forces, reactionaries from the outside.
Strengthening infrastructure - technical, operating conditions for electronic news agencies.

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