một số giải pháp nhằm nâng cao năng lực cạnh tranh của công ty tnhh thương mại dịch vụ photocopy phú mỹ












Đề tài: 





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Niên khóa: 2013 - 2014
 
Chuyên ngành: 
GVHD: 


Vũng Tàu, tháng 07 năm 2014



GVHD:

1. 


2. 


3. 


4. 


5. giá khác



6. 


 
( Ký)










GVPB:
1.  tài:


2. kt cu


3. ni dung


4. ng gii pháp


5. 



6. Gi ý khác


7. 


 tháng 
( Ký )

LI C

Sau thi gian thc tp và hc tc s dy bo nhit tình ca quý thy
 Một số giải pháp nhằm nâng cao năng lực cạnh tranh của
công ty TNHH TMDV photocopy Phú Mỹ”

K n em xin bày t li cn thy Th.S Cao Huy
tng dn em trong sut thi gian va qua. Mu c gng hc tp
nghiên cu trong sut thi gian qua, song do thi gian có hn nên bài báo cáo ca em
không tránh khi nhng thiu sót. Em rt mong nhc s ch bo ca cô.

Em xin chân thành c















MC LC

          









1.2.Tình hình -
11




2.1.1.K


2.2.:
2.3.




2.4.2. Môi t





- 


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2
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
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

 

           













 
 
3.6.Ma trn hình nh cnh tranh ca công ty photocopy Phú M


3.8.1.Cnh tranh v sn ph






3.9.

  

  T LUN VÀ KIN NGH NH    C
CNH TRANH CA CÔNG TY TNHH TMDV PHOTOCOPY PHÚ M
4.1. Nhn xét chung v chic cnh tranh c



4.2.1. Gii pháp v sn ph
4.2.2. Gii pháp v giá c
4.2.3. Gii pháp v chiêu th
4.2.4. Gii pháp v nhân s
4.3. Mt s gii pháp hình thành da trên ma tr


KT LU82
PH LC
TÀI LIU THAM KHO





DANH MC CÁC BNG HÌNH



 
2010  2013

Hình 2.1: 

Hình 2.2: 

 


















DANH MC T VÀ CM T VIT TT

TNHH TMDV: Trách nhim hu hi dch v

DN: Doanh nghip

TNDN: Thu nhp doanh nghip

GTGT: Giá tr gia tang








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



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              
“Một số
giải pháp nhằm nâng cao năng lực cạnh tranh của công ty TNHH TMDV photocopy Phú
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 ty TNHH
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
- 
        
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- 

-  05/7/2014



- 
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- 



- 
- 2013
- Phân tích 
- 
qua.
- 
-  
ty.



3


             

 
 công

 


4






- 
- 
- 
- 
-   -  Tân Thành  - 

-  
tìm 
 

-  






- 
- 
- 
-  

- 


5

- 

- 

- 
- 

- 


- 


-  
- 
o 
o 
o 






   
công 

 Nhóm 1 

NHÓM 1
NHÓM 2
NHÓM 3

6

 Nhóm 2           

 Nhóm 3 
  




 

               

t


STT



1

Cái
10
2

Cái
9
3

Cái
7
4

Cái
7
5

Máy in
Cái
9
6
Máy Fax
Cái
6
7
Máy tính
Cái
8



- 

- 
7

- 

-              

- 


-2013:

Doanh thu





Photo
45
150
180
205

10,5
28
24,5
35,4

18
30
45
65,7
Máy in
15
30
22,5
17
Máy in màu
4
16
16
17

60

160
140
150

105
140
14
165

80
100
80
50

200
240
120
80
Cho thuê máy photo
40
100
75
80

24
40
56
90
Máy Fax
4

10
8
12

60
100
100
130

18
20
25
41

3
8
4
8

20
35
45
60

706,5
1.207
1.081
1.206,1
8

 
 2010 - 2013
( Nguồn: Phòng kế toán công ty photocopy Phú Mỹ )
0
100
200
300
400
500
600
700
800
900

2010

2011

2012

2013

-2013)
Photo, in

máy
Thuê máy

Hình 2.1: -2013

17%
8%
54.81%
20%

Photo, in

Thuê máy


 

9








                






















10









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    
khách hàng



11



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

 
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
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 

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th
.
- 


- 



- 



12



                

- 
               








Theo tác              


              


tiêu dùng và 





     

Cạnh tranh là sự ganh đua giữa những cá nhân, tập thể, đơn vị kinh tế có chức
năng như nhau thông qua các hành động, nỗ lực và các biện pháp để giành phần thắng
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trong cuộc đua, để thỏa mãn các mục tiêu của mỉnh. Các mục tiêu này có thể là thị phần,
lợi nhuận, hiệu quả, an toàn, danh tiếng…trong môi trường cạnh tranh. 

 
     





 




              


 

không








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

 




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Theo 






                





15









Hình 2.1: 



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
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
 


                

  

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