B O
I H
o0o
: TRNH TI
: A17809
- 2014
B O
I HC
o0o
ng dn :
: Trnh Ti
: A17809
- 2014
Thang Long University Library
L
n tt nghip bc hi h
tr t ng du ci
li cp s dn gc
nhim v l
Thang Long University Library
1
1
1
2
3
1.1.4. 4
i 5
5
6
6
10
11
forces) 13
16
16
2.1.1. 16
2.1.2. 18
2.1.3. 19
2.1.4. 21
- 23
23
27
31
32
34
2.3.1. 34
36
36
2.4.2. 38
2.4.3. 43
2.5.
44
44
45
2.6.
49
2.6.1. 49
2.6.2.
52
2.6.3.
54
2.6.4. 55
58
3.1. 58
3.1.1. ng chung v hong kinh doanh. 58
3.1.2. ng m rng hong cho vay KHCN 59
3.2. Gi rng hong cho vay KHCN t 59
3.2.1. n sn phm dch v cho vay KHCN 59
3.2.2. ng ch a ch 61
3.2.3. Ci tin thi gian giao dch 61
3.2.4. u qu ng vn 62
3.2.5. c s dng vn 63
3.2.6. y mnh ho 63
3.2.7. Ci t h tng, hi 64
3.2.8. u qu, chic 64
Thang Long University Library
DPRR
NHTM
KHCN
TCKT
NHTMCP
NHNN
TG
DANH MC BNG BIU
13
19
-2013 26
28
30
33
37
2011 2013 39
42
43
2013 43
2013 46
48
49
Thang Long University Library
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Thang Long University Library
1
1.1.
1.1.1.
.
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u
.
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2
1.1.2.
:
,
. N
KHCN
, KHCN
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3
KHCN
1.1.3.
C
c
KHCN
h
n
Vi mi quyn gia nhu
ci kh ng
nhng lch v c khi h tin, gii quyt nhng nhu
cu c
y,
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i thi i sng ca
Vi m m r d
p cn vi ngun v
ng ln lt qua nh
sn xut kinh doanh.
i mn xu
u ng trc tii sng c
i, to ra s i.
Cho vay KHCN gi rng quan h v
u king kinh
doanh ca hoi ro cao,
u t gim thiu ri ro. Cho vay
KHCN ng khon cho vay l khon vay nh
i
li nhun rt l
ra, cho vay u ki
c ng sn phm mi h
c ng thi, kin thc
nghip v ca c n.
1.1.4.
:
n
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5
.
cho khoan vay
1.2.
1.2.1.
h
Hi
t
6
. sau
.
1.2.2.
cao
NHTM.
1.2.3.
T
T
vay
Thang Long University Library
7
:
:
vay KHCN =
x 100%
KHCN =
cho vay
x 100%
o
:
8
=
x 100%
:
Theo Quynh s 493/2005/Q-nh
v i n, n
oi
cho vay KHCN =
x 100%
o
Thang Long University Library
9
-
=
x 100%
x 100%
.
-
:
=
x 100%
-NHNN
cho vay KHCN
=
10
1.2.4.
a.
i t nh1960 1970 ti Viu Stanford
vt bi trong vic lp k hoch c
tr bn nht thu bao gm Marion Dosher, Dr
Otis Benepe, Albert Humphrey, Robert Stewart, Birger Lie.
u thc ch thu th
trong ho ng hin t
u tt trong hin ti th hin s tho
hiu ti trong hin ti th hin sai l
lai th hic g
c gii thi o i Zurich Thu i F
i t c th nghi
c s dng tn t c
hin kh ng nh a t ch
n ph thun lc t
lic sp xp
nh di mt trt t hiu, d tho lu
ra quy c s dng trong mu SWOT
n c theo
bS
SWOT cung cp m nh
ng ca m hay ca m
yu t ni ti c
u t n
kh nh tranh c
b.
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11
-Strength): L
;
Weakneses):
, n
C Opportunities): C
(T Threats): N
kh
c hin lt trt t d hi x
ch Marketing Mix 1.2.5.
12
Marketing hn hp (marketing mixp h tip th c doanh
nghip s d c trp th trong th ng mt ng ln
lc s dh tch ca Hip hi
Marketing Hoa K l c n t ra thut
ng Marketing hn hp. Mp th ni ti ngh
lo c s dng rp th hn hp (Marketing
p h tip th c doanh nghip s d c tr
tip th trong th ng m
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13
(Five 1.2.6.
forces)
ng c hu du qu
u ngun gc li nhun. c xut bn lu
i nu yu t to ra li
nhun trong kinh doanh. Quan tr c
c doanh nghii nhun.
ng s d
nhp mt th c hong trong mt th
m trong mc cc ci thin
sn sinh nhiu li nhu
1.1.
vi.wikipedia.org/wiki/Wikipedia)
(Degree of Rivalry): m
14
c li th cnh tranh so vi th, NHTM chn mt s ng
t
c gi c li th ngn hn; t t ca sn
phm ci thii m i mi sn phm; s
di mo i nhp theo chiu dc hoc s
dng mi mk
Bargaining power of suppliers): N
Quyn lc c
, c
NHTM cu
Threats of substitute products or services):
(Threats of new entrants Entry barriers):
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15
.