BỘ CÔNG THƯƠNG
TRƯỜNG ĐẠI HỌC CÔNG NGHIỆP THÀNH
PHỐ HỒ CHÍ MINH
KHOA QUẢN TRỊ KINH DOANH
- - - -
GV HƯƠNG DẪN : TRẦN NGUYỄN MINH ÁI
KHOA : TÀI CHÍNH NGÂN HÀNG
LỚP : 210700407
NHÓM SV: NEW MOON
LỜI CẢM TẠ :
! "#$%&'()*
'+,,-(.#/0%*
12%#( # "3
4567%3*8'97":;'<=$#/=#
#3*' 1>#?.@;,'A
7 0%=BC"*,-*Nhóm NEW MOON*97
! "?D$&@7@)'Ban Giám Hiệu Nhà Trường'EF&@G
F H'=##H*$& Khoa Quản trị kinh doanh 'E%!I
.#/&!$ =$J! 0%,-*'K!
Cô TRẦN NGUYỄN MINH ÁI*;$:" L:MN
./0% "B
K:O'E()@/:="37#H2% 0
2%P% )*H#H'I&
'(L*#)*)!)'<'>"'0*49HH@(*/32%
''= BBBB63)Q#H#?@BRF'<@;
$ 7 J0%RS66TUVW6X6YX H!BZ7
$&B
+4* "[\H]^[]]
%"K
6GP_`%ab
[
MỤC LỤC
cdXefBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB]
gcgBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB][
6h6ZijkTXYl_Xm6no6TCp6BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB]q
69rBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB]q
@3BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB]q
A.PHẦN MỞ ĐẦU ]s
BKF'=BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB]s
[BN'43/BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB]s
tB(3/BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB]s
qBu&H3/BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB]s
sBu3/BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB]s
B.NỘI DUNGBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB]\
CƠ SỞ LÝ LUẬNBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB]\
v&'+HIBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB]\
HIBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB]\
BI% PBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB]\
[BI'12"= PBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB]w
tBI%# PBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB]w
I'12"=PBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB]x
THỰC TRẠNGBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB]y
1.Tổng quan thị trường mạng điện thoại di động ở Việt Nam BBBBBBBBBBBBBBBBBBBBBBB]y
a'+7%I>z4'2JX{[]]y|BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB]y
a% F:INLF_6%%"BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB]
a -P'b:'1?BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB[
6b=I ^2%PBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBt
2. Độc quyền của các nhà cung cấp dịch vụ BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBq
;F'IHL*H@ BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBs
bEH?!}HLF '>@(LBBBBBBBBBBBBBBBBBBBBBBBBBBBBBs
H :INI>LH'K:IN-J(BBBBBBBBBBBBBBBBBBBB\
Z%'<0%:%?z-'>@(L|BBBBBBBBBBBBBBBBBBBBBBBBBBB\
?##^% P( &@G>BBBBBBBBBBBBBBBBBBBw
'12"='%'<:"b*#H!?BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBw
b'12"=M9LHBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBx
12"=H $3:O_6%BBBBBBBy
v;%0% L}Hb'12"=PBBBBBBBBBBBBBBBBBBBBBBBBB[]
3. Cạnh tranh giữa các nhà cung cấp dịch vụBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB[]
%~I>BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB[]
%=HLBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB[
%|T$HLBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB[
!|^#"EBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB[[
%L=b/F:IN#H%BBBBBBBBBBBBBBBBBBBBBBBBBB[t
%.%H F:IN?BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB[q
t
4.Kết luận về thị trường mạng di động ở Việt Nam : thị trường độc quyền
nhómBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB[s
C. KẾT LUẬN KIẾN NGHỊBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB[w
q
NHẬN XÉT CỦA GIÁO VIÊN HƯỚNG DẪN
69rP
BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB
BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB
BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB
BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB
BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB
BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB
BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB
BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB
BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB
BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB
BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB
BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB
BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB
BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB
BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB
BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB
BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB
BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB
BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB
@3
v •m6 vv_ 6X€_g X•
_`%abzG| ]y]xsyq u7*‚<*
ƒ@„%
[ >I+… ]y]x\]
t C&†C ]y]\xs]
q 6"‡ ]y]x\ty
s _ˆI& ]y]xwqy
\ 6"‡I3 ]y]xw]y
w 6"‡c%u& ]y]wwqs
x uIk ]y]xy]]
y >_ˆN6 ]yx]x
] 6"‡%_7 ]yyqx
6"‡ (c ]xxtstsq
s
A.PHẦN MỞ ĐẦU
%"*=#_6% =#IH-'I
L9E10~%*'K!'/L#bG„%*4F'12"=
%3I'% F'=F'<2%7B6=~;#
0%L%'%9LG .I%4F%
*12(Ba3'*MD=~;#%4
F'12"=B
"3*MD1@(~;*'b:'1GL%*F'=
"4F/&P'%9-.%'12"= %BBBB>$
'<3/#~ H'ILF'I2HbH0%~
; "B8'%<4$ F:IN 3
:O*,'…"H ‡B
4b*,-'E:'= P !"#$
%&'&()*&+,)%)-!).'.
'#/*,-Fb#~&F'='%'<,J "B
2%'7"@‰'<Hb`& #%&=I#G
_6%ˆ:'1L3*8',%H
'I'HH0%!$7BRF'<@;2%7 7 J0%
Y H!B,-97 $&B
0)12
= }N'4(%H#/&!$0%
F #/0%I'12"=*8',%.
9r*'HH*H:N$4;‡!}JB
3 4+5))126
H':'1G_6%%"*I>*<#
:%*9LH0% B
7 +8)9)126
= '<;3&@G:N&@GJ0%Hb'%
#<Lbb#_6%%"8',%H'I*'H
HB63/@(*%#$2%'#0%H 2$I'
: %)126
I_6% I':'1
L3B
\
B. NỘI DUNG
CƠ SỞ LÝ LUẬN
Khái quát các loại thị trường với sơ đồ sau
CÁC LOẠI THỊ TRƯỜNG
1.Thị trường cạnh tranh hoàn toàn:
;<<=6I% I '#
1%K#1!H '0@/2"'I@(< H
$ %K:IN'3IB
>?@<A6I% $1'0q'=#@%'7"P
− v(<%%I$&'(L*'L/@%@(
< % 894/ F?@L<'</
3I*H#H* ŠH‹BZ4ƒ#@H
@$<@$9F% @;(<H"(@$9F*##@HH@$
…3IB
− C%%% ,#?I1H:‡: *~%
H94 H"(@$9F:";:8 @$9F "@%
@$9F#H*'b#' <FB7"#$ '=
#;:‡: b!I!G= $=KH* 4*
=(*4F#†'KO0%H"*!IB
− v$…0%H:%$'+FL%*~% %@$
9F%$ (%=K=F<*b/!3 B
%"H#H @$…0%:% %"%B
w
% $
z |
12"=
HI
=#
12"=z
' |
%'12"=
%#
$z#
|
− 6% !H$)'<;=H$0%H@$
…3IB
2.Thị trường độc quyền hoàn toàn:
;<<=6I'12"= I 'ƒ1
!H:"FF=%B
>?@<A6I'12"= 1@('K'P
− ƒ1!H:"F F=%BC'!H
$G'H!H!}H'=ƒ@$</BB"33;
1I1 !HM I'12"=
B
− %"@$9F %OL"'12"=*:
'%#@;;% #H % 0%"'12"=B
_b""'12"= #@H !1I*O"-N
3 :%;b2"'I/@$< H!HB"3
'12"=MD!I/>I H'=#=#†(B
− C%F##^#(%%",#? :H $P
%| 6+ "333P'F'%*%'H*:>?*2K#
ŒB6+/0%H "3 "!IL:'@‰9F
b'12"=#}%"H '12"=B
!| 6+(P1@( "3>$('>!%'>FL
H"@$9Fr*"97":;*:%'@)* $*Œ6.
:%(4#%%"+ *3
:%'12"= B
| †"3:NP1@( 'D?$@„:N#†
"3:N'KB3.:% "'12"= B
:| •'I0%HP.2'I0%Hˆ7"
3b'12"=!$2"=*2'I='12"=E*2
'I=3$%Œ
-| 41P6.:%">'*!
'*"FL*"!4‡Œ 1:0%'12"=
Bu>LH" "1@G.0% L}:"b 7
%F<@$…*:INB
8H"373:MLH:'12"=P
− 12"== "3<
− 12"==!}H@H
− 12"=:'I
− 12"=;3
− 12"==@$…%":IN41
3.Thị trường cạnh tranh không hoàn toàn: +[I'12"=
I%'12"=BŽ'7"*,%ƒ3/#ƒ=J
"0%I'12"=
x
BCDE@F?GHIJK6
;<<=6'12"= I G'(@(:%
@$9F !1%" @$<I
>?@<A6
− I4!H*I>0%94#HL 2%N
1M%*~% #1:% <%"'‚H$*
@$<*2$HŒ G!F<'H:%D*/H
:% "$$/'(}!$I>0%bB
− v …'+Fzr**9^*%:>|K7!z
@$9F*!I' H"4| H@$…#$^%"
%B
− C%Lz= |#K#% b.
$P'12"==!}@H%"2b*=2
L*"4^0%H:%Œ* %H94L
.<'^K.94L' I
!}H97":;#$^@$@FD8%*:%@‰!HHH I
@$…94L% B
− >I9H:‡: '>0%894
#'<b$:;'H49H<>I @(<
/0%H'(0G•/H*L'<'>@$…0%94
1H9H'HB
LMNO<BCDE6I'12"=[P
− H:%'12"=<HL%B6H:%'12"=
<L% 1:%:"Fb 0%ˆ(
:%=!1Bv$< H$'<2"'I*@%'L
7%@$< <H 33•BT.%
(F'+ˆ@;% <%FB
− H:%'12"=#<HL%B6#@;F
#L%b'>0%•:%@‰N1 H'10%8
'(0%B1:%$HbH:%#H@‰
-B6#^Hb#7"$/b=KH'((H'(0
%B_b"'>0%H:%'12"=< "
'>:E"#,B
DE?PHQIRS?6
− >%"':%!bI'12"=b
E"#,/#$ '}:(9(B6%7#,L'1:(
'1E#H%B%%$P
− 6"$H*@‰'<'(0%ˆ)$H&
;*'>I@‰^I>0%"#%"'‚B
y
− 6"^H'(0%#^H-*@‰1@;
%^F?L'>"!I$:%#HB
− %$3F"H#^ˆ#$b"@‰
'<<=&BTH$I'12"=('IB&
.%*1/H('I"@‰7"%@;E"#,'>L'1:(
#,:LLK#E*D'1:(0%#,'>}3b$
&*E=BC'#'1;@;%"'‚HI'1
2"=B
LTUCNBCDE@F?GHIJK6
'<%'0%%'>)%*I'12"=
;'17!}BT%'%'>E"#,4 '7!}‘BC
'7!}‘('I3#'1; #:%I
'12"=:"#?'7!} "BaF/•; 0%
:%' ^%"$H'=#<:%B
THỰC TRẠNG
1. TỔNG QUAN THỊ TRƯỜNG MẠNG ĐIỆN THOẠI DI ĐỘNG Ở VIỆT NAM
_6%%"'Ew:'1P
!’-P"61 3:6 6L 0@G.
_%-P' a4“_‡_6%z_6u|
_--P_‡1' _‡•7'1
v“’-P3:%.%v%u@- vcC--
a -P ‚…_‡C1 >zT‘c!-
”vB|
_-%!-P C '1 _ 6% z
--v--@%"5_v
‘_6--P_‡c;
• Biểu đồ phân chia thị phần (tính đến quý I/2009)
]
I>P
“ !•-'q–I>:'1
“ _%’-'[]–I>:'1
“ _-- tq–I>:'1
“ v’-t–I>:'1
“ BBBBBBBBB
• Ba nhà cung cấp dịch vụ lớn nhất Việt Nam hiện nay
":'1z_v| C%6 L;1'
a4_‡_%z_6u|B< "\H]q^
yyt*_v'EG :%'>3#%H:IN:'1
Tvy]]{x]]L&!•-*'H:F@;#G'>0%
:'1_6%Bc~;'10%!•- ‚/#97"
:;*HL #%F:INL=:'1B
4'H]q{[]]x*!•-'%~I4@(=I>3
!%:'1_6%B
− []]yPa1 "=%K$:'19F@)F
^[]]xB
− w{[]]P"'‚ "6 3:6 L 0
@G.B
!"!#$%%&'()$)
*!•-'E>s3!%:'1@„:N'>@(]y]3
#'%3'>@(]yt '1b))b@(@‰:‡%B
!•-!*!)'>8'>H\@‰4/F3'>@(]yt
}'H/3>^@(<3!%LB
-#*^%"!•-@‰'w*s3!% ''$!$
'10%@(3!% "*!•-'E'>s]UvC'7F
!1LB
Tin từ nhà cung cấp mạng di động MobiFone cho biết, trong tháng 3 nhà
cung cấp này đạt 44,4% thị phần di động. Như vậy với thị phần này, MobiFone
đang là nhà cung cấp đứng đầu “bảng tổng sắp”.
*+,-./
0*12342"567/
"_‡_--z_----|;1‚"_‡
•7'1_--'< "]s{q{[]]w*3G@G@HH
"X--_--*('I_-- :'1_--B
%"*_----'E'<.:FF2% 1I
L3Iˆ@;;%0%#H P
CIN'': L 2(wx'E#%#)
\q{\qƒ* ($L >#)H2(%*HOE‚3
LB
CIN':'1<@([]3!%*G
F:IN':'1@(_6%B
[
6^[]]q_6%L#$[3!%:'1B6@%q^
_--%% I "'E,'…@(3!%!O‚G/$q]
3!%B
' "*_--!-'ExB]]]H@:'1
av @‰'tB]]]av (^[]]x'N:M'>3I
:'1=O0@B_----ˆ'%%#@‰7
:<3'0NNs]3!% @‰qs–I>:I
N:'1 (^[]]xB
Ht{[]]x*_----'<9I4\[{]] F:IN
:'1LFL-'HH0%‚/"3=(#3H
ƒ@(‡“—--@@X---B
*89/
!:
6 " [\{\{yy\*:'1_%u-4/'<#%
& ' '1LTv*'F''B
_%- 1H F:'1LL0@
]]–"I* (3$LB
_L:<*_%u-'H/'<[]]–“t]]–
>@„:NH:IN:'1 "B(‚' ˆ
'<7F@˜@ 'H/#$s]3!%'%'1B
()0%_%u-'<H"3%'HH:<LFG
_6%%"*"$[]“t]vv{B
^[]]y*2"L'EH>F%>@L
^[]]xL[w3!%H;BC% '9F9ƒ
[B]]]™'+B3!%H3'3]@(Ba}^I>
8[\–33t]–^[]]y*_%-'E#Q'II #%H
:'1 '>_6%B
7%F<:IN$'H#H *"'E97":;
!% 2"b$2"#3!%$L $@%*7F
9(H' #%H_%u-#;'$?%'H#H#
+'* #H ;@; DB
_%-'EF=:INHI%^%F2%u%
'#H @„:NO"J#> #>$L8'J
%"2%‚' B6.#H !b:7;b%"'‚:IN* 'K
:IN*2$JLŒ2%u%0%_%-%B_%-
F‡4:IN'+%:.z_%v"c|: :O
'<FH"*F" !1:%!:O'E
L'2%.3v--0%_%-B7" 1:INL
% '< _%-B
• Beeline : điển hình cho mạng di động nhỏ
_a -*E:'1%&2('< r„
LH3‚L0%I‡_6%B
6 "x{w{[]]x*_- ‚"_‡ >zT‘c|'E
#J# "‚>:'1T-!-B_-!* !1
t
H:IN‡ ' F@‰'<'K:L&(F
Ša -‹B6^[]]y*&Ša -‹'<'HH #$x*y™
UvC ]]&')HF ]3‚')H
F3I‡z-E3/I '>L
š%:ašl|B
H:'1G_6%*T-!-'<'I r„
'>"%# I>'A!ED%B›k-#@-"V
a"*TH'(T-!-}/'17:'10%_
6%%" xs–B@( "#$ 2H2%*b;G=I
@( "43L]]–B
0%a - 1.Tv'F LF
3LL&\3!%B
&a -'<'HHxByƒUvC '<! 1
]&')F3I‡B
• Nhìn lại về thị trường trong vài năm qua:
$/;<=>?@A+BCDE
_L&_--0%‚"27'1_--*@„:N_
6%!'1&HLH•z@LH'P
!’-%"_%’-*BBB|B_L7@%FŠ7"ŠPŠE"-H0%!Š
*_--'E31>%L*!LH%ˆ!EB_LN'4
)'•*@3_6%*'%%HLH• ;%
(*%<%0%&B <%=
HB_--,''<L@3"3"= :'1
@3*#'*_%'< :'1
D! '<@;;%0%Š>‹bŠ@%‹B_L
1L',')*_--'E8!L<2%_%’-*G '(0
;0%!’-51:'1L73'1s^B
(/+F.>GCA+.+HIJ=K
G '(0;0%!*_--M@„:N<=
H*'+N7%F<B_--'E:>#Q'Ib 1
&I'_6%B1.!`
rF @;%^%=@(<3!%@„:NBc :'1
'>3'< LFr3'>@(LBc, "
'!OH=@(<3!%'(L_--B6%<2%K!
=<3!%*_--'% '>";'&3I4%FB"3*
!M'< :'1F<F#>/q3'<!b
Šv$…6“'<%1F[]]y‹BE'_--
qs–I>#‚<I>0%$%_% !ƒ
ts–B6%",'*1H/I&:'1_6%9FB
1:'1LLH35!-B
&/A'++C+L+IMK+=K+NA
q
;%1@%!^*“!-N9FB_L<2$!H
>1*.:I#"ELOL7J‹@˜@ • ^'
I>‹*‚3 1H/L'(LHLz_%*
!*_--|B"3*!IŠ%'D4‹#!$7%
N)B/F*' b#"‡ELz>#|*H72H
3*#2$#%BcJ:/% J:=B
9F3I*OLv’-*'=@„:NCk
z#!%Lb@„:NTv|B @;;%#<J*
#%<%B>$}*@„:N#'>'=
@;:OH:'1@„:NTvb.4
'-L&F=z'ˆ J:@%%"v’-Mƒ
'<I>?#'EKG_36%F7+|Bv„:N
#<J*H733*#<%B=F
"3'E'B%!I:)1@%!^*1L@H
@;H0%I:'1_6%B6%%"'‚<*%"
'‚3*'EGLH3LP_-6%!-z_6!-| @„:N
TvBc_6!- œ&%@‰,%!b'=
"DN1 <0%!$7_6!- 0%H'(0B
O/C+C+P=K+F.>GQ
6.GI_6%@‰ƒ 3'0%!%LP_--
*!*_%z;F %b>_%'E!I%L#%!?2%2H9%|
b#•H!~9FB•H!~%3a -BHL*a -
1&2(Ba -ˆ9FL.:uR1
EB6a -&.)&*ˆ<%"&
B_ *'a -9F*I:'1_6%ˆ#D
L.%BN*%"*>#@;7!=H*<=H
#DzHL'=HF•|•#'*@„:N'D?'<$
=&G#4%=:INHI%^*^@#H *BBB'
"*<0%_--z<=H|#DH";Ba%L
!)'>.:F.B#@;%^<3!%0%!
_%bI>0%_--ˆ$9(Dtw–B"%"*
a -ƒL0@ 61 u+4b*'#$
<'Lba -%#8%"'(^*a -@‰0@q]
b ($LBRF#'a -@‰ bDN
1 $/0%!%L#%*L)*a -''<.
!L'>Ba -@‰M #•H!~#$%LB,
%%"9-b:OHL$/ '^.%*b
'<<@‰ ,%*.@„:NB
2.ĐỘC QUYỀN CỦA CÁC NHÀ CUNG CẤP DỊCH VỤ
I':'1G_6%%"'%+#H=
!F*!N bH"L'%FLH"?
!}=<#H%LN'4'1IB12"=D
2%P;F'IHHL*'12"= &@G
>ŒB:L'7" 1 r‚!P
s
• Tự ấn định giá cước, trói giá sàn.
a)'>!}'=9F'>"Š L‹'< ŠF7'1‹0%
' _‡•7'1z_--| _6u=HL@ #r: '>@(B
HL.'=9FL'0%_--#H'(0
_%u-*!•-!F!b*b> "['%0%_6u•%"H
G!G‰*2"'I "'<H:N*b$tŠL‹@‰G<B
;*H:%L%!%%H1'%=
HL* 4L=>*==;( 3!%'E#
H:%?393ˆ%F3!%$*H"#@(L
.1$HŠ;@(‹B
T'7"*'K@ '^$#H ?$H*'
!$ /:%@(!b33!%zkRuU|B"3*-#2$
#:%0%HL^[]]y*/<0% &]B]]]™'+B
6b3!b:'*:M%Hbˆƒ H:'1L
#E=L/# @""Ba "?2%'0%%
--=_--'=Ia1 "=#(H@ '
:'1L/x]]'+{,*'7" #I#<J*#<'J
N!#H B
Zr='1I*&=H Š!$!(‹> :"F'H
:%?,#H *'7"ˆ ' 4H:%
L'E@„:NB63*>#(H@ *bƒ3H:NLH
:%LbLI>#( =;*$H
@‰žrH:%?*7"##^H*4'…"'
'1:B
7*7J1=#•*#'=9FH@ *_--Š$
3‹%"'‚<ˆb$0%Š#•3=$H‹*
ŠOH'12"=‹ Š3'%I'<=4%'1
2"=‹Ÿ
= "'+~%L*%"bŠ))9$"%%=H‹b
IŠ))@‰/#@;-) @" ‹0%H:'1?*
LˆŠ))3:O@‰$!IH'K=H*F<:IN‹
# %"bx;%*ƒDtŸ
• Kìm hãm các mạng nhỏ bằng giá cước thấp và đầu số mới
6b #^[]]0%$tŠL‹bƒ3HL'=
'<'K$1„%@L@(0%^[]]yB$^^3!%L
#%*30&.#H@‰ 9L0'0%H BuH
3!%L@‰& H?L%4PHLF&
'>@(F:M&B
-@(8a1 "=*^[]]y*H H
L& q] 3!%zH@L|•'* _-- \*
!’- _%-•3&]3!%B
C‡b@%HL~%=Š"3‹'#bEH
? N3LF4 [:'1L "BCk'%
'<:;!H@‰ƒD%")^[]] #$^+ FF3
_-%!- a -@‰ '(0'H0%HL&%>B
\
=I'K/H@ 0%_-- @/N!#H BD Š7
!‹*_--3"3 b2"=<#H b%"'<L
"3F"bQ.N!#H D:N.%B
6b3#4%#H2%*;F*'}@%."3>•bI
*;FH'%:'1'%ƒ%4N'4b4!$7
2"=<0% '(0* #>4'3:Oˆ
4@H~0% 2$JB
_=2%'0%H:%L I_6%%"Lx
:'1 2H=B6:%F"I'*#%*4
<b‰30'1#%%I.%*/#$
žr'#H:%#H'…"%#?@7&B
a3'*ˆ>'I<: &I*H
:%*/#3'H:%%%% 4@H
L}<B
*+/
• Các nhà dịch vụ chiếm thị phần lớn áp đặt dịch vụ theo ý muốn
v%%: %" *$tL_%u-*!•- _--
!•E:>H&b#"E#0*!?2%H:'1?
'%"'% @H% !}=3#"E'1B#
:>‚'I 0bbb>@F#"E%:>*HI#"E
ˆ$9(B
cE'1E:'1L!*HE‡>'H3
#"E @( '^G3!% :%.HD0%
^B"3*:4@H@#"E3HE 4H
#† &b#($:% $@%>B
_L/^@F ™@F<%"*%:M'>
F$!L™@F< ^=2"=<&#H “$
=4@HHLˆ#"@L%"*bH:
'1L b'F:M& 17?#$Ÿ
• Xóa đi lợi thế của doanh nghiệp nhỏ (tạo them đầu số mới)
N"0%H"#@(*3!%$*@H'<4H:'1
L%2HbH0%b%"'<Š#rrb$H‹
!}H'=I#r: @(3!%:'1]@(%"3 @(B
cJ‰H"#@(:H:%'=9F#r: '@('%%-H
"3%# $:1'+ !F<JB
3;*K:O:E"@(@('E'<'% @„:N>t^2%*
3:OM?%#K /,LH3!%1:E"@(
":#L*#7!F#H &B
4b"* %=H*b#@(]@('% 'H
:%?:N',#HB_" *@%#'=I/!$!(
%H0%:%?*H'%"3>9%!?(<(O=
'>@(0%H'(0 ,Š:‡: &‹B
w
3#4%I*L@„:N*3'>@(bˆ~%
> N3!%:'1%"@‰I@;9H1L*#'7"
#>B
_=4% 2$J*L[:E"@('%'<a1 "=F
%Ix\:7 #$%ˆ:O':'1b
#$^F'0#$[]]3!%B6#r: '>@(*@(
0%L[]]@LˆF=@$'%.@‰‚%@%œ
H'7"&[^*''$!$2"=<[]3!%,!F"*a1
"='EHF3'>E]%"b#r: #@(B
T'7"*b<40%b*H:%L>.%'…"#=4%
3:Oz'E^3F>\>@L''L33
!%|B
• Mạng nhỏ khó khăn gia nhập ngành : thiếu vốn và cơ sở hạ tầng.
#^0%.:'1? @((Bc .:'1?3
@((#%*%3I@‰K=##^F '(
'>L. L=( I>LB6. ?@‰
(-'•.&b#"E'% I
>B&.%*b('97":;.H@3@@‰"
:M'F<@„:N'0%3:@‰$z4:NP‰
*•ŒB|_b"3:@‰#= I>@‰$
'B*. ?@‰F##^%
#+(L .<H'1H
'/ 1'%*%2%*a -'E'<@;E
0%I*:O}$H*#"Eˆ'+~%< "14
'‹B
1%.%H"‡'%+2"*‚"
a4_‡z_6u|M(IIB!/%‡
_6%M3=rFHL#:% "'%
" =%B"3*#4' ?%-!Gb
'12"=‡_6%B_6u'%%/H#( 3'
"=%&t]–/!b0%#;B6#‚+ "D1b
#@HF$H12%"@(;2%‚2( H'KH’-š%*
#('1"X--'B14:N;/‡_
6%DK'12"=P
(0'HF0%_6u "„_‡27'1
z_--|*).\]–I>:IN_lXu G (!7L0%
_6uB_6u'E ('1H0%'(0!}H'
"=B6=#H 0%_--$F"F#I#!F@( K4
H"!B:O_--#%H3'<1@('"=H
3F%B
• Thế độc quyền đang được duy trì, khó có thể phá bỏ.
V<WX<BCDEYB?WZW<[\Y<@FK??YN]<=^@]
?<_WBC`VMab<ccMNT<dNc<]Nce?fgVh?@Fi^CH
BCDEj&3k@OX<k3l
x
6^[]]x ^I‡_6%;@;!O‚#ƒ
!G@;^GF<=@(<3!% D!G@;H=F
<L :IN4BF$'=9FH81 H H
'12"=*3;b'12"=I "M#
9%!?B
6^[]]t*='E#b@;%'0%v“•-@‰H'12"=*
%@;%-L<@„:NB* "
#'0@/'%1 1H !GO0@ H
LM%B
H]{[]]q*_--4/%I':'1'H
:F1(2%0% ‡_6%B-H"3%%"
8'>*_--'E 7D 1.%H:%O
!}$HL '%%H&b#"EB
"3!} 1'% I>.%H:%
‡_6%*'K! tTvM%'+# ˆ#4H '
% %#ƒGHL*H D'%; Lb!}H
@H%.:INL/:N'B
_b'12"=*~ƒ>'>'4'E'<<B
ƒ‰':'1 D‰$X--B #H
$$==b/- 4B6"H #%H'>
F!%3 =!F"3B_ ^! :%
'12"=ƒ'>.b(& '>->3
:OBCO!I‰*L1BBB3:O##'D!+
'<B
• Tình trạng độc quyền vẫn có xu hướng phát triển
u&H$L:'1L>t]–0%_6u%'<a1a
4_‡:"*'EF$$/%")84%H:%#HB
}*_6u!HHH:INB6'='9$"%*I‡@‰
2%"#¡'12"=.^LB
aI2"# !HHH:IN*M.4•(H#?J
(' H. #H''12"=P!%E'_6u
$/%")*}'%!I&2%2$J9„rB#H'&I
'< 2"=2"'I&HL*'$L3t]–*b[
:'10%_6uM$;1b #'<<#
H@ -2"'IB&.%*_6u'<#2$ " F'F
=^ '=###^BC"*#F"#2$ "''H
H%!b'Q%"#B
>^[]]s*H F:IN'=!F;'/b@;FL0%
:'1_--L('1^GK*3xB]]]3!%{HB
6F"I>'%:>!I%@•#•H*[:'1]y] ]yF
3qB]]]3!%B
6.%E%")0%H:%'%'…"a1a4_‡
L@;;%N)K%"!?HB%2%*1'%
$LH:IN'E#F<:IN‡!I$'H#B"
3*-12%/0%a1b&H ˆ'%KH#3B
y
6)K2$Jb:%L@‰K#*b$%L:%
ˆBD!?H*'_6uˆ'<2"=;2"(
:%L*bIL@‰'/L"&(B _L
/L _6u'%%*a1@‰9-9r<N '$!$
;',1b0%6 L* #$G'I *I2%
/ "B
cFM :'1v“•-Bv%>t^•;*)
:'1 "LH'<9F9ƒt]]B]]]3!%B›v-
a*7TH'('= ' vcC--*'(H0%v“•-4*@
@H.%H:%LL_6uQ#H !$1'/%!r[‚3
`' ''FL`@~[]‚B-*L%D &2%2$J*a1a
4_‡_6>1b$L` L:%I
>#(B6%":% "$L* "%'&I#H
ˆ'=I$b.:%Lv“•-@‰F##^B
• Độc quyền có hại cho phát triển ngành và cả người tiêu dùng Việt Nam.
›&bk“TH'(""=•uP H:%
.IDF=B$@„:N=:IN‡
LH%*4#:%L @$… %*:IN#r@/
%B= "'E'<G=!HH'HH='>
_6%0%H‚/L B
13/= uHIž_6%
:&buHc3•(;*9r=(2%.%
I @#0%ž*% 30%7uH
$ž1X-%“c: k:-šCšš%: 6-u-
!P &FI%z'12"=|ž
@/r^2$ BTHL2H%ˆ _6%
F2-'%L 7*!!ž*%"$
'#:%ˆBK#H*GL ˆ4
( _6%!GH2H')B= ":ML%=b$.%H
7#'<G1*%.%_6% HL#H!I
B7" 1FL19E1 %'%D
2%@(1%"B6. "%'<4H1HN
B
›&bk9rP _6%'%@(1L
>%/#$ 1('$*%')0%bˆ4&L%B
a3'*t^L $G„%I‡+*/!$1E
#'H:%L;:<L%b',G„%
@‰DL&F= B
1%‡:'1G3 : '+~%L
3:O@‰ " '<<BIM'%H*1
"'%'%!L %'L,LA!ED%*‡:'1
_6%'%/%¢1&%&@H%"$## >@"
HB
=L3L'EF"*'12"=~;
‡@‰H'19FL=# $G@;H
[]
0%4 "BF$H<*.ž .
$ID=F “u0I' 42(zX•|
u--—#-
• Sự can thiệp của nhà nước nhằm tránh tình trạng độc quyền:
H' '12"=:Oƒ1( !1I
B_b"*>$9-9r'"(@;%%0%H:%
L IB6 ‡*a1“"=01'
H:% L :%7%%I*%
@DQB_b"* _%- !-*%"L‡
'E'<="*:%%%*--ˆ"BBB_ "r
3:O*2"=;%'<~;*@$… HH'1
2"=‡‹B
H'N‡#?_6uB7" 1!L'1H'9„J'1
2"=b('N "@@H('!1"
2(%"BN!12$J*/#‚/$;<$'
% #H LH"$B
6).'N2(%B^8%9L%#
*žr'(0%z'K! 84%H:%L*
I>#(|*a1£"='E!%
][{[]]w=2$JHL:IN!4‡B
V3>8$H%L0%_%u- !•-
cE'_N_‡*a1£!*a1@‰!% ^!$"3>
_6u:8#%%"$HL[]*[y–'(L][L*LJ:
2"'I0%a1z#'<$2Hs–|B
-'*_6u@‰$97":;&H0%][L "'!H
Ha1-','IL$L0%a1 #'<$2Hs–@L
B
*+=Q=/
3.CẠNH TRANH GIỮA CÁC NHÀ CUNG CẤP DỊCH VỤ MẠNG ĐIỆN
THOẠI DI ĐỘNG
Hầu hết các doanh nghiệp đều thừa nhận rằng hiện nay lĩnh vực thông tin di
động vẫn chủ yếu cạnh tranh mạnh ở bề nổi như giá cước, khuyến mại, nhưng
xem ra, không có nhà mạng nào “thoát khỏi” cái vòng tự xem là luẩn quẩn ấy.
• Cạnh tranh trong chiếm lĩnh thị phần
6H:'1ˆF$™@F@<2%4@HH
L*„%@‰¢&LHLB
Ht{[]]y*_-%!-“3L0%!-L'7"“#%
&'1B"3*„%HH:'1L_-%
!-@‰¢@(ˆ!@‰F1™@F<
F&^[]]y*''…"4@H'EH #"B
[
6 #"L >1H3!%$L84%H
:'1*%"4H'Jˆ%2"B61!1#:
'1$LH \sB]]]'+b/H!H;3IF
# \sB]]]'+:O@(= #$3L\]B]]]'+B3;*
/H!H!1# "'E$4ƒDqsB]]]'+{!1B
_L!HH!1#$LLH3*=!$F*HL:'1
$L'E$9(>q>@L/H:%~%B4b*
1:'1L%'/HLF:M&@‰•A '0F:M
H#H 1:F?LB
_L<3!%H'$%"*H:'1TvLM%
NG1I>*#44@;!O‚0%I
:'1*¢#$^~0%HLB
1E'0%!•-L'7"!PŠ_L :'1
^@F 2$%F *,@˜@ F1™
@F<F&^[]]y''…"4@H'E#H
0%b*'+#44&.%@;!O‚0%I:
'1%"$!($##^%"‹B
@(H:'1*!•- _-- %^@F
2$'1%F '<!(#%B6^@F4-:%
^0%•73!•-^[]]x q*yx™'+{{^*
#0%_-- [*wt™'+{{^B_=K™@F<*^[]]x_--
'/[\–3‚:%*D!•-'Ltt*[–3:%B
• Cạnh tranh về giá cước
a) Giảm giá cước
6:O)#L'<'<.L0%
8F"H B6 _%-9*!•*¤\]*•--BBB6 "
'%%1LL "}ƒ1%)@%.L
&;"@‰'<H '(0 #H%%B
_--7%" @(<3!%''$F*J: H
L0%_--F&_%u-*!•- 1@(:'1#HB
6*'>H\{[]]y*1@;#L~;‡*$!%
3'=$HL*L/$%FL3t]–B_L4@H
$3*$!% '=4H'< '> Š(‹(K
= (@(3!%Dz#H %D% %'^#J
-2"'I|*'7'I:0@*#(I>B
%>'7"*:O,*t'%‡:
'1'='%%/$L8]“s–B_L/$ "*H3!%$
L $@%0%_--$8]]'+L[]]'+•,
B_=4%[%-_6u+_%u- !•-*ˆ/$
&'&1@(L@‰F&_--#$]'+B6b
/$L8%!( #L !$7HL‡:'1
_6%%"'EG/FFB
[[
_%u-Š;%‹%"O'<$HL0% "!}
Š•L‹L:'11ƒ"¤-t\ƒ* (3
2(BTL "F&q]–@L/L:'1$L 'EŠ#r‹
'<&@„:N@%1%) "F
/1:;'I@‰^#$s–B
%8%2%*_--'E7D1"'%$L
L/$#$s–8{\{[]]yBv%'!•-"3!($HL[]–
'G HL>'>3Š2%K‹_--'HLF:M
F8 "t{\B "s{\*_%u-ˆ"3!($LL/L
&;!•-B
H ? _-%!- ˆ % %1 '% $ L*
_-%!-4/!H=&b$HL'>3LH
LF&\–@L/L!b0%H:'1#HB
*89'K$)RSR())%/
&b$H> "@‰#H3!%0%_-%!-
]]'+3•,*8B\]]'+{,9(DBs]]'+{,'(L
H3!%$L 8B]]'+{,9(DB]]]'+{,'(LH
3!%$@%B
8#4/' '1*_-%!-'E'%%I
L&!$:"F“_l-*H:NH4!-87"%8
_6%L1/L:"FF$H11
B
'' "ƒDv“•- ‘_6--%"3!(
%%1'%$L%"#B-740%H"3%*
1"'%$Lb1=H:'1L!GH
:'1 "'E%#F%!I )%"<2"B
b) Tăng khuyến mãi
NO@FRHI_Q<?m]??nO@]CopGH^h?O^Wn?K
YqH<=H?OC]R\MnORHI_O<Drqs?g]HD]rt
-2"'I*#"E0%H (~I:L
H @‰!I !HHHB _--*!’- _%- !%
'/'>IB
>Hs{[]]*I‡'113Š&@(‹!GH3
#"E #0 '+'<% 0%$!%'% :'1_--*
!•- _%-B_L %- _6u _%- !•-*'K
!F r#H‡4D1^LH3!%1
0%_6u*$:'1 ('IB•H*@„:Nƒ$$/
4s]B]]]“y]B]]]'+ :Ls]B]]]'+L3!%B
?%#=%#r*:'1@(<3!%LF_
6% _--ˆ!(&b'$HB-'*#H %
%&b_[]]0%_--*!?%sB]]]'+'^#J:IN• "*
[t
@‰'<G/L:'1%L('I*DH3!%1[ƒ
*!%+$ 61 u;H11ƒF/
4[]]'+•,B
8=H%"*!%:'1L3:"b1H%>
KGs]–HI•3!%$L#= #$B
4*#4>1@( D7/KG<2"'I*
3L]]–*w]–HI•Ba3'*_--*_%- !•-
%4@H1'<‡48,/q',/]*%"
,4=1,BH&b#"E "D#r: L
2J[{[]]B
v%#$[H9F3I* H\*_-%!-'E
%&b#"ELI@„ ‡*K[]]–HI
•B' @;9F0%a -LL•FI“a
¤-B_L@;9F0%_-%!- a -*I:'1_6%!)
'>!L 1%#(B
I:IN:'1'E'0\ F*L7!}BK
:O"*@;%I>:IN'%:‡%F2".%H:%
*'K! 7#=0%!% Tv _%u-*!•-
_--!-BŠ1‹ "0"} "(#"B
H&b#"3NHŠF@%%‹B
6=&b#"#ƒ%L='E DH:N
.%#H: #LKH"‡40%v•-*@(
‡40%_--*%H"LH'E0%‘_6--* '<@(
'¢0%!-* ,0%_%u-*!•-BBB
• Cạnh tranh với nhiều hình thức cung cấp dịch vụ khác nhau
_LN3,:O*H /:INL#%
=&b^@#H zv|F:M 'E;@;!O‚
^[]]yB
VinaPhone !)'>1:I;@;LL#H H
L*#%#[q$H3!%$@%B_%u-'E'%%
.&bv' .7 3!% 0(I40%b
$3!%$L 3!%$@%!}b/4†'-%@„
:N*LH@*L'^#JKHI•#H
Viettel: 1+#4#HLHv*F 3!%
$@%L#$[]–:% #H % L#H
=b/]]–#H '<^@H2%Hb/8
= !HL >t]–‚@(>t]#H '<^
@; !}b/K2 B
CIN _--u-- 0%_--LL#H 7 3
!%$@%BF$H#H '%@„:N:IN:'10%_--@‰'<
4†''913 '<G'E'K!B
[q
6 %*_--D>]B]]]733 2(%%
Hv*Lt{q‚730% ‚"B
MobiFone :'1'3L H&b
vBK!*'IL0%'1v*K:O@(<3!%
$@%0%ƒ#$]–: Ly]–+;'>
'(<#H "B
#% .&bv0%!•-,
8@*#(: 7*1I#H ^*&b•<
#H BBB&bŠ(: 7‹: $3!%$@% $
L'<#%%"8^[]]\*!•-ˆ 3
4'G#H BL%"&b "'EL&[
3!%%%B
6.'1Hv0%H:'1F"*1"'%3I
:'1'E#D 1"'%>J ,3!%L!}
H&b@3#"E* F<:IN vˆ'% 3
4'#H ;%B_ ‰:~3*:O@‰'<G<=&
8.1"'% "B
• Cạnh tranh giữa các nhà cung cấp dịch vụ nhỏ
'0@/"'%LHL*t%:'1'%@4@H
H #"E0%%'%'D$B
_-%!-L@3•*v“•-ˆ:O3$H
3:OBCO'%K##^= 4*a -ˆ!F!N‡4
)H3!%:'1B
_-%!-%L1Š@3#0‹a¥t]r
#H '< )‡4$HƒLt]B]]]'+BD
%9%#u@L/4$ "!' \Bs]]'+•,B
E!H:N/LH•2"7H3!%*
~7#,IDB
ƒ @%#_-%!-%IL@3•*E‡
v“•-ˆ2"'IH:N4@H#"EL3!%D%
L-BTL "r#H D%!1-
+@ 'LH[y]B]]]'+@˜t]]B]]]'+ #$B
%*',#H*E‡ "DG#@(*r#H
'<?%4;%@'¢-2%0"0%bBH
;%H@/2J*1HŒ$%#@„:N:IN0%E1
^B:v“•-%@•}:.!F'+L'(H'E#E
!?A=&1,3!%%#H: BŠ,2"
I>‰%'E1=b‹*I': ""3!(B› "%"tL
:'1 _%u-*_-- !•-'EŠ % ‹3I‡
@(%2%BHE‡ "'0H'H'/Š!
:%?‹3"'%LH'% " #BC'*
#3bv“•-HE‡?@‰'%%H<'%
%7#,IDB
HG'7"*:'1a ->!?9%H'(0
#H1 I>B#^=K 4'E#E>
[s