GIẢI PHÁP PHÁT TRIỂN CÁC CÔNG CỤ QUẢNG CÁO TRỰC TUYẾN TẠI WEBSITE PNH.COM.VN CỦA TRUNG TÂM ĐÀO TẠO QUẢN TRỊ MẠNG CAO CẤP PNH

Đề cương khóa luận SV: Hoàng Lan Hương
ĐỀ TÀI :GIẢI PHÁP PHÁT TRIỂN CÁC CÔNG CỤ QUẢNG CÁO
TRỰC TUYẾN TẠI WEBSITE: PNH.COM.VN CỦA TRUNG TÂM
ĐÀO TẠO QUẢN TRỊ MẠNG CAO CẤP PNH.
PHẦN MỞ ĐẦU
1. TÍNH CẤP THIẾT CỦA ĐỀ TÀI NGHIÊN CỨU

 !"#$%&'
()"*+
%&,-%&!.
//)0 !"#$1
2!,.//3.0!
.4&5(')-"6
,7.//89:(1;7(1
<=9((%,0.->"?9:
2! !72 !
)5@%A5B$.'//"*4
%&'!!(4(1
&5>7%>".(>.
C4+0.04/8DE)<E23
%&84(>.0E(>.FG"
?84(1$4$(>F
'0//"HB$'(>.F78?/
(>.F7$I0-0(1J.B$
'(>.F"?2K.&'
/,0 :7 :0.H 9
!44C<4 :
5B:J(4H7A<0.L'4
M,(4H"*(M(
1
Đề cương khóa luận SV: Hoàng Lan Hương

7.//((188D :'
N0 7)757.,7O :
4>747.>7P,0 :
$+("A%&0.8
:D8D/(>.F0 :
$"
*/D'*/?6B/LD :(>7C
,4' :$QRSST0UR"T
V#WQRSSX0UY"XV#W7QRSSZ0U["TV#WDQ
(>\S]^Q"_:$3+$ :
`/5B/'47 :7
:`/5B/'K8L(7
0/7?#a'?Bb :/0/K
5@4"
cda7 :$3(14D4K
3Q-M"*/4$5'7C,
4 :$(0USSdae^
Q7!40USSfURS]^QQRSUS4Bg.
TSSdae"#7YS]44!
-((7$h*i80AL5&
014da"#$j044d
a(5P4K :+)!B
F7&)&!0BF4K//
. :"d8P(14!
-((kP4-:
M0$K :$'48"
*da(!Bd!
0l0P$mD4K :$4"
2
Đề cương khóa luận SV: Hoàng Lan Hương

*Mnao04p0q$D4K
(>.F4"d4@nb/BB0a/`B
o04/^nao (1  0P Q RSST" d `/5B/ r^^""^"
*Mnao0P`/5B/r^^""^"YQRSST"
s. :@.7LD80&5t !
("I(B!4da7
Iu:B!Q( :$Ap!
4da7D4K
9 :'4Aj7(0.7
((10$'K :$"d8P
:$%&da(1Q('
04!-(($A-v04
4("eO.)@
(7FPh*iMnaoQQ0$
.'8u500q$ :$"e.
 :$'(9)
>8Mnao-M0$K :$
7(>8 : :&/!'
"
2. XÁC ĐỊNH VÀ TUYÊN BỐ VẤN ĐỀ
aPD(1- 9' :$!
44)@(.!0(
"* 8$P.Mnao0B
(>.F'(.9*(>?./3P
D80q$.(>.F'.`/5B/
r^^"""3P& :0-
-.05&D47u5
.5HL8 :I(1M0
3
Đề cương khóa luận SV: Hoàng Lan Hương

-0 :$ .//<
M :'. :"e. :D
!&--:M0$K :
$,8/39)EGIẢI PHÁP PHÁT TRIỂN CÁC
CÔNG CỤ QUẢNG CÁO TRỰC TUYẾN TẠI WEBSITE: PNH.COM.VN CỦA
TRUNG TÂM ĐÀO TẠO QUẢN TRỊ MẠNG CAO CẤP PNHG0)
D0PQ!"e)lq0l0P$m7H1
)$)"
3. CÁC MỤC TIÊU NGHIÊN CỨU
dD)tKBr
- o!B!&)0l0P) :$K
:$t&-'>) :$"
- *>BPD0l0PM,70$
K :$.*Mnao"
- e)%&(>(7:@tM0$
K :$.*Mnao"
4. PHẠM VI VÀ Ý NGHĨA CỦA NGHIÊN CỨU
4.1 Phạm vi nghiên cứu
- 6raD$.K :$
.Mnao
- *r*$.K :(.
*Mna+QRSST"
4.2 Ý nghĩa của nghiên cứu
 n(1K :$.""7
:59'M)9>7<
M"
5. KẾT CẤU KHÓA LUẬN TỐT NGHIỆP:
4
Đề cương khóa luận SV: Hoàng Lan Hương
CHƯƠNG I

MỘT SỐ VẤN ĐỀ LÝ LUẬN CƠ BẢN VỀ ĐỀ TÀI
1.1 MỘT SỐ KHÁI NIỆM CƠ BẢN r
1.1.1. Khái niệm quảng cáo và quảng cáo trực tuyến :
f_:0-0(14'5&
D"_:08D)7)
B:J74@K7l(7 :0.)
M2(((!):
:)(>).<4(
K(P"
f_:$00.8 :(1
w//u50`/5"6 :$+
QU[[x"e5>5: :)!0(>
):)B:J"_:)!BF4K
)
y
77&J5,7"""7A :$BF
4K//0.0(,M!"
_:$3-')
(>.F02(> :.
4$(>4"
1.1.2 Bản chất của quảng cáo trực tuyến
 f_:$0(>D' : 
(>//-"a: (1&)(>$
(BF4K7!01,4-
:<"BF4K(>+//7
.47nWz7"""_:$<(0/
4P(1+,%"?
 :)!-(0(1"
5
Đề cương khóa luận SV: Hoàng Lan Hương

f{:&' :$rd)5:&7M08D
4KKa**K(
8/"d :$(BF4KK
uH$4@ :$"I(>$(
:)( :$(1$)
://(r `/5B/7/0"""Bg :
`/5B/u(F(1F5"
f_:0.::)Wa(5/.
`/5B/'8(10 :$|_**}"
 :`/5(1B25"
B$52 :$(40`/5
'87&)3-0N2qt
`/5'8,0 :$"_:$
lq&u5./r6:)
:&@79!=<(1(BF
4K)B:J2(>8.'9"
)) :$"d,4K7
 :(1u(F(1F52"
ou u25/ :5:(1F+
`/5B/"
1.2 MỘT SỐ LÝ THUYẾT VỀ VẤN ĐỀ NGHIÊN CỨU
1.2.1 Quảng cáo qua thư điện tử
f_: (F0(>D :4m4
5&D4=K'
8"#F4K( :FBg<5.>0
(2)u:&2( M
B:J'5."
6
Đề cương khóa luận SV: Hoàng Lan Hương
f6(>.F7w//L5I00<

:5t8DF/05HL"#F4K : (
F|/0}0,&74/0=7(0/%f0(1=
0O4('(P"a ::
(F(115&4@K(7070~
?0(lBF4K :/00-@•CC/0 :
0'2(BF4K-&@(K"
1.2.2 Quảng cáo không dây
_:4M08D : (>4
7 5/7u4`/5B/(BF4K
P"?B!4$57BgA50M
275@F4M(r.475@F1
<M|nWz}7=7,%~Bg2
 :(1:B:%&7(>.74@
K4H"?8BF4K :4M(08
:j|n004/0}q0(BF4K0&4+
`/5€ :"
f_:.4
25%I9)
B!da"_:4(15)& 
(>8/B`(>7:A>7."""*/!
,RSSY7da>\S(4H.4"*+
%( :0 :4M"
?B!0(lBF4K :4M(r
f*!():(!4`04"* :
$8!():(&0&0(1 :
I(!4`04"
7
Đề cương khóa luận SV: Hoàng Lan Hương
f6,•8'(>4v0.),•
'(>8 :

f‚-(> :' :
4M
fa(BF4K::)/B!0(1
4`044N:(D&P :4M"
1.2.3 Banner quảng cáo
f6 :4$:BlU"RSS(LUT4‚
HD)*a#5!R^x^RSS[&
t\S](4//da05/ :7M0
0(%/ :0/&eaƒ"eu0u
5/ :`/5B/L72`/5B/0(1
P02`/5B/(1„0/0L5
0 :$ :&"a2
:5(1(>A=)Q
w//"
f{/ :08D :Wa(
: `/5B/'5D\4(4.Q5:7O97M
7B0"""
f{/ :5Or
• ?8 :(>
• ?8 :1
• ?8 :0$9@,"
• ?8 :P4K/"
• ?8 :#B/0/"
8
Đề cương khóa luận SV: Hoàng Lan Hương
1.2.3.1 Mô hình quảng cáo tương tác
f*.da8 :(>08 :(1
WaBF4K)&"?201 :$
70,(>7B,(5@ :@5v
"*,(>' :$,0B$0"?…5/

:)0D-
):(1B<0"d8P7&)
9' :$0:0BB.(15/
E<G0D:8544@ :0"
*,(>' :$BgA(>%><0
0"_:(>5O5/7
<5&7f"""(154(4.Q5:78:7M7
u4/0"""a(4H0 :Bg`/5B/
'Wa- :$"*N(J
,• :(>8H!'Wa
<B$<l'"eQ, :'5/ :
(>77Wa(5/=0)A>u.B$
5==(BF4K-5/"?2&)u
0,, :$0,/4,
5//B!00 :†{N(0P,
D :$da"
1.2.3.2 Mô hình quảng cáo tài trợ
fa)(BF4Kw//5&0MN$vr„0/7‚7
?#az0Bf2.0K8
&m,Kr*87‡07*D77e
.w//7"""&:)m,f90&)+M:
.'8†a<@ BBg4m4Pr
*… :875&D+7)%&
J :(15:8ut
9
Đề cương khóa luận SV: Hoàng Lan Hương
H4(H'-|R7\} :8"?
=P52 :8&0 :04A
2rˆ#BBˆ|a1}"ˆ#BBz4/Bˆ| :1}
0P2(14Kw//+QU[[X5o`/

/0zis|z/i0/}"eM0! :
,Q7=9"6+
5&k80…80PD1
|BBB}0 u0- :8
1.2.3.3 Mô hình quảng cáo lựa chọn vị trí
feM00.8 :$ 7Wa :
0$9@, :`/5B/'&4+
<Wa(1@,!2 :'K
8u(1@,B001>0Q, :
' :"Wada%(8
:"
fn(>,, :r&@,7n?7n7<
Wa%@•D :'(>8 :
1.2.3.4 Mô hình quảng cáo tận dụng khe hở thời gian
f_:P4K/0 :4$):
‰7%&(4H 84`04
4"*.?Š"\]L, : w//A.d
a78(%&(BF4K4`04/B$
u4`04(>8-)m,"s1'
8 :0MB$<l'(BF4K"*I
.0(BF4K ) @1%/
%/(>8 :"6%&8D;/0.
 : :($8 :'(1(
1"
1.2.3.5 Mô hình quảng cáo Shoskele
10
Đề cương khóa luận SV: Hoàng Lan Hương
f_:#B/0/%&(BF4K4`044
m,7j5(BF4K:%/P
4"`/5j.)@4. :(>

"
• s1r<B$<l'(4H"
• o.r0 :H1P
<9-†"
f5/ :da(BF4Kb/B2
5/0t-=(9"6(9%!7@,
 :-=(9"a875.Bg&
<`/5B/(>*M7(0.&L5da"?
,4K005/(175.7(t5
:  '    47      8  &    B"/7  Rx""7  u
B"/"a8 :$4HBF4K(>
I5L. :'4
"<=5…10N8K,0%M4$
:5(>7<J4B!"
1.3 TỔNG QUAN TÌNH HÌNH NGHIÊN CỨU QUẢNG CÁO TRỰC TUYẾN
f_:$08D :%&d
Q-M78PB!0(18D)
:$dA&,"o(B!(
.97‹:4.9)(>.F
-) :$"*B!(:4.)(>.
F8*(e.o9*(>?.3 :@(>
.F :$0-9'
 :@(>.F"*(*(.9
*(>?.(0(d
 :$K :$C(1)
PB!0(!?/(>.F'„#"*#
11
Đề cương khóa luận SV: Hoàng Lan Hương
am{67!B)PB!8D :$
BC02) :$(BM

K :$"*5:9/(>
.F(15B.55_:@0(17 :$
(10K%</(>.F
(IC(1D7u
((1"
a0)9&{3B!RSSZŒZYŒSU[
DD4K?/$.(>.'
474{*(> :0l7dD*(>.'
8$n„#"*#"edQ*0')"*0
7 :$(1D0K'?/$
"e)30 :$K :
$4da3D4K7D$
.D4K :$.4'4
da"
*7)D(D4K :$
4da(BMD4
K"a(P7(*(e.o9*(>.I(
5B!0 :$K
:$B(0DBM) :
$I((:tM0$K
:$.4K"W7)0PQ!
E„:M0$K :$.
*M. :@.&naoG'/
H0u8D("
12
Đề cương khóa luận SV: Hoàng Lan Hương
CHƯƠNG II
PHƯƠNG PHÁP NGHIÊN CỨU VÀ CÁC KẾT QUẢ PHÂN TÍCH
THỰC TRẠNG ỨNG DỤNG CÁC CÔNG CỤ QUẢNG CÁO
2.1. PHƯƠNG PHÁP HỆ NGHIÊN CỨU CÁC VẤN ĐỀ

2.1.1. Phương pháp thu thập dữ liệu
2.1.1.1 Dữ liệu thứ cấp
fW20D&(1P.O420B•BF4K
D0P"W20D&(1P O420
5(B57.,7w//"""54
!(1B!0:88D"
fŽrP7,!j"
f a(1r&0(1420%@742007+
2OP75@0…"
fW20D&(1+O,r
faO420P+`/5B/r(0 88
'`/5B/75!B!0(1Q70(1bb"""
)`/5B/"
2.1.1.2 Dữ liệu sơ cấp
fW20B>&(1P v&7 
5:Mv)$.4"
f Ž'420B>&0420H1&).-
D7&@0O0"
f a(1r,&420B>&!j7!)
7NDv"
13
Đề cương khóa luận SV: Hoàng Lan Hương
Phiếu điều tra trắc nghiệm
s(>4H!Mv=/P$&
@7(1,D&<ugtj2
%0 &)D"
f a4r)P8&)0 
#‡iKK0P"
f Dr)=5M
'7…5OUTMv/8D="

•#!=rRS
•#!=)rRS
•#!=10rRS
•#!10rS
f Žra(0PP(127420
B>&)&)D+2(0 $
`/5B/'4"
f a(1r&)7M:0)(,%7
,' "
f ?K,4Kr(0PQBF4K5:Mv3
(1:02 M)K :$
$.D4KK :4"
f Bảng câu hỏi phỏng vấn
s(>4H!Mv((1
v&:0t(120PD7
'M9B$u&)(1v"
f e!(1v&ramn.oŒ„!M
. :@.&nao
f a4r*P&)K :'`/5B/(
30(1287("
14
Đề cương khóa luận SV: Hoàng Lan Hương
f Dr%M4$5:Mvv&2M
v0 &)D"
f ?K,4Kr< 8D8 
&  )  8  8  D  4K      K  :      `/5B/
r^^""'Mnao"_L &
(:4K&)3(19$
D"
2.1.2. Phương pháp phân tích dữ liệu

2.1.1.1. Phương pháp định lượng
feOPB!07D8
%/%jBF4K-) :%F0lB!0I& 
9"dBF4K-)4K<:%F0lB!
07Q,%:M,D.,
-"&)-)%F0lB!07L5
4mBF4K&0-)#n##|#B0n/b#0#//B}"
W7D:BF4K-)#n##UX"S%F0lB!
0P(1"
• Giới thiệu ứng dụng phần mềm SPSS
f#n##s-)4K%F0lB>&
fCách thức tiến hành:e!420B>&7BF4K-)
#n##UX"S%F0lRS)"*(7P :'RS
)-)"#74200 
M,7-)BgM, :05O8A78
7~a825O7M,(1C(
)"
fƯu điểmr#D.0&'#n##00q$M,(>B
|#n##j$)0.@5}M
,))|,4KM,(>B))7M,M!7
15
Đề cương khóa luận SV: Hoàng Lan Hương
M,L}"
fNhược điểmr&'#n##0:Q%F0l!2
&)(0(1D.4((1(0(1BB!!
(0(1"#n##I…1KM,420
/0(1ON"
2.1.2.2 Các phương pháp định tính
a7(0PQABF4K(>@,
Br

• Phương pháp quy nạp
• Phương pháp diễn dịch
• Phương pháp tổng hợprM0(>>5:&
8$)"a(0PQL1D+
O0"eM0(>:5:0P
Q4<7!&)u9"{.7
(0PQABF4K(>M,"
2.2 ĐÁNH GIÁ TỔNG QUAN TÌNH HÌNH VÀ ẢNH HƯỞNG CỦA
NHÂN TỐ MÔI TRƯỜNG ĐẾN VẤN ĐỀ NGHIÊN CỨU
2.2.1 Tổng quan tình hình phát triển các công cụ quảng cáo trực tuyến
2.2.1.1 Thực trạng chung:
- Trong nước :
fo. :$Ap78
.B!0'o :da|dzz}
&YS]@- :())87
B0 :&J5,"*@-_**C>U]
L@( :"
16
Đề cương khóa luận SV: Hoàng Lan Hương
f*9 :$.da0. "
*/B!0'*Mw//da|daaw}7%&%CU[
(7RR7xZ]4MB!da(%P0//"
fA/(,')_**74'@
(_**daQRSS[:UXSCdaW"
+ Cách thức chính vẫn là quảng cáo bằng Banner
_:B..`/5B/da5&
`/5B/M•7(`/5B/daBF4K/%5/0
,7<:)D|)4. :
E4/4G‘W’?“u :)4/}"
W’?7 :/405.BF4K2

,&(8:77M7
b00 :"cdaL5&04H”0B7
(1B!"*7A&>-’
?/4…75.&,(>"{.%/ :?#a7
u‚75.5&7%/L7u$L
-:5( :K"
+ Các banner trượt
f5/ :da(BF4Kb/B2
5/0t-=(9"6(9%!7@,
 :-=(9"a875.Bg&
<`/5B/(>*M7(0.&L5da"?
,4K005/(175.7(t5
:  '    47      8  &    B"/7  Rx""7  u
B"/
+ Ngôn ngữ
f*d0-5=5@("{.I-
8%(7B=)B=78D!)Q
17
Đề cương khóa luận SV: Hoàng Lan Hương
5O2f-(1DJP(5&k
%MP@("d),5:@MIu(
7o_!5QD4K) :8:7
/4"„0/o_!I:5:@)B=>7
(>p>"A.*_!7I!B=7B,u
("__7{43.5:@'8„0/7‚
I:ju.@("„0/3:&PB!
B+,'*_!(1.!>D4K
8*_!|&0{4}7&BD.5:@'
D"{.! :7!(%/
75.-:9)>"

+ Google Adsense
fd :5t.0lM! :7„0/z4B/B/L
5&.da"{.0.0lu :
B7B7(>$("o9Bg:5.…(
4H5&|90Ef/f0G}"
„0/z4#/B/&L5)`/5B/"a(.
&"?-0:27
-0(4Hda@)A"„0/.…
1`/5B/*du :7)da
Ql :'„0/"d5.ICP)5t/7
…1+„0/-("„0/z4B/B/u
(i//|K :$'‚}0
9D4m4>(da"
+ Dị ứng quảng cáo
f625/4u`/5B/7/%/BB740
,4K78 :A :2"a(4H4@DD
57`/5B/5 /"? :0l4@ :
18
Đề cương khóa luận SV: Hoàng Lan Hương
0.@(d3E0(K2
.7 :A&p.da"a(-0N
09D>:&7(u0-
4/"eB!>@u :C/9=
.,!"G
f*4/0%/5/ :.
…4@ :7‹.5(
5&79+5/7+`/5B/"
2.2.2 Ảnh hưởng của các yếu tố môi trường bên ngoài đến vấn đề
nghiên cứu
2.2.2.1 Ảnh hưởng của mối trường xã hội, luật pháp, công nghệ

f?(?/L7&0.>
B:J7@(7(>).
<7
4"*.H7(u2
D).7)2!/49"\M! 
9&'(:( :$70r
M!)0P7)M!%3"
2.2.2.1.1 Luật pháp
f*?e* :$0(>D
4p7)5B*(>. :
)!"WP7-%M4$!0P !)
*?e*0&-•… !I-4$!0P
!(0P'(8H1)
7,@7%Q– /7Q' !8"
f*.da7Q5: .0P0 *?e*
I5(-(185LB7K0r
19
Đề cương khóa luận SV: Hoàng Lan Hương
fa@@B!TZ^RSSX^aefn)*?e*(1,'5
[^X^RSSX"
- sP4@F0$+U^\^RSSX"
- sPR[^X^RSSX"
- sP(>.|BFL}0$+U^U^RSSX"
- sPWMB$0$+U^U^RSSX|o8D4@4MB$}"
- sP: 0$+U^U^RSSX"
- sPB2,0$+U^Z^RSSX"
d52Q5:0P0&-10l8
.*?e*?/F
&.g("Q5:0P(15Bg.
00l7<WaM$D4Kw//

.4?/'8"o!0P.
J5@($M:(00(1
:$"a203. M0P0 
.(72B:B!|5O5: )}7B$
0P70+09p.//~a2&)
).M&%M4$0P7(I& 
92(4H(%&
Mw//"
2.2.2.1.2.Xã hội
f*58BF4Kw//'(da3Q
-&BQRSSX7+RR<0x\<"a(%/ :
I3:RU]BQ("da:RS
(4Hw//(14$Bg0RYQRSUS"
f*Pw//.3(1>4@K7
XX]B!(:B"
20
Đề cương khóa luận SV: Hoàng Lan Hương
f*7L//(DB!&NP.
)|T\]}"a2.8`/5&
L5Q rYR]B!((1:B)%(BF4K
w//(4HK8-[S]B!99D
."—4KL5>/0rZ\]4H
/0TY]"
?u7@( :$N5@)45v
v"nM,'5*-*@*?7*L!*a#7(>
D)NA@( :
(r)875&"""*/ ::BL4 :
$'daQRSSY.DR7YUV#W.Z7Y
V#WQRSUS"*7,(4H35vw//
…Q :xUSV#W"e)&0 :

$'4NAv"
2.2.1.1.3 Công nghệ
f_:$%&-(OB$'
w//"a:Q(>@(734-
(1@-@(0&BM0.8 :
)!"
f#$'L&'2(BF
4Kw//I(0&0(1'()9(1
P""?B!`/5B/5=-.B$,1258D
4r8D)(>!7(2)@
nJ74.-2(>4M7,4K
.4"#$Q'2(>4M.B$
D44
=)4<>28v%,
'2(>4"
21
Đề cương khóa luận SV: Hoàng Lan Hương
fI 9 :$
"65@))
(BF4K(>-8 :(>
Bg(10:&•!4 :
$‡da"
fo>27 : B$5'
!-)"d,4K(7@(
 $'9D
.>"d1ug2
`/5B/.401.5"
fd)(>4ŠP7()!PI0
MMQ7).-m.'da74
IBF4K,Q!)()8Bg

4m0(4H:41"
2.2.2.2 Ảnh hưởng của môi trường ngành đến quảng cáo trực tuyến
2.2.3 Ảnh hưởng của các yếu tố môi trường bên trong đến vấn đề
nghiên cứu
2.2.3.1 Đinh hướng chiến lược và mục tiêu kinh doanh của doanh nghiệp
I(B$'(>.F7 :$
( :)!(/4$5
== :$Bg(401,0."
# :$48-:l
(+, :@&4"?!
. :$ : :@-:
0(1470(1 :$:$
0. :"0(1 :$:H1
)'4(PBg4m. :>"
2.2.3.2 Cơ sở hạ tầng công nghệ của doanh nghiệp
22
Đề cương khóa luận SV: Hoàng Lan Hương
?!$ :4@K :$74
-:!'7,5@!7-
)D4K7).w//"eM02!
. :$"e. :$
0B!.//5@=g57P84
--(.-!& :'. :
$(1"
2.2.3.3 Nguồn nhân lực của doanh nghiệp
aOM0$0M! 9 @B$5.'4
D4K :$"e. :$
 :-ŠQBr
*D&0ŠQ :0lra2 :
)(:5(,

4"*w//7 :P
4m4,&(&) 90:5
2P(12420,4"
*D05)r0 :$
-5)ŠQD4K
'8"d,4K0 ::BF4K.
,75BF4KK8P-
&0. :&"0 ::5
7%M4$2K :<(1B$<l'
797%/ :"
!H0!Dr*,((17B.:Q
P7M,0!D-' :@4
.4I02!-
0 :$"
23
Đề cương khóa luận SV: Hoàng Lan Hương
2.3 KẾT QUẢ PHÂN TÍCH VÀ XỬ LÝ DỮ LIỆU
2.3.1 Kết quả phân tích và xử lý dữ liệu sơ cấp
2.3.1.1 Thực trạng về điều kiện ứng dụng các công cụ quảng cáo
trực tuyến tại trung tâm PNH
f*! :P4204$B!7B!
)7B!M:0"
•#!rRS
•#!)rU[
- Thực trạng về cơ sở hạ tầng:s40q$
4K. :@.+0PMnao3
-(>B.-u50-(!"
dKB4uoa75Q-M3%M
4$(1&.-O@\"U
Đồ thị 2.3.1: Hạ tầng công nghệ của công ty giai đoạn 2006 – 2008

24
14
19
21
40
55
83
0
10
20
30
40
50
60
70
80
90
2006 2007 2008
Số máy chủ Của trung tâm PNH
Số máy tính cá nhân của trung tâm PNH
Đề cương khóa luận SV: Hoàng Lan Hương
eQRSSY0,M'Mnao3
.C0UrU"eM0B!:4daI
0(1"*&:!,')(1!//!
"`/5B/,0r^^""^ PP2
4&)M.7)970@
:79,2L&) :@.
("
- Thực trạng về nguồn lực của công ty Hòa Bình:d!)0
0PXO7*Mnao34(1):

( lO‹@(1@,'8@(
("*+QRSST3P(1B$-(+B!P
0."*P9B!
aP{:#b{"dO0$'B$-('B!
P0<):..
4'80q$0q$. :@.
&"
>&OM0$'(15:\"U
Bảng 2.3.1: Cơ cấu nguồn nhân lực của công ty trong ba năm (người)
*8 RSSX RSSZ RSSY
e.9 xS XS XY
‹ U\ UY UT
W.4'(18
>&OM0$'(15LB(%:)B!0(1
&0(1"eQRSSYB!M'0Y\M
YR]M8+.90"*N(
M(1., )(>.FI( :
$"eMI0Qu:
:0l7.4'8"
25