ON AIR
Email Markeng
Email Markeng
Is Dead ?
Changing
Email 3 Billion 204,000,000 sent email/ day
Facebook 1 Billion 2,460,000 pieces of content/ day
Twier 200 Million 277,000 tweet !mes/ day
Linkedin 200 Million -
Pinterest 40 Million 4,472 pins/ day
2014
2013
Elie Bursztein
MERCKLE
4x
23% (2007) – 30% (2010)
43% (2007) – 37% (2010)
45.1% Email accounts
28.1% Banking accounts
13.8% Social network accounts
6.6% Online store accounts
6.3% Gaming accounts
Email
1978 1991 2003 20071992 2006
Marke!ng
Newsle*er Digest email
Lead Nurturing Sponsorship email
Dedicated email
Transaconal email
Email
1978 1991 2003 20071992 2006
Marke!ng
Newsle*er Digest email
Lead Nurturing Sponsorship email
Dedicated email
Transaconal email
+
+
7 tỷ
2014
3 tỷ
14%
North America
23%
Europe
47%
Asia/ Paci9c
16%
Others
Email use
by age group
Email use
by age group
Interests
Of email users
Planning
Contact list Management
Email Creaon
Automac taccs
Review and Improve
Bounce Rate
Delivery Rate
List Growth Rate
CTR
Email Sharing
Coversion Rate
Revenue per email sent
Open Rate
70%
CTR
60%
CVR
56%
COR
29%
ROI
29%
ROI
I
n
-
H
o
u
s
e
T
h
i
r
d
-
p
a
r
t
y
A
S
P
(
A
p
p
l
i
c
a
o
n
S
e
r
v
i
c
e
P
r
o
v
i
d
e
r
)
SaaS (So=ware as a Service)
I
n
-
H
o
u
s
e
T
h
i
r
d
-
p
a
r
t
y
A
S
P
(
A
p
p
l
i
c
a
o
n
S
e
r
v
i
c
e
P
r
o
v
i
d
e
r
)
S
a
a
S
(
S
o
=
w
a
r
e
a
s
a
S
e
r
v
i
c
e
)
Opmizaon
Growth your list
Email and other channels
Segmenta!on
Design
Delivery !me
Spam
Opmizaon
Growth your list
Email and other channels
Segmenta!on
Design
Delivery !me
Spam
Opmizaon
Growth your list
Email and other channels
Segmenta!on
Design
Delivery !me
Spam
Opmizaon
Growth your list
Email and other channels
Segmenta!on
Design
Delivery !me
Spam
Opmizaon
Growth your list
Email and other channels
Segmenta!on
Design
Delivery !me
Spam
ADVANTAGES VS DISADVANTAGES
CASE STUDY
Email Markeng
THANK YOU