PHƯƠNG PHÁP SÁNG TẠO SCAMPER VÀ 10 SẢN PHẨM SÁNG TẠO NHẤT CỦA APPLE

 
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
 !
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C:$;
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'$$*9:$;=0N&&&($ D+8Q%"
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. '$DC23b#PQR$*Z7. J '$
$-#-#$%3A)0N&&7*S$B$0T$7
$6U+63c#$%237@&3B+C.3A '$#4?$>$
$Q"#$%3*d&"A$*Z\.T$+6$-9$7)N
#$%
 !
B. "/*01"'"$%&'"('
I. "2'*"34*"56!7)**!*89
1. :;!&
− \"#"W3C3A$"$ '$(.3B+C2#01 ^
)$*J3<JIS$J  #-$"$$7$6
+*9:$; <"$7$6$-A3< $2+,
+6 2)"$*J2D2:$;23$> Z00 eT
!"_5`IOELKMLMaa *K
 
− EVU8 ;
+ E7$6$"$^$"+f=B$g='>h
+ E7$6$"$D$ h
+ E)"$]7$6+8$"+fh
+ E7$6#PQR$(^3>$&Ah
+ E7$6#PQR)"$*J$.$Rh
+ E7$6$"+fJQ%.7h
+ E7$6$"+f #]2+' 2V $^ c.7h
+ !$$"+f$.7h
+ E7$6$"$ '$(h
+ E7$6#PQR:$;"; '$h
+ E7$6$"+f0 eT"$+'.$+43<7h
2. 0;<="">3
− I0 $"=0/
− 5'QNiN$"+'<

II. "2'?5*"@'6,=789
1. :;!&
− \"#"W3C$8^C(+6$%* '$#01 
^)$*J^+6$`D# %$f8.7
'$#4&8&<$Q"#$%&)+3A$89:
$;$*<+V"&)272Q,3R+6$%* '$
<
!"_5`IOELKMLMaa *j
 
− EVU8 ;
+ k$;l$(7$6$8+8h
+ E7$6$8l$$8 R+Z.+4$8h
+ E7$6$8^X$*'"$4"3<"$4h
+ EJ7$6$8+6$`$Z9QRh
+ !93>$&A7$6$83<h
+ E7$6$89`&-+60$A3B
+Ch
2. 0;<="">3
− ZQR$8 /3<W$+8QRR <
− 5A$%83< "N%2 "0m
− 3$N*N$
III. "2'*"01"A&6;3'*9
1. :;!&
− "W3C$Z3< '$:$;A7+60)"$3B+C
.=%E03B+C7$6#n+8+*\"<
*S$B$09:$; <^#+C+83" 8;
+'+7
!"_5`IOELKMLMaa *o
 
− EVU8 ;

+ 54$8+eN e[$43<Jh
+ EJ$$-2$* '$=40h
+ k$;7$6+CeB$h
+ !9J^T$7$6#[
+ F7$6%$*h
+ k$;7$6$8h
+ p$*J7$6+8$Zh
+ E7$6$8:$;.&W3-h
2. 0;<="">3
− PQReN+%& eN&NT
− ."
IV. "2'B!1"C"6,;D49
1. :;!&
− "W3C+C@) $$4.A$42$"
+fqJQ2$'$Zr2$`30 Zs2m
− EVU8 ;
+ !9Z%.#01 lQ,3R7$6+8#P+fh
+ t$47$6D+A^-+h
+ "+f$$4$h
+ EQ,3R7$6+8$83<#01 h
+ t$47$62$" %h
+ 7$6$`$(#4.A$4h
+ t$47$6&^&%h
!"_5`IOELKMLMaa *u
 
2. 0;<="">3
− 50 "$Z+6=$ "#$"
− "="FjaM7$6;auj
V. "2'*"E=FG,6!*9
1. :;!&

− \"#"W3C7$6+:$;A$%+6#PQR33A
"&W3-2^W3C9J$7$6#PQR&%:
$;+\7+60)"$3B+C. J!C&(2 '$
:$;@$*;$"A$3DQR3<$;$8=
+(

− EVU8 ;
!"_5`IOELKMLMaa *v
 
+ 54$8+eN e[$7$6Qc3 R+Zh
+ E79$ <+6#PQR"h
+ E7( ;*')$*J"h
+ Ew$"7$6+8V=f&%#n+8#PQR
A)0h
+ E$,$*D7$6+8;&8$x+C"h
+ y $77$6#PQR+8$*$,$*D
h
2. 0;<="">3
− !AD#PQR& +3`
− PQR)%$+6+w
VI. "2'H,+7I6H=3*89
1. :;!&
− \"#"W3C9J7$6e0"*$&%=U^0 
$6='>$*:$;50720 ^&%=U
$()3A&^+&^&%]$$@:$;2+4
$823)"$*J2$7$6Q(Q($z3B+C(0
)"$e4+ '$(^`+7&)$*B$
− EVU8 ;
+ ET$=U)9Jh
+ !9J&($$h

+ 5C"7$6+8#]e8&:h
+ 77*h
+ V$(h
+ E73B+CJ+4$8U^Z$$%
2. 0;<="">3
− 5A$%QV"
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 
− "$Z=0=U=Z 3>$&:
VII. "2'J,&$@168F8K)89
1. :;!&
− \"#"W3C#ne0"*3$#n0& J '$(.3B
+C2#01 ^)"$*J.=%& 3A=,+08^
+8$-A$N '$$$-
− EVU8 ;
+ -+4&>&Jh
+ E7B$*T$4$A
+ !9$-&Jh
+ y 9+C=B$Dh
+ E+7&&%>h
+ E7)"e)7h
+ |4$"3J&h
2. 0;<="">3
− $%"8$ "$+A
− ( C  _Z2$$C))0
C. L;<&
<+V"& '$#PQREFGH+60)"$3B+C
1. I<+($
$$x&-&<$$NCQ$* '$ 0B"^$*$B =0"
'$=C ^$$xEFGH$7$6J$B"

2. I<$
$*9J{$x$8$*
3. I<$=
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+7#PQR /$x=S+^$VU$+60$A
l$"+fl#P+f$$^3B+C+6$%*9:$;$C 
`30
4. I<$$
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0;<# 4$ * '$=T$ <
"34*"5O -3<#]$2X3<Q
M5*"@'O3$3<]$293< ;P
"01"A&O+($*&+w
NB!1"C"O$V=T$7$6$"+f
"E=FG,O#PQR+63$$*/
,+7IO=B =S#PQR7Q
NJ,&$@1O] XB*
" O#)J'"P=)(&*+,"Q*1R3''H8
A. "S&1,$&)(&*+,?"(17.*1R3''H8T3=)!&TFG,,&H8
7+$"#$%B$2 D$DW"+
$"3<A$ <3$*B$3=\f&w3C
AF&N2 #3&N79+f <.*
JA3s*<A@& '$$*=+DQb+
+f <$/ '$+C^7`$-A2"(#-
#$%$*)$*JH}q3$$*6r
"#$%&'())"*+,-.%/)'0
|$*ZQ%=~*iN&# $03C#-#$%.F&N2 #23
&N
I. &$*U=?5="!1 !#''H8

•m12"'+-$'3"4$567"'&.8 9
:';<#.+04:#&'
%2 ='>?) ?@ >&5$A%B$C$,
!"_5`IOELKMLMaa *€
 
+0'D+-'E3&')&. E3F%
:'"'?G@ >H'"'+>%I2
);/;37J6$KL#6F%:'#L$8J$
:'&5%B$$L)MK/ 
3')#&'NOAP+&QR:'•
F&N$ * J0 ! C$C
=B$g$"D33A$>$*3 D#PQR
#01 "23$*;$$"$4$B$$*3A++
9$*0A $"A$3D3<#01 +7
II. &$"V75**"W*K$&#3=)!&
•m"'+>A")/;$-8L#R':-2S"'
6:-F<$3:'#$'6 Q/;T&5+L
K/ "'$&'+%B$')&P4 @
 >#J$JTG:'#%22 ?
; ?$L/28"?=+-'%UV6
3"N$A3"WJ):"#28;N ;QG"X')8%)T$A
Y=#:-Q3"'$"/)')'#$'Z328/) 
%B$ ?6&'2&R@0'JQP
&.$8K/ #&'"?O?G&R)/A ?
@ >•
 ##n$`u=>$*=0e%9$"#$%B$
$<$*3Xj` @D3=0#.NE$"=$
$%*=0 <BQb.#01 2$Z$$D+6 
8&:3$ 3+79$Z`+^=A$!72&8"
7`3(0#$%$N.*7

III. &$B!?"X1Y&&".#,,&H8
•[)/G;"'+-$'X6"'+>R:8
-.1<"'+-$5) RK* 8
&R-.#X:- >J:'&'@ >#@
5)5NO%=-.#L$:3$+A
 8#+GO$5)-.62•
5V"& J+f <$*"C$423A&D+($$%*#0
1 3&D $CUB$$x7&*B$
B$0$"6$*+C$*-*s3<H}
$
B. )J'"P=)(&*+,1R3''H8
!"_5`IOELKMLMaa *LM
 
I. V',G''H8
''H8Z1[&$>+A "$Z.?7$*R#;Z+^$$%$
&‚&F&N+8$&>"L$o` L€{vQ<$''H8
,='!*8KTZ1[23+f$3+(` KMM{2#01 & "$ZV2
( C 2(2$$=,N%3C$$=,+$A
01 f$B$&F&N$#2 "N%Q2$*J
N%N#2+^=A$&+A$%N3 "$Z=0Q
II. ''H8#(&*+,*K,&*"5*?5
*($$"%"$Ne<$$2F&N7$7)N$%*
T'$$*9QA+A$P&<B$$*$,$*D23+^=A$&
D$$*$$=,V2F&N$> Z+\V"* '$'
%3C+4$.4]=]$<3$J $Z8*
\3:3]+.%SEO
1. N%&JHG*\*
'$#01 $4$[DQc$*">3$*0A  '$$-
5C"+XU#-$6A+03F&N+\e+,#-+0$*$$
#01 .ƒ#01  =%$6$;$8=B$g

ƒ
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 QR
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*B$C$<$<A""[E\+A$%+$J  
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III. )J'"P=)(&*+,"Q*1R3''H8
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