ADVERTISING METHODS OF HANOI HORISON HOTEL

Website: Email : Tel (: 0918.775.368
HANOI EDUCATION AND TRAINING SERVICE
HANOI COMMERCIAL AND TOURISM COLLEGE
ASSIGNMENT
ADVERTISING METHODS OF HANOI HORISON HOTEL
Supervisor: Nguyen Thi Hong Hanh
Student: Nguyen Tuyet Anh Class: AV6C
Course: 2005-2007

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Ha noi - 2007
Acknowledgement
I had written this assignment for nearly two months, and during that
period many people have help me.
Firstly, I would like to thank all the teachers of HaNoi commercial and
tourism college. Who tough me carefully. And I am also grateful to Mrs.
Nguyen Thi Hong Hanh – the teacher of English of Hanoi commercial and
tourism college – who directly instructed me in writing this assignment.
Beside, I also would like to thank to Mr. Christph Voegeli the General
Director and staffs of HaNoi Horison hotel. For their help in a long time I
practiced in the hotel
Finally, I would like to thank to my family and friends who supposed and
helped me in the pasting time.



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TABLE OF CONTENTS
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Methods of advertising
A: Introduction
1. Reasons :
Because :
-Advertising is very important and necessary. So I research for it .
-Advertising is not for every company. But some require it because their
market is big and constantly changing and evolving. Consider this , up to 30
percent of the people in the US move each year. Or, you may be locked into a
battle with a competitor. People do business with companies that are they
knowing and trusting. Advertising can help build awareness, so that
eventually consumers will trust your offer.
-I firmly believe that advertising is an excellent tool for rapidly building
awareness of a company, its products or services. I believe equally firmly that
you build a brand through public relations, not advertising .
-So if you find yourself in need of that boost, check out these nine reasons
for advertising:
1: Position or reposition your company, products or services.
2: Gain new customers, particularly hard-to-reach ones.
3: Maintain consistent, controlled customer communications.
4: Reinforce personal sales calls, direct mail.
5: Retain existing customers.
2. Purposes:
The advertising has following purposes:
• To attract new buyers and try to expand customer base.

• To compete in the market.
• To create an organization’s recognition among consumers.
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• To promote subsidiary or products manufactured by the same company
• To increase the sale of a particular product.
• To carry out public relations and public service program.
-Advertising begins with the advertiser the individual or organization that
usually initiates the advertising process. The advertiser also makes the final
decisions about what the advertising will be directed to, the media in which it
will appear the size of the advertising, and the duration of the campaign.
- The major player in the advertising world is the media used by these
advertisers. The media are the channels of communication that carry the
messages from the advertiser to the audience. Media organizations are
organized to sell space and time.
3. Methods:
-E-mail messages.
-Magazines.
-Newsletters.
-Newspapers (major).
-Newspapers (neighborhood).
-Online discussion groups and chat groups.
-Posters and bulletin boards.
-Radio announcements.
-Telemarketing.
-Television ads.
-Web pages.
-Yellow pages.

-Direct mail.
-Words of mouth advertising.


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B. CONTENT
CHAPTER 1 : THEORETICAL BACKGROUND
1.1: The definition of advertising:
Advertising is the business of drawing public to goods and services and
is performed through a variety of media which is non personal presentation to
attempts to persuade people to buy goods and services “English for business
world” (2005-Education and training publish).
It informs the customers about the existence and benefit of the products
or services and attempts to persuade them to buy them.
In my knowledge, advertising paid message communicated through the
various media by industry, business firms, nonprofit organizations, or
individuals. Advertising is persuasive and informational and is designed to
influence the purchasing behavior and thought patterns of the audience.
Advertising is a marketing tool and may be used in combination with Sales
Promotions, personal selling tactics, or publicity. Advertising is description or
presentation of a product, idea, or organization, in order to induce individuals
to buy, support, or approve of it. And advertising is the activityies of
attracting public attention to a product or business, as by paid announcements
in the print, broadcast, or electronic media.
1.2: The ways that companies advertise methods their
products:
-E-mail messages: These can be wonderful means to getting the word out

about your business. Design your e-mail software to include a "signature line"
at the end of each of your e-mail messages. Many e-mail software packages
will automatically attach this signature line to your e-mail, if you prefer
-Magazines: Magazines ads can get quite expensive. Find out if there's a
magazine that focuses on your particular industry. If there is one, then the
magazine can be very useful because it already focuses on your market and
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potential customers. Consider placing an ad or writing a short article for the
magazine. Contact a reporter to introduce yourself. Reporters are often on the
look out for new stories and sources from which to collect quotes.
-Newsletters: This can be powerful means to conveying the nature of your
organization and its services. Consider using a consultant for the initial design
and layout. Today’s desktop publishing tools can generate very interesting
newsletters quite inexpensively.
-Newspapers (major): Almost everyone read the local, major newspapers.
You can get your business in the newspaper by placing advertises, writing a
letter to the editor or working with a reporter to get a story written about your
business. Advertising can get quite expensive. Newspaper are often quite
useful in giving advice about what and how to advertise.
-Newspapers (neighborhood): Ironically, these are often forgotten in lieu
of major newspapers, yet the neighborhood newspapers are often closet to the
interests of the organization’s stakeholders.
-Online discussion groups and chat groups: As with e-mail, you can gain
frequent exposure to yourself and your business by participating in online
discussion groups and chat groups. Note, however, that many groups have
strong ground rules against blatant advertising. When you are joining in a
group, always check with the moderator to understand what is appropriate.

-Posters and bulletin boards: Posters can be very powerful when placed
where your customers will actually notice them. But think of how often
you’ve actually noticed posters and bulletin broads yourself. Your best bet is
to place the posters on bulletin boards and other places which your customers
frequent, and always refresh your posters with new and colorful posters that
will appear new to passers by. Note that some businesses and municipalities
have regulations about the number of size of posters that can be placed in
their areas.
-Radio announcements: A major advantage of radio ads is they are usually
cheaper than television ads, and many people still listen to the radio, for
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example, when in their cars. Ads are usually sold on a package basis that
considers the number of ads, the length of ads and when they are put on the
air. A major consideration with radio ads is to get them announced at the time
that your potential customers are listening to the radio.
-Telemarketing: The use of telemarketing is on the rise .
-Television ads: Many people don’t even consider television ads because of
the impression that the ads are very expensive. They are more expensive than
most of major forms of advertising. However, with the increasing number of
television networks and stations, businesses might find good deals for placing
commercials or other forms of advertisements. Television ads usually are
priced with similar considerations to radio ads, that is, the number of ads, the
length of ads and when they are put on the air.
-Web papers: You probably would not have seen this means of advertising
on a list of advertising methods if you had read a list even two years ago.
Now, advertising and promotions on the World Wide Web are almost
commonplace. Businesses are developing Web pages sometime just to appear

up-to-date. Using the Web for advertising requires certain equipment and
expertise, including getting a computer, getting an internet services provider,
buying a Website name, designing and installing the Website graphics and
other functions as needed (for example , an online store for e-commerce) ,
promoting the Website (via various search engines, directories, etc.) and
maintaining the Website.
-Yellow Pages: The Yellow Pages can be very effective advertising if you
ads are well-placed in the directory’s categories of services, and the name of
your business is descriptive of your services and/or your ad stands out (for
example, is bolded, in a large box on the page, etc.). The phone company will
offer free advice about placing your ad in the Yellow Pages. They usually
have special packages where you get a business phone line along with a
certain number of ads.
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