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$#E["#p"€,LE"0#?"$#+"#0/,p"•
B, NỘI DUNG
I, KHÁI QUÁT CHUNG VỀ CẠNH TRANH KHÔNG LÀNH
MẠNH VÀ QUẢNG CÁO NHẰM CẠNH TRANH KHÔNG LÀNH
MẠNH
1, Cạnh tranh không lành mạnh
1.1, Khái niệm cạnh tranh không lành mạnh
.H$0!"#$%&"#E[$&,O<&%&OX"#")#s&DZ0!"#$%&"#'#(")*+"#,!"#
$!E'#2/"COEZ.>"#<9&.|}+"#DE0!"#$%&"#'#(")*+"#,!"#*+#+"#DE
0!"#$%&"#0Y&a2&"#")#E[G$%2")F.1$%J"#'E"#a2&"#$%1ED=E0100#.l",t0
$#(")$#<]")DZO!2OK0'E"#a2&"#)?@$#E[$#!E#2r00^$#m)?@$#E[$#!EOf"
*cEN0#0Y&#+"<=0F.@Z"D+*cEN0##cGG#1G0Y&a2&"#")#E[G'#10#2r0
")<]E$Ed.ae")~
d"0!"#010").@d"$;0OX"#$N"#DZ0!"#$%&"#'#(")*+"#,!"#.H$

0!"#$%&"#0{")O<&%&a&"#910#010#+"#DE0!"#$%&"#'#(")*+"#,!"#:X
0W,$!EEZ.>‚:&2)ƒ,|0#„aB")?@"#A,*B"…L?,G#!,:N,H$'E"#a2&"#…
jG:.g0$%2")'E"#a2&"#…)E†,G#&a2&"#")#E[G'#10…)?@%PE#2!$Og")'E"#
a2&"#0Y&a2&"#")#E[G'#10…F./")012"#3,0!"#$%&"#'#(")*+"#,!"#…
'#.@f",!E"#3,0!"#$%&"#'#(")*+"#,!"#…G#?":E[$OPELM0Y&#E[G#gE…
:1"#+")O&0WG:W$0#N"#…010#+"#DE0!"#$%&"#'#(")*+"#,!"#'#10$#v2
$Ed.0#NL10OX"#$!E#2/"CEZ.>.H$!"#$%&"#a2#N"#G#YF.@OX"#
1.2, Đặc điểm của hành vi cạnh tranh không lành mạnh
Thứ nhất#+"#DE0!"#$%&"#'#(")*+"#,!"#*+#+"#DE0!"#$%&"#a2010
0#Y$#m'E"#a2&"#$%d"$#X$%<]")$#t0#E[""#3,,b0ON0#*cE"#.H"%d"$#X
$%<]")0!"#$%&"#,‡E#+"#DE'E"#a2&"#0Y&a2&"#")#E[G0{")0#N"#*+#+"#
DE0!"#$%&"#$%2")$<p")F.&"D=Ea2&"#")#E[G'#10m$#.*cE"#.H"a2&"#
")#E[G:.g0G#/E0!"#$%&"#D=EOPE$#Y$%2")0e")*s"#Dt0"#3,$#.#k$'#10#
#+")DZG#N&,J"##Y$#m$#t0#E["#+"#DE0!"#$%&"#'#(")*+"#,!"#*+
010a2&"#")#E[G$#&,)E&#2!$Og")'E"#a2&"#$%d"$#X$%<]")
Thứ hai#+"#DE0!"#$%&"#'#(")*+"#,!"#*+#+"#DE0^$N"#0#W$OPE*HG
OE")<c0*!E010$#(")*[$P$010").@d"$;0O!2OK0'E"#a2&"#0^$#m#Em.*+
"#n")F.@$;0LM9t0#.")OyO<c00#WG"#H"%g")%yED+*?.a+E$%2")#2!$
Og")'E"#a2&"#$%d"$#X$%<]")r0OEm,"+@G#A""+2$#m#E["").ƒ")P0$HG
F.1"G#1G0Y&G#1G*.H$DZ0!"#$%&"#'#(")*+"#,!"#010F.@OX"#DZ0!"#
$%&"#'#(")*+"#,!"#O<c0#J"#$#+"#D+#2+"$#E["F.&:Za+@$#t0$Eˆ"G#1$
$%Em"'E"#$fLy#gE
Thứ ba#+"#DE0!"#$%&"#:X'f$*.H"*+'#(")*+"#,!"#D+0A"G#/E")q"
0#r"'#E"^)?@$#E[$#!E#2r00^'#/"q"))?@$#E[$#!E0#2010OPE$<c")'#10
r0OEm,"+@,&")"#EZ.o")#s&DZ$P$b")D+Or0:E[$O<c00#ko'#EDE[0LM
*N0!"#$%&"#'#(")*+"#,!"#$!E"#EZ.F.P0)E&O<c0$Ef"#+"#$%2")'#.("
'#‰'E["a?"9tD+);"*EZ"D=E@d.0A.:ƒE$#<]")$#E[$#!E
Theo Luật cạnh tranh Việt Nam hiện hành, một hành vi bị coi là cạnh tranh
không lành mạnh phải thỏa mãn ba điều kiện trên, nhưng theo em, trong tương
lai chúng ta nên bỏ đặc điểm thứ ba. Mục đích của Luật cạnh tranh là để bảo vệ

cạnh tranh, chỉ cần có đặc điểm thứ nhất và đặc điểm thứ hai thì có thể coi đó
là hành vi nhằm cạnh tranh không lành mạnh mà không cần phải gây thiệt hại
hay đe dọa gây thiệt hại, bởi việc xác định nó trên thực tế không dễ dàng, hơn
nữa, việc quy định như vậy có thể dẫn đến việc bỏ sót các hành vi có bản chất là
hành vi cạnh tranh không lành mạnh nhưng lại không có đặc điểm thứ ba.
2, Quảng cáo nhằm cạnh tranh không lành mạnh
2.1, Khái niệm quảng cáo
#v2EZ.-.H$./")012|
}./")012*+DE[09Mab")010G#<p")$E[""#3,)E=E$#E[.Of"0(")
0#k")9/"G#l,#+")#^&aX0#Db0^,b0ON0#9E"#*cE…9/"G#l,aX0#Db
'#(")0^,b0ON0#9E"#*cE…$‰0#K001"#?"'E"#a2&"#9/"G#l,#+")#^&
aX0#DbO<c0)E=E$#E[.$%h$E"$#]E9t0#N"#910#Ly#gE$#(")$E"01"#?"~
%2")O^|
Dịch vụ có mục đích sinh lợi*+aX0#Db"#3,$!2%&*cE"#.H"0#2$‰0#K0
01"#?"0.")K")aX0#Db…aX0#Db'#(")0^,b0ON0#9E"#*cE*+aX0#DbDJ*cE
N0#0Y&Ly#gE'#(")"#3,$!2%&*cE"#.H"0#2$‰0#K001"#?"0.")K")aX0#
Db
Sản phẩm quảng cáo:&2)ƒ,"gEa.")D+#J"#$#K0F./")012O<c0$#m
#E[":3")#J"#/"#?,$#&"#$Ef")"^E0#nDEf$:Em.$<c"),+.9;01"#91")
D+010#J"#$#K0$<p")$t
2.2, Quảng cáo nhằm cạnh tranh không lành mạnh
./")012"#3,0!"#$%&"#'#(")*+"#,!"#*+,g$#+"#DE$%2")9P010
#+"#DE0!"#$%&"#'#(")*+"#,!"#O<c0)#E"#H"$!E#2/"CEZ.>.H$
!"#$%&"#-x C|}+"#DE0!"#$%&"#'#(")*+"#,!"#*+#+"#DE0!"#$%&"#
0Y&a2&"#")#E[G$%2")F.1$%J"#'E"#a2&"#$%1ED=E0100#.l",t0$#(")
$#<]")DZO!2OK0'E"#a2&"#)?@$#E[$#!E#2r00^$#m)?@$#E[$#!EOf"*cEN0#
0Y&#+"<=0F.@Z"D+*cEN0##cGG#1G0Y&a2&"#")#E[G'#10#2r0")<]E
$Ed.ae")~
#v2F.@OX"#.H$0!"#$%&"#-x C'#(")0^F.@OX"#"+2OX"#")#s&0b
$#mF./")0120!"#$%&"#'#(")*+"#,!"#"#<")$!EEZ.CI0^*E[$'da&"#

910#"#n")#+"#DE:X0W,'#E010a2&"#")#E[G#2!$Og")F./")012|“1. So
sánh trực tiếp hàng hóa, dịch vụ của mình với hàng hóa, dịch vụ cùng loại của
doanh nghiệp khác; 2. Bắt chước một sản phẩm quảng cáo khác để gây nhầm
lẫn cho khách hàng; 3. Đưa thông tin gian dối hoặc gây nhầm lẫn cho khách
hàng về một trong các nội dung sau đây: a) Giá, số lượng, chất lượng, công
dụng, kiểu dáng, chủng loại, bao bì, ngày sản xuất, thời hạn sử dụng, xuất xứ
hàng hóa, người sản xuất, nơi sản xuất, người gia công, nơi gia công; b) Cách
thức sử dụng, phương thức phục vụ, thời hạn bảo hành; c) Các thông tin gian
dối hoặc gây nhầm lẫn khác. 4. Các hoạt động quảng cáo khác mà pháp luật có
quy định cấm.~10"#+*HGG#1GDB"#&@O<&%&,g$a&"#910#*E[$'d010#+"#
DE$#&@0#2,g$'#1E"E[,0b$#mDE[0*E[$'d"+@0b$#m#^&"#n")#+"#DE:X
02E*+F./")012"#3,0!"#$%&"#'#(")*&"#,!"#!20p9zG#1G*N0#2DE[0
$#t0#E["D+'Em,$%&#2!$Og")F./")0120Y&a2&"#")#E[G
II, QUY ĐỊNH PHÁP LUẬT CẠNH TRANH VIỆT NAM VỀ
QUẢNG CÁO NHẰM CẠNH TRANH KHÔNG LÀNH MẠNH
1, Quảng cáo so sánh
^$#m#Em.,g$010#Op")E/"F./")01E9291"#*+F./")012$%2")O^0^
"gEa.")9291"#)En&#+")#^&aX0#Db'#/"q")'E"#a2&"#0Y&,g$a2&"#
")#E[GD=EOPE$<c")0e")*2!E0Y&,g$#&@,g$9Pa2&"#")#E[G0!"#$%&"#
'#10./")0129291"#0{")*+"gEa.")$%.@Z"$#P")0Y&G#1G*.H$DZ0!"#
$%&"#'#(")*+"#,!"#F.1$%J"#G#1$$%Em"D+#2+"$#E["010F.@OX"#DZF./")
0129291"#G#/"1"#"#n")Or0$#e0Y&F.1$%J"#G#1$$%Em"G#1G*.H$DZ0!"#
$%&"#'#(")*+"#,!"#"^E0#.")
%2")9.P$$#]E'Ja+E#+"#DEF./")0129291"#:X0W,$.@[$OPE.@
"#Ed"#+"#DEF./")0129291"#$h0#‡:X0W,OyaA"O<c00#WG"#H"$%2")
$#t0$Eˆ"$#<p"),!EN"#0#W$'#(")*+"#,!"#0Y&#+"#DEF./")0129291"#
O<c0O1"#)E1$#v2#&E#<=")|*cEab")$d"$.‰E.@$N"*cE$#f0!"#$%&"#0Y&
")<]E'#10#2r00(")'N0##!$#WG.@$N"OPE$#Y0!"#$%&"#
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4, Các hành vi quảng cáo vi phạm pháp luật khác
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5, Hình thức xử lí đối với hành vi quảng cáo nhằm cạnh tranh không
lành mạnh
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III, THỰC TIỄN ÁP DỤNG PHÁP LUẬT CẠNH TRANH VỀ
QUẢNG CÁO NHẰM CẠNH TRANH KHÔNG LÀNH MANH
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IV, BẤT CẬP VÀ HƯỚNG HOÀN THIỆN PHÁP LUẬT TRONG
QUY ĐỊNH VỀ QUẢNG CÁO NHẰM CẠNH TRANH KHÔNG LÀNH
MẠNH
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* Luật Quảng cáo nên là luật điều chỉnh hoạt động quản lý của Nhà
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DANH MỤC TÀI LIỆU THAM KHẢO
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DANH MỤC PHỤ LỤC THAM KHẢO
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