100 years of fashion - Lịch sử 100 năm của thời trang

100 YEARS OF
FASHION
A very Brief History


1920’S


EVENTS 1920’S
Post WW1, Paris
Influence
 Women’s Vote
 Prohibition
 Talking Movies
 Increasing Prosperity
 Modern Art, music,
literature
 Birth of Sportswear



PUBLIC REACTIONS – 1920’S
Daring looks and
behavior
 Freedom for the body
 Short hair styles
 Women begin to smoke
 Dancing (Charleston)


FASHION TRENDS – 1920’S
Chemise Dresses
 Short skirts
 T-strap shoes
 Cloche hats
 Costume looks
 Long strands of beads



DESIGNERS – 1920’S
Madeleine Vionnet
 Jean Patou
 Edward Molyneaux
 Coco Channel
 Norman Hartnell
 Jeanne Lanvin



1930’S


EVENTS – 1930’S
Depression era
 Unemployment, little $
 Hollywood influence;
stars and designers
 Rayon and acetate fabrics
 Big bands, swing music




PUBLIC REACTIONS –
1930’S
Frugality, conservatism
 “The little woman”
 “Make do” attitude



FASHION TRENDS 1930’S
Soft looks, light fabrics
 Long hems, bias cuts
 Big hats, big brims
 Fox fur-collared coats
 Wraps
 Platform shoes
 Broad shouldered jackets



1930’S DESIGNERS
Madame Gres
 Elsa Schiaparelli
 Vera Maxwell
 Mainbocher
 Jean Dresses


1940’S


EVENTS – 1940’S
World War II:
government restrictions
 Shortage of materials
 Emergence of American
designers
 Exit France as fashion
source
 Crooners: Crosby, Sinatra
 Radio, records
 Dior – 1947 “New Look”



1940’S - PUBLIC
REACTIONS
Women take men’s jobs
 Glamour, pinup girls
 Strong nationalism
 Common cause
philosophy



FASHION TRENDS 1940’S
Mannish suits, tailored ,

peplum jackets
 Padded shoulders
 Knee-length straight
skirts
 Soft, shoulder-length hair
 ¾ length coats
 Debut of the bikini



1940’S DESIGNERS
Claire McCardell
 Norman Norell
 Christian Dior
 Cristobal Balenciaga
 Bonnie Cashin
 Adrian
 Pauline Trigere
 Nina Ricci



1950’S


EVENTS – 1950’S
Baby boom – population
increasing
 Korean war
 Move to suburbs

 Income rising
 More imports
 Improved transportation,
communications (TV)
 Birth of Rock ‘n’ roll
 More synthetics, finishes



1950’S - PUBLIC
REACTIONS
Buy new homes,
appliances
 Conformity
 Improved quality of
family life
 Increased leisure time
used for sports &
recreation
 The station wagon



FASHION TRENDS 1950’S
Classics – shirtwaist dress
 Sweater sets
 Unisex looks
 Sportswear
 Ivy League look: buttondown shirts, skinny ties,
gray flannel suit

 Car coats
 Capri pants



1950’S DESIGNERS
Hubert de Givenchy
 Mary Quant
 Yves Saint Laurent
 James Galanos
 Donald Brooks
 Gucci
 Missoni



1960’S


EVENTS – 1960’S
Rise of shopping centers,
boutiques
 New technology – stretch
fabrics
 Designer names
 Civil rights movement
 Woodstock
 Vietnam war; antiwar
movement
 London influence: The

Beatles, Twiggy, Mod



1960’S - PUBLIC
REACTIONS
New sexual freedom
 Experimental in fashion
 Antiestablishment
attitudes
 Generation gap
 Divorce, singles
 Drug experimentation
 Identity seeking, new
values



FASHION TRENDS 1960’S
Jeans
 Miniskirts
 Knits, polyesther
 Ethnic clothing & crafts
 Wild use of color patterns
 Long hair, wigs
 Vinyl, synthetic fabrics
 Turtlenecks, wide ties,
Nehru jackets, golf
coordinates
