BHG Powerpoint

Boutique Hotel Group

C h a ir m a n
B ill H o w e ll

Intimate hotels, uniquely designed,
C h ie f E x e c u t iv e O f f ic e r
K in s e y D y c k m a n

C o r p o r a t e C o n t r o lle r
G h a z a l L a lw a n i
P r e s id e n t a n d C O O
S te v e M a rx

E .V .P . G e n e r a l C o u n s e l
M ic h a e l M u r p h y

dedicated to details, and providing

D ir .C o n s t r u c t io n & D e s ig n
T o m P o it e v e n t

V . P . o f D e v e lo p m e n t
G r e g B in g a m a n

R e g io n a l C o n t r o lle r
T o n y R o o p n a r a in

R e s t a u r a n t D e s ig n a n d D e v .
P u c c in i G r o u p

I.T . M a n a g e r
Ed Avol

A s s s it a n t C o n t r o lle r
S t e v e D i M a r ia

D ir e c t o r o f
H u m a n R e s o u rce s
Open

V . P . S a le s & M a r k e t in g
C h r is P e r r y

G r a p h ic D e s ig n
M e r i R a s s n ic k

warm, highly personalized service

B H G S t r a t e g ic
P a rtn e rs

C o r p o r a t e D ir e c t o r
o f P u b lic R e la t io n s
M a r id e t h P o s t

D ir e c t o r o f R e v e n u e
M anagem ent
R a n i C a rr

C o r p o r a t e D ir e c t o r

o f S a le s
M e lin d a B e n n it

E x t e r n a l S a le s F o r c e
K e r r y C lu b

C R O S u p e r v is o r
M ir ia m M u r p h y

N a t io n a l S a le s M a n a g e r
L o u r d e s D e l V a lle
C o r p o r a t e D ir e c t o r o f S a le s
V e r o n ic a P o p o v a


Collectively, the Boutique Hotel
Group Management Team

C h a ir m a n
B ill H o w e ll

represents over

150

C h ie f E x e c u t iv e O f f ic e r
K in s e y D y c k m a n

C o r p o r a t e C o n t r o lle r
G h a z a l L a lw a n i

years
P r e s id e n t a n d C O O
S te v e M a rx

of professional hospitality and
real estate experience.
E .V .P . G e n e r a l C o u n s e l
M ic h a e l M u r p h y

D ir .C o n s t r u c t io n & D e s ig n
T o m P o it e v e n t

V . P . o f D e v e lo p m e n t
G r e g B in g a m a n

R e g io n a l C o n t r o lle r
T o n y R o o p n a r a in

R e s t a u r a n t D e s ig n a n d D e v .
P u c c in i G r o u p

I.T . M a n a g e r
Ed Avol

A s s s it a n t C o n t r o lle r
S t e v e D i M a r ia

B H G S t r a t e g ic
P a rtn e rs

D ir e c t o r o f
H u m a n R e s o u rce s
Open

V . P . S a le s & M a r k e t in g
C h r is P e r r y

G r a p h ic D e s ig n
M e r i R a s s n ic k

C o r p o r a t e D ir e c t o r
o f P u b lic R e la t io n s
M a r id e t h P o s t

D ir e c t o r o f R e v e n u e
M anagem ent
R a n i C a rr

C o r p o r a t e D ir e c t o r
o f S a le s
M e lin d a B e n n it

E x t e r n a l S a le s F o r c e
K e r r y C lu b

C R O S u p e r v is o r
M ir ia m M u r p h y

N a t io n a l S a le s M a n a g e r

L o u r d e s D e l V a lle
C o r p o r a t e D ir e c t o r o f S a le s
V e r o n ic a P o p o v a

2


Organizational Chart
C h a irm a n
B ill H o w e ll

C h a Ei r .Vm .Pa n. G e n e ra l
B ill H o w e ll

C ou nsel
M ic h a e l M u rp h y

S e n io r V P / A s s e t M a n a g e m e n t
S te p h e n H a n o v e r

C h ie f E x e c u t iv e O f f ic e r
K in s e y D y c k m a n

D ir. C o n s tru c tio n & D e s ig n
T o m P o ite v e n t

V .P . O p e ra tio n s
D a v id L e e

V .P . D e v e lo p m e Cn ot r p o r a t e C o n t r o l lCe or n tr o lle r

K .C . P a te l G h a z a l L a l w a Sntei v e D iM a r ia

S a le s & M a rk e tin g
L o u r d e s D e l V a lle

M a rk e tin g M a n a g e r
M e r i R a s s n ic k

D ire c to r o f H u m a n R e s o u rc e s
C a m ille D a v is

R e v e n u e & Y ie ld M n g t
R a n i C a rr

P r e s id e n t a n d C O O
S te v e M a rx

E .V .P . G e n e r a l C o u n s e l
M ic h a e l M u r p h y

C o rp o ra te C o n tro lle r
L a lw a n i

D ir .C o n s t r u c t io n & D e s ig n
T o m P o it e v e n t

V . P . o f D e v e l o pGmh ae zn a tl
G r e g B in g a m a n

R e s t a u r a n t D e s ig n a n d D e v .

P u c c in i G r o u p

I.T . M a n a g e r
Ed Avol

R e g io n a l C o n t r o lle r
T o n y R o o p n a r a in

A s s s it a n t C o n t r o lle r
Consultants:
S t e v e D i M a r ia

D ir e c t o r o f
H u m a n R e s o u rce s
Open

V . P . S a le s & M a r k e t in g
C h r is P e r r y

G r a p h ic D e s ig n
M e r i R a s s n ic k

Systematic Technology
Edward Avol
C o r p o r a t e D ir e c t o r
o f P u b lic R e la t io n s
M a Relations
r id e t h P o s t
Public

Japan:

D ir e c t o r o f R e v e n u e
M anagem ent
R a n i C a rr

V.P. / Bus Development

Kelly Miyashita
C o r p o r a t e D ir e c t o r
o f S a le s
M e lin d a B e n n it

Marideth Post

E x t e r n a l S a le s F o r c e
K e r r y C lu b

B H G S t r a t e g ic
P a rtn e rs

Quality Assurance
Jim Coyle

C R O S u p e r v is o r
M ir ia m M u r p h y

N a t io n a l S a le s M a n a g e r
L o u r d e s D e l V a lle
C o r p o r a t e D ir e c t o r o f S a le s

V e r o n ic a P o p o v a

3


Scope of Services Provided
C h a ir m a n
B ill H Operations
o w e ll

Centralized Accounting
C h ie f E x e c u t iv e O f fic e r
Sales
K in s e y D y c and
k m a n Marketing
C h a i r mPublic
an

Relations

C o r p o r a t e C o n tr o lle r
B ill H o w e ll
G h a z a l L a lwRevenue
ani
Management
C h i e f E xInformation
e c u t iv e O f f ic e r
K i n s e y DP r eys cid ekn tma n ad CnO O

Technology

SGraphic
te v e M a rx
Design

E .V .P . G e n e ra l C o u n s e l
M ic h a e l M u r p h y

C o r p o r a t e C o n t r o lle r
G h a z a l L a lw a n i

D ir .C o n s t r u c t io n & D e s ig n
T o m P o it e v e n t

Engineering

V .P . o f D e v e lo p m e n t
R e g io n a l C o n t r o lle r
D ir e c t o r o f
G r e g B inConstruction
gam an
T o n y R oand
o p n a r a inDesignH u m a n R e s o u r c e s
Open
P r e s id e n t a n d C O O

V .P . S a le s & M a r k e t in g
C h r is P e r r y

S t e v e M aDevelopment

rx

E .V .P . G e n e r a l C o u n s e l
M ic h a e l M u r p h y

D ir .C o n s t r u c t io n & D e s ig n
T o m P o it e v e n t

G r a p h ic D e s ig n
R e s t a u r a n t D e s igPre-Opening,
n and Dev.
I.T . M a n Development
ager
A s s s it a n t C and
o n t r o lle r Technical Services
M e r i R a s s n ic k
V
.
P
.
o
f
D
e
v
e
l
o
p
m

e
n
t
R
e
g
i
o
n
a
l
C
o
n
t
r
o
l
l
e
r
D ir e c t o r o f
P u c c in i G r o u p
Ed A vol
S t e v e D i M a r ia
G r e g B in g a m a n

T o n y RServices
o o p n a r a in
Financing

H u m a n R e s o u rce s
Open

Acquisition and Disposition Services
C o r p o r a te D ir e c t o r
R e s t a u r a n t D e s ig n a n d D e v .
P u c c in i G r o u p

I.T . M a n a g e r
Ed Avol

A s Legal
s s it a n t C o n t r o lle r
S t e v e D i M a r ia

o f P u b lic R e la tio n s
M a r id e t h P o s t

V . P . S a le s & M a r k e t in g
C h r is P e r r y

D ire c t o r o f R e v e n u e
C o r p o ra te D ir e c to r
M a n a g e m e n Gt r a p h i c D e s i go fn S a le s
M e r i R a s s n ic k
R a n i C a rr
M e lin d a B e n n it

Housekeeping

E x te r n a l S a le s F o rc eC o r p o r a t eC R OD S i ur pee rcv tis oo rr
K e r r y C lu b o f P u b l i c M Rir iae ml a Mt iuor pn h sy
M a r id e t h P o s t

B H G S tra te g ic
P a rtn e rs
B H G S t r a t e g ic
P a rtn e rs

E x t e r n a l S a le s F o r c e
K e r r y C lu b

N a tio n a l S Da le isr Me acn ta og er r o f R e v e n u e
L o u r d e s D e l VM a llea n a g e m e n t
R a n i C a rr

C o rp o r a te D ir e c to r o f S a le s
V e r o n ic a P Co pRo Ov a S u p e r v i s o r
M ir ia m M u r p h y

C o r p o r a t e D ir e c t o r
o f S a le s
M e lin d a B e n n it
N a t io n a l S a le s M a n a g e r
L o u r d e s D e l V a lle
C o r p o r a t e D ir e c t o r o f S a le s
V e r o n ic a P o p o v a

4

Biographies of Key Executives
C h a ir m a n
B ill H o w e ll

William Howell
Chairman

C h ie f E x e c u t iv e O f f ic e r

K i n s e y acquisitions,
D yckm an
Bill Howell has focused on real estate development,
dispositions, hotel management, and the asset management of
institutional grade investment property for his entire career. From 1986 through 1992, Howell served as Director of Acquisitions for
C o r p o r a t e C o n t r o lle r C h a ir m a n
Mitsui Fudosan in New York. Responsible
for property acquisitions and dispositions totaling over $2 billion in value, he also directed all
G h a z a l L a lw a n i B ill H o w e ll
asset management functions of a multi-billion dollar global real estate portfolio. Prior to joining Mitsui Fudosan, Howell was a Director of
the Saudi Arabian Investment Corporation, where he was involved in the acquisition and development of over $1 billion in investment
C h i er ef sEi dx ee cn ut t ai v ne d O C f fOi cOe r
grade United States properties on behalf of clients PKfrom
Europe, the Middle East, and the Pacific Rim. In 1992, Howell established his
i n Ss te ey v De yMc ka mr xa n
own firm to provide hospitality real estate management and consulting services. He has 25 years of experience in the New York market.
Howell earned a Bachelor of Science Degree
C o r p o r a t e C from
o n t r o l l e r Southwestern University and a Masters in Environmental Engineering from the
E . V . P . G e n e r a l C oof

u n sOklahoma.
el
D ir . C o n s t r u c t io n & D e s ig n
V .GP h. ao zf aD l e Lv ae l lwo pa mn ei n t
R e g io n a l C o n t r o lle r
D ir e c t o r o f
V . P . S a le s & M a r k e t in g
University
M ic h a e l M u r p h y

T o m P o it e v e n t

Michael Murphy
s t a u r a n t D e s iCounsel
gn and D ev.
Executive Vice President,R e General
E .V .P . G e n e r a l C o u n s e l

P u c c in i G r o u p
D ir .C o n s t r u c t io n & D e s ig n
T o m P o it e v e n t

G r e g B in g a m a n

T o n y R o o p n a r a in

P r e s id e n t a n d C O O
S te v e M a rx
I.T . M a n a g e r
A s s s it a n t C o n t r o lle r

Ed Avol
S t e v e D i M a r ia
V . P . o f D e v e lo p m e n t
R e g io n a l C o n t r o lle r
G r e g B in g a m a n
T o n y R o o p n a r a in

H u m a n R e s o u rce s
O pen

C h r is P e r r y

G r a p h ic D e s ig n
M e r i R a s s n ic k
D ir e c t o r o f

V . P . S a le s & M a r k e t in g

M ic h a e l M u r p h y
H u m a n R e s o u rce s
r is P e r r y
Michael
Murphy has 20 years of real estate transaction experience as a principal,
consultant, andC hlegal
advisor. Murphy has been
Open
C
o
r
p

o
r
a
t
e
D
i
r
e
c
t
o
r
D
i
r
c t o r o ownership
f Revenue
r p o r a t e D ir e c t o r
involved in real estate development, the acquisition and disposition of real property and secured debt, e the
andC omanagement
o f P u b lic R e la t io n s
M anagem ent
o f S a le s
of hotels, and the asset management and strategic restructuring of institutional grade
investment
assets.
As
co-head
of

acquisitions
for
G r a p h ic D e s ig n
M a r id e t h P o s t
R a n i C a rr
M e lin d a B e n n it
R e s t a u r a n t D e s ig n a n d D e v .
I.T . M a n a g e r
A s s s it a n t C o n t r o lle r
M e r i R a s s n i c k and closing more than $1 billion of
Patriot American Hospitality
and
Boykin
Lodging
Company,
he
was
directly
involved
in
negotiating
P u c c in i G r o u p
Ed Avol
S t e v e D i M a r ia
resort, hotel, and hotel management company acquisitions. Prior to joining Patriot, Murphy was the Chief Executive Officer of The
E x t e r n a l S a le s F o r c e
C R O S u p e r v is o r
a t io n a l S a le s M a n a g e r
Stonebridge Group in New York where he structured capital markets financing transactions
and acted as

both an advisor Nand
principal in
K e r r y C lu b
M ir ia m M u r p h y
L o u r d e s D e l V a lle
r p o r aattorney
t e D ir e c t o r
D i r eYork
c t o r o f R representing
evenue
C oinstitutional
r p o r a t e D ir e c t o r
the area of commercial mortgage-backed securities. Murphy began his career asC oan
in New
and
f P u b lic R e la t io n s
M anagem ent
o f S a le s
corporate clients in real estate transactions. Murphy earned a Bachelor of Arts o Degree
from
Williams
College
and
a
Juris
Doctor
from
M a r id e t h P o s t
R a n i C a rr
MC oe rl pi no dr aa t eB eD ni r ne ict t o r o f S a l e s

G S t r a t e g ic Law School. He currently is a member of the AH&LA General Counsels Committee.
FordhamB HUniversity

V e r o n ic a P o p o v a

P a r tn e rs

E x t e r n a l S a le s F o r c e
K e r r y C lu b

B H G S t r a t e g ic
P a rtn e rs

C R O S u p e r v is o r
M ir ia m M u r p h y

N a t io n a l S a le s M a n a g e r
L o u r d e s D e l V a lle
C o r p o r a t e D ir e c t o r o f S a le s
V e r o n ic a P o p o v a

5


C h a ir m a n
B ill H o w e ll

Steve Hanover
Senior Vice President, Asset Management

Steve Hanover is a seasoned professional with over
in the commercial mortgage, asset management, real estate
C h ie 25
f E x e years
c u t iv e O f fexperience
ic e r
consulting, brokerage, design, and development fields. Starting his career as an architect designing major commercial and
K
in
s
e
y
D
y
c
k
m
a
n
residential projects in the U.S. and abroad, he managed a planning and development consulting office for a 5,000 acre new town
development in Doha, Qatar. Investment sales with Cushman and Wakefield followed with a term at a multi family housing
development company selling apartment
originating take out loans. Steve spent eight years with Sun America
C o r p o r aassets
t e C o n t r o lleand
r
Investments, Inc. as Vice President in charge of mortgage and real estate asset management for a $3.5 billion commercial mortgage
G h a z a l L a lw bankruptcies,
ani
portfolio responsible for workouts, foreclosures,

mortgage related litigation, property management, loan and property
dispositions, servicing, and mortgage portfolio acquisitions. Steve was also responsible for underwriting, due diligence and closing of
a $900 million loan portfolio from John Alden Life Insurance Company. Steve is a graduate of the University of Southern California,
and has extensive experience in all phases of real estate
P r e s id e n t as
a n d well
C O O as being a California licensed architect and real estate broker.

S te v e M a rx

Thomas Poitevent
Director of Construction and Design

E .V .P . G e n e r a l C o u n s e l

C h a ir m a n
B ill H o w e ll

D ir .C o n s t r u c t io n & D e s ig n

V .P . o f D e v e lo p m e n t

P u c c in i G r o u p

Ed Avol

R e g io n a l C o n t r o lle r

D ir e c t o r o f

V .P . S a le s & M a r k e t in g

C h ie f E x e c u t iv e O f f ic e r
Tom
industry. Prior toH ujoining
HotelC h Group,
M ic h Poitevent
a e l M u r p h y has overT o20
m P years
o it e v e n tof experience
G r e g Bin
in g the
a m a nKconstruction
m a n R e s o uBoutique
rce s
r is P e r r y he completed the multii n s e y D y c k m Taon n y R o o p n a r a in
million dollar renovation of the prestigious Mansion on Turtle Creek in Dallas and the construction of The Forrestal Hotel & Conference
Open
Center, a $10 million project in Princeton, CNew
o r p o r a t eJersey.
C o n t r o l l e r As the Director of Construction, he led the project management team during the
h a z a l guestrooms
L a lw a n i
expansion of the Shoreham Hotel from 84 toG 176
and completed the guestroom and public space renovation of the Hotel Wales,
both located in Manhattan. He has five years experience in the New York market. Poitevent earned
of Science Degree in Business
G r a p haic Bachelor
D e s ig n
from North Texas State

R e s t a uUniversity.
r a n t D e s ig n a n d D e v .
I . T . M a n a g e r P r e s i d e n t a n d C AO s Os s it a n t C o n t r o lle r

K.C. Patel
E .V .P . G e n e r a l C o u n s e l
Vice President,
DevelopmentD i r . C To no smt r uP cot iiot ne v&e nD te s i g n
M ic h a e l M u r p h y

S te v e M a rx

V . P . o f D e v e lo p m e n t
G r e g B in g a m a n

M e r i R a s s n ic k

S t e v e D i M a r ia
R e g io n a l C o n t r o lle r
T o n y R o o p n a r a in

D ir e c t o r o f
H u m a n R e s o u rce s
Open

C o r p o r a t e D ir e c t o r

V . P . S a le s & M a r k e t in g
C h r is P e r r y

D ir e c t o r o f R e v e n u e

C o r p o r a t e D ir e c t o r

K.C. Patel has supported a range of corporate finance-related assignments, including financial modeling, market research and identification,
a sp h i c D e s i g n
o f P u b lic R efor
la t Gio rntarget
M a n a g e m e n t Prior to joiningo f Boutique
S a le s
customer segmentation
criteria
support
acquisitions.
R e s analysis,
t a u r a n t D e s i g n development
and D ev.
I . of
T . M acquisition
anager
A s s s i t a n and
t C o n t r oexecution
lle r
M e r i R a s s n ic k
P u c c i n i with
G r o u p Novantas – Ead financial-services
Avol
S t e v econsulting
D i M a r ia
M a r idwas

e t h P responsible
ost
n i C a rr
M e lin dpractices
a B e n n it
Hotel Group, Mr. Patel worked
firm. He
forR aidentifying
inefficient
for clients through an investigative process, information gathering, data collecting and hypothesis building, developing findings and
conclusions and recommendations of solutions, and report writing and presenting. CBefore
Novantas, he
worked at the hospitality
real estate
o r p o r a t e D ir e c t o r
D ir e c t o r o f R e v e n u e
C o r p o r a t e D ir e c t o r
brokerage firm, Insignia/ESG Hotel Partners. At Insignia/ESG Hotel Partners, K.C. operformed
and deal structuring
for
f P u b l i c R e l a t i o n s investment
M a nanalysis
agem ent
o f S a le s
x tae rr ind ae l t Sh a Pleos s tF o r c e projectsR Cawith
Rn Oi CS au rprCredit
e r v is o r Suisse
N a t iod na a Bl eS na Boston.
len ist M a n a g e r
both buyer and seller engagements. In addition, he has been engaged on several E Munderwriting

M e l i nFirst
K e r r y School
C lu b
M ir ia m M uManagement
rp h y
Lin
o u rIthaca,
d e s D e l V aNew
lle
Patel earned his Bachelor of Science in Business Administration from Cornell University's
of Hospitality
York.
E x t e r n a l S a le s F o r c e
C R O S u p e r v is o r
N a t io n a l S a le s M a n a g e r
K e r r y C lu b

B H G S t r a t e g ic
B H G S t r a t e g ic
P a r tPn ae rr tsn e r s

M ir ia m M u r p h y

L o u r d e s D e l V a lle

C o r p o r a t e D ir e c t o r o f S a le s
C o r p o r a t e D ir e c t o r o f S a le s
V e r o n ic a P o p o v a
V e r o n ic a P o p o v a

6


C h a ir m a n
B il l H o w e l l

David C. Lee
Vice President, Operations

C h ie f E x e c u t iv e O f f ic e r

David has over 15 years of experience in commercial
K i n s e y D y creal
k m a n estate transactions, management and hospitality operations. David
joined Boutique Hotel Management Group in November, 2002 from ORIX Capital Markets where he was responsible for all
aspects of ORIX’s hospitality REO portfolio including monitoring receivership and foreclosure processes, overseeing third-party
C o r p o r a t e C o n t r o lle r brand management, and dispositions. Prior to joining ORIX, David held
management operations, capital improvements,
G h a z a lRemington
L a lw a n i
development management positions with
Hotel Corporation in Dallas where he led their Acquisitions team, and
Wyndham International where he co-managed the disposition of their non-proprietary branded portfolio and managed their
individual asset and corporate financing efforts. David holds a Bachelor of Economics Degree from the University of Michigan
P r e s id e n t a of
n d CHotel
OO
and a Masters Degree from Cornell University’s School
Administration.
S te v e M a rx

Kelly Miyashita
C h a ir m a n
Vice President,
E . V . P . G e n e r a l C oBusiness
unsel
D ir .Development
C o n s t r u c t io n & D e s ig n (Japan)
V . P . o f D e v e lo p m e n t B i l l H o w e l l R e g io n a l C o n t r o lle r

D ir e c t o r o f
V . P . S a le s & M a r k e t in g
H u m a n R e so u rce s
C h r is P e r r y
C h i e f E x ewith
c u t i v e O numerous
f f ic e r
For the past 15 years, Kelly Miyashita has worked
multinationalO p financial
institutions and large owners in all
e
n
K in s e y D y c k m a n
M ic h a e l M u r p h y

T o m P o it e v e n t

G r e g B in g a m a n

T o n y R o o p n a r a in

aspects of real estate transactions. From 1987 though 1990 Kelly served as Manager of Consulting Services and Tenant
Representation at Cushman Realty Corporation,
he was responsible for providingG market
and financial analysis to an array
C o r p o r a t e C o n t rwhere
o lle r
r a p h ic D e s ig n
G h a z a l L at
ni
corporate clients.R e s Following
five years at Mitsui Fudosan in Los Angeles, where he
t a u r a n t D e s ig n a n his
d D e v experience
.
I . T . M a n aa lgwe arCushman,
A s Kelly
s s it a n t C oserved
n t r o lle r
M e r i R a s s n ic k
served as Asset / Leasing
Kelly was
involved
P u c c in i Manager.
G ro u p
E d A v o directly
l
S t e v e D with
i M a r i a the oversight of 3.5 million square feet of commercial space
r e s id e n t a n d C O O

in San Francisco, Los Angeles, and San Diego. PSubsequent
to his experience at Mitsui, Kelly spent three years at The Archon
S te v e M a rx
Group, where he managed a diverse portfolio of properties
with an excess of $100 Million over three states. Kelly has also
served as Senior Asset Manger of Goldman Sachs Realty and Managing Director of Sanno Capital – both in Tokyo, Japan. Kelly
E .V .P . G e n e r a l C o u n s e l
ir .C o n s t r u c t io n & D e s ig n
V . P . o f D e v e lo p m e n t
R e g io n a l C o n t r o lle r
oD f ir e c t o r
V . P . SD airl ee sc t &o r M o af r Rk ee tvi ne gn u e
C o Dr pi roe rcat ot er in
earned
his Bachelor Dof
Science Degree from
California State
Polytechnic University
Real Estate
Finance & Law. C o r p o r a t e D ir e c t o r
M ic h a e l M u r p h y
T o m P o it e v e n t
G r e g B in g a m a n
T o n y R o o p n a r a in
H u m a n R e s o u rce s
C h r is P e r r y
Steve DiMaria
Controller

o f P uOb plice nR e la t io n s

M a r id e t h P o s t

R e s t a u r a n t D e s ig n a n d D e v .
P u c c in i G r o u p

I.T . M a n a g e r
Ed Avol

A s s s it a n t C o n t r o lle r
S t e v e D i M a r ia

M anagem ent
R a n i C a rr

o f S a le s
M e l in d a B e n n it

G r a p h ic D e s ig n
M e r i R a s s n ic k

E x t e r n a l S a le s F o r c e
C R O S u p e r v is o r
N a t io n a l S a le s M a n a g e r
K
e
r
r
y
C
l

u
b
M
i
r
i
a
m
M
u
r
p
h
y
a lle 5
Mr. DiMaria has 14 years of experience in the accounting industry and was CAssistant
Hotel
o r p o r a t e D i r e c t o r Controller
D i r e c t ofor
r o f R Boutique
evenue
C o r p Lo roa uGroup
t er dD ei r se cDt oe r l Vfor

u b l i c aspects
R e la t io n s
M a n a g e m e n controls,
t
o f S a le s
years prior to his promotion to Controller. Mr. DiMaria currently overseaso f Pall

of financial
accounting
and
M a r id e t h P o s t
a n i C a rr
M e lin d a B e n n it
budgeting for BHG and is responsible for managing the company’s banking relationships.
PriorR to
working at BHG,
Mr. DiMaria
C o r p o r a t e D ir e c t o r from
o f S a le s
held senior
positions with Gotham Hospitality Group, Tishman Hotel Corporation, and ITT. He graduated
B H G S financial
t r a t e g ic
E x t e r n a l S a le s F o r c e
C R O S u p e r v is o r
N a t io n a l S a le s M a n a g e r
Manhattan
College
with
a
Bachelor
of
Science
Degree
in
Accounting.
V

e
r
o
n
i
c
a
P
o
p
o
va
K e r r y C lu b
M ir ia m M u r p h y
L o u r d e s D e l V a lle
P a rtn e rs

B H G S t r a t e g ic
P a rtn e rs

C o r p o r a t e D ir e c t o r o f S a le s
V e r o n ic a P o p o v a

7


C h a ir m a n
B il l H o w e l l

Meri Rassnick

Marketing Manager

C h ie f E x e c u t iv e O f f ic e r
K i n s e y D y c k m a n experience to her post as Communications Manager for Boutique
Meri Rassnick brings 10 years of marketing communications
Hotel Group. In this role, Rassnick is responsible for graphic design, all printed collateral, advertisement creation and direct mail
C o r p o r a She
t e C o n t rcame
o lle r
for the company and individual properties.
to Boutique Hotel Group from Choice Hotels International, where she was a
a z a l L a lw afor
n i five years. Prior, she was an Account Executive for Gail Becker Associates of
Sales Manager at the Comfort Inn, LongG hIsland,
Great Neck, New York, where she represented clients the likes of Cumberland Packaging Corporation. She has 10 years of
experience in the New York Metro Area. Rassnick earned a Bachelor of Arts Degree in Public Relations from Long Island
P r e s id e n t a n d C O O
University, CW Post Campus.
S te v e M a rx

E .V .P . G e n e r a l C o u n s e l
D ir . C o n s t r u c t io n & D e s ig n
V . P . o f D e v e lo p m e n t
Rani Carr
M ic h a e l M u r p h y
T o m P o it e v e n t
G r e g B in g a m a n
Director of Revenue and Yield Management

C h a ir m a n

R
B ill H o w e ll

e g io n a l C o n t r o lle r
T o n y R o o p n a r a in

C h ie f E x e c u t iv e O f f ic e r
K in s e y D y c k m a n

D ir e c t o r o f
H u m a n R e so u rce s
Open

V . P . S a le s & M a r k e t in g
C h r is P e r r y

Ms. Carr oversees yield management forC o rthe
Boutique
Hotel Group and ensures daily pricing
G r a p h ic D and
e s ig n quality control through training
R e s t a u r a n t D e s She
ig n a n d implements
D ev.
I .p To .r aMat ela LnCaao lgnwoversees
et rar o nl l ie r
A s s s it a n t C o n t r o lle r of all discount internet
and ongoing evaluations.
G h a zand
management

and the GDS to maximize
M e r i R a s s channels
n ic k
P u c c in i G r o u p encompasses
E d A v all
o l facets of the
S t e v reservations
e D i M a r ia
RevPAR. Ms. Carr’s experience
area from Reservations Agent, Front Office Manager, to
P r e s i d e n t a n Office.
d CO O
Reservations Director of a large Central Reservations
Ms. Carr came to Boutique Hotel Group from Holiday Inn and
S te v e M a rx
Hospitality Franchise System where she built her hospitality career. She graduated from The University of Tennessee.
E .V .P . G e n e r a l C o u n s e l
M ic h a e l M u r p h y

D ir .C o n s t r u c t io n & D e s ig n
T o m P o it e v e n t

V . P . o f D e v e lo p m e n t
G r e g B in g a m a n

R e g io n a l C o n t r o lle r
T o n y R o o p n a r a in

R e s t a u r a n t D e s ig n a n d D e v .
P u c c in i G r o u p

I.T . M a n a g e r
Ed Avol

A s s s it a n t C o n t r o lle r
S t e v e D i M a r ia

Lourdes Del Valle
Vice President, Sales and Marketing

C o r p o r a t e D ir e c t o r
o f DP iur eb clict o rR oe fla t io n s
H u m a n R e s o u rce s
M a Or idp ee nt h P o s t

D ir e c t o r o f R e v e n u e

V . P . S a le s & M a r k e t in g
M anagem ent
C h r is P e r r y

R a n i C a rr

C o r p o r a t e D ir e c t o r
o f S a le s
M e l in d a B e n n it

G r a p h ic D e s ig n
M e r i R a s s n ic k

E x t e r n a l S a le s F o r c e
C R O S u p e r v is o r
N a t io n a l S a le s M a n a g e r
Lourdes Del Valle has more than 15 years of experience in New York City sales and
withM particular
K e r r marketing,
y C lu b
i r i a m M u r p h y focus on
L o u the
r d e s Fortune
D e l V a lle

500 corporate transient market. Prior to joining Boutique Hotel Group, she was director of sales and marketing at the Empire Hotel
C o r p o r a t e D ir e c t o r
D ir e c t o r o f R e v e n u e
C o r p o r a t e D ir e c t o r
in New York City, a Schrager hotel, and directed sales at the Soho Grand Hotelo f and
Grand
in New York.
P u b l i c Rthe
e l a t i o nTribecca
s
M a n a g e m Hotel
ent
o f S a l e s She also
M a r i d&
e t h Resorts
P o st
R a n New
i C a r r York Helmsley

MC oe r lpi no dr aa t eB Hotel.
eD nir ne ic tt o r o fDel
has heldB Hsenior
and the
S a le s
G S t r a t esales
g ic positions with the Sheraton Park Avenue, Wyndham Hotels
Valle also
is
fluent
in
Spanish.
V
e
r
o
n
ic a P o p o v a
P a rtn e rs
E x t e r n a l S a le s F o r c e
K e r r y C lu b

B H G S t r a t e g ic
P a rtn e rs

C R O S u p e r v is o r
M ir ia m M u r p h y

N a t io n a l S a le s M a n a g e r
L o u r d e s D e l V a lle

C o r p o r a t e D ir e c t o r o f S a le s
V e r o n ic a P o p o v a

8


Marideth Post
Public Relations, Consultant

C h a ir m a n
B ill H o w e ll

C h ie f E x e c u t iv e O f f ic e r
Marideth Post brings 11 years of hotel and restaurant
K in s e y D y cpublic
k m a n relations experience to her role. As Corporate Director of Public
Relations, Post is responsible for media relations, strategy, imaging, brand management and promotions for the company and
individual properties. She comes toC oBoutique
Group from Noble House Hotels and Resorts, Kirkland/Seattle, Wash.,
r p o r a t e C o n t r o lleHotel
r
where she was Vice President of PublicG h Relations,
founding
the first internal corporate public relations program. Prior, she was
a z a l L a lw a n i
the Director of Media Relations for Kimpton Hotel & Restaurant Group, Inc., San Francisco, for eight years, specializing in hotel
and restaurant openings, media relations, restaurant promotion, and celebrity suites. She started her hospitality career as the
Public Relations Coordinator at the Sheraton Hotel
Wharf, San Francisco. Post earned a Bachelor of Arts

P r e s id e n t at
a n d CFisherman’s
OO
Degree in Journalism, option in Public Relations, from
California
State
University, Chico.
S te v e M a rx
C h a ir m a n
B ill H o w e ll

Edward Avol
E .V .P . G e n e r a l C o u n s e l
D ir .C o n s t r u c t io n & D e s ig n
V .P . o f D e v e lo p m e n t
R e g io n a l C o n t r o lle r
Systematic Technology/Systems Management, Consultant
C h ie f E x e c u t iv e O f f ic e r
M ic h a e l M u r p h y
T o m P o it e v e n t
G r e g B in g a m a nK i n s e y D y c k m Taonn y R o o p n a r a in

D ir e c t o r o f
V .P . S a le s & M a r k e t in g
H u m a n R e so u rce s
C h r is P e r r y
Open
C o r p o r a t e C o n t r o lle r
As Systems Manager for Boutique Hotel
Group, Edward Avol is responsible for corporate and individual property website

G h a z a l L a lw a n i
development, hardware and software issues, all computer-related functions, company e-mail server maintenance, and technical
G r a p h ic D e s ig n
services for the R company
e s t a u r a n t D e s ig n and
a n d D e for
v . the I individual
. T . M a n a g e r P r e s i dproperties.
n t r o lle r began his hospitality career in operations, supervising
e n t a n d C AO s Os s it a n t C o Avol
M
e r i R a s s n ic k
S t e v e In
M a r xaddition, he was a freelance website designer for five years. Avol has
building systems as Pan
and Chief
u c c inengineer
i G ro u p
E d Engineer.
Avol
S t e v e D i M a r ia
10 years of experience in the New York market. He attended Los Angeles City College and is a certified Microsoft Systems
E .V .P . G e n e r a l C o u n s e l
D ir .C o n s t r u c t io n & D e s ig n
V . P . o f D e v e lo p m e n t
R e g io n a l C o n t r o lle r
D ir e c t o r o f
V . P . S a le s & M a r k e t in g
Engineer.
M ic h a e l M u r p h y

T o m P o it e v e n t
G r e g B in g a m a n
T o n y R o o p n a r a in
H u m a n R e s o u rce s
C h r is P e r r y
Open

Jim Coyle
R e s t a u r a n t D e s ig n a n d D e v .
I.T . M a n a g e r
A s s s it a n t C o n t r o lle r
P u c c in i G r o u p
Ed Avol
S t e v e D i M a r ia
Director, Hotel Web Site Marketing
and Quality Assurance,
Consultant

C o r p o r a t e D ir e c t o r
D ir e c t o r o f R e v e n u e
o f P u b lic R e la t Gio rna sp h i c D e s i g n
M anagem ent
M e r i R a s s n ic k
M a r id e t h P o s t
R a n i C a rr
C o r p o r a t e D ir e c t o r

D ir e c t o r o f R e v e n u e

C o r p o r a t e D ir e c t o r

o f S a le s
M e lin d a B e n n it
C o r p o r a t e D ir e c t o r

Jim has over 15 years of extensive experience in hospitality quality assurance
o f P u b l i c R e l a t i o n s and performance
M anagem ent
E x t e rr ind ae l t Sh a Pleos s tF o r c e
C R O S u p e r v is o r expertise.
N a ot iof Sn aa lle Ss aJim
le s M a nhas
ager
R a n i C a rr
M e lin d a B e n n it
provided advice and oversight for quality assurance and audits to hotelsM aand
restaurants
in
the
U.S.
and
Europe
K e r r y C lu b
M ir ia m M u r p h y
L o u r d e s Dfor
e l V aIan
lle
Schrager, Le Cirque, Daniel Boulud, as well as Boutique Hotel Group. Jim also has extensive food and beverage
E x t e r n a l S a le s F o r c e
C R O S u p e r v is o r
N a t io n a l S a le s M a n a g e r

background experience to balance his overall hospitality expertise. Jim’s website
marketing
K e r r y C lu b
M i r i a mability
M u r p h y has proven
L o u r d e s Dextremely
e l V a lle
value and
cost-effective
for
the
hotel
industry.
Jim
has
a
B.S.
degree
from
the
Cornell
University
School
C o r p o r a t e Dof
ir e c t oHotel
r o f S a le s
B H G S t r a t e g ic
C o r p o r a t e D ir e c t o r o f S a le s
B H G S t r a t e g ic
Administration.

V e r o n ic a P o p o v a

P a r tPn ae rr tsn e r s

V e r o n ic a P o p o v a

9


Our Approach
•

We attempt to leverage the existing appeal, equity and history of an asset whenever possible adding value through a
fresh approach and style.

•

C h a ir m a n
Updating and enhancing the decor and physical plant when
needed, developing the service culture, and increasing
B ill H o w e ll
efficiencies -- to make the hotel more appealing to new business sources, without a massive capital infusion.
C h ie f E x e c u t iv e O f f ic e r
K in s e y D y c k m a n

•

Creating new awareness and appeal through innovative guest programs, activities, services and amenities and public relations.

•

Capturing new business and leisure guests, willing to pay higher rates, without alienating current customer base.

•

The end result is a revitalized, invigorated product that makes people feel gratified, comfortable and enriched by
E .V .P . G e n e r a l C o u n s e l
D ir .C o n s t r u c t io n & D e s ig n
V . P . o f D e v e lo p m e n t
R e g io n a l C o n t r o lle r
D ir e c t o r o f
V . P . S a le s & M a r k e t in g
a trueM i cboutique
h a e l M u r p h y experience.
T o m P o it e v e n t
G r e g B in g a m a n
T o n y R o o p n a r a in
H u m a n R e s o u rce s
C h r is P e r r y

C o r p o r a t e C o n t r o lle r
G h a z a l L a lw a n i

P r e s id e n t a n d C O O
S te v e M a rx

Open
R e s t a u r a n t D e s ig n a n d D e v .
P u c c in i G r o u p

B H G S t r a t e g ic
P a rtn e rs

I.T . M a n a g e r
Ed Avol

A s s s it a n t C o n t r o lle r
S t e v e D i M a r ia

G r a p h ic D e s ig n
M e r i R a s s n ic k

C o r p o r a t e D ir e c t o r
o f P u b lic R e la t io n s
M a r id e t h P o s t

D ir e c t o r o f R e v e n u e
M anagem ent
R a n i C a rr

C o r p o r a t e D ir e c t o r
o f S a le s
M e lin d a B e n n it

E x t e r n a l S a le s F o r c e
K e r r y C lu b

C R O S u p e r v is o r
M ir ia m M u r p h y

N a t io n a l S a le s M a n a g e r
L o u r d e s D e l V a lle
C o r p o r a t e D ir e c t o r o f S a le s
V e r o n ic a P o p o v a

10


Benefits of BHG Sales and Revenue
Management Team to the Hotel
•

C h a ir m a n
Room night crossover from contracted accounts; cross-selling
with NYC travelers.
B ill H o w e ll

•

C h i e f E xC eh c au i rt mi v ea n O f f i c e r
Enhancement of revenue management practices,
techniques, and technology.
K i n s Be iyl l DH yo cw keml l a n

•

v e O f f ic e r
G h a z awill
l L a l wuncover
a nC hi i e f E x e c u t i additional

NYC based sales team casting a wider net
opportunities and penetrate accounts more effectively.

C o r p o r a t e C o n t r o lle r

K in s e y D y c k m a n

Our network of sales and marketing covers
C o r p o r a tthe
e C o n tglobe.
r oP lrl ee rs i d e n t a n d

CO O
G h a z a l L a lw a n i S t e v e M a r x

•

Economics of scale
events,
etc.
D i r . Ci.e.
o n s t r payroll,
u c t i o n & D e s i tradeshows,
gn
V . P . o f D e vtravel,
e l o p m eP nr et s advertising,
o n t r o l l e r relations,D icustomer
re c to r o f
V . P . S aentertaining,
le s & M a r k e t in g

i d e n t a n d C RO eO g i o n a l Cpublic

E .V .P . G e n e r a l C o u n s e l
M ic h a e l M u r p h y

T o m P o it e v e n t

E .V .P . G e n e r a l C o u n s e l
D ir .C o n s t r u c t io n & D e s ig n
R e s t a u r a n Tt o Dme sPi go ni t ea vn ed nDt e v .
M ic h a e l M u r p h y
P u c c in i G r o u p

R e s t a u r a n t D e s ig n a n d D e v .
P u c c in i G r o u p

G r e g B in g a m a n

S t e v e M a r xT o n y R o o p n a r a i n

V . P . o f D e v e lo p m e n t
GI . rT e. gM Ba inn agg ae mr a n
Ed Avol

R e g io n a l C o n t r o lle r
AT sos ns yi t aRn ot oCp o nn at rr oa lil ne r
S t e v e D i M a r ia

I.T . M a n a g e r
Ed Avol

A s s s it a n t C o n t r o lle r
S t e v e D i M a r ia

H u m a n R e so u rce s
O pen

D ir e c t o r o f
G r a p h i c D Ve s. Pi g. nS a l e s & M a r k e t i n g
H u m a n R e s o u r c e s M e r i R a s s n i c kC h r i s P e r r y
Open
G r a p h ic D e s ig n
C o r p o r a t e D i r e Mc teo rr i R a s s n i c k
o f P u b lic R e la t io n s
M a r id e t h P o s t
C o r p o r a t e D ir e c t o r
oE f x Pt eu rb nl i ac l R S e al al et iso nF so r c e
M a rKi de er tr hy PC ol us bt

B H G S t r a t e g ic
P a rtn e rs
B H G S t r a t e g ic
P a rtn e rs

C h r is P e r r y

E x t e r n a l S a le s F o r c e
K e r r y C lu b

D ir e c t o r o f R e v e n u e

M anagem ent
R a n i C a rr

D ir e c t o r o f R e v e n u e
M aC n Ra Og e Sm u ep ne t r v i s o r
RM ai nr iia Cma r Mr u r p h y
C R O S u p e r v is o r
M ir ia m M u r p h y

C o r p o r a t e D ir e c t o r
o f S a le s
M e lin d a B e n n it
C o r p o r a t e D ir e c t o r
N a ot ifo Sn aa lle Ss a l e s M a n a g e r
M e l Li no du ar dB ee sn nD i et l V a l l e
N a t Ci o on r ap l o Sr aa ltee s DM i ra en ca t go er r o f S a l e s
L o u r dV e es r Do ne il cVa a Pl l eo p o v a
C o r p o r a t e D ir e c t o r o f S a le s
V e r o n ic a P o p o v a

11


Marketing Positioning Overview
C h a ir m a n
B ill H o w e ll

Current Positioning in the Marketplace

C h ie f E x e c u t i v e O f f ic e r

•

Weak name recognition in the marketplace forK i such
asset.
n s e y D y cak mlandmark
an

•

C h a ir m a n
Weak sales presence created by inexperienced
sales
team and improper deployment.
C o r p o r a t e C o n t r o lle r B i l l H o w e l l

•

No national sales representation in key domestic
and international feeder cities.
C h ie f E x e c u t iv e O f f ic e r

•

P r e s id e n t a nrate
d C O O management and difficult product causing hotel to predominantly
Lack of base corporate accounts due to inadequate

G h a z a l L a lw a n i

K in s e y D y c k m a n

C o r p o r a t e C o n t r o l l e Sr

te v e M a rx

G h a z a l L a lw a n i
rely on discount business channels to
drive occupancy.

•
•
•

E .V .P . G e n e r a l C o u n s e l
ir . C o n s t r u c t io n & D e s ig n
. o f D e v e lo p m eP nr et s i d e n t a n d C RO eO g io n a l C o n t r o lle r
Hotel’s market Dmix
is predominantlyV . Pleisure
oriented and needs to
M ic h a e l M u r p h y
T o m P o it e v e n t
G r e g B i n g a m a n S t e v e M a r xT o n y R o o p n a r a i n

D ir e c t o r o f
drive corporate
business.V . P .

High repeat business, however customer base is narrow.

E .V .P . G e n e r a l C o u n s e l
M ic h a e l M u r p h y

D ir .C o n s t r u c t io n & D e s ig n
T o m P o it e v e n t

V . P . o f D e v e lo p m e n t
G r e g B in g a m a n

R e g io n a l C o n t r o lle r
T o n y R o o p n a r a in

Overall product
investment,
of
R e s tin
a u r aneed
n t D e s ig of
n a n capital
d D ev.
I . T . M a n a g e r to also include
A s s s it a n t C oaddition
n t r o ll e r
P u c c in i G r o u p

Ed Avol

S t e v e D i M a r ia

compete in the corporate

andI . Tgroup
R e s t a u r a n t D e s i gtransient
n and D ev.
. M a n a g e r markets.A s s s i t a n t
P u c c in i G r o u p

Ed Avol

C o n t r o lle r
S t e v e D i M a r ia

H u m a n R e so u rce s
Open

D ir e c t o r o f
H u m a n R e s o u rce s
Open

V . P . S a le s & M a r k e t in g

G r a p h ic D e s ig n C h r i s P e r r y
necessary Mbusiness
amenities
e r i R a s s n ic k

to properly

G r a p h ic D e s ig n
M e r i R a s s n ic k

C o r p o r a t e D ir e c t o r
o f P u b lic R e l a t io n s

C o r p o r a t e D ir e c t o r
o f PMu ab lri ci d Re e t l ha t iPo no ss t
M a r id e t h P o s t

E x t e r n a l S a le s F o r c e

E x t e r n a l S a le s F o r c e
K eK rer ry r Cy l Cu bl u b

B H GB HS Gt r a St et r ga ict e g ic
P a rtn e rs
P a rtn e rs

S a le s & M a r k e t in g
C h r is P e r r y

D ir e c t o r o f R e v e n u e
M anagem ent

D ir e c t o r o f R e v e n u e
M a n aRg ae mn ie Cn ta r r
R a n i C a rr

C R O S u p e r v is o r
hy

C R O S u p e r v is o r

M i r Mi a imr i aMmu rMp hu yr p

C o r p o r a t e D ir e c t o r
o f S a le s
n n it

C o r p o r a t e D ir e c t o r
o Mf Se al il en sd a B e
M e lin d a B e n n it

N a t io n a l S a le s M a n a g e r
lle

N a t io n a l S a le s M a n a g e r
L o u r dL eo su rD de el sV Da lel el V a

C o r p o r a t e D ir e c t o r o f S a le s
C o r p o r a t e D ir e c t o r o f
V e r o n ic a P o p o v a

S a le s
V e r o n ic a P o p o v a

12


C h a ir m a n
B ill H o w e ll

Desired Positioning in the Marketplace

C h ie f E x e c u t i v e O f f ic e r
K in s e y D y c k m a n

•

Appealing product which will include a more effective bedding configuration, required FFE replacement, functional work
C o r p o r a t e C o n t r o lle r

stations, soft goods renovation, minibars,
upgrade and BHG amenities.
G h a z a l L a lbathroom
w ani
•

Solidify position among a wider population of business professional and more upscale leisure travelers who would not have
P r e s id e n t a n d C O O

S te v e M a rx
considered hotel under past product conditions.
C h a ir m a n

•

B ill H o w e ll

Develop business
mix that is representative
of targeted
corporate accounts
and business

segments such as banking,
E .V .P . G e n e r a l C o u n s e l
D ir . C o n s t r u c t io n & D e s ig n
V . P . o f D e v e lo p m e n t
R e g io n a l C o n t r o lle r
D ir e c t o r o f
V . P . S a le s & M a r k e t in g
M i c financial,
h a e l M u rp h y

•

C h ie f E x e c u t iv e O f f ic e r

m P o it e v e n t
G r e g B i n g a m a n entertainment,
T o n y R o o p n aadvertising,
r a in
H ulegal
m a n R e sand
o u r c e s fashion.
medical,T opharmaceutical,
accounting,
K in s e y D y c k m a n

C h r is P e r r y

Open

C o r p o r a t e C venues

o n t r o lle r
All public areas and food and beverage
have received adequate makeover and repositioning to drive a revived

R e s t a u r a n t D e s ig n a n d D e v .

interest from a new
customer base.
P u c c in i G r o u p

G h a z a l L a lw a n i

I.T . M a n a g e r
Ed Avol

G r a p h ic D e s ig n
M e r i R a s s n ic k

A s s s it a n t C o n t r o ll e r
S t e v e D i M a r ia

P r e s id e n t a n d C O O
S te v e M a rx

•

Track a new competitive set.

•

E .V .P . G e n e r a l C o u n s e l
M ic h a e l M u r p h y

•

Stronger affiliations with the locally based corporations, universities, and city governments

C o r p o r a t e D ir e c t o r

D i r . C o n s t r u c t i o n hotel
& D e s i g n in the
V . Pmarket
. o f D e v e l o p moffering
ent
e g i o n a l C o n t r o l l eexperience
r
D for
i r e c t o r guests.”
of
Position as “the boutique
aTR different
T o m P o it e v e n t
G r e g B in g a m a n
o n y R o o p n a r a in
H uo fm Pa un b Rlice s Ro eu lrac teios n s

M a Or ipd ee nt h P o s t

R e s t a u r a n t D e s ig n a n d D e v .

I.T . M a n a g e r

to make the Hotel the
P u cchoice
c i n i G r o u p for the market.
Ed Avol

B H G S t r a t e g ic
P a rtn e rs

B H G S t r a t e g ic
P a rtn e rs

A s s s it a n t C o n t r o lle r
S t e v e D i M a r ia

V . P . SD airl ee sc t &o r M o af r Rk ee tvi ne gn
C h rMi sa Pn ae gr re ym e n t

ue

R a n i C a rr

C o r p o r a t e D ir e c t o r
o f S a le s
M e lin d a B e n n it

C R O S u p e r v is o r
M ir ia m M u r p h y

N a t io n a l S a le s M a n a g e r
L o u r d e s D e l V a lle

G r a p h ic D e s ig n

E x t e r n a l S a le s FM o er rc ie R a s s n i c k
K e r r y C lu b
C o r p o r a t e D ir e c t o r
o f P u b lic R e la t io n s
M a r id e t h P o s t

D ir e c t o r o f R e v e n u e
M anagem ent
R a n i C a rr

C o r p o r a t e D ir e c t o r
C o r p oo f r aS tael e Ds ir e c t o
M e lin d a B e n n it

E x t e r n a l S a le s F o r c e
K e r r y C lu b

C R O S u p e r v is o r
M ir ia m M u r p h y

N a t io n a l S a le s M a n a g e r
L o u r d e s D e l V a lle

r o f S a le s
V e r o n ic a P o p o v a

C o r p o r a t e D ir e c t o r o f S a le s
V e r o n ic a P o p o v a

13


BHG Sales Advantages
C h a ir m a n
B ill H o w e ll

Sales Advantages
•

C h ie f E x by
e c u t ivBHG
e O f f ic e sales
r
Years of “City” sales experience provided
and marketing team.

•

Utilize deep BHG National and International customer relationships for solicitation and negotiation of qualified

K in s e y D y c k m a n

C o r p o r a t e C o n t r o lle r

C h a ir m a n

corporate and travel agency accounts
G h a z a l L a l w a ncapturing
i B i l l H o w e l l annual room night commitments thru ongoing RFP process. Primary
focus on the banking, financial, medical,
entertainment, legal, advertising and fashion markets.
C h i e fpharmaceutical,
E x e c u t iv e O f f ic e r
•

P rKe isn ids ee ny t Da yn cdk mC Oa On

Review all consortia and megaC o ragency
agreements
for preferred status positioning as supported by key BHG
S te v e M a rx
p o r a t e C o n t r o lle r
relationships.

E .V .P . G e n e r a l C o u n s e l
M •i c h a e l M u r pThe
hy

D ir . C o n s t r u c t io n & D e s ig n

•
•

V . P . o f D e v e lo p m e n t

R e g io n a l C o n t r o lle r

D ir e c t o r o f

V . P . S a le s & M a r k e t in g

P r e s id e n t a n d C O O
meeting
opportunities
by The Hotel allows
and
T o mand
P o i t ecatering
vent
G r e g B i n g a m a n provided
H u m sales
a n R e s o u to
r c e s target corporate
C h r i s P e r r meetings
y
S t e v e M a r xT o n y R o o p n a r a i n

secondary incentive events.

•

G h a z a l L a lw a n i

E .V .P . G e n e r a l C o u n s e l
M ic h a e l M u r p h y

D ir .C o n s t r u c t io n & D e s ig n
T o m P o it e v e n t

Open

V . P . o f D e v e lo p m e n t
G r e g B in g a m a n

R e g io n a l C o n t r o lle r
T o n y R o o p n a r a in

D ir e c t o r o f
H u m a n R e s o u rce s
Open

Representation
BHG
and
events,
R e s t a u r a n t D e in
s ig n all
a n d selected
D ev.
I . T . M a ntradeshows
ager
A s s s it a customer
n t C o n t r o lle r
P u c c in i G r o u p

Ed Avol

S t e v e D i M a r ia

Participation
cross-sell
program.
R e s t a uin
r a n BHG
t D e s i g n aon-property
nd D ev.
I . Tand
. M a n a galliance
er
A s s s i t a n t C o n t referral
r o lle r
P u c c in i G r o u p

Ed Avol

S t e v e D i M a r ia

V . P . S a le s & M a r k e t in g

G r a p h ic D e s ig n C h r i s P e r r y
nationally
and internationally.
M e r i R a s s n ic k
G r a p h ic D e s ig n
M e r i R a s s n ic k

Reinforce The Hotel’s position with discount internet providers, such
C o r pas
o r a t HRN,
e D ir e c t o rPriceline,
D ir e Expedia,
c t o r o f R e v e n u eQuikbook,
C o r p oetc.
r a t e D via
ir e c t o r
strong sales relationships.

C oo rf p Po ur ab t lic
e D R i ree lac tt oior n s
o f PMu ab lri ci d Re e t l ha t iPo no ss t
M a r id e t h P o s t
E xE t xe tr en ran l aS l a Sl ea sle Fs o Fr coe r c e
K eK rer ry r Cy l Cu bl u b

B H G S t r a t e g ic

B H GP aS r tt rn ae t res g ic
P a rtn e rs

D i r e c t o rM oa f n Ra eg ve emn ue ne
M a n aRg ae mn ie Cn ta r r
R a n i C a rr

t

C R OC RS uO p Se ru v pi se or rv is o r
M i r Mi a imr i aMmu rMp hu yr p h y

C o r p o r a t e Do if r eS cat leo r s
o Mf Se al il en sd a B e n
M e lin d a B e n n it

n it

N a t i o Nn aa l t ioS an l ea sl SM a alen sa gMe ar n a g
L o u r dL eo su rD de el sV Da lel el V a l l e
C o r p o r a t e D ir e c t o r o f S a le s
V Ce or rop no irca at eP oD pir oe vc tao r o f

er

S a le s
V e r o n ic a P o p o v a

14


BHG Marketing Advantages
C h a ir m a n
B ill H o w e ll

Marketing Advantages
•

C h ie f E x e c u t iv e O f f ic e r

Inclusion in the BHG corporate website
providing enhanced visual and informational content.
K i n swww.boutiquehg.com
ey D yckm an
Opportunities also include C osearch
engine positioning, database capturing, user analysis and on-line seamless
r p o r a t e C o n t r o l le r

•

C h a ir m a n
B ill H o w e ll

G h a z a l L a lw a n i

reservation availability.

Exposure to all BHG marketing partnerships,
jetBlue Airways alliance, providing access to 1 million person
PC rhe i se ifd Ee xn et c au nt iincluding
dv e C O fOf i c e r
K Si nt es ev ey DM yac rkxm a n

database and primary positioning on corporate website.
E . V . •P . G e n e r a l C oParticipation
unsel
D ir . C o n s t in
r u c t all
i o n & BHG

D e s ig n
M ic h a e l M u r p h y
T o m P o it e v e n t

•

C o r p o r a t e C o n t r o lle r
G h a z a l L a lw a n i

V . P . o f D e v e initiatives
lo p m e n t
R e g io n a l C o n t rbrand
o lle r
ir e c t o r o f
V . P . S a l e s & leisure
M a r k e t in g program.
advertising
including
and anD Overnight
Sensation
G r e g B in g a m a n

T o n y R o o p n a r a in

H u m a n R e s o u rc e s

C h r is P e r r y

P r e s id e n t a n d C O O
pen

Exposure to GDS advertising, travel agency
fax shots and email blast Ocampaigns.
S te v e M a rx

G r a p h ic D e s ig n
• E . V . P . G e n e Participation
in popular BHG
brand signature
program
including
welcome drink, complimentary
A sR se s gi ti oa nnamenities
r a l C o u n s e l R e s t a Du ri ra . Cn to nD s et rs uigc nt i o an n &d DD ee sv i.g n
V I. .PT . . o Mf aD ne av ge leo rp m e n t
at l CC o o nn t tr roo lll lee rr
D ir e c t o r o f
V . P . S a le s & M a r k e t in g
P u c Tc oi nmi GP ro oi tue pv e n t

M ic h a e l M u r p h y

G rEedg AB vi no gl a m a n

TS ot en vy eR Do oi pM naa r ri aa i n

I.T . M a n a g e r
Ed Avol

A s s s it a n t C o n t r o lle r
S t e v e D i M a r ia

M e r i R a s s n ic k

H u m a n R e s o u rce s

C h r is P e r r y

cappuccino and espresso bar, Belgian bed linens and frette robes, upgraded
bath products, in-room CD players and
Open
VCRs, etc.

•

R e s t a u r a n t D e s ig n a n d D e v .
P u c c in i G r o u p

Advantages in database and advanced Reservation/PMS
technology.

•

G r a p h ic D e s ig n

C o r p o r a t e D ir e c t o r
D ir e c t o r o f R e v e n u e
M e r i R a s s n ic k
o f P u b l i c R e la t i o n s
M anagem ent
reporting

supported
M a r i d e t hfeatures
P ost
R a n i C a r r by

In-house graphics and marketing support to manage brand and

C o r p o r a t e D ir e c t o r
o f P u b lic R e la t io n s

D ir e c t o r o f R e v e n u e
M anagem ent

C o r p o r a t e D ir e c t o r
o f S a le s
newestM e l imarketing
n d a B e n n it
C o r p o r a t e D ir e c t o r
o f S a le s

E x t e r n a l S a le s F o r c e
C R O S u p e r v is o r
N a t io n a l S a le s M a n a g e r
M a r id e t h P o s t
R a n i C a rr
M e lin d a B e n n it
K e r r y C l u b property creative
M i r i a m M u r pconsistencies
hy
L o u r d e and

s D e l V cost
a lle
individual

E x t e collateral
r n a l S a l e s F o r c e development
C R O S u p e r vand
is o r
N a t i o n ais
l S acontrolled
le s M a n a g e r
control. All advertising, direct mail, photo support, web site design,
printing

B H G S t r a t e g ic
P a rthru
t n e r s this department.
B H G S t r a t e g ic
P a rtn e rs

K e r r y C lu b

M ir ia m M u r p h y

CL oo r up ro dr ae tse DD ei rl e Vc at ol lre o f S a le s
V e r o n ic a P o p o v a

C o r p o r a t e D ir e c t o r o f S a le s
V e r o n ic a P o p o v a

15


BHG Revenue Management Advantages
C h a ir m a n
B ill H o w e ll

Revenue and Yield Management Advantages
•

C h ie f Management
E x e c u t iv e O f f ic e r
Corporate Director of Revenue and Yield
fulfills the following functions:
K in s e y D y c k m a n

C o r p o r a t e C o n t r o lle r

C h a ir m a n
B ill H o w e ll

•

G h a z a l L a l w a nwithin
i
Management of and positioning
the GDS.

•

C h ie f E x e c u t iv e O f f ic e r
Oversees daily yield management
and ensures sales quality control and effective cross-sell practices through
K in s e y D y c k m a n

P r e s id e n t a n d C O O
M a rx

S te v e
ongoing training and evaluations.
C o r p o r a t e C o n t r o lle r

•

G h a z a l L a lw a n i

E .V .P . G e n e r a l C o u n s e l
M ic h a e l M u r p h y

Sets individual hotel rate strategies as required, with emphasis on management of various discount internet
D ir . C o n s t r u c t io n & D e s ig n

V . P . o f D e v e lo p m e n t

R e g io n a l C o n t r o lle r

P r e s id e n t a n d C O O

D ir e c t o r o f

V . P . S a le s & M a r k e t in g
P e rry

T o m P o and
i t e v e n GDS
t
G r e g B i n g a m RevPAR
a n S t e v e M aduring
p n a r aand
in
H u m a n R e s o u selling
rce s
C h r is
channels
to maximize
high demand
periods.
r x T o n y R o olow
Open

•

Implements
D i r . C o n s t r u c t i oand
n & D e monitors
s ig n
V . P . all
o f D e BHG
v e l o p m e nstandard
t

R e goperating
i o n a l C o n t r o l l e r procedures
D i r e c t ofor
r o f newly acquired
V . P . S a l e s & M hotel
a r k e t i n g acquisitions.

•

R e s t a u r a n t D e s ig n a n d D e v .
I.T . M a n a g e r
A s s s it a n t C o n t r o lle r
pen
M e r irevenue
R a s s n ic k
Continually
identifies new
revenue analysis
opportunities and Oavailable
tools and resources to make

E .V .P . G e n e r a l C o u n s e l
M ic h a e l M u r p h y

T o m P o it e v e n t

P u c c in i G r o u p

G r e g B in g a m a n

Ed Avol

smart
R e s t abusiness
u r a n t D e s i g n a n ddecisions.
D ev.
I.T . M a n a g e r
P u c c in i G r o u p

Ed Avol

T o n y R o o p n a r a in

S t e v e D i M a r ia

A s s s it a n t C o n t r o lle r
S t e v e D i M a r ia

H u m a n R e s o u rce s

G r a p h ic D e s ig n C h r i s

G r a p h ic D e s ig n
M e r i R a s s n ic k

C o r p o r a t e D ir e c t o r

•

P e rry

C oo rf p Po ur ab t lic
e D R i ree lac tt oior n s
o f PMu ab lri ci d Re e t l ha t iPo no ss t
M a r id e t h P o s t

D ir e c t o r o f R e v e n u e
t

D i r e c t o rM oa f n Ra eg ve emn ue ne
M a n aRg ae mn ie Cn ta r r
R a n i C a rr

C o r p o r a t e D ir e c t o r
C o r p o r a t e Do if r eS cat leo r s
o Mf Se al il en sd a B e n
M e lin d a B e n n it

Align the Hotel with various discount channels such as Hotel Reservations Network (HRN), Priceline, Expedia,
n it
Quikbook, Hotwire, etc. and utilize relationships to drive business as needed through strategic pricing and effective
marketing positioning.
B H G S t r a t e g ic

B H GP aS r tt rn ae t res g ic
P a rtn e rs

E xE t xe tr en ran l aS l a Sl ea sle Fs o Fr coe r c e
K eK rer ry r Cy l Cu bl u b

C R OC RS uO p Se ru v pi se or rv is o r
M i r Mi a imr i aMmu rMp hu yr p h y

N a t i o Nn aa l t ioS an l ea sl SM a alen sa gMe ar n a g
L o u r dL eo su rD de el sV Da lel el V a l l e
C o r p o r a t e D ir e c t o r o f S a le s
V Ce or rop no irca at eP oD pir oe vc tao r o f

er

S a le s
V e r o n ic a P o p o v a

16


BHG Revenue Management Advantages
C h a ir m a n
B ill H o w e ll

Revenue Management Advantages continued…
•

Utilization of the following reports to setC h individual
rate strategies against competitive set hotels and local market, in
ie f E x e c u t i v e O f f ihotel
cer
K in s e y D y c k m a n
addition to identifying new business opportunities:
C o r p o r a t e C o n t r o lle r

G h a z a l L a lw a n i

•

C h a i r mbusiness
an
Star Report: monthly report indicating
share percentage based on occupancy, ADR and RevPAR vs.
B ill H o w e ll

competitive set.
•

HotelRevMax: providing similar

E .V .P . G e n e r a l C o u n s e l
M ic h a e l M u r p h y

•

P r e s id e n t a n d C O O

C h ie f E x e c u t iv e O f f ic e r
S te v e M a rx
K i n s e y D y c k minformation
an
reporting

as Star, however reporting on daily, weekly, weekend and

C o r p o r a t e C o n t r o l lto
er
monthly
BHG
and competitive
D i r . C o n s t basis
r u c t io n & allowing
D e s ig n
V . P . o f hotels
D e v e l o p m e n t react immediately
R e g i o n a l C o n t r o l le r to market changes
D ir e c t o r o f
V . P . S a l e s & M a strategies.
r k e t in g

T o m P o it e v e n t

G h a z a l L a lw a n i

G r e g B in g a m a n

T o n y R o o p n a r a in

H u m a n R e so u rce s

P r e s id e n t a n d C O O

S t e v e M period
a rx
available over the internet for a four week

from date of report.

R e s t a u r a n t D e s ig n a n d D e v .

E . V . P . G e•n e r a l C o u n sPhaser:
el
D Pi r u. C coProvided
ig n
cn i sn t ir uGc rt ioo un p& D e sby
M ic h a e l M u r p h y
T o m P o it e v e n t

I.T . M a n a g e r

A s s s it a n t C o n t r o lle r

G r e g B in g a m a n

T o n y R o o p n a r a in

G r a p h ic D e s ig n

M e r i R a s s n ic k
TravelClick,
weekly
V . P . Eo df DA e vv oe l o p this
m e n t reportR Seis
D i r e and
c t o r o f providesV . Pa. S snapshot
a l e s & M a r k e t i n g of your available daily

tg ei o vn distributed
ea l DC io Mn t ar or l il ea r

rates against your competitive set thru the Sabre GDS system.

•

C h r is P e r r y

Check-Rate.com: Another report feature provided by HotelRevMax
O p e nwhich shops your competition’s daily rates

H u m a n R e s o u rce s
Open

C o r p o r a t e D ir e c t o r

C h r is P e r r y

D ir e c t o r o f R e v e n u e

C o r p o r a t e D ir e c t o r

G r a p h ic D e s ig n
Hotelligence:
report
topM a30
agency and
30
R e s t a u r a n t D e s i gAlso

n a n d D esupplied
v.
I . T . by
M a n a TravelClick,
ger
A s s this
s i t a n t C omonthly
n t r o lle r
o f P u bindicates
l i c R e l a t Mi o en rs i R a sthe
n a g e travel
m ent
o f S a l top
es
s n ic k
P u c c in i G r o u p

Ed Avol

S t e v e D i M a r ia

M a r id e t h P o s t
a n i C a rr
M e lin d a B e n n it
corporate accounts that are booking your hotel thru the GDS, while
also telling you Rthe
same information
for your
C o r p sales
o r a t e D i r e c solicitation

to r
D i r e c to
t o r o fdrive
R e v e n u e new business
C o r p o r a t e D i r e into
c to r
collective competitive set. This report is ideal for for targeted
our
oE f x Pt eu rb nl i ac l R S e al al et iso nF so r c e

M aC n Ra Og e Sm u ep ne t r v i s o r

N a ot ifo Sn aa lle Ss a l e s M a n a g e r

r p h y accounts.
r dB ee saddition,
a rKi de er tr hy PC ol uor
s bt losing from
RM ai nr iiaour
Cma r Mr ukey
M e l Li no du aIn
n nD i et l V a l l e
properties, while also seeing what share of the business we are Mgetting

this report acts very similar to a star report indicating your share
thru
asN awell
E x t e r n a l S aof
l e s Fbusiness
o rc e

C R O S uthe
p e r v i s oGDS,
r
t i o n a l S aas
l e s M your
a n a g e r top
C o r p o r a t e D ir e c t o r o f S a le s
B H G S t r a t e g ic
K e r r y C lu b
M ir ia m M u r p h y
L o u r d e s D e l V a lle
V e r o n ic a P o p o v a
P a r t n e r s global geographic markets.
B H G S t r a t e g ic
P a rtn e rs

C o r p o r a t e D ir e c t o r o f S a le s
V e r o n ic a P o p o v a

17


Public Relations Overview
•

C h a ir m a n
B ill H o w e ll

The Hotel

h ie The
f E x e c uHotel
t iv e O f f icin
e r the minds of the media and consumers to result in editorial coverage and
Instill the appropriate updated image and reputation Cof
K in s e y D y c k m a n
business development.
C o r p o r a t e C o n t r o lle r

•
•
•
•
•

•

An established, true designated destination boutique landmark hotel…
G h a z a l L a lw a n i
A hotel with a proud, rich and storied history that is evolving…
C h a ir m a n
Revitalized by a physical plant, services and
amenities enhancement…
P r e s idB ei l nl Ht ao nw d e Cl l O O
Highlight new amenities; advantages for business travelers…
S te v e M a rx
Consistently invigorated by a consistentC hset
and purposeful guest programs, promotions and activities tailored to
i e f E x of
e c u tinnovative

iv e O f f ic e r
K in s e y D y c k m a n
business and leisure travelers…

E .V .P . G e n e r a l C o u n s e l
D ir . C o n s t r u c t io n & D e s ig n
M
i
c
h
a
e
l
M
u
r
p
h
y
o m P o i t e and
v e n t Style
Distinctive, Consistent TTheme

•
•

V . P . o f D e v e lo p m e n t
C o r p o r a t e C o n t r o lle r
G Gr eh ga zBa iln Lgaal wm aa nn i

R e g io n a l C o n t r o lle r
T o n y R o o p n a r a in

D ir e c t o r o f
H u m a n R e so u rce s
Open

P r e s i d e n t a n dthemes
CO O
The Hotel: A blend of classic and contemporary
and style.

R e s t a u r a n t D e s ig n a n d D e v .
P u c c in i G r o u p

I.T . M a n a g e r
Ed Avol

Re-Launch
E . V . P . G e n e rand
a l C o u nOn-going
sel
D i r . C Promotional
o n s t r u c t i o n & D e s i g n Vehicles
V .P . o f
M ic h a e l M u r p h y

T o m P o it e v e n t

S te v e M a rx

D e v e lo p m e n t
G r e g B in g a m a n

A s s s it a n t C o n t r o lle r
S t e v e D i M a r ia
R e g io n a l C o n t r o lle r
T o n y R o o p n a r a in

V . P . S a le s & M a r k e t in g
C h r is P e r r y

G r a p h ic D e s ig n
M e r i R a s s n ic k
D ir e c t o r o f
H u m a n R e s o u rce s
Open

V . P . S a le s & M a r k e t in g
C h r is P e r r y

• Re-Launch and On-going Promotional Vehicles
C o r p o r a t e D ir e c t o r
D ir e c t o r o f R e v e n u e
Gio rna sp h i c D e s i g n
• EstablishR e fresh
o
f
P
u

b
lic
R
e
la
t
M anagem ent
set
of
unique
services,
amenities
and
promotions
s t a u r a n t D e s ig n a n d D e v .
I.T . M a n a g e r
A s s s it a n t C o n t r o lle r
M a r i d e t h P oM s et r i R a s s n i c k
R a n i C a rr
P u c c i n i G Event(s)
ro u p
Ed Avol
S t e v e D i M a r ia
• Special Re-launch
• Special Re-launch Media Event
CE ox r tpe or rna at el SD a i rlee sc t Fo ro r c e
D i r e c t Co rR oO f SR ue pv ee nr vu ise o r
• Develop Set of Unique Value-Added and Seasonal Packages
o f P u b lic R e la t io n s
M anagem ent

K e r r y C lu b
M ir ia m M u r p h y
• Create Signature Event
M a r id e t h P o s t
R a n i C a rr
• Establish Charity of Record
E x t e r n a l S a le s F o r c e
C R O S u p e r v is o r
B •H G Increase
S t r a t e g ic Local Involvement / Establish Mutually-Beneficial Partnerships
K e r r y C lu b
M ir ia m M u r p h y
•
Cultivate
On-Property
Creative
Committee
P a rtn e rs
B H G S t r a t e g ic
P a rtn e rs

C o r p o r a t e D ir e c t o r
o f S a le s
M e lin d a B e n n it
C o Nr p ao trioa tne a Dl Si r ae clet os r M a n a g
Lo of uS ra dl e es s D e l V a l l e
M e lin d a B e n n it
N a t Ci o on rap l o Sr aa ltee s DM ira en ca t go er r o
L o u r d e s D e l V a lle

er

f S a le s
V e r o n ic a P o p o v a

C o r p o r a t e D ir e c t o r o f S a le s
V e r o n ic a P o p o v a

18


•

•
•
•
•
•
•

C h ie f E x e c u t iv e O f f ic e r
Media kit
K in s e y D y c k m a n
Individual Media Releases
Pitch Letters
C o r p o r a t e C o n t r o lle r
Photography / Images
G h a z a l L a lw a n i
Boutique Hotel Group Media Kit / Materials Integration
P r e s id e n t a n d C O O

S te v e M a rx

Media Relations

•
Media Calls / Hotel Tours
E . V . P . G e n e r a•l C o u n s Media
el
D Entertainments
ir . C o n s t r u c t io n & D e s ig n
M ic h a e l M u r p h y
T o m P o it e v e n t
•
Individual Media Visits
•
Hotel Press Trip
•

C h a ir m a n
B ill H o w e ll

Relations Materials

Target Media

R e s t a u r a n t D e s ig n a n d D e v .
P u c c in i G r o u p

C h a ir m a n
B ill H o w e ll

V . P . o f D e v e lo p m e n t
G r e g B i n g a m Ca hn i e f

R e g io n a l C o n t r o lle r
R o o p n a r a in

E x e c u t i v e O Tf foi cne yr
K in s e y D y c k m a n

C o r p o r a t e C o n t r o lle r
G h a z a l L a lw a n i

I.T . M a n a g e r
Ed Avol

D ir e c t o r o f
H u m a n R e so u rce s
Open

V . P . S a le s & M a r k e t in g
C h r is P e r r y

G r a p h ic D e s ig n
M e r i R a s s n ic k

A s s s it a n t C o n t r o lle r
C O SO t e v e D i M a r i a

P r e s id e n t a n d

S te v e M a rx

•
National and local travel trade media -- Travel Weekly, Travel Agent.
•
--V . PCrain’s
C o Dr pi roe rc at ot er oD f ir e c t o r
E . V . P . G e n e r a l C Cleveland
ounsel
D i r . Chospitality
o n s t r u c t i o n & D e smedia
ig n
. o f D e v e l o p mBusiness.
ent
R e g io n a l C o n t r o lle r
V . P . SD airl ee sc t &o r M o af r Rk ee tvi ne gn u e
M i c h a•e l M u r National
phy
T o mlocal
P o i t e v newspaper
ent
Gtravel
r e g B i n g editors
am an
T o n yYork
R o o p n Times,
a r a in
C h rMi sa Pn ae gr re ym e n t
fm Pa un b Rlice s Ro eu lar c teios n s
and

-- New
PlainH uo Dealer.
Open
M
a
r
i
d
e
t
h
P
o
s
t
R a n i C a rr
•
National and local consumer travel magazines and outlets -- Travel Holiday, Conde Nast Traveler.
G r a p h ic D e s ig n
•
HistoricR travel
-- HistoricTraveler.com
e s t a u r a n t niche
D e s i g n a n dmedia
D ev.
I.T . M a n a g e r
A s s s it a n t C o n t r o lle r
M e r i R a s s n ic k
P u clocal
c i n i G r otravel

up
E d A v o l freelance journalists.
S t e v e D i M a r ia
•
National and
and lifestyle
E x t e r n a l S a le s F o r c e
C R O S u p e r v is o r
M ir ia m M u r p h y
•
Select broadcast and online media outlets -- cnn.com, concierge.com K e r r y C l u b

B H G S t r a t e g ic
P a rtn e rs

B H G S t r a t e g ic
P a rtn e rs

C o r p o r a t e D ir e c t o r
o f S a le s
M e lin d a B e n n it
N a t io n a l S a le s M a n a g e r
L o u r d e s D e l V a lle

C o r p o r a t e D ir e c t o r
o f P u b lic R e la t io n s
M a r id e t h P o s t

D ir e c t o r o f R e v e n u e
M anagem ent

R a n i C a rr

C o r p o r a t e D ir e c t o r
o f S a le s
MC oe r lpi no dr aa t eB eD nir ne ic tt o

E x t e r n a l S a le s F o r c e
K e r r y C lu b

C R O S u p e r v is o r
M ir ia m M u r p h y

N a t io n a l S a le s M a n a g e r
L o u r d e s D e l V a lle

r o f S a le s
V e r o n ic a P o p o v a

C o r p o r a t e D ir e c t o r o f S a le s
V e r o n ic a P o p o v a

19


•

Result

C h a ir m a n
B ill H o w e ll

•

The end result is a revitalized, invigorated product that makes leisure and business guests feel gratified,
comfortable and enriched by a unique
C h ie f E x experience.
e c u t iv e O f f ic e r

•

A program and an image that will endure and scale well beyond the re-launch period.

K in s e y D y c k m a n

C o r p o r a t e C o n t r o lle r

•

G h a z a l L a Public
lw a n i
Today and Everyday -- Boutique Hotel Group
Relations

•

id e n t a n d C O O
Simply, Boutique Hotel Group has P ar e sstraightforward,
aggressive, creative, media-centric approach to the practice
S
tB eCi lvhl aeHi roMmwaa enr xl l planning, (to accommodate media lead time), originality, integrity, and

of public relations. It combines long-range
flexibility with operational sensibility and consistent media interaction.

E .V .P . G e n e r a l C o u n s e l
M ic h a e l M u r p h y

D ir . C o n s t r u c t io n & D e s ig n
T o m P o it e v e n t

R e s t a u r a n t D e s ig n a n d D e v .
P u c c in i G r o u p
E .V .P . G e n e r a l C o u n s e l
M ic h a e l M u r p h y

C h ie f E x e c u t iv e O f f ic e r
D y c k m Ra eng io

V . P . o f D e v e lo p m e Kn itn s e y
G r e g B in g a m a n
C o r p o r a t e C o n t r o lle r
G h a z a l L a lw a n i

I.T . M a n a g e r
Ed Avol

n a l C o n t r o lle r
T o n y R o o p n a r a in

D ir e c t o r o f
H u m a n R e so u rce s

Open

G r a p h ic D e s ig n
M e r i R a s s n ic k

P r e s id e n t a n d C O O
S t e v e M a r x A s s s it a

n t C o n t r o lle r
S t e v e D i M a r ia

D ir .C o n s t r u c t io n & D e s ig n
T o m P o it e v e n t

V . P . o f D e v e lo p m e n t
G r e g B in g a m a n

R e g io n a l C o n t r o lle r
T o n y R o o p n a r a in

R e s t a u r a n t D e s ig n a n d D e v .
P u c c in i G r o u p

I.T . M a n a g e r
Ed Avol

A s s s it a n t C o n t r o lle r
S t e v e D i M a r ia

D ir e c t o r o f

H u m a n R e s o u rce s
Open

V . P . S a le s & M a r k e t in g
C h r is P e r r y

C o r p o r a t e D ir e Gc rt oa pr h i c D e s i g n D ir e c t o r o f R e v e n u e
o f P u b lic R e la tMio en rs i R a s s n i c k
M anagem ent
M a r id e t h P o s t
R a n i C a rr
C o r p o r a t e D ir e c t o r
o f P u b lic R e la t io n s
E Mx tae rr ind ae l t Sh a Pleos s tF o

K e r r y C lu b
E x t e r n a l S a le s F o r c e
K e r r y C lu b

B H G S t r a t e g ic
B H G S t r a t e g ic
P a r tPn ae rr tsn e r s

V . P . S a le s & M a r k e t in g
C h r is P e r r y

rc e

C o r p o r a t e D ir e c t o r
o f S a le s

M e lin d a B e n n it

D ir e c t o r o f R e v e n u e
M anagem ent
R Ca Rn Oi CS au rpr e r v is o

C o r p o r a t e D ir e c t o r
o f S a le s
M Ne lai nt iod na a Bl eS na len ist M

C R O S u p e r v is o r
M ir ia m M u r p h y

N a t io n a l S a le s M a n a g e r
L o u r d e s D e l V a lle

r
M ir ia m M u r p h y

anager
L o u r d e s D e l V a lle

C o r p o r a t e D ir e c t o r o f S a le s

C o r p o r a t e D ir e c t o r o f S a le s
V e r o n ic a P o p o v a
V e r o n ic a P o p o v a

20

Reinventing
The Art of Hospitality Culture. Service. Style.
•

•

How we keep guests returning and referring is at the heart of the
hotel objective
C h a boutique
ir m a n
B ill H o w e ll
•
Redefine Customer Service as an Art and a Privilege
•
Getting to “WOW” through Personalized and Attentive Service – Heart of Boutique Experience
C h ie f E x e c u t iv e O f f ic e r
K in s e y D y c k m a n
Core Values
•
•

a ir m a n
C o r p o r a t of
e C who
o n t r o llewe
r C hare
Not a mission of what to do, but a declaration
B ill H o w e ll
G h a z a l L a lw a n i

…every guest feeling as if he/she were visiting the home of an old friend
C h ie f E x e c u t iv e O f f ic e r

•

K i n s e y D y c k m a nUniversity
Turning Guests and Employees into Disciples and Raving Fans
P r e s id e n- t aBHG
nd COO

•

C o r p o r a t e C o n t r o lle r S t e v e M a r x
To get to Zero Defect: training is importantG h–a zbut
self sustaining culture is key.
a l L acreating
lw a n i

E . V . P . G e n e rLeadership
al C ounsel
D ir . C o n s t r u c t io n & D e s igEliminate
n
V . P .the
o f D impossible
e v e lo p m P er en st i d e n t a n d C O ROe g io n a l C o n t r o lle r
Training
M i c h a e l MMoments
u rp h y
T o m P o i t e v e n t Each guest
G r e ginteraction

B i n g a m a n S t is
R o o p n a r a in
e v ethe
M a r wow
x T o n y opportunity
of Truth

Enneagram

Promoting management communication/workability

E . V . P . G e Miracle
n e r a l C o u n sMakers
el
D iProgram
r . C o n s t r u c t i o n & D e s Exceeding
ig n
V . P . Expectations/Rewarding
o f D e v e lo p m e n t
R e g i o n a l Excellence
C o n t r o lle r
M ic h a e l M u r p h y
T o m P o it e v e n t
G r e g B in g a m a n
T o n y R o o p n a r a in

Mission Possible
Guest history/retention/development
R e s t a u r a n t D e s ig n a n d D e v .
I .T . M a n a g e r

A s s s it a n t C o n t r o lle r
Focus Groups Troubleshooting
P u c c in i G r o u p
Ed Avol
S t e v e D i M a r ia
Employee Opinion
development
R e s t a u r Survey
a n t D e s i g n a n d DGuest/Manager/Employee
ev.
I.T . M a n a g e r
A s s s it a n t C o n t r o lle r
P u c c i n i G ropportunity
oup
Ed Avol
S t e v e D i M a r ia
GM Hotline
Guest/GM
Guest Expert Manage productivity/guest trends

•

Other Enhancements and Opportunities
•

We have professionals create the following:
•
Reservation Shoppers Survey
•
Sales Shopper’s Surveys

B H G S t r a t e g ic

B H P Ga r St n t er ar st e g ic
P a rtn e rs

D ir e c t o r o f
H u m a n R e s o u rce s
O pen
D ir e c t o r o f
H u m a n R e s o u rce s
Open

V . P . S a le s & M a r k e t in g
C h r is P e r r y
V . P . S a le s & M a r k e t in g
P e rry

G r a p h ic D e s ig nC h r i s
M e r i R a s s n ic k

G r a p h ic D e s ig n
M e r i R a s s n ic k

C o r p o r a t e D ir e c t o r
C o or pf o Pr ua tb e licD iRr ee clat ot ior n s
o f P u b lic R e la t io n s
M a r id e t h P o s t
M a r id e t h P o s t
E x t e r n a l S a le s F o r c e
E x t e r n a l S a le s F o

K e r r y C lu b

K e r r y C lu b

rc e

D ir e c t o r o f R e v e n u e
t

D i r e c t o r M o af nR ae gv ee mn ue en
M anagem ent
R a n i C a rr
R a n i C a rr
C R O S u p e r v is o r
C R O S u p e rv
M ir ia m M u r p h y

is o r
M ir ia m M u r p h y

C o r p o r a t e D ir e c t o r
C o r p o r a t e Do ifr eS c at ole r s
o f S a le s
M e lin d a B e n
M e lin d a B e n n it

n it

N a t io n a l S a le s M a n a g e r
N a t io n a l S a le s M a

L o u r d e s D e l V a lle

nager
L o u r d e s D e l V a lle

C o r p o r a t e D ir e c t o r o f S a le s
V e r o n ic a P o p o v a

C o r p o r a t e D ir e c t o r o f S a le s
V e r o n ic a P o p o v a

21


Marketing and Reservation Transition
C h a ir m a n
B il l H o w e l l

Reservation Transition
Voice
•

C h ie f E x e c u t iv e O f f ic e r
K in s e y D y c k m a n

Replace existing number with BHG toll free number on all marketing materials and promotions (BHG toll free number currently
generates 25% of the volume to our existing Portfolio and will be utilized to mitigate the loss of call volume through promotions,
C o r p o r mail
a t e C o n campaign
t r o lle r

fax blasts, GDS marketing, and direct
to existing transient guests, travel agencies, and corporate accounts).
G h a z a l L a lw a n i
Inventory, rates, and availability would be maintained on property and at BHG. Reservations will be faxed or emailed to the
hotel, while the requirements for a two way interface
evaluated.
C h a i r m a are
n
B ill H o w e ll
BHG reservation agents will receive training,P an
on-property
presentation, and an overnight stay at the Hotel.
r e s id e n t a n d C O O

•
•

C h i e Sf tEex ve ec u Mt i vae r xO f f i c e r
K in s e y D y c k m a n

GDS

C o r p o r a t e C o n t r o lle r

E . •V . P . G e n The
e r a l C o Hotel
u n s e l room
D ir . C o inventory
n s t r u c t io n & D e and
s ig n rates

V . P Gwill
. ho af zD aebe
v e lo p ma ne ni t
e g io nSynXis
a l C o n t r o lle rReservationD irSystem.
e c to r o f
V . P . S a le s & M a r k e t in g
l L a l wloaded
into Rthe
M
ic
h
a
e
l
M
u
r
p
h
y
T
o
m
P
o
it
e
v
e

n
t
G
r
e
g
B
in
g
a
m
a
n
T
o
n
y
R
o
o
p
n
a
r
a
in
H
u
m
a

n
R
e
s
o
u
r
c
e
s
r is P e r r y to its new placement.
•
A GDS electronic marketing campaign will be implemented to promote The Hotel and direct travelC hagents
Open
P r e s id e n t a n d C O O
S te v e M a rx

Internet
•

G r a p h ic D e s ig n
R e s t a Du irr a. Cn ot n Ds ter su igc tni o na n& d DD e es vi g. n
AR ses gs i ito an na lt CC oo nn t tr ro ol l llee r r
V . IP . .T o. fM D a en v ae gl oe pr m e n t
D ir e c t o r o f
M e r i R a s sV n. Pic. kSCa hl er si s & P Me ra rr yk e t i n g
T o m P o it e v e n t
G r e g B in g a m a n
T o n y R o o p n a r a in
H u m a n R e s o u rce s

P u c c in i the
G r o u pthe Hotel’s website
E d A v o l and interface
S t e v it
e D to
i M aBHG’s
r ia
BHG would enhance
InternetO booking
engine that allows for real time bookings
pen

E .V .P . G e n e r a l C o u n s e l
M ic h a e l M u r p h y

from the inventory maintained at the BHG CRO.

•

R e s t a u r a n t D e s ig n a n d D e v .
P u c c in i G r o u p

I.T . M a n a g e r
Ed Avol

A s s s it a n t C o n t r o lle r
S t e v e D i M a r ia

number and enhanced to present a more attractive presentation.
Logo/Signage

•

G r a p h ic D e s ig n
M e r i R a s s n ic k

C o r p o r a t e D ir e c t o r
D ir e c t o r o f R e v e n u e
C o r p o r a t e D ir e c t o r
o f P u b lic R e la t io n s
M anagem ent
o f S a le s
C o rMpbe
oar ra id
t modified
e eD t ihr e Pc t oo sr t
D i r e c t o r Ro fa the
Rn ei v Ce an BHG
ur re
C o r p o rMa reservations
tee l in
D i dr e ac t Bo re n n it
Rack brochure and other property marketing materials and collateral would
to include
toll free

Marketing Collateral

o f P u b lic R e la t io n s
M a r id e t h P o s t

E x t e r n a l S a le s F o r c e

E x t e r n a l S a le s F o r c e
K eK rer ry r Cy l Cu bl u b

M anagem ent
R a n i C a rr

BHG does not mandate BHG signage, flags, or plaques on hotels – we prefer to use hotel logo.
B H G S t r a t e g ic

B H GP aS r tt rn ae t res g ic
P a rtn e rs

C R O S u p e r v is o r
hy

C R O S u p e r v is o r
M i r Mi a imr i aMmu rMp hu yr p

o f S a le s
M e lin d a B e n n it

N a t io n a l S a le s M a n a g e r
lle

N a t io n a l S a le s M a n a g e r
L o u r dL eo su rD de el sV Da lel el V a

C o r p o r a t e D ir e c t o r o f S a le s

V Ce or rop no irca at eP oD pir oe vc tao r o f

S a le s
V e r o n ic a P o p o v a

22


Boutique Hotel Group
INTEGRITY

C h a ir m a n
B ill H o w e ll
C h ie f E x e c u t iv e O f f ic e r
K in s e y D y c k m a n

C o r p o r a t e C o n t r o lle r
G h a z a l L a lw a n i

SERVICE
P r e s id e n t a n d C O O
S te v e M a rx

E .V .P . G e n e r a l C o u n s e l
M ic h a e l M u r p h y

D ir .C o n s t r u c t io n & D e s ig n
T o m P o it e v e n t

V . P . o f D e v e lo p m e n t

G r e g B in g a m a n

R e g io n a l C o n t r o lle r
T o n y R o o p n a r a in

R e s t a u r a n t D e s ig n a n d D e v .
P u c c in i G r o u p

I.T . M a n a g e r
Ed Avol

A s s s it a n t C o n t r o lle r
S t e v e D i M a r ia

D ir e c t o r o f
H u m a n R e s o u rce s
Open

G r a p h ic D e s ig n
M e r i R a s s n ic k

C o r p o r a t e D ir e c t o r
o f P u b lic R e la t io n s
M a r id e t h P o s t
E x t e r n a l S a le s F o r c e
K e r r y C lu b

B H G S t r a t e g ic
P a rtn e rs

V . P . S a le s & M a r k e t in g
C h r is P e r r y

VALUE
D ir e c t o r o f R e v e n u e
M anagem ent
R a n i C a rr

C o r p o r a t e D ir e c t o r
o f S a le s
M e lin d a B e n n it

C R O S u p e r v is o r
M ir ia m M u r p h y

N a t io n a l S a le s M a n a g e r
L o u r d e s D e l V a lle
C o r p o r a t e D ir e c t o r o f S a le s
V e r o n ic a P o p o v a

23