Boomerang social listening consultant 2015 credentials 1 (1)
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SOCIAL LISTENING CONSULTANT
COMPANY CREDENTIALS
2015
CONTENTS
1. PRELUDE: THE NEED OF SOCIAL LISTENING
2. ABOUT BOOMERANG
• Who we are
• Our expertise
3. WHAT BOOMERANG OFFERS TO BRANDS
• 5W1H - Brand listening
• Crisis alert & management
• Competitors benchmarking
• Campaigns monitoring
• Brand strategic consulting
• Social media command center
4. CLIENTS PORTFOLIO
5. SERVICE PACKS
1. THE NEED OF SOCIAL LISTENING
WHY?
THE NEED OF SOCIAL LISTENING
INTERNET & SOCIAL MEDIA
CH NGED
A
MARKETING COMMUNICATIONS
THE NEED OF SOCIAL LISTENING
Vietnamese
people are
more and more
using internet &
social media
45%
of total
population
using internet
73%
of them are on
social
Source: We are social & IAB Singapore 2015
THE NEED OF SOCIAL LISTENING
DIGITAL AGE
CONSUMER BEHAVIOURS
TRADITIONAL
CONSUMER BEHAVIOURS
Attention
Interest
Desire
Action
Internet &
social media
CHANGED
how consumer
decide to buy
a product
Attention
Interest
Search
Desire
Action
Like/Dislike
Share
THE NEED OF SOCIAL LISTENING
Easy to share & discuss with others, then people are using
social media as a place to express their opinions to brands/services
THE NEED OF SOCIAL LISTENING
The important point is
social conversations
are the most
trustworthy sources
that affect brand
buying decision
(69% people believe)
Source: Nielsen 2014
THE NEED OF SOCIAL LISTENING
“
A brand is no longer what we tell the customers.
It is what customers tell each others.
- Scott Cook -
”
THE NEED OF SOCIAL LISTENING
If brands keep
talking about themselves…
…but lack
of listening what customers tell each others…
they are preparing to
FAIL!
2. ABOUT BOOMERANG
We’re born for SOCIAL LISTENING…
…and beyond this, CONSULTING!
WHO WE ARE
2011
FAILED
2014
2015
Founded by Vong Thanh Cuong, a tech savvy expert with 12 years
experience in internet, web 2.0, social media, data mining &
machine learning, Boomerang become the 1st social listening tool
of Vietnam.
And with its sophisticated technology & advanced native
language processing, Boomerang kicked-out foreign tools &
became the listening tool used by many global brands in Vietnam,
e.g. Unilever, Nokia, LG…
Boomerang was the social listening tool that owned the biggest
market share in Vietnam with trust from many big giants, both
global & local brands.
The very first time in Vietnam, Boomerang consulted & developed
the pioneer Social Media Command Center for its client BIDV,
remarked its biggest business innovation that goes beyond
listening & becomes a SOCIAL LISTENING CONSULTANT.
OUR EXPERTISE
SOCIAL LISTENING
BRAND’S
NEED
•
•
•
•
CONSULTING
Index & crawling data
Auto filtering & sentiment
Content processing & classifying
Provide quantitative & qualitative reports
As a SOCIAL
Advise insightful solutions
& actionable plans based
on brand strategic
understanding
LISTENING CONSULTANT,
BOOMERANG knows it’s not enough when listening merely!
The core matter of brand is WHAT
TO DO NEXT
from the listening data!
OUR EXPERTISE
CORE COMPETENCIES
THAT MAKE BOOMERANG OUTSTANDING
• Sophisticated technologies
• Full internet data coverage
• Real time monitoring & instant alert
• Auto sentiment classification algorithms
• Vietnamese native language learning machine
• Helpful “freemium” tools & add-ons for client
• Supportive commitment & strategic consulting
OUR EXPERTISE
and still more will
be added…
PUBLIC
POST from
Boomerang listen to
every nook & cranny
of the internet conversations,
from news, forums, ecommerce sites to all social
media platforms
20.000++
News
Website
1.000++
30 mil++
user in VN
1.5 mil++
Forums
FULL
INTERNET
DATA
COVERAGE
Pages &
Group
200++
Ecommerce
200.000++
YouTube
channel
sites
OUR EXPERTISE
Brand exact keywords
iPhone
Brand abbreviation keywords
IP, ifone
Brand indirect keywords
Dien thoai tao, dien thoai sang chanh,
doi thu S5….
..and even no keyword if previous discussion
mentioned brand
With Vie language learning
machine, Boomerang do
not miss any piece of
conversation that matters
to brands
OUR EXPERTISE
Negative
Neutral
Positive
Auto-sentiment classification
with algorithms
of language analysis
Verified by human scanning
OUR EXPERTISE
INSTANT ALERT
via SMS/Email
REAL TIME LISTENING
3. WHAT BOOMERANG OFFERS TO BRANDS?
So after all, why choose Boomerang?
WHAT BOOMERANG OFFERS
BRAND LISTENING ON SOCIAL
5W
1H
Boomerang answers
everything on social that
matters to brand!
• What did consumers talk about brand?
Most popular subjects | Brand attributes
• When did consumers mention brand?
Timely record| Trend line chart by time
• Where did consumers post about brand?
Platforms classification
• Who are the most influential people on social?
Most influential people/buzzes/sources
• Why did consumers talk about brand?
Direct link to the original sources/post
• How did consumers talk about brand?
Positive | Neutral | Negative
WHAT BOOMERANG OFFERS
BRAND LISTENING ON SOCIAL
WHAT
(brand’s attributes)
By referencing among
“5W1H” factors, brand could
find out everything about
itself on social.
WHO
(influential
people)
WHEN
(happening
time)
WHERE
(platforms)
WHY
(the stories
behind)
HOW
(sentiment)
WHAT BOOMERANG OFFERS
W HAT
W
W
Keywords tag cloud
[Demo visual]
W
W
H
Paid/owned/earned
media classification
[Demo visual]
WHAT BOOMERANG OFFERS
W HAT
W
W
Brand attributes by
sentiment
W
W
H
[Demo visual]
WHAT BOOMERANG OFFERS
W
W HEN
W
W
W
H
[Demo visual]
Trend line that record detail timing
WHAT BOOMERANG OFFERS
W
W
W HERE
W
W
H
[Demo visual]
Platforms classification
