NEW Site audit checklist website 2019 Noithatmyhouse.com

Kick-start an SEO project with a data-driven site audit checklist

Company name:

Date:

Website URL:

Kick-start an SEO project with
a data-driven site audit checklist
Step 1. Do a quick usability overview
Is the website easy to use?
Is the font size easy to read?
Is navigation identifiable?
Are styles and colors consistent?
Are there any obtrusive ads and pop-ups?
Can visitors quickly (2 seconds or less) tell what you do when they land on your site?
Does the site look good when viewed with all the popular web browsers?
Are the most important elements of your site visible without scrolling up and down or from side to side
on laptop screens and typical desktop screens?
Details:

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Kick-start an SEO project with a data-driven site audit checklist

Step 2. Suggest your strategic objectives
Check the KPIs you’ll focus on during the campaign:
Organic Sessions
Leads/Conversions

Sales
Keyword Ranking Increases
Bounce Rate
Pages/Session
Average Session Duration
Page Load Time
Top Exit Pages
Details:

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Kick-start an SEO project with a data-driven site audit checklist

Step 3. Analyze the target keywords & research keywords
If the company already has a keyword list, audit the key phrases and check:
The number of keywords targeted
Search intent
Search volume
Keyword difficulty
Relevancy
Details:

If there’s no keyword list, research keyword ideas:
Identify niche topics.
Check the keywords the website’s already ranking for.
Check the keywords your competitors are ranking for.
Check the keywords bringing traffic.
Use Rank Tracker’s keyword research methods (autocomplete tools, Keyword Planner, domain analysis,
TF-IDF, etc.).

Details:

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Kick-start an SEO project with a data-driven site audit checklist

After you collect hundreds of keyword ideas, analyze and segment:
Check search volume/keyword difficulty.
Analyze search intent.
Build relevant keyword groups (they’ll be very handy when you assign keywords to landing pages).
Make a list of “easy wins.”
Details:

Step 4. Analyze competitors
Identify the top competitors.
Check the keywords they are already ranking for.
Check their domain strength/DA.
Check on-page optimization rate of their top ranking pages.
Analyze their website structure and internal linking strategy.
Check their backlink profiles.
Analyze other online marketing activities - social media, Google listings, videos, ads, etc.
Details:

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Kick-start an SEO project with a data-driven site audit checklist

Step 5. Audit site for critical crawl/accessibility issues

Make sure none of your important pages are blocked from indexing.
Revise your robots.txt file (or create it from scratch).
Check your pages’ response codes.
Look for orphan pages (pages that are not linked to internally).
Visualize an overall structure of your site.
Make sure the HTTP/HTTPS and www/non-www versions of your site are redirecting correctly.
Check for issues with rel=”canonical”.
Make sure no pages use Frames, contain W3C errors and warnings, or are too big.
See if your site is mobile-friendly.
Look out for pages with poor URL structure.
Find all broken links.
Find pages with too many outgoing links.
Identify links that are being redirected.
Check duplicate content issues.
Find all broken images.
Spot images with empty alt text.
Check page speed.
Check responsiveness.
Details:

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Kick-start an SEO project with a data-driven site audit checklist

Step 6. Audit the top landing pages
General:
What kind of search intent does the page satisfy?
Is the content unique? Is it original and useful? (for certain niches, you may need an outside
perspective to answer these questions.

How does the site’s content compare to the competitors?
Are texts grammatically correct?
What kind of multimedia is used on the page (unique images, videos, charts)?
Are there social sharing buttons?
Is the page no more than 3 clicks away from the homepage?
Details:

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Kick-start an SEO project with a data-driven site audit checklist

On-page optimization:
SEO-friendly URL
Page title: keywords, CTA, length
Page description: keywords, CTA
Main keywords in the content
LSI keywords in the content
Keywords in H1-H6 tags
Keywords in the ALT attribute
Keywords in link anchors
Length of content
Structured data markup
Page load time
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Kick-start an SEO project with a data-driven site audit checklist

Step 7. Analyze the backlink profile
Check the number of backlinks and referring domains.
Check the number of unique IPs.
Check the number of homepage links.
Analyze how relevant the linking pages are.
Check top anchor texts and keywords.
Check backlink countries.
Check how much traffic backlinks bring.
Examine the most linked-to pages.
Compare the site’s backlink profile with niche leaders.
Pinpoint potentially dangerous links.

Details:

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Kick-start an SEO project with a data-driven site audit checklist

Step 8. Jot down a summary of top action items
Top indexing & crawlability action items:

Top keyword action items:

Top content action items:

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