CÁC YẾU TỐ ẢNH HƯỞNG ĐẾN TÌNH HÌNH KINH DOANH HOẠT ĐỘNG TẠI CTY Á CHÂU

Internship Report : Some issues raised in business activities in A
Chau Company.
MINISTRY OF INDUSTRY AND TRADE
HO CHI MINH CITY INDUSTRY AND TRADE COLLEGE
FOREIGN LANGUAGES FACULTY

INTERNSHIP REPORT
NAME OF THE TOPIC

SOME ISSUES RAISED IN BUSINESS ACTIVITIES IN A
CHAU COMPANY
Student: VO DUY HIEU
Code: 2116240014
Class: CCQ1624A
Instructor: DO THỊ THANH THUY (MA)

Ho Chi Minh city, 2019


Internship Report : Some issues raised in business activities in A
Chau Company.


Internship Report : Some issues raised in business activities in A
Chau Company.


Internship Report : Some issues raised in business activities in A
Chau Company.

ADKNOWLEDGEMENT

First of all , I would like to express my gratitude to the School Board of the Ho Chi Minh
City Industry and Trade College. Especially, all teachers of Hitu Foreign Language
Faculty during the time when I first started at school and creating many favorable
conditions for me to take my internship.
With deep gratitude , I would like to thank the instructor - Ms Đo Thi Thanh Thuy who
had enthusiastically instructed me to complete the Internship report on time.
Secondly, I sincerely thank to the A Chau English School for creating the best conditions
for me to work and gain experience during my internship. I would like to send my special
thank to my manager - Ms Trinh Thi Hang who gave me useful advices that help me to
finish my internship successfully.
During the internship, as well as in the process of making a report, even though I tried
carefully, it was difficult to avoid mistakes, I hope the teachers sympathize. At the same
time, because of the theoretical level as well as the ability of scientific research is still
limited, I hope to receive the comments of teachers and teachers so that I can improve my
knowledge.
In short, I really thank to all people helping me to finish this internship report.
Sincerely thanks,
Vo Duy Hieu


Internship Report : Some issues raised in business activities in A
Chau Company.

RATIONALE
In today's integration trend, English has become an indispensable tool in human
communication and business activities. Not an exception in the whirlwinds of that time,
Vietnam is growing and prevailing in English language as an indispensable need. Today
English learners no longer count on the fingers but instead count on the fingers of those
who do not learn English. Starting from that demand, A CHAU International English
Company was born to create a professional English learning environment for learners.

Since its founding until 13 years ago, A CHAU International English Company has made
constant efforts and achieved many outstanding achievements in this field of international
language training. Thousands of students in schools in Ho Chi Minh City are in need of
professional and professional English training. Therefore, it is necessary to set the
direction of company development, So what are the urgent issues that need to be
raised to expand the scale in combination with the attraction of students and the
management of training quality in the education sector?
With the permission of the English Department of the Ho Chi Minh City Industry And
Trade College and the A CHAU International English Board, I had the opportunity to
learn and research the Company in a general way. Through the internship with the
enthusiastic guidance of Teacher Do Thi Thanh Thuy and all employees in the company, I
had the opportunity to work and sum up this internship report.
The report content consists of 3 parts:
Part 1: Overview of A CHAU.
Part 2: Business activities of A CHAU.
Part 3: Some issues need to be raised in business activities in A CHAU.


Internship Report : Some issues raised in business activities in A
Chau Company.

TABLE OF CONTENTS
CHAPTER 1 : A BRIEF INTRODUCTION OF A CHAU ENGLISH
SCHOOL.
1.1 Introduction………………………………………………………………………….1
1.1.1 The process of formation and development…………………………………….....1
1.1.2 Field of business activities………………………………………………………..2
1.2 Organizatiom structure…………………………………………………………....6
1.2.1Management structure……………………………………………………………...7
1.2.2 Organization chart…………………………………...…………………………….7

1.2.3 The Functions of department………………………………………………………8
1.3. A CHAU’s Capacity.
1.3.1 Facilities……………………………………………………………………………8
1.3.2 Reality of business activities……………………………………………………….9
1.3.3 Reality of maketing activities……………………………………………………...12

Chapter 2: Internship procedure.
2.1. Position of internship.……………………………………………………………….14
2.1.1 Internship activities………………………………………………………………...14
2.1.2. Difficulties and advantages………………………………………………………..17
2.1.3 Self – evaluation ...………………………………………………………………...17

Chapter 3: Some issues raised in business activities in A CHAU.
3.1. Urgent issues need to set out………………………………………………………..18
3.1.1.Propasal for quality improvement…………………………………………………20
3.1.2 Proposal on management activities………………………………………………..20
3.1.3 Proposal on maketing activities………………………………………………..21

Chapter 4: Conclusion and recommendations.
4.1. Results of the internship process…………………………………………………...22
4.2Conclusion………………………………………………………………………….23
4.3. Recommendations…………………………………………………………………..23


Internship Report : Some issues raised in business activities in A
Chau Company.
CHAPTER 1 : A BRIEF INTRODUCTION OFA CHAUA CHAU
ENGLISH COMPANY.
1.1 Introduction.
Name of company : A ChauA CHAU English Company.

Headquarters : 137 – 139 Binh Chieu Ward , Thu Duc District.
Phone number : (028) 62552828.

1.1.1 The process of formation and development.
A CHAU was established in July 2006 with two campuses, following the American
Standard International English model with 50% of foreign teachers having international
pedagogical certificates. Foreign teachers at A CHAU 100% come from the United
States, United Kingdom, Canada ... A CHAU quickly became a prestigious international
English organization in Ho Chi Minh City as a reliable address in developing quality
English communication at reasonable cost. Studying with foreign teachers is no longer
the privilege of students with good economic conditions. Through 13 years of operation,
the development of Educare not only stops in international communication English, A
CHAU continues to develop Toeic training and achieved remarkable achievements in
universal Toeic,TOEFL, Cambridge , IELTS to students helps students achieve
certificates with high achievements.

Target :
Become a reputable, effective, top quality international English training company in Ho
Chi Minh City.
A CHAU only works in education. With high expertise, the company wants to bring its
customers the most effective and optimal with the lowest cost and the best quality.
“Sutdent - Centered Methodology" is the motto of A CHAU towards students, with
deep effort and dedication of each individual and the whole company, based on deep
understanding of students' needs as well. As the ability to continuously improve will
bring success and efficiency to students by high quality courses and great service
incentives.

Mission :
Building a professional English learning environment, meeting the very practical needs
of Vietnamese students - students.

Internship Report : Some issues raised in business activities in A
Chau Company.
Search for the most effective language learning methods, build a modern English
language training technology to develop a better quality community for society.
Contributing to helping the young generation of Vietnam quickly and easily integrate
into the world through international English training activities

Study environment:
The learning environment has the language and culture of an English-speaking country.
Encourage students to participate in activities inside and outside the class
Pay close attention through a team of enthusiastic and excellent consultants to assist
students in need.

Commitment:
A CHAU is committed to bringing a new standard of English language learning. That
standard comes from a quality native English speaker team, a modern learning
environment and superior curriculum.
Offering the lowest tuition for students, A CHAU hopes to help more students to be more
successful in the future.
The aspiration of A CHAU is to improve the English language ability for Vietnamese
students, improve the weaknesses of each student when learning foreign languages such
as listening and speaking skills and reflexes in English, advice on appropriate learning
methods match each of you so you can achieve all your English goals.
In the next 2 years, A CHAU wishes to become the first name mentioned every time
students have the need to develop listening skills at international level and achieve high
scores in qualifications such as Toeic and IELTS.

1.1.2 .Field of business activities.

A CHAU only operates in the field of education.
- Kindergarten English-PUPPY: Helping preschoolers from 3-6 years old to learn
native English at an early age, building confidence and creating advantages from the
beginning to help children learn more effectively future.
- Children's English-YLE: Helping children from 6-10 years to maximize creativity,
confidence and independent thinking ability.


Internship Report : Some issues raised in business activities in A
Chau Company.
-

-

KET-PET-FCE: English for young people aged 11-17 years who have enough English
ability and are confident to go straight to high schools in the world. four listening and
speaking skills, directly trained with foreign teachers.
Listening and Speaking Training: The course is specially designed to specialize in
practicing Listening and Speaking skills to communicate more effectively or achieve
success in public speaking in public.
Academic English: General English program for exams for international certification,
when developing all 4 skills equally: Listening - Speaking-Reading-Writing.
Toeic: Toeic exam preparation program to practice all kinds of skills and skills to
practice Toeic test
Toefl & IELTS: Provide tips and strategies in the form of exams to help students
achieve the best results. Systematize grammatical knowledge and vocabulary for
exam preparation skills and develop practical skills. Train skills to control and use
reasonable time through skills, tips to identify the test.

Internship Report : Some issues raised in business activities in A
Chau Company.
Table 1 : Training program at A CHAU English Company :

Course

Age Level

Time

Kindergarten

4-6

3 months/Course Help children contact
with native English at an
early age, build
confidence for children.

Puppy 1- 6

Staters 1- 4
Kid

610

Mover 1-4

2.5 Months/
Course

Goals

Help children promote
creativity, confidence,
equip them with skills to
speak and read and
pronunciation.

Flyers 1-4

Teenager

1317

KET 1A
-KET1B
KET 2A KET 2B
KET 3A –
KET 3B

3.75
Months/Course

Help students confident to
go straight to high
schools in the world. four
listening and speaking
skills, directly trained
with foreign teachers

Internship Report : Some issues raised in business activities in A
Chau Company.

1.2. Organizatiom structure.
Headquarters ( A CHAU School 01 )
Address : 137 – 139 Binh Chieu , Binh Chieu Ward , Thu Duc District.


Internship Report : Some issues raised in business activities in A
Chau Company.
Tel : (028) 62528528
Email : ongA Chau.edu.vn/.

1.2.1 Organization management apparatus.
Đội ngũ nhân sự của công ty hiện có nhiều cán bộ, nhân viên tốt nghiệp Đại học trở lên.
Đối với từng hoạt động cụ thể, công ty có đội ngũ nhân viên chuyên nghiệp, sáng tạo và
nhiệt tình. Đứng đầu là giám đốc trực tiếp điều hành mọi hoạt động của công ty, quyết
định chiến lược phát triển của Công ty,tiếp theo là trưởng phòng các Ban của công ty:
Phòng Kế toán, Phòng Quản lý đàotạo, Phòng Marketing, Bộ phận Nôi dung, Bộ phận
tuyển sinh, Bộ phận nghiên cứuMarketing, Bộ phận Sales.

1.2.2 Organization chart

Director

Training Management
Department

Content
Department

Maketing

Accounting Department

Enrollment
Management
Department

Marketing
Research
Department

Sales
Department

1.2.3 Function of parts:
Looking at the organizational structure of A CHAU, it can be seen that the management
organization is relatively simple, unified and closely related. This is the organization of
online management style - function.


Internship Report : Some issues raised in business activities in A
Chau Company.
The director is the person with the highest authority, who has full power to make
decisions and is responsible for the entire business of the company, the department heads
are responsible for assisting the director in developing the plan and strategy. business, at
the same time directly in charge of the company's work.

Accounting department: Manage the budget, monitor the situation of revenues and
expenditures of the company, manage all invoices and documents of the company, be
responsible for reporting the budget situation to the administrator when needed set.
Training Management Department: It is tasked to accurately grasp the business
situation of the company in each certain period,
Marketing Department: responsible for media management, advertising, event
organization, brand building and promotion for the company.
Content Department: responsible for research and product development through each
specific stage.
Enrollment Management Department: consulting courses and arranging schedule;
Assisting students in determining English proficiency and taking courses.
Sales department: Implementing the company's products to the most crowded
customers. build a business strategy plan.

1.3.1 Facilities.
In the field of education, facilities are considered as one of the priority conditions in the
development of training, if not, it will negatively affect or unable to well implement
teaching and learning activities. This is an important factor to ensure the need to improve
the quality of education, as well as a guideline throughout the process of strengthening
the system at A CHAU.
With the growing and growing as well as meeting the needs of customers, A CHAU
education system has completed the facilities of international standards. Here, you will
see the spacious - comfortable - modern - flexible facilities. This factor has contributed to
making students feel comfortable when participating in the study here. Since then, it
helps students to be more confident, strive for more in learning, increase their value in the
future to deserve what is perceived. That is also the goal that A CHAU always maintains
and promotes.
-

Reception area : The reception area is where you will be consulted enthusiastically

and professionally by A CHAU's staff.
Classroom of A CHAU : Classrooms are fully equipped with equipment. Fresh and
spacious space is designed according to international standards with the most


Internship Report : Some issues raised in business activities in A
Chau Company.

-

-

-

-

advanced equipment and teaching facilities such as: Projector - Overhead,
Projector, TV, DVD player, cassette player and many other applications other
essential learning tools and tutors.
All classrooms are equipped with equipment and tables arranged scientifically,
creating a comfortable and relaxing feeling for students throughout the learning
process. With the goal of helping students absorb the lesson quickly, effectively
and well develop the Listening - Speaking skills.
The maximum number for a class is 15 students. This will create conditions for
teachers and students in the class to easily interact directly with each other
effectively.
In addition, A CHAU library has internet-connected computers, and diverse
resources are carefully synthesized so that students can develop self-study skills in
the best way. Free wireless Internet cable (WIFI) system in all areas of the center
will be a great utility for students to choose the appropriate learning place.

It can be said that the utilities provided by A CHAU education system will bring
effective learning moments with a friendly and comfortable feeling right from the
moment you step into A CHAU.

1.3.2. Reality of business activities.
Business situation in the last 6 months of 2018.
• Revenue from English courses.
In the last 6 months of 2018, A CHAU has opened more than 30 courses, attracting more
than 120 students from the General School, University and College in Ho Chi Minh City,
bringing significant revenue for company. Major English courses include courses for
children from preschool to high school, Listening and Communication Practice, General
English and TOEIC preparation. Specific results are as follows:


Internship Report : Some issues raised in business activities in A
Chau Company.
Month

Course

Revenue(VND)

Table

2.1:
7

8
9
10

11
12

Puppy,YLE,Ket,Pet,Fce
120,000,000
IELTS, TOEIC,English
110,000,000
Communication
Puppy,YLE,Ket,Pet,Fce
100,000,000
IELTS, TOEIC,English
90,000,000
Communication
Puppy,YLE,Ket,Pet,Fce
110,000,000
IELTS, TOEIC,English
110,000,000
Communication
Puppy,YLE,Ket,Pet,Fce
120,000,000
IELTS, TOEIC,English
110,000,000
Communication
Puppy,YLE,Ket,Pet,Fce
110,000,000
IELTS, TOEIC,English
100,000,000
Communication
Puppy,YLE,Ket,Pet,Fce
110,000,000

IELTS, TOEIC,English
120,000,000
Communication
Total revenue
1,310,000,000
Results of business situation in the last 6 months.
(Source from A CHAU accounting department)

NO
1

Type of cost
Salary

2
3

fixed costs (renting locations, facilities.)
Costs for marketing and business activities.
Total Revenue

Amount of money
6,000,000 / person /
month
10.000,000/Month
50,000,000/Month
105,000,000


Internship Report : Some issues raised in business activities in A

Chau Company.
(Source from A CHAU accounting department)
Table 2.2. Business expenses payable in 1 month.

1.3.3 Reality of maketing activities.
A CHAU has specific marketing activities to promote the brand and attract more and
more students to the center.
A CHAU awards scholarships to underprivileged students: With the aim of learning
encouragement, finding and awarding scholarships to students and students with special
difficulties is a deep concern of the leaders. A CHAU International English Company. On
October 15, 2018, A CHAU awarded 3 full scholarships, totaling 7,000,000 VND to 3
students sponsored by the Children Organization.
Impressive Noel at A CHAU and Enjoy a sumptuous party with bold colors of American
culture.


Internship Report : Some issues raised in business activities in A
Chau Company.
Vietnamese during the day "Thanksgiving Day" are extra-curricular parties to welcome
Christmas and New Year 2019 for all A CHAU employees and employees, especially the
company's foreign teachers.
'Lucky students' program With exciting games, attractive performances of music and
drama of A CHAU students besides are extremely attractive gifts for lucky students. , the
program really brought refreshing moments for all of you to join.
In the near future, A CHAU will hold a 2019 summer camp in two locations, Da Lat and
Singapore, the program is designed as an exciting adventure to help play and train foreign
communication skills through owners. Familiar topics revolve around daily life.
Flexible pricing policy: For a high quality English center, the price of A CHAU is put on
the market. This is a price that is relatively suitable for the needs of English learners. At
the same time, A CHAU also has a policy of paying tuition fees 3 times during the

course, ensuring the convenience for students.
With each time, A CHAU always has flexible tuition policies, suitable for students'
learning needs (5% discount for students who register in double, 20% tuition reduction
for Training courses Listening, pronunciation and general English for courses starting in
the office hours, Tet gifts of 20% for students who register for the first time.

Evaluate the effective level of marketing activities
Looking forward, A CHAU is very interested in brand building activities and has
achieved many remarkable achievements in 2018.

Income
The marketing department combined with other departments actively worked to increase
revenue for A CHAU.

Market expansion
In Ho Chi Minh City, A CHAU began to build a position, becoming a reliable and
effective English center for those who need to learn English.

Brand Developping
Along with brand building activities, promotions, communication events also bring about
equally efficiency. Communication events are not immediately effective, but in the long
term, programs have helped A CHAU expand its market and build trust in its students'
needs.


Internship Report : Some issues raised in business activities in A
Chau Company.
Policies on prices are more effective, have strong impact on revenue each period and are
always a superior policy to help A CHAU meet all requirements of students. In particular,
the policy of paying tuition fees three times during the learning process is A CHAU's

special marketing strategy and only A CHAU is available, bringing a certain strength to
the center.
Organizing free trial sessions is also a marketing strategy of the Company so that students
can experience a part of the quality of the teaching staff as well as a school at A CHAU.

Competitiveness.
A CHAU can compete on certain markets with big centers such as VUS, Apollo...

Chapter 2: Internship procedure.
2.1 Position of internship.






Main Position:
Consultant.
Sales and maketing online.
Officer Worker
Teaching Assistant.

2.1.1. Internship activities.
Consultant.


Internship Report : Some issues raised in business activities in A
Chau Company.
When customers come.
Firstly, I will invite them to sit. then say hello, what can I do for you ?. After customers

say what they need, I will ask their age or their children's age, their education level. Then
I will give the course suitable for them.
Next, I will introduce details of the course, the duration and duration of the course,
introduce the quality of teaching, teaching methods, limit the number of students in a
class, facilities. , Tuition and promotions, skills and knowledge that students will receive
in this class.
Finally, I will ask for information from customers, then register for them. If they want to
register another day, I will call them by the information I just got.

Sales and maketing online.
I search for customers on the internet,
Social networking sites to implement marketing and product promotion plans.
Specifically: include company and product information, new courses, new incentives, the
most prominent segments to customers through commercial transaction sites, specialized
websites, and forums. related to careers, social networking sites ... And interact directly
with customers to entice them to the company.

Officer Worker
 About this position. Every day, I enter the names and information of students, and the
names of the students who paid tuition to the computer.
 Enter data and calculate revenue of the Company.
 Call parents to report their child's learning situation.
 Prepare teaching tools for teachers before school. Prepare sufficient pens,books and
materials for teachers to teach in the most effective way.

Prepare teaching tools for teachers
 Check students who are absent from class and write their names in the absence
book. After school I will call their parents to ask about their absence and arrange
alternative schedules for them.
 Sometimes I teach some students.

Internship Report : Some issues raised in business activities in A
Chau Company.
 After school I will protect the safety of the children and wait for the parents to
pick up.

Teaching Assistant.
Sometimes, the official teacher who is busy or sick cannot come to class. I was
asked to go to class to keep the students quiet. and I worked as a teaching assistant
for foreign teachers. while he taught, what he said would be translated back to the
students. I help the teacher prepare the resources, help the teacher review the
lesson for student. Find interesting games to help students relax and feel more
cheerful and confident.

2.1.2 Difficulties and advantages.
Difficulties.
In the beginning of the internship, because of limited vocabulary, not familiar with
specialized terminology, in the process of teaching and communicating with foreign
teachers, there were many difficulties and obstacles.
At first, because I was not used to the job, I met many customers, so I was afraid.
I don't know how to handle a scientific way when I have to deal with a large amount of
work in a short time.
The first time of internship has not really adapted to the working environment style.
Advantages


Internship Report : Some issues raised in business activities in A
Chau Company.
Get a knowledge base from the teaching of teachers in Ho Chi Minh City Industy And

Trade College ..
I am an English language student who is allowed to practice in my professional
environment, have the opportunity to learn and apply the knowledge I have learned at
school.
Receive the attention and enthusiastic help of everyone in the internship company.
Be exposed to many foreign teachers, help improve skills and confidence while
communicating.
Regularly typing text and documents in English and remembering words very quickly.
There are many opportunities for English speaking and writing, so after 1 month of
practice, the ability to communicate is also better.
Gradually adapt to the environment and style of people working in the office.

2.1.3 Selt - Evaluation.
During the internship, although I met many difficulties, I tried to complete the assigned
tasks well.

CHAPTER 3 :SOME ISSUES RAISED IN BUSINESS ACTIVITIES
IN A CHAU.
After the general internship at A CHAU, I realized that there are some problems for
the Company in the future to achieve high efficiency in business. These are some of
the following issues:

3.1. Urgent issues to set out.
Market expansion


Internship Report : Some issues raised in business activities in A
Chau Company.
 After 13 years of operation, A CHAU has achieved many remarkable
achievements such as: increasing revenue, building a brand ... However, this

development is not commensurate with the potential of a company. like A CHAU
Company. In an interview with Ms. Nguyen Ngoc - Director of A CHAU, he said
that "to develop A CHAU company in particular or an English language training
company in general, many factors need to be considered." Educational products
are the most important factor. Various courses with high quality can meet the
diverse needs of customers. Besides, Educare needs to expand its market. During
operation, A CHAU has not achieved the desired market. The company's main
customers are only students, not yet expanded to businesses. In a long time, in
order to develop further, besides focusing on product quality, the company needs
to develop an appropriate strategy to expand the market. In short, expanding is one
of A CHAU's more

Investment issues.

 Wishing to become one of the largest English companies in Ho Chi Minh City
market. Therefore, the company will surely have many points to overcome.
According to Ms. Trinh Thi Thu Hang - Marketing Director, the company has the
following limitations: There is no effective marketing and position of A CHAU in
Ho Chi Minh City. In fact, the quality of A CHAU is equivalent to other famous
English centers such as VUS, Apollo, but the position of A CHAU is not equal to
that of the other. During the operation, A CHAU has encountered many
difficulties, so focusing on brand promotion has not been paid due attention.
Moreover, investment capital for marketing activities is still limited. Besides the strong
points of dynamic staff, potential market, the Board of Directors needs to invest human
resources and finance for further marketing activities. Online marketing is an extremely
effective tool to introduce products and services to different markets. However, A CHAU
has not yet fully utilized its effectiveness.

Work environment

Internship Report : Some issues raised in business activities in A
Chau Company.
 The working environment is an important factor contributing to the efficiency of
work in the company. In order to create a good environment, improve the quality
of work, a stable management structure we need the solidarity of the members.
That combination creates an effective working environment, reducing pressure.
However, in A CHAU, the coordination between departments is only at the
average level. When asked about the level of cooperation among departments, 8
people thought that at the medium level and only 5 people thought it was good.
These figures show that up to half of employees think that the working
environment at A CHAU is not good.

Customer service
 Customer service is a special feature of every English center. A good customer
service will attract many customers. However, when asked about customer service,
there is not much satisfaction with A CHAU customer service.
A CHAU is proud to bring the perfect quality of service to customers. But,
customer service has not met their needs. Through the process of internship and
working at the company, many customers are not satisfied with the service of A
CHAU. Because of the limited number of employees, many customers have to
wait relatively long to be able to hear advice. In the process of learning, there are
relatively few supporting activities. Libraries and function rooms are important
services, but not all centers can invest because of the expensive cost.
If A CHAU want to be to become a leading center, A CHAU needs to invest more
library systems and function rooms for students.

The use of English
 A CHAU is an English company that makes good use of English communication
in the company. At A CHAU, most employees study in the language field at

universities and colleges nationwide. Teachers from the UK, USA, Canada,
Philippines ... are regularly present at the company, creating an effective and
practical English communication environment. However, the frequency of using


Internship Report : Some issues raised in business activities in A
Chau Company.
English as the main language in the company is not high, many new employees are
still unfamiliar and fail to meet the requirements of communicating with foreign
teachers.

3.1.1Propasal for quality improvement.
 In order to be sustainable, A CHAU should carefully study business situations,
competition as well as the source of activities to make decisions. Currently, the
company's income is still limited compared to other big centers due to many
factors. To overcome these difficulties, A CHAU needs to solve some problems.

3.1.2Proposal for management activities.
Capital
 Capital is a difficult issue for A CHAU. However, Education is the top priority
issue of the Government.The government always has effective policies to develop
education. Therefore, A CHAU should take advantage of capital support from the
government. Next, the company needs to invest more in customer and marketing
activities. The company also needs to invest more in facilities.

Human resources
 A CHAU must have a rigorous, scientific and rigorous staff selection process,
which helps the company to select highly qualified employees in accordance with
the requirements of the job.
 A CHAU should encourage employees to work with appropriate reward and

punishment mechanisms. In order for the staff to be better, the company needs to
encourage employees both spiritually and materially. In order to achieve high
results, the company needs to have a clear reward policy. After stressful working
days, A CHAU should organize an average of 1-2 times a year for employees.


Internship Report : Some issues raised in business activities in A
Chau Company.
These vacations allow employees to take a break, and further create a close and
intimate environment between A CHAU family members.

3.1.3 Proposal for marketing activities.
Online marketing
 Online marketing activities connect the gap between customers and companies.
Moreover, it also helps reduce costs. To develop online marketing, A CHAU needs
to buy ad position at famous websites. Besides, the company should also post on
the internet via newspapers, websites, forums…
 A CHAU customer service needs to build libraries as well as functional rooms for
learners. Moreover, the equipment and facilities also need to be improved such as
projectors, personal computers. Currently, after-sales service has not been well
implemented, A CHAU needs to get feedback from customers after the course.
Next, the company needs to know the customer's wishes and make appropriate
decisions

Customer analysis
 A CHAU customers are mostly children and students, so those who directly use
the product are not consumers.The choice of English language center depends
mainly on the decision of their parents.
 Therefore, the issues that A CHAU needs to pay attention to are the factors
affecting the consumer behavior of parents. On the side of children, although they

are not decision makers, they affect families. their family. A CHAU needs to
provide a high quality program, suitable to the interests and age of children,
making them feel really happy and comfortable during the school hours.

Chapter 4: Conclusion and recommendations.
4.1. Results of the internship process.