Marketing plan_Marketing quốc tế

MARKETING PLAN

Phá lấu


List of members
1

Nguyen Thi Nguyet Anh

2

Nguyen Yen Hoai Anh

3

Dao Phuong Anh

4

Hoang Truc Ly

5

Đo Đinh Hieu Đan

6

Phung Thi Le Hang

Outline

Introduction
Culture analysis

Economic analysis
Market audit & competitive
market analysis
Preliminary marketing plan
Summary

01
02
03
04
05
06


Introduction


Our Store
Pha Lau ABC’s Store is a big store at 102
Vo Thi Sau, District 3, Ho Chi Minh City,
Vietnam. Our store sells Vietnamese
street food such as baked rice paper,
mixed rice paper, tea, ... and our most
special dish is Pha Lau.

Our Store
•
•
•
•

Type of business: Private company
Company's name: Pha Lau ABC's Store
Food business: Pha Lau
Address: SS2 Petaling Jaya, Kuala
Lumpur, Malaysia Country: Malaysia


Our Vision
In order to expand the business
market, bring Pha Lau to all
over the world; through a strong
system and great people,
serving the best food for the
customer


Our Mission
Offer reasonably priced quality food, served quickly, in attractive,
clean surrounding, show to the world about Vietnam's culture

Segmentation

• All ages, all gender, all class

• People who like to enjoy Vietnam's food


Culture Analysis
Introduction

Geographical
Social insitutions
Political

Social Organizations
Aesthetics
Living conditions


General
• Malaysia is one of the most multicultural countries in Southeast Asia.

• Follow as native language, Malaysia
is meant by "golden"


MalaysiaFlag
• is symbol of love with their country
• Crescent shape is symbol of Islam.
• The 14 - pointed star & red and
white stripes symbolize the
solidarity of 14 states.
• The yellow color symbolizes the
royal family and the country's

leaders.


Anthem
01
02

"Negaraku" is the sound of love.
The image of the Malaysian flag
is always associated with the
"Negaraku" line which means
“This country of mine“ or “My
country”.


National flower

Symbolic animal


Fruit

Duriann

• Is a fruit favored by Malay people and
popularly traded in Malaysia
• Considered the king of fruits
• Is an important part for the
development of this industry.

Language
• Official language: Bahasa Melayu

• English, Mandarin, Tamil.


Fashion
Fashion Symbol


History &
Political


Geographical
Malaysia is the 66th largest country
by total land area, with a land
area of 329,613 km2


Climate
Monthly rainfall over Malaysia
Climate change Vulnerability Map of Malaysia


Cultural
Religion
Islam is the state religion (about
60.4% of the population).

Muslims live in the form of a big
family. Muslim Malaysians do not
eat pork & drink alcohol.


Clothing
• Baju Kurung is the traditional
costume of Muslim women.
• Baju Melayu is a male traditional
Malaysian costume

• Malaysians often wear traditional costumes
during holidays or prayers


Sport


ROTI
CANAI
SATAY
NASI LEMAK
&

IKAN BAKAR

TEH TARIK
TEA

Food

Economic
Analaysis
Population
Media
…


Population
The population is concentrated on the West Coast of

the Malay Peninsula. This area accounts for nearly 60%.
Malaysian population is unevenly distributed, Sabah

and Sarawak regions account for only about 23% of the
total population.