Channel strategy and plan- kế hoạch chiến lược kênh phân phối

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Channel Strategy and Plan
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Channel Strategy and Plan
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Channel Strategy and Plan
Channel Strategy and Plan:
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Channel Strategy and Plan
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY .................................................................................................................. 7
1.1 Background ............................................................................................................................ 7
1.2 Objectives ............................................................................................................................... 7
1.3 Overview ................................................................................................................................ 7

2 BUSINESS OBJECTIVES ................................................................................................................ 7
2.1 Objective A ............................................................................................................................. 7
2.2 Objective B ............................................................................................................................. 7
3 CHANNEL SCHEMA ........................................................................................................................ 7
3.1 Overview ................................................................................................................................ 7
4 CHANNELS ASSESSMENT ............................................................................................................ 8
4.1 Channels Available ................................................................................................................ 8
4.2 Channels Economic Analysis ................................................................................................. 9
4.2.1 Cost per Transaction .................................................................................................... 9
4.2.2 Channel Profitability Ratio ............................................................................................ 9
4.2.3 Channel Capacity ......................................................................................................... 9
4.2.4 Channel Productivity .................................................................................................... 9
4.3 Comparative Income Statement ............................................................................................ 9
4.4 Channel Pros and Cons ....................................................................................................... 10
5 COMPETITORS' CHANNEL ASSESSMENT ................................................................................ 10
5.1 Competitor A ........................................................................................................................ 10
5.2 Competitor B ........................................................................................................................ 10
5.3 Summary .............................................................................................................................. 10
6 PREFERRED CHANNEL ANALYSIS ............................................................................................ 10
6.1 Channel Selection Matrix ..................................................................................................... 10
6.2 Preferred Channel Schema .................................................................................................. 11
6.3 Strategic Objectives Alignment ............................................................................................ 11
6.4 Advantages .......................................................................................................................... 11
6.5 Disadvantages ..................................................................................................................... 11
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