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Sau khi đã có một website với đầy đủ thông tin về công ty, danh mục sản phẩm, quy cách, ảnh sản
phẩm, giá cả... vấn đề các công ty quan tâm là gửi thông điệp quảng cáo về công ty và giới thiệu
website đến khách hàng tiềm năng.
Bên cạnh các nguồn thông tin truyền thống, Internet tạo khả năng cho các công ty tiếp cận nguồn
thông tin đầy đủ, phong phú và cập nhật trên các Danh bạ toàn cầu, danh bạ công ty của các
nước, các tâm điểm thương mại, các sàn giao dịch B2B...
Dựa trên các nguồn thông tin xúc tiến thương mại này, công ty tiến hành gửi Email chào hàng đến
các khách hàng tiềm năng.
Quy trình giao dịch sau minh hoạ các bước tiến hành sau khi đã tiếp cận và nhận được thông tin
phản hồi từ khách hàng tiềm năng.
CÂU HỎI:
1. Hỏi hàng, đặt hàng qua e-mail khác gì so với các phương tiện truyền thống?
2. Hợp đồng được hình thành như thế nào?
3. Nếu có tranh chấp thì lấy căn cứ nào để chứng minh đã có hợp đồng mua bán?
4. Các điều khoản được thoả thuận trên nhiều e-mail, tại các thời điểm khác nhau thì thời điểm
nào được coi là thời điểm hình thành hợp đồng?
5. Giao dịch qua e-mail có ưu điểm và nhược điểm gì so với các hình thức giao dịch truyền
thống?
6. Hải quan có chấp nhận các hợp đồng hình thành qua các e-mail không?
7. Khi khai hải quan, bộ tờ khai cần có hợp đồng thì lấy e-mail thay vào có được không?
8. Đánh máy tên giám đốc và công ty vào e-mail có được coi là chữ ký không?
9. Hai e-mail, một e-mail cú các điều khoảng về tên hàng, số lượng, chất lượng và một e-mail cú
các điều khoảng về giá, thời hạn giao hàng, phương thức thanh toán... có thể thay thế hợp đồng
được không?
10. Trong toàn bộ quy trình giao dịch, hãy chỉ ra những vấn đề cần chú ý để tránh những sai sót,
tranh chấp có thể xảy ra.
1. E-MAIL CHÀO HÀNG
Depends on companies
2. HỎI HÀNG TỪ PHÍA KHÁCH HÀNG
Dear Mr. Hoang ,
We received email from you yesterday. We are trading company treating various gift items


in Japan. Our main items are wooden ware and lacquer ware. We import most of them
from China.
We are interested in Bamboo basket. We will be appreciated if you could send us CD or
catalogue first, or suggest me latest and detailed information.
If you are OK, Pls. let me know your business partner in Japan.
Best regards
KAZUNORI TABATA
3. TRẢ LỜI VÀ GỬI CATALOGUE
Depends on Companies
4. HỎI HÀNG ĐỐI VỚI MỘT SỐ SẢN PHẨM CỤ THỂ
2003-08-21
Dear Mr. Hoang ,

We received your CD catalogue several days ago. Thank you very much.
Now we'd like to ask you to quote about those baskets as attached file.
Pls. quote by the quantity 2,000 to 3,000 for each items.

Best regards

KAZUNORI TABATA
2003-08-25 (REPLY 1) - Gửi Photos của Counter Samples và Giá
Dear Mr. KAZUNORI TABATA,
Thank you very much for your inquiry.
We are pleased to enclose the detail quotation for seven items you sent us.
We also enclosed the photos of the samples we have just produced according to your
photos.
In the quotation, we quoted the prices for about 2000 pieces for each items.
If you have bigger demand, we can supply.
Thank you for your co-operation and we are looking forward to hearing from you.
Yours sincerely,

Hoang ,
Director
2003-08-27 (REPLY 2) - Điều chỉnh giá
Dear Mr. Tabata,
Following the e-mail yesterday, we are now sending you the pictures of sample A, B with
handles and new sample of item D.
We also would like to quote the lower price for item D (IP-MIY-004) at: USD 1.37/ pc.
Please find the picture in the enclosed excel file.
Thank you very much for your co-operation and we are looking forward to hearing from
you.
Best regards,
Hoang ,
5. GIÁ ĐƯỢC CHẤP NHẬN - GỬU MẪU ĐỂ KIỂM TRA CHẤT LƯỢNG
2003-09-01
Dear Mr.Hoang ,
Thanks for your email with picture.
It seems that some price of your items are very attractive.
We would be appreciate if you could dispatch one sample per each to us in order to
examine your real articles.
Best regards
TABATA
Reply SAME DAY – Gửi mẫu hàng và Inform về chất lượng
Dear Mr. TABATA,
Thank you very much for your e-mail dated 1st Sep 2003.
This afternoon, we have sent you 4 samples of seven items you are interested in.
As for quality of the products, you might be sure about that. I myself have worked in
Barotex (Bamboo and Rattan Export Company - a leading state company for over ten
years before I set up Inproexim Co., Ltd, my private company). Therefore, I have
experience in managing production and quality to meet overseas customers, especially
Japanese customers.

As for new customers, when we receive the L/C we always send samples for confirmation
before producing of all the order.
Moreover, we have been exporting to three Japanese customers (as mentioned in the e-
mail before; the last shipment was just on 26th Aug. 2003, for 600 sets of bamboo made
planters to Fukuoka, for Western Shoji Corporation).
We are looking forward to building a good business relationship with your company for a
long term.
Best personal regards,
Hoang ,
Director
6. Khách hàng gửi mẫu những sản phẩm định đặt hàng
Dear Mr. Hoang ,
Thanks for your samples. We are studying now and be able to grasp your quality.
We dispatched to you samples which we treat as our proper items today by EMS.
They will be found in attached file, and not only basket but coaster and fork.
They are all made in China around Ninbou. Their quality is not so bad.
If you can manufacture loyal to them and cheaper price, we would be able to shift to you.
We will be appreciate if you could manufacture those counter sample and dispatch to us
by returns.

By the way we heard that you were in Barotex in former days.
We, me and Mr. Miyamoto have visited there about 6 years ago.
I have a name card of Mr.Vo Anh Dao, but I don't remember well.
Perhaps they are almost closed a business as far as I remember when we visited.
Did you move to Hanoi cause Barotex is in Ho Chi Minh
We ever traded with Hapro, but not so big business.
If we could come to terms with each other, we will visit you.
Best regards
Tabata
Reply:

Dear Mr. Tabata,
Thank you very much for your e-mail dated 09 Sep 2003. We will start producing when
we receive your samples and send the counter samples to you as soon as possible.
I used to work as the Manager of Import-Export Department of Barotex Ha Noi which
belongs to The Ministry of Trade. The company has branches in DaNang and HoChiMinh
City. I know all the staff in the company, but there is no one names Vo Van Dao, perhaps
he worked in Barotex of the local belongs to People Committee of HoChiMinh Province.
I also know Mr. Nguyen Huu Thang, Director of Haprosimex. We used to study at the
Foreign Trade University, Viet Nam.
I hope that we will establish and develope the business relationship for a long term.
I am really happy to know that you will visit our company in the near future.
Best personal regards,
Hoang ,
Director
7. KIỂM TRA MẪU ĐỐI (COUNTER SAMPLES)
Dear Mr. Hoang ,
Hello! Did you receive our sending samples?
Can you dispatch counter samples?
Waiting your reply
Best regards
Tabata
Reply:
Dear Mr. Tataba,
We appology for the late reply because the internet in vietnam had some changes in the
last few days.
Thank you for your e-mail dated 30 Sep 2003.
We have received you samples and already produced two bamboo boxes and some
bamboo mats.
Yesterday, we sent the samples to you, and they will arrive about five days later.
Regarding bamboo forks made of bamboo roots, we have not collected the same bamboo

roots as your samples because it was raining in the forests all the last week. Therefore, it
will take a few more days to complete the bamboo forks.
We would like to enclose some handicraft-art samples for your reference. If you find any
of them interesting, please kindly contact us.
Best regards and we are looking forward to hearing from you.
Yours sincerely,
Hoang ,
8. MẪU ĐỐI ĐƯỢC CHẤP NHẬN – GIÁ TỐT
Dear Mr. Hoang ,
We received your basket samples today. Thank you very much.
Watching them we regard almost same as our proper items made in China.
They could be satisfied with our customers.
We'd like to confirm those price. Watching your last sheet, E (big one) is $0.60,
F (small one) is $0.56. Is that right?
Also let me know the price of coaster.
Their color are little pale, but we suppose you could meke them little deep easily as our
original.
Also let me know the information of fork.
Best regards
K.Tabata
9. ĐẶT HÀNG CHÍNH THỨC
Dear Mr. Hoang ,
After then, we discussed with all our staff, we'd like to have a first test order to you with
basket items. Watching your sample of basket, we regard they are well-skilled high quality
and no worse than that of China's. We believe you could produce them all almost same as
samples.
This is the first business for us on each other, this have a meaning of test order for our long
relationship. We are sorry we couldn't order so few quantity by 20' container.
Our rough order is like that. Pls. calculate a C/F and let me know. We'll adjust.
E. IP-MIY-005 Square basket (28x28x11.5cm) USD0.60(FOB) 2,500pcs

F. IP-MIY-006 Rectangular basket (18.5x28.5x11.5cm) USD0.50 (FOB) 1,000pcs
A.IP-MIY-001 Handy basket (12x22x15cm) USD0.83(FOB) 1,000pcs
the size not including handle
Re.color, though our Chinese samples are little dark brown, but pls. color them like A type
you could send to us. They are little light and little like reddish-brown.
How about your delivery time?
Which way you prefer L/C or T/T?
But we are sorry they will be little delay because we will visit China exhibision from the
day after tomorrow for 6 days.
Best regards
K.Tabata

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