Phát triển sản phẩm du lịch đặc thù tỉnh phú yên tt tiếng anh

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INTRODUCTION
1. Rationality
Phu Yen is one of eight South Central Coast provinces with
many potentials and advantages for tourism development. The
province has abundant tourism resources; good tourism infrastructure,
material and technical; favorable natural and cultural environment for
tourism development (Phu Yen Department of Culture, Sports and
Tourism, 2012).
Through the initial survey, Phu Yen’s tourism development is
not commensurate with inherent potentials and advantages. Despite
owning rich and featured tourism resources but local’s tourism
products are not diverse and unique to be able to compete with other
localities in the region, aims contribute to affirm the province’s
position on the national tourism map and build a brand on the
international tourism market. Therefore, I chose topic: “Developing
the specific tourism products in Phu Yen province” for research.
2. Research objectives and missions
2.1. Research objectives
On the basis of theoretical and practical overview of tourism
products and specific tourism products development, thesis analyzes
Phu Yen’s specific tourism products development conditions and
realities. From there, propose orientations and solutions to contribute
local’s specific tourism products development in the new period.
2.2. Research missions
- Overviewing of theory and practice of tourism products and
specific tourism products development.
- Analyzing Phu Yen’s specific tourism products development
conditions and realities.
- Proposing orientations and solutions for local’s specific
tourism products development.

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3. Research scope
3.1. Research contents
Developing experience (Dawn, Stone soul) and thematic
(Yellow flower Green grass, Local food) specific tourism products in
Phu Yen province.
3.2. Research areas
Researching Phu Yen tourism in the connection of South
Central Coast - Central Highlands.
3.3. Research time
Information documents and data were researched in the
period of 2009 - 2018 and orienration for specific tourism products in
the period of 2020 - 2030.
4. Research perspectives
4.1. System perspective
Researching differential tourism resources and specific
tourism products at destinations must be located within a certain
tourism territory system.
4.2. Synthetic perspective
Researching differential tourism resources and specific
tourism products at destinations must be reviewed synthetically on the
basis of comprehensive analysis of component elements.
4.3. Territorial perspective
Researching differential tourism resources and specific
tourism products must be associated with a specific
destination/territory.
4.4. Sustainable development perspective
Developing specific tourism products so that tourism

activities do not damage existence and development differential
tourism resources and special tourism services.

4.5. Historical - Far perspective


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Developing specific tourism products requires analysis of
formation, exploitation and preservation history of differential tourism
resources and specific tourism products in the past, present and future.
5. Research methods
5.1. Collecting, analyzing and processing documents method
Secondary documents from some domestic and foreign
researches provide an overview of theoretical and practical basis for
specific tourism products development; from Phu Yen’s agencies and
departments help clarify local’s specific tourism products
development conditions and realities.
5.2. Descriptive statistics method
Statistical indicators systemized by authorities combined with
field survey to capture activity status at the differential tourism
resources sites and the specific tourism products developments are
basis for analysis, comments and orientations, solutions.
5.3. Field survey method
Field survey collects data on differential tourism resources
and specific tourism products development realities through 2 stages:
preliminary survey to capture developments, activity status at the
differential tourism resources sites and field survey collects
information on differential tourism resources, specific tourism
products.
5.4. Sociological investigation method

Field survey collects information on tourists and related
issues in 5 steps: identify purpose and content of investigation; how to
choose sample and the number of sample to be investigated; survey
questionnaire design; conduct investigation; handle investigation
result.

5.5. Experts method


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In-depth interview with Phu Yen’s tourism experts to share
views and opinions about differential tourism resources, specific
tourism products and local’s specific tourism products development.
5.6. Synthetic scoring scale method
Evaluating Phu Yen’s specific tourism products by 5 steps:
identifing evaluation criteria; identifing score; identifing coefficient;
evaluating component and synthesis; evaluating specific level.
5.7. SWOT analysis method
Based on SWOT analysis on strengths (S), weakness (W),
opportunities (O) and threats (T); establish SWOT matrix to propose
feasible strategies S/O, O/W, S/T and W/T to Phu Yen’s specific
tourism products development.
5.8. Maps method
Thesis is based on Phu Yen’s Tourism map to edit and develop
some maps: Adninistrative map, Differential tourism resources map
and Specific tourism products map of Phu Yen.
6. Research history
6.1. In the world
“Handbook on Tourism Product Development” (Vietnam
National Administration of Tourism - Spanish Agency of International

World Tourism Organization - European Travel Commission, 2011)
“Vietnam Tourism Marketing Plan: 2008 - 2015”
(Cooperation for Development, 2007)
“Vietnam Tourism Marketing Strategy & Action: 2013 2020” (Environmentally and Socially Responsible Tourism Capacity
Programme, 2012)

6.2. In Vietnam


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“Research Vietnam’s competitive tourism products
development with regional and international” (Tourism Development
Research Institute, 2008)
“Research island tourism products development in the
Northern tourism region ” (Tourism Development Research Institute,
2010)
“Scientific basis for adventure sports tourism products
development in the Northern mountains” (Tourism Development
Research Institute, 2011)
“Developing tourism products based on cultural values of
ethnic groups in the Central Highlands” (Ministry of Culture, Sports
and Tourism - Ho Chi Minh University of Culture, 2015)
“Vietnam’s tourism products development strategy to 2025,
orientation to 2030” (Ministry of Culture, Sports and Tourism, 2016)
“Developing specific tourism products in the North Central
and South Central regions” (Tourism Development Research Institute,
2016 and 2018)
“Research An Giang’s types of specific tourism products
development” (An Giang’s Department of Science and Technology Ho Chi Minh City University of Social Sciences and Humanities,
2018)

6.3. In Phu Yen
“Preserving and promoting the value of relics - landscapes in
Phu Yen province to service tourism development activities” (Nguyen
Dinh, 2015)
“Scientific and practical basis for sea tourism products
development in Xuan Dai bay and the surrounding area” (Pham Van
Bay, 2015)


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“Proposing solutions and projects to preserve and develop
tourism in Chop Chai mountain area” (Ho Van Tien, 2018)
7. Research’s contributions
- Inheriting, additing and clarity theoretical and practical basis
of tourism products and specific tourism products development; at the
same time applying that issue on Phu Yen province.
- Clarity contents are related to Phu Yen’s specific tourism
products, identifing criterias and conducting evaluation on local’s
specific tourism products.
- Evaluating conditions and realities of Phu Yen’s specific
tourism products development, identifing orientations and solutions
for Phu Yen’s specific tourism products development in current
context.
- Thesis’ research results have provided imfortant scientific
basis of planning undertakings and policies, identifing some solutions
for Phu Yen’s specific tourism products development.
- Forming and advancing Phu Yen’s specific tourism products
qualities; in that taking island tourism as a point, cultural tourism as a
basis; developing experience and thematic tours to explore nature and
culture... of the region.

8. Research structure
In addition to the introduction, conclusion, list of author’s
works, references and appendices; the content of thesis includes:
Chapter 1. The theoretical and practical basis of tourism
products and specific tourism products development
Chapter 2. The conditions of specific tourism products
development in Phu Yen province
Chapter 3. The realities of specific tourism products
development in Phu Yen province
Chapter 4. The orientations and solutions of specific tourism
products development in Phu Yen province


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Chapter 1. THE THEORETICAL AND PRACTICAL BASIS OF
TOURISM PRODUCTS AND SPECIFIC TOURISM PRODUCTS
DEVELOPMENT
1.1. Theoretical basis
1.1.1. Tourism products and specific tourism products
1.1.1.1. Tourism products
• Concept
“Tourism products are a collection of services on the basis of
exploiting the value of tourism resourses to satisfy tourist’s needs”
(Chapter I, Article 3, Section 5, Vietnam Tourism Law, 2017)
• Characteristic
Outstanding; immutability; unreservedity; synthesis and
association; high service, low tangible; concurrency of production and
consumption; oscillability; seasonality.
• Structure
Tourism products = tourism resources + tourism services

(tourism resources = natural tourism resources + cultural tourism
resources, tourism services = travel + transportation +
accommodation + dining + sports, recreation, entertainment + goods)
1.1.1.2. Specific tourism products
• Concept
“Specific tourism products are those that have attractive,
unique, original elements and representative of tourism resources for a
territory/destination with tourism services not only satisfied
needs/expectations of tourists but also impressive with originality and
creativity” (Pham Trung Luong, 2007)
• Characteristic
Differential, unique, originality and featured.
• Structure
Specific tourism products = differential tourism resources +
special tourism services (differential tourism resources = differential
natural tourism resources + differential cultural tourism resources,


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special tourism services = mining technologies + tourism managers +
local communities)
• Role
Personalize local and destination tourism; creating high
attractiveness, attracting special and mass tourist market; building
tourism images, forming local and destination tourism brand;
highlights of the local and destination tourism products system;
creating competitiveness for local and destination; creating
development motivation for other tourism products.
1.1.1.3. Specific tourism products evaluation
• Identifing evaluation criteria, score (s) and coefficient (c)

(1) Attractiveness of tourism resources (2c): very attractive
(4s), attractive (3s), quite attractive (2s), less attractive (1s)
(2) Uniqueness of tourism resources (3c): national level (4s),
regional level (3s)
(3) Originality of tourism resources (1c): very good
preservation (4s), good preservation (3s), fair preservation (2s), poor
preservation (1s)
(4) Representation of tourism resources (3c): very typical
(4s), typical (3s), quite typical (2s), less typical (1s)
(5) The special of tourism services (2c): very special (4s),
special (3s), quite special (2s), less special (1s)
• Evaluating component and synthesis
Table 1.1. Specific tourism products evaluation

(Research results of author, 2018)


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• Evaluating specific level
Table 1.2. Specific level evaluation

(Research results of author, 2018)
1.1.2. Tourism products and specific tourism products development
1.1.2.1. Concept
“Tourism products development is a process in which the
values of a destination are used to meet needs of domestic and
international tourists. Tourism products may include natural or
artificial sights, hotels, resorts, restaurants, theaters, activities,
festivals and events” (UNWTO, 2011)
1.1.2.2. Role of the objects involve in specific tourism products

development
• Tourism managers at central and local level
• Tourism businesses and local communities
• Tourists
1.1.2.3. Specific tourism products development requirements
• General requirements
- Sustainable development; comply with the principles:
system development, market economy, sustainable natural - social
environment.
- With tourism products based on natural resources: resources
preservation and development; environment conservation and
protection.
- With construction works: comply with plannings, plans and
regulations guiding common construction standards; ensure aesthetics,
do not lose the particular attractiveness.
- With the types of tourism services: highlighting the
differential value of tourism resources.


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• Own requirements
- Identifing the value of differential tourism resources and
spatial distribution; identifing specific tourism products and
ingredients; concentrative investment and effective exploitment the
value of differential tourism resources to specific tourism products
formation and development.
- The value of differential tourism resources clearly identifies
for each level; focus on developing investment at the differential
tourism resources sites.
- Conveniently access with the differential tourism resources

sites; suitably tourism human resources; connect destinations; market
needs with specific tourism products.
1.1.2.4. Specific tourism products development conditions
• Geographical location, territorial range
• Specific tourism products development connection and cooperation
• Differential tourism resources
• Special tourism services
• Tourism infrastructure, material and technical
• Tourism development policy
• Capital
• Specific tourism products market demand
1.2. Practical basis
1.2.1. Specific tourism products development in the world
1.2.1.1. Modern specific tourism products development

In China and Italy, modern specific tourism products
development associated with emotional, individuality, experience,
engagement, aesthetic and envirornment elements.


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1.2.1.2. Experience specific tourism products development
In Canada and Australia,
development must have experience.

specific

tourism

products

1.2.1.3. Thematic specific tourism products development
In USA and Central Europe, specific tourism products
development needs to connect thematic tourism routs having
experience activities at each destination that tourists go through.
1.2.2. Specific tourism products development in the country
Specific tourism products development in some domestic
regions and provinces in the South Central Coast focus on specific
tourist markets by meeting their needs/expectations about specific
tourism products having modern, experience and thematic elements.
Conclusion of chapter 1
Chapter 1 researchs the theoretical basis of tourism products and
specific tourism products: tourism products (concept, characteristic and
structure); specific tourism products (concept, characteristic, structure and
role); specific tourism products evaluation (identify evaluation criteria,
score and coefficient, component and synthesis evaluation, specific
level evaluation); tourism products and specific tourism products
development (concept, role of the objects involve in specific tourism
products development, specific tourism products development
requirements and conditions).
Chapter 1 researchs the practical basis of tourism products and
specific tourism products development: specific tourism products
development in the world (China, Italy, Canada, Australia, USA,
Central Europe) and in the country (some domestic regions and
provinces in the South Central Coast)


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Chapter 2. THE CONDITIONS OF SPECIFIC TOURISM
PRODUCTS DEVELOPMENT IN PHU YEN PROVINCE

2.1. Geographical location, territorial range
As one of eight provinces in the South Central Coast region,
linking with the Central Highlands, Phu Yen has natural and socio economic characterristics favorable for specific tourism products
development connection and cooperation.
2.2. Specific tourism products development connection and
cooperation
Connection and cooperation will towards buiding a regional
tourism brand with unique and featured tourism products. At the same
time help increase strength, gravity and sustainability for tourism in
the South Central Coast - Central Highlands.
2.3. Differential tourism resources
2.3.1. Differential natural tourism resources
Rich and diversified natural tourism resources with a system
of beaches, islands, reef, lagoons/bays, landscapes, preserved areas,
rivers/streams and waterfall/lake containing differential natural
tourism resources is the basis for specific tourism products
(Xep beach, Nhat Tu Son island, Yen island, Da Dia reef, Dai Lanh
cape, O Loan lagoon, Ro bay, Xuan Dai bay, Da Bia mountain)
2.3.2. Differential cultural tourism resources
Unique and featured cultural tourism resources with a system
of relics - landcapes, craft villages, festivals - folklore and cuisine
containing differential cultural tourism resources is the basis for
specific tourism products (Luong Van Chanh temple, Mang Lang
church, Da Trang pagoda, Thanh Luong pagoda, Stone herd, Stone
trumpet, Quang Duc ceramic, Go Thi Thung horse racing festival,
Local cuisine)


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2.4. Special tourism services

2.4.1. Mining technologies
To fully and effectively exploit the differential values of
tourism resources, it is necessary to have modern and unique
technologies to increase attraction for tourists. Phu Yen has only
exploited the available values of tourism resources without investing
in modern and unique technologies facilities development.
2.4.2. Tourism managers
Phu Yen’s tourism managers has not shown their
professionalism in bringing high management efficiency, in order to
differential tourism resources preservation and promotion. Tourism
managers has not mobilized potentials of tourism services and local
communities to specific tourism products development.
2.4.3. Local communities
The participation of local communities will increase
attractiveness for specific tourism products; local communities
culturally and friendly in communicating with tourists will bring high
resonance for specific tourism products. Phu Yen people with “Nau”
characteristic will create specifically of tourism products.
2.5. Tourism infrastructure, material and technical
2.5.1. Tourism infrastructure
Transportation, communication and electricity - water system
have developed towards tourism services but have not yet met needs
of tourists in the peak season.
2.5.2. Tourism material and technical
Accommodation - dining, entertainment facilities and other
service facilities are relatively well developed but still not satisfy
needs of tourists in the peak season.
2.6. Tourism development policy
The local has had a tourism development policy to become an
important economic sector of province in the 2016 - 2020 period and

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Phu Yen tourism planning to 2020, vision to 2030; gradually building
a tourism brand: Phu Yen - attractive and friendly destination.
2.7. Capital
The province has mobilized and used relatively effciently
capital from State budget, invested according to the central and focal
points to specific tourism products development.
2.8. Specific tourism products market demand
2.8.1. International tourist markets
Key international tourist markets (Northeast Asia, Western
Europe, Northern Eorope, Southeast Asia, North America) and
potential (Western Europe, India, Middle East)
2.8.2. Domestic tourist markets
Key domestic tourist markets (Ho Chi Minh City, Hanoi,
Central Highlands - South Central) and potential (North Central,
South West)
Conclusion of chapter 2
Chapter 2 analyzes the conditions of specific tourism products
development in Phu Yen province: geographical location, territorial
range; specific tourism products development connection and
cooperation; differential tourism resources; special tourism services;
tourism infrastructure, material and technical; tourism development
policy; capital; specific tourism products market demand.
Chapter 3. THE REALITIES OF SPECIFIC TOURISM
PRODUCTS DEVELOPMENT IN PHU YEN PROVINCE
3.1. Existing tourism products
3.1.1. Experience tourism products
Clarify the realities of experience tourism products

development: Welcome dawn, Stone heritage, Walk across the sea.


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3.1.2. Thematic tourism products
Clarify the realities of thematic tourism products
development: According to the history, Yellow flower Green grass,
Local cuisine.
3.1.3. Difference tourism products
Clarify the realities of other tourism products development
associated with cultural tourism resources.
3.2. Specific tourism products development
3.2.1. SWOT analysis results
Analyzing strengths, weaknesses, opportunities and threats on
Phu Yen’s specific tourism products development.
3.2.2. Tourism activity results
3.2.2.1. Tourist and total tourism revenue
• Number of tourists to Phu Yen
Table 3.1. Number of tourists to Phu Yen (2009 - 2018)
Yea Internation Domesti
Rate of increase
Total
r
al
c
(%)
200
8.100
222.900
231.000 39,7 (compare 2008)

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201
20.500
340.500
361.000
56,3
0
2011
40.000
490.000
530.000
46,8
201
53.000
497.000
550.000
3,8
2
201
60.000
540.000
600.000
9
3
201
52.000
703.200
755.200
25,9
4

201
45.000
855.000
900.000
19,2
5
201
1.134.49 1.175.00
40.502
30,6
6
8
0


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201
7
201
8

1.368.50 1.404.00
19,5
0
0
1.567.99 1.609.00
41.005
14,6
5
0

(Phu Yen Department of Culture, Sports and Tourism, 2018)
• The average day of stay
The average day of stay for international tourists is from 2.5-3
days, domestic tourists is from 1.5-2 days (Phu Yen’s Department of
Culture, Sports and Tourism, 2018)
• The average spending
The average spending of international tourists is from 1-1.5
million VND/day (50-60 USD), domestic tourists is from 700-900
thousand VND/day (30-40 USD) (Phu Yen’s Department of Culture,
Sports and Tourism, 2018)
• Total tourism revenue
Table 3.2. Phu Yen’s total tourism revenue (2009 - 2018)
35.500

(Phu Yen Department of Culture, Sports and Tourism, 2018)
3.2.2.2. At the differential tourism resources sites
Table 3.3. Number of tourists and ticket sales
Differential Yea
Ticket
Number of tourists
tourism
r
sales
Internation Domest Total
(VND


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resources

sites
Da Dia reef
&
Dai Lanh
cape

al

ic

201
400.00
11.000
389.000
3
6
0
201
402.00
13.000
389.000
4,5
7
0
201
555.00
15.000
540.000
8,5
8

0
(Phu Yen Department of Culture, Sports and Tourism, 2018)
3.2.3. Sociological investigation results
3.2.3.1. Tourist opinions
Rearching personal informations of tourists about: purpose of
trip, activities in trip, participation at sights, number of trip and length
of stay, tourist and accommodation forms, methods and means of
reaching destination aims research and develop specific tourism
products suitable with tourists market demand.
Survey results of tourists at Phu Yen’s differential tourism
resources sites once again affirmed that local’s specific tourism
products development focusing on tourist market is right direction and
suitable with trend of the era; on the basis of synthesizing tourist
opinions in combination with investigation and field survey of
Phu Yen’s specific tourism products development realities.
Notably, survey results of tourists about sights in Phu Yen
province show that the sights are also the differential tourism
resources sites. As such, it is feasible to develop specific tourism
products based on a combination of differential tourism resources and
special tourism services.
Table 3.4. Phu Yen’s specific tourism products development
Differential
Differential natural
Differential cultural
tourism resources
tourism resources (A)
tourism resources (B)
A1. Xep beach
B1. Luong Van Chanh temple
A2. Nhat Tu Son island

B2. Mang Lang church


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A3. Yen island
A4. Da Dia reef
A5. Dai Lanh cape
A6. O Loan lagoon
A7. Ro bay
A8. Xuan Dai bay
A9. Da Bia mountain
Specific
tourism products

Experience specific
tourism products (C)
C1. Dawn
C1 = A5 + Special
tourism services

B3. Da Trang pagoda
B4. Thanh Luong pagoda
B5. Stone herd
B6. Stone trumpet
B7. Quang Duc ceramic
B8. Go Thi thung horse
racing festival
B9. Local cuisine
Thematic specific
tourism products (D)

D1. Yellow flower
Green grass
D1 = (A1 + A4 + A5 + A6)
+ Special tourism services
D2. Local cuisine
D2 = (A6 + A7 + A8)
+ Special tourism services

C2. Stone soul
C2 = (A1 + A2 + A3 +
A4 + A9 + B2 + B3 +
B4 + B5 + B6) + Special
tourism services
(Research results of author, 2018)
Accordingly, specific tourism products evaluation associated
with differential tourism resources is an important research content of
thesis to identify specific level of tourism products for local’s specific
tourism products development.
Table 3.5. Phu Yen’s specific level of tourism products evaluation

(


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(Research results of author, 2018)
Thus, among four specific tourism products associated with
differential tourism resources are evaluated on specific level; there are
three tourism products (1), (2) và (4) reaching level 1 (very specific),
tourism products (3) at level 2 (specific) and no tourism products at

level 3 (less specific). This is an important basis to Phu Yen’s specific
tourism products development.
3.2.3.2. Expert opinions
Phu Yen’s expert opinions help thesis clearly identify some
existing problems in local’s specific tourism products development.
3.3. Specific tourism products development connection and
cooperation
3.3.1. Connecting to create interregional tourism products
Phu Yen has signed the tourism development cooperation
agreement with the South Central Coast - Central Highlands to form a
rich, diserse and attractive tourists specific tourism products system.
3.3.2. Some exist and limit
The tourism development connection and cooperation
between Phu Yen province and the South Central Coast - Central
Highlands regions have not been stable and sustainable. Tourism
products are quite monotonous, duplicated and not yet specialized,
unique; have not yet specific and high quality tourism products for
four provinces.
The region has not built a common tourism brand of four
localities; there has not been established a joint tour of four provinces
with unique characteristics of each locality. No connection and
cooperation in training to develop tourism human resourses in the
South Central Coast - Central Highlands provinces; has not connected


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to organized a common cultural and tourism event to form a series of
events to attract tourists…
Conclusion of chapter 3
Chapter 3 researchs the realities of specific tourism products

development in Phu Yen province: existing tourism products
(Welcome dawn, Stone heritage, Walk across the sea, According to
the history, Yellow flower Green grass and Local cuisine); based on
SWOT analysis results (strengths, weaknesses, opportunities and
threats), tourism activity results (tourist and total tourism revenue, at
the differential tourism resources sites), sociological investigation
results (tourist and expert opinions), some exist and limit in specific
tourism products development connection and cooperation between
Phu Yen province and the South Central Coast - Central Highlands
regions, thesis developed Phu Yen’s specific tourism products (Dawn,
Stone soul, Yellow flower Green grass and Local cuisine)
Chapter 4. THE ORIENTATIONS AND SOLUTIONS OF
SPECIFIC TOURISM PRODUCTS DEVELOPMENT IN PHU
YEN PROVINCE
4.1. Development orientations
4.1.1. Basis
• Tourism development policy
• Specific tourism products market demand
• The realities of existing tourism products development
• The realities of specific tourism products development connection
and cooperation
4.1.2. Orientations
• Specific tourism products development strategy


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• Specific tourism products development trend
4.2. Development solutions
4.2.1. General solutions
• Development of tourism types and products

• Development of tourism routs and sites
• Specific tourism products development connection and cooperation
4.2.2. Specific solutions
• Making the most of advantages of differential tourism resources
Phu Yen is a new destination with differential tourism
resources and able to combine to create the attractive experience and
thematic specific tourism products (Table 3.4). Making the most of
advantages of differential tourism resources will increase the
specifility of tourism products.
• Developing synchonously of special tourism services system
Special tourism services are created by tourism labor with
high profestional qualification along with good communication skills
and service attitude in effectively exploiting the value of differential
tourism resources through how to use optimally unique technology
facilities with the role of a professional tourism manager and cultural
local community. Synchronous development of a special tourism
service system at the diffential tourism resources sites will increase
the value of local’s specific tourism products.
• Improving the quality of specific tourism products
Improving the quality of specific tourism products by
combining differential tourism resources sites on the itineraries, each
place introduces a unique feature of differential tourism resources;
upgrading routes to access specific tourism products; expanding the
space to exploit specific tourism products; strengthening special
tourism services; suppling accommodation and dining at the
differential tourism resources sites; developing richly craft villages;
diversification specific tourism products markets.


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• Connecting forming a specific tourism products chain
Connecting four specific tourism products (Dawn, Stone soul,
Yellow flower Green grass and Local cuisine) into a specific tourism
product chain with “unique”: the earliest dawn (Dai Lanh cape), the
most beautiful open-air coral (Yen island), the unique reef (Da Dia
reef), the biggest Lingaparvata (Da Bia mountain), the biggest bodhi
tree (Luong Van Chanh temple), the book was printed with the first
national language of Vietnam (Mang Lang church), the best mango
offered to the King (Da Trang pagoda), the most unique architecture
(Thanh Luong pagoda), the unique national treasure (Stone trumpet),
the unique ceramic (Quang Duc ceramic), the strangest horse racing
festival (Go Thi Thung horse racing festival), the unique “Yellow
flower Green grass” studio film (Xep beach) và the best oyster dish
(O Loan lagoon); aims upgrade specific tourism products and extend
the stay of tourists at destination to research and experience the
unique, featured and attractive specific tourism resources in local.
Conclusion of chapter 4
Chapter 4 researchs the orientations of specific tourism
products development in Phu Yen province, which refers to the
orientation bases (tourism development policy, specific tourism
products market demand, the realities of existing tourism products
development, the realities of specific tourism products development
connection and cooperation) and focus on the orientations of Phu Yen
province (specific tourism products development strategy and trend).
From there give some general solutions about development of
tourism types and products, development of tourism routs and sites,
specific tourism products development connection and cooperation
and some specific solutions aims local’s specific tourism products
development by making the most of advantages of differential tourism

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resources, developing synchonously of special tourism services
system, improving the quality of specific tourism products and
connecting forming a specific tourism products chain.

CONCLUSION
From the above researches, it is posisible to generalize the
following issues:
Firstly, Phu Yen is included in the local, regional and national
tourism development master plans with immediate and long-term
tourism investment projects; an important premise for comprehensive
tourism development in the next time.
Secondly, Phu Yen in the South Central Coast region has the
potential and strength of natural and cultural tourism with the
orientations for sustainable tourism development connection and
cooperation between the localities in the region, between the region
and nation.
Thirdly, Phu Yen has relatively favorable conditions for
specific tourism products development, including necessary and
sufficient conditions, in which indispensable elements of differential
tourism resources and special tourism services.
Specific tourism products development is not only a particular
concern of Phu Yen’s the tourism industry, but also requires
participation of local’s all agencies and departments in connection


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with regional and national sustainable tourism development.
Especially creating priority mechanisms and policies to attract

investment in tourism infrastructure, material and technical;
preserving and embellishing relics - landscapes; host cultural and
tourism events to develop and perfect specific tourism products.

THE LIST OF AUTHOR’S PUBLISHCATIONS
ASSOCIATED WITH THE THESIS

1. Doan Thi Nhu Hoa (2016). Developing Phu Yen’s green
tourism by tour “Yellow flower Green grass”. Vietnam
Geographic Association: Natural science - Technology.

2. Doan Thi Nhu Hoa (2017). Developing the tourism products
based on the natural touristic resources in Phu Yen province.
Ho Chi Minh city University of Education: Journal of Science

3. Doan Thi Nhu Hoa (2017). Preserving the value of stone
cultural heritages in Phu Yen for tourism activities. Vietnam
Association of Colleges and Universities: Journal of
Research, Theoretician, Education forum.

4. Doan Thi Nhu Hoa (2018). Identifing the specific tourism
resources and proposing some solutions to develop the
specific tourism products in Phu Yen province. Phu Yen
University: Journal of Science.


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5. Doan Thi Nhu Hoa (2018). Quang Duc ceramic - a brand of
typical Cham ceramics in Phu Yen needs to be preserved and

developed for tourism activities. Ministry of Culture, Sports
and Tourism: International Conference.

6. Doan Thi Nhu Hoa (2019). Phu Yen tourism by folksong of
“Nau region”. Vietnam Association of Historical Sciences:
Journal of Past and Present.