Marketing Manager Course - Chapter 10

© 2004 The McGraw-Hill Companies, Inc. All rights reserved.
10
Chapter
Human Resource Management
Human Resource Management
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
Learning Objectives
After reading this chapter, you should be able to:
z
Determine appropriate responses to major changes in the
environment affecting human resources.
z
Comply with the legal framework governing human resources.
z
Develop tactics to implement desired human resource
strategies.
z
Prepare a staffing program to recruit and select the best
applicants.
z
Establish orientation, training, and career development
programs to enhance employees’ contributions to the firm.
z
Implement an effective performance appraisal program to
capitalize on employees’ strengths and reduce employees’
weaknesses.
z
Develop a reward system to attract, retain, and motivate
employees.
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
D ealing effectively with

D ealing effectively with
hum an resource (H R )
hum an resource (H R )
issues is essential for all
issues is essential for all
managers.
managers.
The hum an resource staff
The hum an resource staff
supports managers in
supports managers in
carrying out HR
carrying out HR
responsibilities.
responsibilities.
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
Skills for Managing Human Resources
Congruency
Congruency
Skills
Skills
Hiring Skills
Hiring Skills
Training Skills
Training Skills
Perform ance
Perform ance
Appraisal Skills
Appraisal Skills
Pay Allocation

Pay Allocation
Skills
Skills
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
Environment of Human Resources
Workforce
Workforce
Diversity
Diversity
Globalization
Globalization
Legislation
Legislation
Unions
Unions
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
Key Federal Legislation and Regulations
Affecting Human Resources
z
Social Security Act (1935)
z
Wagner Act (1935)
z
Fair Labor Standards Act (1938)
z
Taft-Hartley Act (1947)
z
Landrum-Griffin Act (1959)
z
Equal Pay Act (1963)

z
Title VII of Civil Rights Act (1964)
z
Executive Order 11246 (1965)
z
Age Discrimination in Employment
Act (1967)
z
Wage Garnishment Act (1968)
z
Occupational Safety and Health Act
(1970)
z
Vocational Rehabilitation Act (1973)
z
Health Maintenance Organization Act
(1973)
z
Employee Retirement Income
Security Act (1974)
z
Vietnam-Era Veterans Readjustment
Act (1974)
z
Privacy Protection Act (1974)
z
Pregnancy Discrimination Act (
1978)
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
Key Federal Legislation and Regulations

Affecting Human Resources
(continued)
z
Job Training Partnership Act
(1982)
z
Consolidated Omnibus Budget
Reconciliation Act (1985)
z
Immigration Reform and Control
Act (1986)
z
Worker Adjustment and
Retraining Act (1988)
z
Drug-Free Workplace Act (1988)
z
Employee Polygraph Protection
Act (1988)
z
Americans with Disabilities Act
(1990)
z
Civil Rights Act (1991)
z
Family and Medical Leave Act (1993)
z
Health Insurance Portability and
Accountability Act (1996)
z

Small Business Job Protection Act
(1996)
z
Fair Credit Reporting Act (1970,
1996)
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
Key HR
Key HR
Legislative Issues
Legislative Issues
Discrimination
Discrimination
Protected
Protected
Class
Class
Affirm a tive
Affirm a tive
Action
Action
Disparate
Disparate
Treatm ent
Treatm ent
Adverse
Adverse
Im pact
Im pact
Job
Job

Relatedness
Relatedness
BFOQ
BFOQ
Sexual
Sexual
H arassm ent
H arassm ent
Em ploym ent
Em ploym ent
at Will
at Will
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
Unions
z
Membership has been declining steadily (13% in
2003)
z
Factors contributing to this decline:
¾
Strong employer challenges to unions
¾
Plant closures
¾
International competition
¾
Shrinking manufacturing sector
z
Labor Contract: Written agreement between union
and management that specifies pay schedule, fringe

benefits, COLA, and the like.
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
Unions
(continued)
z
Union-related legislations:
z
The Wagner Act (1935) – created the NLRB
z
The Taft-Hartley Act (1947) – specified a set of unfair labor
practices by unions along with the remedies
z
The Landrum-Griffin Act (1959) – requires each union to report its
financial activities and the financial interests of its leaders to the
Department of Labor
z
In the U.S., labor relations are characterized by:
z
Business unionism
z
Job-based unionism
z
Collective bargaining
z
Voluntary contracts
z
Adversarial relationships
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
Human Resource Management Process
Strategic HR

Strategic HR
Planning
Planning
HR Tactics
HR Tactics
Orientation
Orientation
Training
Training
Staffing
Staffing
Career
Career
Development
Development
Performance
Performance
Appraisal
Appraisal
Compensation
Compensation
and Benefits
and Benefits
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.