Tải bản đầy đủ (.pdf) (96 trang)

(Luận văn thạc sĩ) ảnh hưởng của các yếu tố marketing xanh đến hình ảnh thương hiệu xanh trong lĩnh vực ngân hàng tại việt nam

Bạn đang xem bản rút gọn của tài liệu. Xem và tải ngay bản đầy đủ của tài liệu tại đây (8.9 MB, 96 trang )

12456789


77
4
5
5
5

 !"

#$%&'()
6
"*
+,54-+
%./%.
#045123)%.
744 5'%&6%.7%&
89:918%);
< =
>45

?@A
BCDEBFGHIJKL


12456789


77
4


5
5
5

 !"

#$%&'()
6
"*
+,54-+
%./%.
#045123)%.
744 5'%&6%.7%&
89:918%);

<=>?@@AB@NOP
CQRSTRUVW

X Y
Z45
45[48\7+
CZ]4"^ Y_
8`a


123567 896




 !"#$!%&'
(*+,-. /01%23 45678
'69:;8<=>;?
(@A6BCDE88FG:;HI8JK'698<=>;88<'8O6?

L;8L;6P8
U?V@7WX';YZ8A'[\N"]^_`
a0bc8O6EDFMN
1defgheheifjdh


123523

6789


6
2

5 
123523

12333 !"#3$% &66'6

12333(
#)*+6,


12333
%-./60123+6,
45637819
:"
%++6,
 ;
3<"===================================>
@A@ BCDEFGHGIHDJGEKLMNOPQREHSGTUVNDAAAAAAAAAAAAAAAAAAAAAAAAAAA@
@AW XYEVDJLGIHDJGEKLAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAZ
@A[ TC\^_`GIMNaHbXMDGIHDJGEKLAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAc
@Ad ef_ghiefjehif\khlKLAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAc
@AZ mhifnohif\khlKLAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAp
@AZA@OqrstuvrAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAp
@AZAWVswxryz{AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAp
@Ac |}VE~LBRERGIHDJGEKLAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAp
4563€86‚56"ƒ&6%,1„

 ;
3<"==================…
WA@ TlT\XEonhfEGIHDJGEKLAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
WAW EE|HDGDXAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA@@
WAWA@Xry{{sxxrs{ss{AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA@@
WAWAWH{sĂÂt{sAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA@d
WA[ XCDÊLÔGHIDƠÔXÔƯ|ĐVDGIăÔGHMNHâGHFhf^f_ghi
HDLăÔGHAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA@d
WAd VêGI|}VEEGIHDJGEKLODJGÊLÔGAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA@c


123 5678979
7

9


7222222222222222222222222222222221
12 522222222222222222222222222222222222222222222222222222222222222222222222222222222222222222222222211
 "#$%&')&*+,-.*/01222222222222222222222222222222222222222222222222222222222234
52 678979
7
9
222222222222222222222222222222222222222222222222222222222222222222215
521 9
7
9
8:;97<972222222222222222222222222222222222222222222222222222222222222222222213
5212=>?@A?BC=>DBEFGHIB=@JB=222222222222222222222222222222222222222222222222222213
52121K?@LMNBC=>DBEFGHIB=@JB=22222222222222222222222222222222222222222222222222221
525 9
7
9
8:;OPQRS9
22222222222222222222222222222222222222222222222222222222222222225T
5252=>?@A?UVMBC=>DBEFM222222222222222222222222222222222222222222222222222222222225T
52521=>?@A?WNBCEXM=Y>22222222222222222222222222222222222222222222222222222222222222225
Z[Z[Z\]^_`ab]cbb]d`efg]hij>kMl222222222222222222222222222222222222222222222222251
52m 52222222222222222222222222222222222222222222222222222222222222222222222222222222222222222222222225m
 n#op$qrst-u122222222222222222222222222222222222222222222222222222222222222224v
m2 :wx:yz55{K7|}22222222222222222222222222222222222222222222222222222222222222225
m21 56769
 95{2222222222222222222222222222222222222222222222222222222222222222222225
m25 K z~:;OP:OPyPO:2222222222222222222222222222222222222222222225

m252=XB@JE=
BWE=j=2222222222222222222222222222222222222222222222222222222225
m2521=XB@JE=B=XB@A=U=E=EEW>?`HEj22222222222mT
m2525=XB@JE=B=XB@A=U=E=W>?B=@=ME2222222222222m5
m2m 79<
77 6K z~:;97

7222222222222222m3
[[\]d`efg]e^_`aG`22222222222222222222222222222222222222222222222222222222222222222m
[[:==EU=ĂB=22222222222222222222222222222222222222222222222222222222222mÂ
m2m25ÊÔ@ĂUEEƠ>=ƯUC>NHIB=EĐB@=>?@222222222222222222222222222222222222222mă
m23 :OPyPâyê;79
ô89722222222222222222222222222222222222222222223m


123 56758522222222222222222222222222222222222222222222222222222222222222222222222222222222222222222222222293


  !"#$%! &'''''''''''''()
92* +,5-./0222222222222222222222222222222222222222222222222222222222222222222222222222222222222222222222291
922 3475+6,007382222222222222222222222222222222222222222222222222222222222222222222222222222222239
9222*:;<=>??@ABCDEC<=FGHIC=2222222222222222222222222222222222222222222222222222239
92222:;5@>J=C=AKGHL=MAHIC=2222222222222222222222222222222222222222222222222222223*
9222N:;OPQ?@RC=CMASMHIC=2222222222222222222222222222222222222222222222222222222222232
92N 3T0U3,UVWYZ[\]^\_`a070736b0Uc.56,d53ef222222231
g!!h ij  
k ll#mnogpg!  qj
k ll#rnp#s t! uv
k ll#wnjxjy
k ll#zn!{| }&  ~}

k ll#(nk s€#  s‚ƒi
k ll#„n!{| }& …† ~}
k ll#)njx ‡ ˆ!‰


1234678898
4

×