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Xây dựng chiến lược marketing mix cho sản phẩm q smart s18

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BỘ GIÁO DỤC ĐÀO TẠO
TRƯỜNG ĐẠI HỌC KINH TẾ ĐÀ NẴNG
KHOA QUẢN TRỊ KINH DOANH

BÀI TIỂU LUẬN
MÔN QUẢN TRỊ MARKETING
Đ ề tài : $Xây dựng chiến lược Marketing mix cho sản phẩm Q-Smart S18%
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9++1s&It2k
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O}IX yƒRqH.I!T„…*0"P!LiI0!

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Oo'#ˆH
HLR‰OH!PQ!!)!PLIV#)!}ThJOzI
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IlOX!'I!g!(Il!'I!OzI0I‰!U Il!!)TN!
J!‚)‚!lOyV!UOzISy)!YIPI‚)!Il1TN!Rf
#IQ!OlyWyL!P1IXK!hI!P #R€I!#IlI!‹‹I!;
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ILN!
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OSI!hzIIq!!ŽOK$Xây dựng chiến lược Marketing mix cho sản
phẩm Q-Smart S18%
.SRT…Il9I!;
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:!;55&!fgI!I1ILhi JJJjP!PQOSIXIL
:!;555nfLRWI!hzI{I!Py)!YD2F
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!I‰Il!U!hyl0‚P!OzIyWO1!1IXIPOTJhOzI!P
!H!;
x{I!f!!I;‘
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 !"#

Chương I : GIỚI THIỆU CHUNG VỀ CÔNG TY VÀ SẢN PHẨM
Q-SMART S18
1.1 Giới thiệu chung về công ty:
1.1.1 Công ty TNHH Viễn Thông An Bình
:L.M!EN!sh•EtOzI!!)'+339! 
O•y!!!)0E!)!f)!iI!P!;!HOH!PQyIX
uI!yy1)!)QJ(!!!;!HOH!PQDy0
Eh)qI)!f)!i!;!HOH!PQROSLQ! H.
!!;!HDy’!ŒH.0JP!12“+33k0E !!
!)!f)!iI!g!!uII!P!;!HOH!PQROS}h!h(P)PRJ:
QH.
!1,“+33FO1!R‚T(IP~I(!‚I!PE!IL! 
!;!HOH!PQHO•#QH.RPI!g!EO'•yV!UJTP!SQ-
mobile .
1.1.2 Thương hiệu điện thoại di động Việt Q-mobile
DPTO JNzgI! #R€
!;!HOH!PQHDPTO JP!1,“+33F0! O! 
OH!PQROSOT€}J(uII•'!!I”!yW!JIQ!!
Q!•‡!K!;!HŽiIh
. #R€P(IJ(!!)TN!ŽfO• I‰!QI!h0yPJŠ)!
I!S)!•(I!P1!;!H!;1!WIyWSI!hIOH!PQR
OS!)!YQPOl0!I•JKyV!UOH!PQROSJ(uI1!z)•!;0
O•LOXg!'I;TJORQJKR1OoV!!SPi!h!WIIX
!K #R€P(I
(II;!SOl0:L.M!EN!0J(!!H!ThJK!1I!
!J! OH!PQROSQH.0OoI!PO !;!HOH!PQROS
HDPT!„)!qIJqiO!I•IX R€
•!j!;!HDPT
•!j!;!HDPTOoOzI)!1!O•LOXPPPIXN!
D:!UJh•IXLsI!‚zt. H.ŽfOhI!‚z

!SLhi#ŽLhPWI!‹y)!Y#R€0JN!hI!‚zI!•
I!P!PQOS!#Iuy{‚I1Iy)!YIXDPT
D.P––O…fJ(‡–I–PhE!I‰Il!jRM!;0{!{•
lI”I!g!)!;I!fP!hhy)!YIXDPTO1)u!I•O
RQIXSOS”OOP #R€†}J'OSVH.0y)!YIX
DPT! ‚)!P)!’JKR1Jy•I
DPTI!‹JI!XOQPlIX•~ ‚1)0z
I!P!Q!)!’I0KJ.lI‰IXyW!!1JQ!•JQI
1I‚1)0!
&!'!"()*+,-. G
 !"#
1.1.3 Thành công và những giải thưởng
(•!NJI!hzIO’O•0)JPzgI!IX!1I!!0!;!H
DPTOoUOzIyW}O!JOQOzI!U!!IO1!gI!HJK!)!•
I”!RP!!
.!U—WI!‡IXDPT!„)!qIJqI!P R€HOoOzI!
!ŽI1I!V
$!;HH!PQHzI`:!S.!‚%!'#h)+33pJ+3230
P!!}!VERPQ)I!gxD:!)JSLK!J!}
I!uI
$!;HQ!H.%!'#h)+33pJ+323RP! T1P*!hH
.˜:qIn’Ih!;Q}:!uI
$P)233P‚H%'+3230!VLgJOzIPOz!K!‚
PISO…RP!!H)H.RP`;SP!.!f†H.TN!
I!‹
1.2 Sự ra đời của thương hiệu Q-Smart và Sản phẩm Q-Smart S18
1.2.1 Sự ra đời của thương hiệu Q-Smart
h)iO!!IIXDPT0IL.M!EN!DO;JyV!U
!;!HDPTDh)qI(!H!;!HDI!L#JKOH!PQROS
!!OT•){!($y!l%OLI)!1

DR‰y)!YOH!PQROS!!I!QL!HOK!!ERPR:1I
y)!Y!SI!;!HDOzI)!1!„OQ!U!H(!‚0
!!!‚#OH!PQROSI!P R€(yP$!H!!
OgI!!WI%0I1Iy)!Yy•)JP$uIQ!DiIOSD*hi%J(I‚!N!)!•
IuOzIfI‚)Q!•JI1Ig!')!•K(!‚OzIgI!!z)OOQ
!UHgI!!h!WII!P R€! z•!!OgI!!WIPISIyi
!L
‹!‚0DJŠy•h!‡I!hzI1IXDPT(IOfLl
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Chương II : PHÂN TÍCH CÁC YẾU TỐ MÔI TRƯỜNG VI MÔ
VÀ VĨ MÔ TRONG HOẠT ĐỘNG CỦA CÔNG TY
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2.1.2 Môi trường Chính trị - Pháp luật
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I!uI!;Q!h(srbtfLST(IP~(PhN!!S!)J(K
!hŽiIh
:!g!y1I!)!1!h.(IOPŽ1N!!WI!#I!H)!l!H
OQ!l#!(IQP‹OKH!z0I!hOSI!g!y1I!0!H!i!hOoS!„
!Lh!gI!I1IRP!!H)
:€J({!h)!1IX!JWIJ!h(.!(IOoOYLQ!{fLRWO}
(JKI;I!h:1IJ)!1)H!!!HyW!LO}LO•P(IJ(I
PQH.0TS!h1)Rq!i!‚I!P!!h0TPJH 0
TPJHP!WI)!Y0RP!!H)JTŽLK.!UL#I•OlT•TSI
IL)!!WI!H0LTO•y•I‰~)!l!'!!!JNJLY1!
PS{!h(ILi…Q)!1!NI”)!T•!)J(!UŽ
O!0!UL#I•!„QPJ!h##!; PJP(I
2.1.3 Môi trường Văn hóa – Xã hội
W1IOSIXI1ILhiJ'!P1! Ilg!R!QJ!h!;yPJ(I1ILhi
!1IJ)!QJ1IOSIXI1ILhiJ'!P1! ‚S:1I!gIQ!!N!!!
 J'!P1{o!SIl!!VQ!•OhI1I!PQOS!RP!!!UŽ
OOQPOuI0!Yª0JKiyi0JK!K!H)¨!U)!PqI0)Ž10LK!i¨
!UŽfJ#IX{o!S¨N!OS!!uI0!‹IJ‚I!IX{o!S«!U
!gIQ!LI!P!‚LI1I!!uI yi0JHI0!V!qI”!y{‚JI
I‚)RI!Jq‚OKO~OiJ(!ŽRP!!H)!I!•!!‚LyW!HRH

IXKJ'!P1{o!S!HQI‰RWOP1!U{!(!LO}IXl0‡OlI!X
OS!N!!!I!hzI!gI!u
1P0g¬H.ŽiIIl!KPQ!N!g¬01P(J
gO•„V!JWI.]IlT~1)T0H.‚!zPi
PJ(I1I(I#!h(JI”;‚RMI!PJHI!f!)I1I…J'!P10
I1I1P#!h(
fyi0POSH.SŽiIIlI;I‚!PRfyi†!PFZH
 0POl‡2,DZG}I!hZ,§s+ZGk,2,Z¨U+k+9p,G9t}yiRf
&!'!"()*+,-. F
 !"#
2.1.4 Môi trường điều kiện tự nhiên
KHW!#TP…JgO•0!g!0I!Ž0O‚O0L#!#
!#0yWPyQI!IX (IJ!!g«
:l!lI1IOKHW!#LhiŽ‹PISIyiIP 0~
!1II”LhiO•JPŽ‹IX!K!!h!!H)0I!H)
!!1I!P1y0RI!0J«
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)!O1)uI1IL#I•y
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I1IOKHJz!hIX W!##I;yVOTPyWRLN01QPJl)
)!•'I I1IOKHW!#hIl!
D&!Il•!uIhHJyƒRqIl!HŽI1I…L#!#!#0O~I
THI•)!I!PI1I!ŽIl•!uIPJHII!LR•‡JHIyƒRqI1I
…L#!!1y!yyƒRqI1IJH!fQP
DYLQ!JHI!#Iu)!1I!H0y)!Yl))!•TPJH 0
y!0!iO!U1IOSfL!M RP!PQOSIXRP!
!H)fL
2.1.5 Môi trường Công nghệ

fLSP!ULhi‚'OS0I!uOW!KI;!SJORPQOiJ(
RP!!H)
W)!1IXI!HN!!N!H.!HQ0N!QI!HI‰!h
yuIQI!0I!OzIO•O}(!K0!h!hT!I!hg!!HOQRP
OlI!‚zy)!Y!O…OK0'y‚!‚)RŠ(1!!IPyuI
IQ!!IXy)!Y!P1PI1P:Q!!PI•IXMO*!h!h(
srxŸtITi!U'•OfL!N:!•yiIQ!!'VIXK!h(I‡
Jg!uZ3“232'+339Oo€{iJgkp“23G'+33GJF2“22k'+33,¨:!•yi
IQ!!RP!!H)I”q‡Jg,3“23+'+339{ikp“23G'+33GJF3“22Z
'+33,SP!UL#!fŽ‹I!PI!•yiIQ!!IXK!h
(I!‚)JJg{h)!Q#qITyqRPI!•yiuRqI!H!‚)P
1PI1P:Q!!PI•'+33,IXrxŸ#V#!NI!•yiLIX(IOuVJ
gp+“22k.'+33G0MO*!h!h(I”OoO{h)!QI1II!•yiI
!HP{h)!QL0!uTIIX(I!œ‚{yPJ(!1"s2t:!•yi
I!H!1"Ou!uG90P!H.VJgp+¨s+t:!•yiO}(I!H
!1"9k0H.kp¨s9t:!•yiI!LPI!H!1"G0H.ZZ¨sGt:!•
yi!JJM!!1",,0H.FZ©HyƒRqI!HIPPI
!H)IX(I!HL(I!h!P+3§0P!IX&!DD)+p§¨!1"
92§¨DD{D,2§0nDD)Pk9§(N!Q!JL!!S!)!h0h!
I!YTO}(I1IRP!!H)H.y•‚!l!'PJHIQPy)!YIQ!
&!'!"()*+,-. p
 !"#
!OzI#! OfL!U!i#I!P!‚LJKI;TJK!UJ‚OK{
Ž!JHIOPQP…!fWII!HIPRP}IqI!i#Oo!i#OzI
(Nguồn : Tiến Sĩ Lê Doãn Hợp Bộ Trưởng Bộ Thông Tin và Truyền Thông)
!P!RWT1PS!N!I•…!fWII!HIPIX(IJP
'+3+3,93!N 0L!WIhI!’I!•O1)uOzIG33!NPOS0uI
!h!;233!NPOSI!HIP
N!OSh)II!H(SO~IO!hyuIŽ‹I•)!OKI)(V
H.!HLOS”I1TSª!0Ž•0I!f)!•(!OzIOPQP

O•LOX!PL#I•(~ITH0!hOS”I1TSIlN!OS0IlPQUOh)IJ(
!UhTSIX!P!‹Iª!!h(
PJ(I1I(IP!JWIJ#!h(0'WI!#Iu!0I!L
PI!HIX(II‰‚Lh~ITHI!Hy!!‹I0I!HI;!g0I
!HI!hThJWOS!lN!OSI!H(IlI!I‰QI!!;yPJ(!h
(!I!qI'
#IQ!OlyW)!1!‡IXI!HTSII1IILy{‚)!
!LO}IhI!H!„'I!‚z'y‚J!#I!)!gOQ
OzIOKLRP!!H))!O•!!ŒI!PI1IRW1!#Iu0y•!L
(I1IRfLI!LKy{‚0OPQPQ!fJ#OXN!OSJ!!!U!hTfh
2.2 Phân tích các yếu tố môi trường vi mô
2.2.1 Môi trường nội bộ của doanh nghiệp
Ex"Oo{fLRWJIXIiEx"OoQ!RQ#!)!f)!iIXN!J#
qIVS! :LOoOQqI#JPP)!UIL)!f)!i!O•Q
H.Pj!JWIIXN!J(+33OQ•J!;2333Iƒ!#PŽiI#
IQ!Ol0Ex"I‰I‚’IQ!H!iŽ•IXN!#‰ŽiI!„O1)uJ
&!'!"()*+,-. 23
 !"#
!gI!!J(L#I•JKS!H!iI!L#!H)JKI!g!0{‚!)!Y0J
WI!‹y)!YO)!;!lI1Iy)!YJ!WI!HI1IRI!Jq
Ex"IlOS”!;233!fJ#JHII!L#!H)Pj!JWI!hTI•
LJRL!!H0Ex"OQuI'VIPP!U'J‡Ž(
!U!!HIlOzIJN!OSI!L#!‡'0!H!LhIX
!fJ#)IP0ILO!(OhOQOzI!U!!IIXR‰D
;WJ(!UNOoOzI(IOlJ(DPT
2.2.2 Đối thủ cạnh tranh hiện tại
#! !HLIl‚!KIL!RP!OH!PQROS0!{œ
P)!f!’IR‰)!P1†ILO!RP!!NOi!XIQ!!
I!g!ŸDPT
n‚!HyDPTS'0!ŸDPTOo!!I!lV!!OQN!OI!

IXDPT„I1I!{fLRWI!g!y1I!!I!O1PJI!L#!H)0I!POh! O
L0DPTJŸDPTOTSOyPy1!i! P(I
i!XIQ!!VSnœOh! O!HQ0! OH!PQROS
$R%OR•V#I!I!SJ(K'I!fDPT0 PJ
0PT0PT0:LP0rIP0Ÿ&0PLxIyyP0y
ŸDPTn‚!HyDPTS'0!ŸDPTOo!!I!lV!!
OQN!OI!IXDPTŸDPTIl!()!1;WDPTy)!Y1†0
!KI!uI'J©HSO«!lIWI!‚)„I1I!{fLRWI!g!y1I!!I!O1P0
I!L#!H)#I!POh! OL0DPTJŸDPTOTSOyPy1!i
! P(I
•'+3220(I!g!!uI!LJP! J(R‰y)!Y
-5*~ITH!;0I!g!!y{‚O•#QH.I!P•R‰
y)!P!HOK!!ERPR#h
 P.L‡!•0::Oo!®O! P!O!PI!hzI1
†0y•IluI1–!z)•–.!JL0RW#I!hzI1IX Pl0!;
!HLO)JP!ly)!YIl!Kg!'OSIO1P0J(uI1!1I!
!I!‚)!OzIm!SI!’RhIlOhG5J‡!)! 
DPT!J‹OuVP)9LP'+3220I!hzI!RP!IXD
PT)JPR‰1L1!‚)0OI!uI'JSyiO~IO}T!+y+
yl0JŒT„PQ0hiQ{o!S.!JL0‚Il!DPTy•!)!l
{!(IXDPTJŸDPTP!HQ
.!JL0{œOh! O!HQ0! OH!PQROS$R%O
R•V#I!I!SJ(K'I!fDPT0ŸDPT0DPT0 PJ
)!fgI!0Il!!‚LI,!;!H#OKIlO#0!!U
OL!„P!fŽ•I!‚z!LI!hzI1I0I!g!V!U
$O%JR!!y{‚!TP OKI)Ohh!PQI!0)!f)!i0
OS!!IX!1I!!I”0zgI!T#y)!Y«QyP¯N)!•(OH!PQS
O!yWI!•Il#!;!H!H0I‰QOK!)‡iI©HSO
!yW$R%!lOQ,D23§
&!'!"()*+,-. 22

 !"#
DPTJŸDPTOo‡Ily)!Yi!•!!PPJK)!•Iu
JhI‚1L0I!•!1IVJI!hT#P0 PJDPTD!U!;
!H(}y•)!Ii•‚!KO!~)Q!Uyy•Ol.h!0$T
y•IH%y•I!•…QP!UI!hRI!O•KI1I!oJ•
2.2.3 Đối thủ cạnh tranh tiềm ẩn
~IR€! OH!PQROSOIl‚!KOiz!JP!RP!
J(!K)!f!’I!1I!J‚!Ky)!YOzIJ(I!‚zJI1IuI
1!1I!0hT1!JKOH!PQROSLITI!!Œ0!!LJŠ
!u!°y•Qz!IPI!PI1IIL!JP! 0RPOlLy•I
Il!KIL!JP! L0O~THI1IILIl!!HJK)!f)!i
OH!PQJI1IRI!JqJM!0I1IILQ!(IOfLEx"!LŸ&!L
::Oo‡
HILI!KIL!JP! y•I!PJHI!RP!IXI
L~)!K!l!'!;0O~ITHPI1I)!f!’IILO!!
RP!
2.2.4 Khách hàng tiêu thụ
HILIIl!KILJ!Ky)!YOH!PQROSOzI!
 y•I!P!1I!!Il!KyWWI!‹!;*!1I!!#R€LI!
!1J!lg!!;0!‹Il!KyWI!‹0yPy1!JK10I!‚z0Šo0OSTKRPOl
yuIQ!IX!1I!!LIOzI'
—ILOKIlyWWI!‹#IXN!JK)!f!’I! JOiz
!1I!!#0Ex"I”!PQH*!1I!!qI#Ex"i!•
Oh!U Il!!)!‚)JTN!0!iIlSy)!Y!!
J(O•LOXI1Ig!'0J1!!)!€!z)J(’KIX!‹D!(($1
!WI%IXy)!YJy•OhyW!Hi!‚I!P R€P‹)!f!’I
11)u!I•yƒRqOH!PQLIIPIX #R€
2.2.5 Sản phẩm thay thế
)!YJRI!Jq!L!h!Uy)!Y0RI!JqIl!!Œo!I•;
O;J(I1Iy)!YRI!JqP!

.!JM!SVJNJLP;•y•Il!Uy)!Y!L!h’)
!1I!!LI!Œo!I•IXN!
2.3 Phân tích SWOT
2.3.1 Điểm mạnh ( S )
N!!IL
&!'!"()*+,-. 2+
 !"#
"ILy{‚J!RP!y)!Y!hTQROSSO!O•H
.!‡!V!Ug!!HgI!”LOzIŽSŽ1N!)!f)!iI1Iy)!Y
ROSI!PI1I!o}h!:I”!!U!!HgI!”L(IOfLOiJ(
R‰DPTTN!RfJ!!IT(IO•IX+PR#)!PD2,0D
2
I!g!
:LIl…I!g!OX(Q!O!PQOSfRPJHI!RP!I1I
R‰!P{!((IX! 
.!o!H
.!o!HDPT!o!HOH!PQROSSO!O•QH.0I€
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:!NuI19+,3333Os²!†FtIXD2FIWIN‚zsyPJ(:b
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JyE:x+1!Pk333333OtL!#0T#IQ!Lhi!H!WIyW
!N!;!HJŠ2)!•Ž‹!!VOhŽLhO!WI!‹IX!K 
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2.3.2 Điểm yếu (W)
!hhI!;!!Œ!f1Li:yP#hTQyƒRq
!IY!0~g!Iy•RMT•L

1L!Il!y„P!f1LOIl!!Ll!.P:+)!•
…J‚L)…(!LyOzI
(:&8IPk++kE{!)2šž&8+330-bG0-E,2+
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!N!IX2FOoy1!I€J(yrJ90y{L!JŠI‰
!;$QI!%yPJ(I!YŽ,G3{pZ3){IXI1IR‰yP!LxJP9IX:
2.3.3 Cơ hội (O)
.!I•yƒRqOH!PQIX #R€H.‰OH!PQ)!P
I!QL!HOK!!ERPOLIV#)!}ThJOzI!K WI!‹yƒ
Rq0RPOlK'!!1Iz!V! L‚(I!PI1IOiz!
. #R€!(OhSy)!Y!!!1I!z)•0!LJNI!•Il
I1II!uI'I;TJ(1†!(IOfL0JOfLI”I!g!OKDOO!
!(I!PI1IR‰y)!YOH!PQ!!IXN!
2.3.4 Thách thức (T)
:1I!y{‚(!y0.PLIVS! IXN!0V
S)!f!’IR‡I1IR‰)!P1†OhI1IR‰)!P!Qy0RP
Ol!)!•J!'IQ!!IXILy•~)!K!l!'
f•IXSyiTS)!!1I!!ŽH„1IOOJ(I!‚z0!
!WIyW!‹JŠIl!NOzISy)!Y•1IQ‚!z)•!y2F
#IQ!Ol0I1I!oOH!PQ!Œ!1I!Ÿ&00PTy0•OJ
Oo!JP)!f!’I! L!hI!PJHI!RP!R‰)!PIXI
LV#!l!'!;yPJ(JHI!RP!R‰DPTLK!i(IOfL
W{‚!HLI'I1IOi!XIQ!!J(KWIQ!W{‚!HI1I
y)!Y!L!hWT€}IXI!H(J1)WIPJ‚OKO}(I!HW
!LO}!!h #R
.K!hOPOPQyL!P1.LI;Q)!10!UThOST‚zIX
!H!i©1PQH
&!'!"()*+,-. 2G
 !"#
Chương III : XÂY DỰNG CHIẾN LƯỢC MARKETING MIX

CHO SẢN PHẨM Q-SMART S18
3.1 Xác định thị trường mục tiêu và định vị sản phẩm
! qI#
! y)!YD2F!(OhI1IOiz!‹Iy!0y!J#0I1I
!1I!!Il!!)J‡J!‚)!Il!I•yV!USI!hIOH!PQ!!
!!UO1)u!I•!‹0!•I‰O1)uI1I!I•gO)!;
H!I!;~0I!q)!0(•T0ƒJ(I!‚zIP01I!z)•
HLI1ITS)!Oiz#I!hOyiP!!)!•RfyiIXH.~I
THI1ITQ†Il!I•yƒRqOH!PQROS‚IPyPJ(I1Iu}!1I0!
 L!‚yWK'J(OH!PQROS
)!YD2Fy•!Œo!UO‰!Œ#IX!1I!!.Py
)!YI‰O1)uI1IO‰!ŒIX!1I!!JK!Yj0RI!Jq!oJKI!'ylI!1I!
!0I!hOSTP!!I!g!!oOTPy•!‰!1I!!
!Jy)!YD2F
3.2 Xây dựng chiến lược Marketing mix cho sản phẩm (4P)
3.2.1 Sản phẩm ( Product)
a. Hệ điều hành
P{-IE))y’)I!L!!UI1Iu
RqJ(!N!!!!N!QyƒRq•!‚(
ERPR  G3  5I :  R•I!0  D  2F  
PN!K!HOK!!#h!‚!HL
J(!UOJzS!:!q)!!N!I!•
T„+’)P•JJP#!hT¨Ž•I!g!{1I
!UuRqOyƒRqRUHJIl!
{QI!yƒhi!KL(ION!{
uRqP#!P!K'z)JR¨I!LO}!!UI1Iu
&!'!"()*+,-. 2,
 !"#
RqJ‡R€¨NhT„‹l¨O~ITHI1I!P1IJPRHOzIi!l
OhyW!P1I!P R€

b. Cấu hình phần cứng
D2FIlI‚!N!)!•Iu‚‚zƒ:bJ(:&8
IP)RP2k++kE{!)2šž&8+33I€J(-bGJ
-E,2+OhiIOS{ƒ•IWI!!JIl!ILOzII€’I!K!P!
&yJy-PTy0PPR˜PL0)-0Ÿ.³0
#IQ!Ol0!N!SG3±±y•IœJ(OS)!fIPrEGF3{F33){!—
z2ZHy•IœI”Oh!
!P1I!P1!;!K0O~ITHPJHI
g0!‹I)JJHI‹’I‹;
J(I1IuRqJ')!‰#!PPP&L
P!PIyPP0x0
•Ri‰hTQl!‰!I!;
 #  S  yi  PR  I!•  yV  !U    !N!
!P9+I!mJiŽ1TœTVI!•!lL
I€;1IIuOoI!•!h!!N!

HIIl!!—z+y+ylPI”Q!I!PD2F!!I•R€
!KyI€’ILI'IP0’)hHI!)!g!)!!#SI!hI1L
!1IUOR€OzI+y0P!I1Iy)!P! g!—z+y
c. Camera
D2FOzITI,3&J(g!
'‚LœWOSI!P!N!!!1i:!•I•
I!QLJP)!•i‚Lœ#!N!0I
y•W)JPOOlJI!P!U‚!N!
!•.PI‰)!OhI(IE!—
zI!0JRPIT„L)!P~I2yiuRq
!1I#!PPP&LP
d. Kết nối internet tốc độ cao
(  hi •  !— z I!YIP !‚ $.%
sF3+22T““tJhi9iIOSiOk+T)y0D2FIliIOS$(œ%IWI!!

’)TQ!P1I)!uI0I!I0g0{JRPI)#@PT0I!J
LI)Q{o!S‹’I‹;
!WIh!R€2F{I!;N!uIbL)I+32+J(I!Y!N!!!
L#@PTT„• 0I)I!QL;‡O•OhIi!T•I!LPU
I!‡
#IQ!Ol0hi9J(iIOS#Ohk+T)yI”OIXD2FO
’) R€LI)JyƒRqJRPI‹’I‹;
&!'!"()*+,-. 2Z
 !"#
3.2.2 Giá (Price)
1T1)!q!SIJPI!)!g0qI#z!J1T1IXI1IOi!XIQ!!
#IQ!Ol1I‰)!q!SIJPuIOS!HHgI!IXy)!Y
D2FOuI19+,3333Os~²!†!(Ft0yiKI!•T„+“9!L
!I!g2“+yPJ(I1Iy)!Y!;!HŽiIh!1Is!:0y!LPLt
Q!H;O;I!P R€-ˆOfLuI1‚iO R€
Il!h)IJyV!U!UI!hIy)!PERPRG35I:R•I!iIOS
2šIPJ(!N!G3±±y•Iœ(IOfL!‹!„;(I!!!J(
(RP1Ž1IP
3.2.3 Phân phối (Place)
.P!H!i+33OQ•J!;233Iƒ!)!f)!i#PŽiI!HQ0IL
I•VS!;UI1IOO)!f)!iIX
N!0’)y)!YOhJ(!1I!!SI1I!
!!!‚
 #IQ!OlI•IlI!g!y1I!Oo!P
!…!‚)RŠJ(I1I!)!f)!i!„'
zy)!YT1
)!1VS#!)!f)!iJ(I1I
ILI!L#)!f)!iy)!YRI!JqROS
!O•!HL!!PRRP0J0 )0
J!P

#IQ!JHI)!f)!iy)!Y0!NILI•!‡VSI!;N!
HgI!DP0!„O1)uiO!I•!‹I)0gIX!1I!!0TV!1I!!
y)!Y!!UŽfOhI!‚z01y)!YI‰ŽfRI!Jq
I!'ylI!1I!!!!.hiOzI!fL!NILy•'OzI
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3.2.4 Truyền thông (Promotion)
!PT1PI1P(!‚IX@!PPJKJHIyƒRq5IXH.P! 
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!HI!hRI!ŽT10(!Hy)!YIXN!(!1I!!ŽIIqL0J‡h
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QL
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WILh)!}ThQH.‹IuI#Q!PQOSWILh)!}Th!‚
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OH!PQROSs93§t
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KẾT LUẬN
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 #R€Ol!SII!gI!IWI0‡Ol'OzI!)!•Jz!I!PI
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