DOANH
KINH DOANH
TP Hồ hí
inh, năm 2015
DOANH
KINH DOANH
:
TP Hồ Chí Minh, ăm
5
T
Q
TP
– 2015
T
OÀN ÙNG ŨNG
T
MỤC LỤC
Ụ
Ụ
Ụ
Ụ
.................................... 1
............................................................................................... 1
...................................................... 2
..................................................................... 3
............................................................ 3
.................................................................................. 3
................... 5
G
........................................................................................................... 5
.... 5
ơ
............................................................................................. 5
2.2.1.1 Thuy t nhu cầu cấp bậc của Abraham Maslow (1943) ........................5
2.2.1.2 Thuy
ai
â
ố của Frederick Herzberg (1959) .............................6
2.2.1.3 Học thuy đạt mục iê v
ạo động lực
vi c của
Edwind (1960s) ................................................................................................8
của
v
i
vi ự đ
c
i i
â viê
ối v
â viê
ối ả
ự câ
của
iê c
iê c
i ac
.........................................8
của
vi ự đ
c c
i
c
c
............................9
....................................9
c đâ ...................................................11
......................................................................... 13
...................................................................13
ấ ......................................................................13
vi c v c ộc ố
..........................................13
ực
o
ự
a
ự
o
i
c
vi c............................................................14
c
vi c ..............................................................14
o .............................................................................................15
vi c .............................................................................................16
ựđ
...............................................................................................16
ựđ
vi c ................................................................................17
c i
â
ọc ............................................................................ 17
iê c
đ
ấ ...................................................................... 17
.................................................. 19
3.1 Gi i thi u ......................................................................................................... 19
3.2 Thi t k n
u ......................................................................................... 19
iê c
ơ ộ ....................................................................................... 19
iê c
c í
Q
c .............................................................................. 20
iê c u ................................................................................. 21
X
........................................................................................... 22
a
đo câ
a
đo c
a
đo
i
...................................................................................... 25
a
đo
i
o ........................................................................................ 26
a
đo
ng .................................................................................... 23
ng ................................................................................. 24
vi c .................................................................................... 27
.................................................................................. 28
ả
â
íc
ả
â
íc
â
íc
ự
ơ
â
íc
i
ố
â
ac
ố
a
o
o
a
a ............................................... 29
.............................................................. 30
i ac c i
iê c
đ
o
iê c
.......... 33
ơ ộ ........................... 35
................................... 37
...................................................................................... 38
T
39
T
............................................................................................. 41
....................................... 42
G
......................................................................................................... 42
P
.............................................................. 42
ố
ê
ả .......................................................................................... 42
ố
ê ầ
ấ ...................................................................................... 43
....................................................................... 44
i
đ
i
a
â
íc
â
â
íc
â
íc
â
íc
ự
đo
ố
o
ố
a ha) .............................. 45
.......................................................... 47
ơ
â
ac
a
ố
i ac c i
đ
cấ
o
o i
c
í
ao
ac o
c
a
iê c
.......... 49
a
i ...... 51
a io
o
59
....... 65
T
............................................................................................................. 66
..................................................... 67
T
.................................................................................... 67
ối v i
ố ự
i
ối v i
ố ự
i
ối v i
ốc
o
o o
c
c
o
vi c ............................................... 68
vi c .................................................. 69
c
vi c ............................................... 69
............................................................................................ 70
G
......................................................................................... 70
Ụ ỤC
P
P
P
P
P
P
Ụ
AMOS
Analysis of Moment Structure
AGFI
Adjusted Goodness of Fit Index
CFA
Confirmatory Factor Analysis
CFI
Comparative Fit Index
CMIN
Chi-square
CR
Composite Reability
Df
Degree of freedom
EFA
Exploratory Factor Analysis
GFI
Goodness of Fit Index
KMO
Kaiser – Mayer – Olkin
RMSEA
Root Mean Error of Aprroximation
Sig.
Observed significance level
SPSS
Statistical Package for Social
P
P
P
O
G
P
Sciences
TLI
Tucker Lewis Index
VIF
Variance Inflation Factor
CANBANG
Balance
CANGTHANG
Tension
HAILONG
Satisfaction
LOIKEO
Pull
NGHIVIEC
Turnover intention
T
Ụ
............................................. 7
T
......................................................... 11
....................................................... 22
T
.................................................................................... 23
T
.................................................................................... 24
T
................................................................................. 24
T
..................................................................................... 25
T
....................................................................................... 26
T
..................................................................... 27
T
......................................... 29
T
.............................................................. 33
...................................... 34
................................ 36
............................................................... 37
........................................................................ 39
T
......................................................................................... 42
T
...................................................................................... 43
S
............................ 44
.................................................... 45
.......................... 46
T
.............................................. 49
........... 50
.............................................. 53
......................... 59
S
.................................... 61
S
..... 64
T
...................................................... 64
T
.................................. 66
Ụ
-N
T
N
-
N
–
............................................. 5
TR
............................... 8
.......................... 9
-N
nh c a Ajzen, Icek (1994) ....................... 10
.................................................................................. 18
-N
N
T
N
T
-N
–N
................. 21
......................... 52
–N
–N
T
............ 58
S
................................ 60
S
X ................ 62
Nghi
T
N
N
N
N
N
SPSS
OS
S
T
S
X1
(1)
(2)
(3)
(4)
5
.
1
C
:
1.1 L
T
d ng cho
.N
kinh doanh
ph n,
av
n
c
.N
t
ch c
y bi n
.N
ng
.
–
T
W
Theo
c hi n kh
qu
ch
i ng
gi
ÁT
%
Vi t Nam). Kh
Á
ng cho bi t h
c
g n k t cao v
i m t v i vi c gi
%
i
i s d ng lao
2
%
nghi p v
T
D ơ
”.
1.2 M
-X
-
.
-T
ch y u
-
vi
3
1.3
-
-
n
kh i
n xu t)
(tr c ti
xu t),
n
ib ov
th i gian
o.
-P
.
1.4
1.5
ơ
T
ơ
,
ơ
P
4
ơ
:P
S
ơ
T
ng.
5
T
T
T
:
nh, ngh
.
ơ
.
2.2.1 ơ
2.2.1.1 Thuy t nhu cầu cấp bậc của Abraham Maslow (1943)
Maslow cho r ng con
c th
th p (b
t nhi u nhu c
ng nhu c
p x p th b c t
n cao (b
Nhu c u t
n
Nhu c u
Nhu c u
ng
i
Nhu c u
Nhu c
Thuy t nhu c u c a Maslow (1943)
-
6
- B c 1: Nhu c
n v th c ph
- B c 2: Nhu c
kh
m nhu c
c
c u ng,
nh, ch c ch
cb ov
u b t tr c ho c nhu c u t b o v
- B c 3: Nhu c
th hi
i: nhu c
p nh
m, s
- B c 4: Nhu c
nh
c t o m i quan h v i nh
h
ng: nhu c
av
ng
- B c 5: Nhu c u t
n: nhu c
cc
c bi n
n th c ho c nhu c
Thuy t nhu c u c a Maslow
c th
u
c s p x p t th
c
i
i trong t ch c ch y
nhu c u s
n cao. Nhu c u
th
ng theo nhu c
cho h
ng.
th
ng th i, vi c th a
T
ng c
u tr
c p cao
ng l c quan tr
i.
2.2.1.2 Thuy t hai
â
ố của Frederick Herzberg (1959)
Theo thuy
th
c
ns
cg
ns b
.
o
ối v i
â
ố độ
viê : n u gi i quy t t
t o ra s th a
cl
o
s b
tr ng th
ối v i
â
cl
S b
ố
: n u gi i quy
t
x y ra khi nh ng y u t
t o
t o ra
7
hi n di
av
vi
i quan h v
Frederick Herzberg s d
u ki
ng nghi p, s
ut
ut
pt
N
ut
c hi n t i.
n di
ng ngh vi c s x y ra.
ut
n vi c ngh vi c c
C
T
T
N
T
N
N
ẹ
N
S
c a Frederick Herzberg (1959)
nh
8
2.2.1.3 Học thuy đạt mục iê v
ạo động lực
i nh
m
i
cs d
Locke cho r
n
th c hi
ng t i m
t
ct
in A.
n g c ch y u c
ng l
n ph
c n ph
ng l c lao
th
tm
ng l
cc
ut
n thu
nb
N
n Quan h
c v n d ng
Y
ng l
nhi
T
gi
g m 10 y u t
y ut
ng l c bao
y
cao, s t ch
nghi
)
u c a Edwin A. Locke ch ra r ng
th
hi
vi c của
n ngh
u ki
c t t, s g
ac
lu
nh , s hỗ tr c a c
của
v
i
i
N
T
R
T
T
–
–
g
T
Ả
-
bein (1975)
9
2.2.1.5 T
TPB
en, Icek (1991)
T
TR
TP
Theory of Pl
TP
P
N
T
N
quan
N
–
N
2.2.1.6
vi ự đ
của
zen, Icek (1994)
T
ng c
b ng ba lo
ng k
k v
v
c: ni m tin v
t qu
ng d n
c
- behavioral beliefs), ni m tin v nh ng
ng l
- normative beliefs
th c hi n theo nh ng k
m tin v s hi n di n c a
10
ut
t
u ki n ho c c n tr vi c th c hi
nh n th c c
u khi n - control beliefs T
u t (ni
ni m tin v
c m nh
t th
thu n l
iv
- attitude toward the behavior)
i nh n th c ho
norm)
n
nh m c ch quan
m tin ki
- subjective
n th c ki
- perceived behavioral control) T
v
c ch
th
n th c v
intention –
i
n ki
). N
t quy t
n th
m nh m
nh c
th c hi
im tm
c a ki
ct
(actual
behavioral control –
hi
c
nh c
c gi
tr c
T
ti p c
c th c hi n
h n ch s ki
nm
ph c v
ki
ct
d
bi
c
N
d
nh
t
T
N
quan
N
4-
nh c a Ajzen, Icek (1994)
t
11
c c
2.2.1.7 T
iê c
c đâ
T
T
Q
T
(2010)
N
T
Á
1.
2. T
3.
4.
5.
6. P
7.
1.
2. Q
3.
4. T
5.
6.
7. S
8.
9. Tinh
10. T
1.
2.
3.
4. T
5.
6.
7.
8. P
1. S
2.
ỗ
12
N
T
T
3. S
4.
5.
6.
7.
T
P
N
T
T
N
1.
2.
3.
4. T
5.
6. Q
7. S
8.
1. S
2.
3.
4.
5.
6. S
7. N
1.
2. T
3.
4.
5.
6. P
7.
8. T
1. S
2. S
ỗ
13
2.2.2
â viê
2.2.2.1
ối v
N
P
N
Nh
i
m
gi
cc a
i
.H
p tham
n xu
2.2.2.2
â viê
ối ả
N
ấ
–
i n m gi nh ng
, tr c ti p tham
n xu
p. Nh ng k
vi c c
i s n xu
ct
N
c
danh qu
2.2.2.3 ự câ
T
T
i ac
vi c v c ộc ố
14
Frone (2003 T
ỗ
2.2.2.4 ự c
o
c
vi c
T
S
2.2.2.5 ự
a
o
c
N
vi c
T
-
15
. Vroom (1964)
Weiss (1967), s th
v
th hi n b ng c m nh n, ni
ng. Jesen (2009)
Lock & A (1976), s
nh
t n i gi a
it
nh
ct
c
n th c c a
c. S
ur
u t b n th p k qua.
T
S
c th c hi
nh r ng s
n hi u su
u c a Yang,
Brown, & Byongook Moon (2011).
ự
i
o
N
G
T
Th