Tài liệu Module 10: Summing It All Up docx

Contents
Overview 1
Planning an E-Commerce Web Site 2
Sequence of Use of bCentral Services 4
Site Creation Phase 5
Site Promotion Tips 9

Module 10: Summing It
All Up


Information in this document is subject to change without notice. The names of companies,
products, people, characters, and/or data mentioned herein are fictitious and are in no way intended
to represent any real individual, company, product, or event, unless otherwise noted. Complying
with all applicable copyright laws is the responsibility of the user. No part of this document may
be reproduced or transmitted in any form or by any means, electronic or mechanical, for any
purpose, without the express written permission of Microsoft Corporation. If, however, your only
means of access is electronic, permission to print one copy is hereby granted.

Microsoft may have patents, patent applications, trademarks, copyrights, or other intellectual
property rights covering subject matter in this document. Except as expressly provided in any
written license agreement from Microsoft, the furnishing of this document does not give you any
license to these patents, trademarks, copyrights, or other intellectual property.

 2000 Microsoft Corporation. All rights reserved.

Microsoft, BackOffice, bCentral, FrontPage, Hotmail, LinkExchange, MS-DOS, MSN,
PowerPoint, Windows, Windows Media Player, and Windows NT are either registered trademarks
or trademarks of Microsoft Corporation in the U.S.A. and/or other countries.

The names of companies, products, people, characters, and/or data mentioned herein are fictitious
and are in no way intended to represent any real individual, company, product, or event, unless
otherwise noted.

Other product and company names mentioned herein may be the trademarks of their respective
owners.

Development Lead: P.M. Murali (NIIT)
Instructional Designers: Sangeeta Nair (NIIT), Vijayalakshmi Narayanaswamy, (NIIT)
Technical Contributors: Scott Swigart (3 Leaf Solutions, LLC); Gary Gumbiner (Great Barrier
Technologies)
Program Manager: Steve Merrill
Graphic Artist: Scott Serna
Editing Manager: Lynette Skinner
Editor: Dennis Rea
Copy Editor: Ed Casper (S&T Consulting)
Publications Manager: Miracle Davis
Test Manager: Eric Myers
CD Build Specialist: Jenny Boe; Eric Wagoner
Production Coordinator: Marlene Lambert (Online Training Solutions, Inc.); Susie Bayers (Online
Training Solutions, Inc.)
Manufacturing Manager: Bo Galford
Manufacturing Support: Laura King

General Manager: Robert Stewart

Module 10: Summing It All Up iii


Instructor Notes
This module provides students with a summary of the information they learned
in the earlier modules, focusing on tips and do’s and don’ts for the various
phases of Web site creation. The module reviews the entire course, from
considerations for the preliminary phase of Web site creation, to reiterating the
steps involved in building an e-commerce Web site by using the Microsoft
®

bCentral
™
services, to site promotion tips.
After completing this module, students will be able to:
!
Identify the various activities that should be considered before starting work
on an e-commerce Web site.
!
Describe the sequence to follow when using the various bCentral services to
create an e-commerce Web site.
!
Identify the steps involved in creating an e-commerce Web site.
!
Describe the procedure for designing an effective navigation system for an
e-commerce Web site.
!
Identify the steps involved in promoting a Web site by using the site

promotion services in bCentral.

Materials and Preparation
Required Materials
To teach this module, you need the following materials:
!
Microsoft PowerPoint
®
file 1933A_10.ppt
!
Module 10, “Summing It All Up”

Preparation Tasks
To prepare for this module, you should:
!
Read all of the materials for this module.
!
Become familiar with the www.bCentral.com Web site.

Presentation:
30 Minutes

Lab:
00 Minutes
iv Module 10: Summing It All Up


Module Strategy
Use the following strategies to present this module:
!

Planning an E-Commerce Web Site
Explain the basic ground rules that are essential for planning an e-commerce
Web site.
!
Sequence of Use of bCentral Services
Review the recommended sequence of steps to follow when using bCentral
services to create and promote an e-commerce Web site.
!
Site Creation Phase
Briefly describe the different kinds of Web pages that should be included in
an e-commerce Web site. Stress the importance of designing a proper
navigation system by using the points in the relevant subtopic.
!
Site Promotion Tips
Explain the utility of each bCentral promotional service mentioned in the
module by using the provided list of tips and do’s and don’ts. Briefly
discuss alternative methods of promoting an e-commerce Web site.

Module 10: Summing It All Up 1


Overview
!
Planning an E-Commerce Web Site
!
Sequence of Use of bCentral Services
!
Site Creation Phase
!
Site Promotion Tips

Building an e-commerce Web site might seem like a simple task, but it is more
easily said than done. In fact, most Internet experts will tell you that building an
online business from the ground up is as tough as creating a brick-and-mortar
business. Although there is no standardized formula for success in e-commerce,
you can follow certain tips to ensure a better experience for your site visitor.
After completing this module, you will be able to:
!
Identify the various activities you should consider before starting work on
an e-commerce Web site.
!
Describe the sequence you should follow when using the various Microsoft
®
bCentral
™
services to create an e-commerce Web site.
!
Identify the steps involved in creating an e-commerce Web site.
!
Describe the procedure for designing an effective navigation system for an
e-commerce Web site.
!
Identify the steps involved in promoting a Web site by using the site
promotion services in bCentral.

Topic Objective
To provide an overview of
the module topics and
objectives.

Lead-in
In this module, you will be
given various tips that you
can implement in the site
creation process.
2 Module 10: Summing It All Up


Planning an E-Commerce Web Site
!
Establishing the ground rules
#
Clarify the need for starting an online business
#
Identify the products/services that have online sales
potential
#
Identify the target audience
#
Draw up a comprehensive business plan


You have now completed the modules in this course and learned about doing
business online by using the various services offered by Microsoft bCentral.
You know how to use these services to create your e-commerce Web site and
add various features and functionalities to your site, but it is a good idea to
review what you have learned in the form of a checklist.
Before starting an online business, you should ask yourself the following
questions:
!

Do you really need to start an online business? Is the idea financially viable?
!
If you already have a brick-and-mortar business, will the returns be
sufficient to cover the cost of setting up and maintaining an online business?
!
Have you identified the products and/or services that have good online sales
potential?
!
Have you identified a target audience for your products and/or services?
!
Have you determined the demographics and buying/spending habits of your
target audience?

After you have resolved the above questions, you need to do the following:
!
Draw up a comprehensive business plan for your online business that covers
both long-term strategies and day-to-day operations, such as:
• Finances
• Employees required to maintain the site
• Physical resources and facilities, such as computers, merchant accounts
with credit card companies for online order processing, and delivery
systems
Topic Objective
To describe the steps
involved in the planning an
e-commerce Web site.
Lead-in
Before you actually create
your e-commerce Web site,
you should reinforce your

understanding of online
businesses and the bCentral
services.