Tài liệu Activity 2.3: Identifying the Business Challenge and Vision Statement ppt

Activity 2.3: Identifying the Business
Challenge and Vision Statement
The business challenge and the vision statement provide direction for gathering
and analyzing business requirements. You will develop both the business
challenge and the vision statement to help guide you through the remaining
activities in this course.
In this activity, you will participate in small groups to identify the business
challenge for Ferguson and Bardell, Inc. Then the entire class will compare
business challenges and develop a common business challenge that all of the
groups will use in class for the rest of the course.
Next, again working in groups, you will create a vision statement that addresses
the business challenge. Then the entire class will compare vision statements and
develop a common vision statement that all of the groups will use for the rest of
the course.
Objectives
After completing this activity, you will be able to:
!
Identify a business challenge.
!
Create a preliminary vision statement.

Before You Begin
This activity consists of small group tasks and class discussion.
Materials
To complete this activity, you will need:
!
The Ferguson and Bardell, Inc. case study in Appendix 1.
!
Flip-chart paper and markers.
Time to complete this activity: 50 minutes

10 Activity 2.3: Identifying the Business Challenge and Vision Statement



Exercise 1: Identifying the Business Challenge
!
State the business challenge (15 minutes)
1. Participate in small groups as assigned by the instructor.
2. Review the Ferguson and Bardell, Inc. case study in Appendix 1.
3. Write a paragraph that describes the business challenge.
Be concise. Your business challenge should identify details from the case
study. Identify specific performance problems, technologies, processes, or
systems.
Think about who your audience will be in preparing the perceived business
challenge. Use terms that are meaningful, understandable, and precise.
4. Write the business challenge in the space below.
5. Duplicate your business challenge on a piece of flip-chart paper.

Activity 2.3: Identifying the Business Challenge and Vision Statement 11



!
Develop a common business challenge for the entire class (10 minutes)
1. Choose an individual to present the group’s business challenge to the class.
2. Compare each business challenge to find similarities and differences.
3. In class discussion, choose a common business challenge.
The class can either choose a business challenge developed by one group or
combine business challenges from several groups.
4. Write the final business challenge in the space below. You will use this in

the next exercise and future activities.

12 Activity 2.3: Identifying the Business Challenge and Vision Statement



Exercise 2: Developing the Vision Statement
!
Develop the vision statement (15 minutes)
1. Participate in small groups as assigned by the instructor.
2. Review the business challenge developed by the class in Exercise 1.
3. Review the Ferguson and Bardell, Inc. case study.
4. Write a vision statement in the space below.
Evaluate your vision statement against the guidelines provided in this
section.
Think about your intended audience when preparing the proposed vision
statement. Use terms that are meaningful, understandable, and precise.
Clearly identify a vision statement that will address the business challenge.
5. Duplicate your vision statement on a piece of flip-chart paper.

Activity 2.3: Identifying the Business Challenge and Vision Statement 13



!
Develop a vision statement for the entire class (10 minutes)
1. Choose an individual to present the group’s vision statement to the class.
2. Compare each group's vision statement to find similarities and differences.
3. In class discussion, choose a common vision statement.
The class can either choose a vision statement developed by one group or

combine vision statements from several groups.
4. Write the final vision statement in the space below. You will use this in the
next exercise and future activities.



THIS PAGE INTENTIONALLY LEFT BLANK