một số giải pháp thúc đẩy hoạt động tiêu thụ sản phẩm tại công ty cổ phần thương mại cầu giấy
Bạn đang xem bản rút gọn của tài liệu. Xem và tải ngay bản đầy đủ của tài liệu tại đây (423.02 KB, 81 trang )
MỞ ĐẦU
!"#$%%&'()*#%+%#,%& $/0#
#1"*#2 #34#156 789:%#*#/0#%#-;5<%<0 & 7
"#=55>4#156%?#@%A9%#6#3 7"#=5B42%$%A9%#6
7"#=5C*#D9E9%&F%&0E9$%&G#%$ 789:%(/0##1"C
*#D9E9+%B,##9*H 789:%*#/0#IC*#D9J"D0#19
E97 789:%*#/0#I#-J"#0/0##1"%K%<"#$%%&'
%&0)*#%+%#, %& #L%L#M*# % A9%#6B-N 7"#=5(5G#
789:%&#*#/0#%#-;5<%#GCJB454%#9 #L"B'%&%&7
#3#"#O )9AL%C19#D2PI#-4%)B'5Q
&R*#/0#GL+9*#2%A9%#6B-N 7"#=5%#G5F#0<%BR
(/0# #1" ST,U%&1 &0)*#%+%#,%& *#5$/0#
#1""#7%?#@5F#0<%BR 789:%*#/0#B'%K%<"#$%%&'
%#GV"&:%#)9 *#4*#W#:%C%G5*+5%#,%& % A9% #6 7"#=5F"#7
B-;BX9 !<#%&#*#PC1%%&A%#,%& Y'4%#'%K%<"#$%
%&'B-N%&052%& <#%&#B4T9R/0##1" "#7C92T$5 $%
%#O#@5FT+BR(%#,%& 4%& $##15B+BP
7"#=5(5G#*'7 7"#=5B4 BB-N %A9/ Z/6 B'
9P%<0G#5R%#[B@%#O##N"3#\Y)94
%#'%#!#1B-N#*#2>"#6%#9R01 Z /6$9KC!(
/0##1"B'B)&$#+C-N*#/0# \T]#:%#19E97#:%
2%$%A9%#6 7"#=55R%%&0$#+C-N*#/0##(+9(
$/0##1"%#- ;5<#14*#2"#7C#0<%BR%!"#$%5C
^_`abcdefgh
5R%52*#0#F5R%#1%#9L%%&0#0<%BR*#/0#( 5[/0#
#1"
i0B4$/0# #1""#7B D9%G5#'9#A@9%#, % & BV
T1%C%#,%& %A9%#6 7"#=5%UB4B)&$"#-;#-T 1"#$"
#j5/9%& G5Q&R%#,%& %A9%#6 7"#=5B4C5R%%&0#3
A9X9#BX9(E97Ck/0##1"
<2%?"#X#-;5<X9:2%$%A9%#6 7"#=5
BCB)9E9%D5#:%(TCl#B<0 2%%#2E9B42%4
%#'%W/0#%#9I#-%#9B-N#)9CN#9L#;
#Am#0b97%&,m#/0#n55059PB-N#'9#3
:B)CAE9%%#,%& 5R% $##1%#P D9 \#O# GLE9
E9$%&G#%#!%L"Q2%?"#X#-;5<X9:n5Bl5<#/<
#FB)%#0C9LW(5G#o
!" #$#%
&'( #&)*
h +',-"!
+',
G##G##0<%BR*#/0#(2%
#!%&<#0<%BR%A9%#6 7"#=5(2%
!
&A; Q#A@9%G##G##0<%BR*#/0#I#-%#!
%&<)#0<%BR%A9%#6 7"#=5Q2%B-k*+7"#$"
^_`ahbcdefgh
4""#X#0#0<%BR*#/0#(2%B-N#19E97#; % #JB=
#0<%BR%A9%#6 7"#=5Q2%
f . "-
#<5%#n0*#2o2%?"#X#-;5<X9:
#<"#<5#A@9oY$#$%#!%&<%A9%#6 7"#=5(2%
#<5%#n0%#.o#A@9 PC19%&0fW5hggphgh
c .'(
Phương pháp thu thập số liệu:
m+%#U%#9%#L" PC19 q4Q2%
#5*#70k*+ $#E97C k$TR ##9A52#1"64CA
E9
Phương pháp khảo sát thực tế
m#70 $%#0<%BR*#/0#(2%
m#70 $%%#!%+%G##G#%A9%#6 7"#=5(2%
Phương pháp xử lý số liệu
#D%O#%?#N"%#P*A
L"T7T'9%O#%0$$#M%A9X%#+%"#661#A@9
r /01-23
Luận văn tốt nghiệp gồm 3 chương
#'(45Những vấn đề lý luận chung về công tác tiêu thụ sản phẩm tại
doanh nghiệp thương mại
#'(65Thực trạng tình hình tiêu thụ sản phẩm tại Công ty Cổ phần
Thương mại Cầu Giấy trong thời gian qua
#'(75Một số giải pháp thúc đẩy tiêu thụ sản phẩm tại Công ty cổ
phần Thương mại Cầu Giấy trong thời gian tới
CHƯƠNG 1
NHỮNG VẤN ĐỀ LÝ LUẬN CHUNG VỀ HOẠT ĐỘNG TIÊU THỤ SẢN
PHẨM TẠI DOANH NGHIỆP THƯƠNG MẠI
/3"89--:;!"-<
=>??3'("
/3"-!"
^_`afbcdefgh
#n0#s&R%A9%#6 7"#=5C5R%E9$%&G#%!%G5#'9#9X9
*#$##%&A% #,%& %?#@5<C-%A9%#68J%+%A9%#65R%
C0<%#0<%BR#[%&N%%#!#1#3/,#6#L95l
#n0#s#t"%A9%#6 7"#=5C#9'0 ##4#0*#$#
##L%)%U#F&05PE9#1B4#TA%+##%#-;C-N
%#u%#9L)R/9B)9*159T$m##TABl%#P#:%%#G
TAT$%&0#TA59%&7%)E9) Q#39##4Bl%#B?#s
C1%#!#1$%&,##4Bl*+%%#J
v6%A9(5F/0##1"*#%?#@ 789:%#*#/0#
%#-;5<C5059P%<0&B-N#)9 7"#=5##4 ##4B4
"#7C92% #u5l#9X9( %A9/BK% #.Bn5C<CNO##0
/0##1"B4C*#07CN#9L%P-9%#2E9#0<%BR%#-;5<B4C
59T$
h @!"
#!#:%(#0<%BR%A9%#6 7"#=5C5R%*#D9E9%&F(
E9$%&G# 789:%#*# /0#%#-;5<*#2 #MJ"/0##1"B-
##4/,#6&9:"#0%#,%& %#!#1$%&, 7"#=5/-#G#
%#@ %&0B?E9) Q#39%#2E9$%&, % )%15>J"/0##1"
7"#4C-N#%K*#0B-C< @ #C.0B'/0##1"4CN
#9L BX9%-5Q&R%#,%& *#/0#vV%*#$%A9%#6 7 "#=5C<C
E9$% &G##A@9#9X9%#,%& %#+%CL"$#O# $# 7"#=5$
7"#D"#P#[ %&N8J%+T$E97$05R%$##N"CkC##0<%#j5
B$"@#9X9*,"%#.(%#,%&
#-L%A9% #6 7"#=5C*+%E97( #)9#0<%BRCAE9*+
^_`acbcdefgh
%+"#9o
p #A@9%#,%& #A@9%D5Ck%L"E9$( %A9/
p 0<#B,##+C-N*+#0<#%A9%#6 7"#=5
p wD/!$#+C-N*+#0<#'5%&N%A9%#6 7"#=5
p #+%CL"(PTR5$%?#@%A9%#6 7"#=5(/0##1"
p ?#@%#!#1*+#0<#%A9%#6 7"#=5
p Y$#$*+%E97%#9%#L"%#2%"#7#KB' %+"%6#0<%BR%A9%#6 7
"#=5
0<%BR%A9%#6 7"#=5BVT1%E9%&F ! P>(
/0# #1"B-N8n58]%#-5R%E9$%&G#*#%+T0K5$21
4CA#15L%%#+%#9B-N%+##Q$TR"#L*#$#9%&0
/0##1"
f A:;!"
0<%BR%A9%#6 7"#=5C%?%#'$T1"#$")%?#@*+
#0<##j5#A@9\5T\%#9X9%#,%& B-##4&C-9
%#2#"#O#u#:%B,##- 7"#=5#N"%#,#+9%W B-N
@5<#%A9%#6(/0##1"4*#2#35C<C NO##0/0#
#1"5>5C<CNO##0%08l#RxQL%A9%#6 7"#=54
%&>2E9%&FBP/0##1"o
p A9%#6 7"#=5C*#D989+9(E9$%&G# 789:%*#/0#%#-;
5<\9X9%#!#1$%&, 7"#=54CTR"#L#39; *#2
%#'%$#/.%&0#0<%BR(/0##1"
p A9%#6 7"#=5C !V"y3 T$ 59+9%A9%#6B-N
#)9% #G#@%u9%O( 7"#=5B-N %A9/#:"#L-
^_`arbcdefgh
#9RE9B44%#' *#zB,# B-N,% #+( 7"#=5%&A%#,%&
#;%#+ /!0E9$%&G#%A9%#6 7"#=55/0##1"4 ;#R%P%B'4
%#'\5T\%B-N#9X9(*#$##%UB4#(BRBP"#45F/{
T+(%#,%&
p A9%#6 7"#=5"#7$#*+%E979P(#0<%BR*#/0#(
/0##1"%#-;5<#.445/0##1"4%#'%K%<
p Y=5<#%A9%#6 7"#=5CT1"#$"%?#N"%#JB=1B?5R
/9E97Ck
h #B'C< !"?
3
h #B"$:'D-E"$
h $:'D>
|##-Q($+9%P%#9R52%& *#%+B+#0<%BR*#
/0#(/0##1"C&:%C$+9%P%#9R52 %& #-o%PBR
%W%&-Q*#%+Cl 9:%% }C1C<5"#$%%}$#PB0$$#O# $#%
#O#%)%1i~PBR%W%&-Q*#$#9()*#%+%&0$
B0<%#,#-N 9%#0$"#6#K S7##-Q%#%A9/m#
)*#%+QB0<4%PBR%W%&-Q*#%+0 S %<0#)9;#R BX9
%-5Q&R#0<%BR($/0##1"-NC<*#)*#%+ J%
9%#0$/•B+75#"#O%A9/BK%#.C5%W$C!C-N<#
%&# #2%# *#)*#%+ J% SD#+%&#$7%&0)
*#%+v@Cl89:% SE9+%B,#B+5@X9#0 7"#=5($/0#
#1"#O# $#%)%1%}$#PB0$I4%#'%<0&5R%;#R%P%#0
/0##1"#-I4%#'C#39;#0 !"#$%%&'(#J
<5"#$% #PC<5"#$%IC5R%#D%PE9%&FX"#78n58 ]%
^_`a€bcdefgh
"#D%O#&A%#!%++9%}C1C<5"#$%0% #G1*'5 0$%$7 %)
24%#'*#2C5#(B-N
hh $:'D:FG01
9L%"#$"B-E9B,##3&T9RB>#u$/0#
#1""#7%9D%#(%&0E9$%&G# 789:%#*#/0#%#-;5<:B)
BV%&BP/0##1" C"#7#'9&•%# % #X(C9L%"#$"#:"##
%P%#3E9B,#("#$"C9L%
#O#"#(4%&>%0C %&0B)9%+%s52)*#%+ %#2E9$
#O# $#*#%+%#O#%)%1$#-;%&G##%A9(5G#
&05PE9#1$/0##1"#O#"#(UB4%&>C
*'5 0$%*#9+*#O#%%&NE9B,#W:5#<#+UB4%&>
C*#$##E9%&FBP$/0##1"
hf $:'D-2HG=I
v2%& W#48l#RT0K5#3#9=5!$%&,B-N8l
#R#:"#L%2% &F#0V5R%)W#46 % #'‚!%$BR(+9%P
W#48l#R% #- .5%O#/#<%#%+#; 0$+9%P*#$
%#L5#O#)9CJ>*#44%#'#LT+%B-NvV%*#$"#<5%$BR
($+9%PW#4 8l#R%# &:%&Rƒ48$B,#$#%#@ %
PC51 789:%*#/0#%A9%#6$ 7"#=5/,#6„#-L
#'9T+%)W#48l#RC; Q&:%E9%&F#0$#E97%&,%&0
1#0<#B,#;#+#+C-N%A9%#6 7"#=5(/0##1"5
5G#\53
hc $:'DJ
YD C52%& \C)9R P(0 i0B4%$BR
(4 B+#0<%BR*#/0#C*#2#u$T+BR(%#A#A
^_`adbcdefgh
#-o45-Tl0 CI%#A%#<#$ 2#{552%& ~B)9D%#1%#<
#0$/0##1"BVT1%C7##-QB+$/0##1"*#/0#
#35V%#4%O#%#. 60& I#O#52%& 4 %#' % <0
�VC5T+5:%5R% 7" #=55R%##)0B4%& A%#,%&
0<%BRT$#($/0##1"C92\5R%B,B'55R%52
%& %! #A#:%B,#/0L7##-Q(52% & B+$/0#
#1"I&:%*#$#9
hr $:'D$3
‚!%+TR "#$%%&'(*#0#F2 #1 *…%#9L% %<0
&#)9 7"#=54#:%C-N0#)9%1O#C5#0<# %&#
%&QA *#PC1%#; C5&J%\#9*H P ( 7"#=5i0B4$/0#
#1""#7%# 89A%!B?55 G#BX 9%-#)9#;#0#A@9p
"#$%%&'$"/6$%+TR*#0#F2#10 *#/0#vR% %&0
#39A%\(*#%+%#,%& B4Co/0##1"04%#'%9&
B-N 7"#=554#:%C-N0$7"#7#W%#G 4E9)#+5Cs#
%#,%& #-L"#X%#-QC N#9L#M/##0#3 T+% $
%<0B?5*#2U
hh #B"$:'D-"$
hh + ::
$BP%#(<#%&#(/0##1"T0K5%0TR$/0#
#1"B*#/0###)*#9!%#, %& /0#
#1"‚P$/0##1"E952 789:%*#/0#( #JB)94
7##-QB+*#7W9@##0$/,#6%<0& !<#%&#
%&0RTR#GL5[ !%#B?($/0##1"%&0RTR
^_`a†bcdefgh
#B)9%$BRB +#0<%BR%A9%#6 7"#=5(/0##1"vR% !
%#D5#L"(5 #&J%*#u%#,%& ( $/0##1"*#$B)9C5
7##-QB+#0<%BR%A9%#6 7"#=5(/0##1"GL#3
%#2%)$ /0##1"/0##1""#7%# 89AE9%D5B'
B)9#M##0<%BRC5#(%G##G#%&0#0<%BR*#/0#(5G#
hhh K
$/0##1"$#DB75T709@$+9%PBX90X
%#+%#0/0##1" $BP%#(<#%&#B '4 ##0$/,#69
@%&A%#,%&
x:%*H5R% !T +B?0%U"#O 9@5R%$#%&!%+"#
$%+"I SD7##-QB+#0<%BR%A9%#6 7"#=5(/0#
#1"GL5#E97%&,"#7C92C92%G5#05G#$#9@?
B,#4BXB(%#2%#O# 8$)%G#%&<%K*#0*+#0<#*#/0#
B'"#66%P%#02%$%A9%#6(/0##1"
‡"C! (#9:"BP/0##1"%# %#'#1% &0$
%G##9Po
p ‚PC-N#9:"O%%#L5#O#M45R%/0##1"BRE9)9:"
p O##:%%#%#+($+9%PBX90C*#4
p i0##1"59 +9%PBX90 *#2"#7C*#$##E9%&F-9
%A( 9:"
p X5E9%&F(+9%PBX90BP/0##1"59
p $#9:"L%%-4#+C-NCA*+%/F
hhf /
^_`aˆbcdefgh
m#$##CBP%-N5/0##1""#66C+9%PE9+% B,# !
%##2#%#:%T<(/0##1"GE952# PC-N(*#$#
#%<0 AE952 (%#,%& m#$##$+9%P #9X9$+9
%P%D5Ck%L"E9$%#,#+9vF#0<%BR (/0##1"B)9#-%
%#075l#9X9(*#$###2%# B'%#n0/•%#2%)*#$#
#/0##1"%# %L"%&90rC0<%#,%& *#$###- 9o
p #,%& %A9/C$$#D#R%A9/59##0$/,#
6#056BO#$#D
p #,%& *#$##C/0##1"C$%?#@/0##1"59#
#0$/,#6B'2#+T+%#A5#0VB' Z/605R%E9$%&G# 7
89:%*#/0#*#$
p #,%& T92T$%&9C$%?#@$#D59##4/,#6#0
56BO#T$C<B'*+5C.
p #,%& $; E9 %?#@(Y7#-59##0$/,#6
#056BO# Z/6%&0Cs#!E97Ck#0<%BR2R#0VB'
#9'0%$%?#@$#D*#$B4#9X9 Z/6
p #,%& E9P%+*#$##- 0T0K5 %A9/ 7
89:% 59%&9#O#"#(($E9P*#$
#9X9$+9%P%$BRB+#9X9(*#$##%&A$%#,
%& C*#2P#9i0B4%O##:%7##-QB+2%$%A9%#6 7
"#=5($/0##1"I*#$TQL#JXB-N#A@9&A
%9H05@BR%#50$%#,% & (5[/0# #1"B'2%$
%A9%#6 7"#=5B-N%#!#1
^_`agbcdefgh
hhc #"
v@BR<#%&#%&0%-;CT,#"#PTQ 9;8D5#L"(
#3#<#%&#%)5="#6%#9R 0$&078D5#L"%#'#1E9
$"#7@($BP% #(#1%#.5$BP%#(54%#'/!B0$YD
C5PBn/FCBP$ /0##1"/0B4#FC92P\W7$
BP%#(%)5=59P#L"#
hhr L"
‚7"#=5%#%#+C 7"#=5*#$4%#'%#u5l#9X9(
%A9 /YVB'5( 7"#=5%#%#+%# 4$-9%#+#; 7
"#=5T,%#%#+Q$BV%&-&AT1%Y'75 @]"( 7"#=5%#
%#+/0# # 1"X"#74 !"#D%O#%#n0/•%# 89A#3%+TR
*…%#9L%p2#1#J kBX9%-B? 52#14$7"#$"BKTR
D0#:%C-N 7"#=5B'<#%&#B-N 7"#=5%#% #+B?
5 7"#=5#JkB+$ 7"#=5%#%#+C !#F*A#"#D"#P
#3"#DB0<%#,%& "##N"#0 7"#=5(/0##1"
hf -9B?3
hf M-"0J?3
YDC5R%%&0#3+9%P#(+9%<0& #0V75T%$;#R
#:"/•#0$/0##1"#45+9%P%#9R%)5C!(/0##1"4
%#'*'B+Co%)5C ! %#O#‰9KP;:9P%}C1%$BX9%-*#7
W%&7N*#7W #CN~Š‹%)5C!0 ‰C!C-NC0BR P
C-N#:%C-NE9 52;:9%&G#BRW 9:%#+C-N "#$%%&'0
(/0##1"Š‹%)5C!2#G#‰#G#7#9%O(/0##1"
5@BR?%+(#l#19##4E9#1(Cl#B<0 8l#R2
^_`abcdefgh
#JŠ‹%&G#BR%?#@E97CkB)9##*'5 0$%#0<%BR*#/0#‹
%&G#BR%A %+(%&T,%#+%T,2#1TOE9+%2#1TOE9+%
*#/0#‹, % &O B,Ck; QL%#:%*…%#9L%(/0##1"~$+9%P
%<0ACN%#+<#% &##0/0##1"#0V4%#'C %&Q<D7
%&Q#0<%BR(/0##1"
hfh M"
$%## 7"#=5 C 5R%#M%A9E9%&F4T'9#1Tj%)(
%:%7$#"#O(/0##1"#"#O"#66 *#$##B'*#/0#
%A9% #6 7"#=544 %O#%?#N""#7$##:%C-N2 %$(#0<%
BR*#/0#%#-;5< 4C; Q%O#$7%A9%#6%O#CN#9L(
/0##1"
$7C92C+9%PE9+%B,#( 59m#%O#$/0#
#1"X#JkB+#)9:B)#)9+9%P#3:B)TA% &0TA
0/0##1"#-C56%A9 (/0##1"4%#'Co%PB#0$CN
#9L/•BX9% }"#X % #,%& 5 6%A9/•BX9)#:%C-N#C56
%A9B75T70 P>(/0##1"
hff M0',"
#:%C-N 7"#=5C%A9#OE9%&FTL#:%BP /0##1"
%#-;5<C5PE9%D5(#%A9/xA<##3 BV%O#
*#$#E9( 7"#=5B-NT'9#1%&A$#M P; QCk#0$4%#'B0
C B$#$B-N4%#:%C-N 7"#=5C"#78n58]% 7"#=5B4
%#075l%5@BR0#9X9*#$##v@BR%#075l"#6%#9R&:%
C0#:%C-N%#+%*+#3%A9#9=*…%#9L%BV%&BP5[ 7
"#=5#:%C-N 7"#=5"#7%#075l#9X9( %A9/%&0
^_`ahbcdefgh
#3B)9*1#07#6%#')*#%+*…%#9L%(5[-5[
&0*#/0# *#2 % #'4#:%C-N#-#9#0%:%7$
5XW@0#07#6 % #'B'B)&$ "#-; $#:%C-N#0"#
#N"#:%C-N#O#C !"##N")5F5V%A9X9(*#$##
hfc M-0',
+9#:%C-N/0##1"04E952 789:%#*#
/0#%#-;5<C S4CN%#+#+5Cs#%#,%& @<#%�
#;
m#PC-NT$&Œ%KBX9 *H• 78 9:%#*#/0#
%&0*Hp%K*#09P*H
hfr .'(
#O# $#%##%0$%&0%A9%#6 7"#=5IC+9%PE9%&F
#07/0##1"%#-;5<7 %A9/&0%& #N"#)9
/0##1"%A9% #65R%C0< 7"#=5%#n0$%#G$B)9*1
%##%0$4%#'% &Q%##+9%PE9+%B,#BP1C!#F(
59#O# $#%##%0$/0##1"%#-;5<4%#' Z/6C%##
%0$#T$%&7#L51%#!#1I#-C!#F"#-;%#@
%##%0$05R%$#C##0<%%9H0BP%-N *#$##%#.B'5%A9
%#6 7"#=5 SC"#-;%#@4CN#0%A9%#6 7"#=55Q&R%#,
%& #0/0##1"%#-;5<-NC<
f K?N:O!" ?3
f K-?J9F:'D
^_`afbcdefgh
Y'%##2%& A%#-;%& B>#uT:%*H5R%/0##1"0
I"#7% #! #12% $#A @ 9%#W5/> 8D5#L"%#,%& G%#,
%& *#2"#7CT:%T+5C92T+BRBXTO=%#B?*#2
Ui0 B41#A@9%#,%& C21%# 89A(T:%*H
/0##1"0B)9#j556%A9#LT+%B$#$*#$E9$%*#7W
8D5#L"%)5W(%#,%& B'B,##-E9+%B,#C!#F%#,
%& %)5W#+C-N%A9%#6(/0##1"
i0# #1"0 4*#7W %#O#@0 ! B/<BR%#$
(%#,%& 5 4B)9*1%K%<"#$%%&'#O#GLT7%#D5[
/0##1"IX"#7BV%&A9X95Q&R%#,"#X*#zB,#,
%#+(5G#%&A % #-;%& i0B4$/0##1""#7#'9&•V*S%#,
%& %#,#+9*#$##/!T$0B-N#9X9(*#$##%&A%#,
%&
f :OJF:'D
#A@9%#,%& 4%#'%#n0%&G#%! 9o#A@9*#$E9$%%#,
%& &K 9B4#A@9#%+%%#,%& 9#AI4%#' B%#n0
%&G#%!-NC<o#A@9#%+%%#,%& &K5#A@9*#$E9$%%#,
%& &G#%!%&- 9*#27%&QC•#95[B0<#:%B,#
)%#2%B)9X#0#0<%BR*#/0#BP$/0##1"
%#-;5< 4E952C*#5Q&R"#$%%&'%#,%& #0V8D5#L"
0%#,%& 5%#G%# B%#n0%&G#%!#A@9*#$E9$%%#,%&
9B45#A@9#%+%%#,%&
fh K?F:'D
^_`acbcdefgh
p #A@9*#$E9$%%#,% & o#A@9*#$E9$%%#,%& %#!#:%C
#A@9 s52Y4C#A@9%?X9##0$%?9##0$$
7%#,%& (##0$#O# $#(#O#"#()C0<##0$B4
p #A@9#%+%%#, % & o#A@9#%+%%#,% & %#!#:%C#A
@9BP%-N59T$C0<#5/0##1"B 789:%*#/0#;
:9%#,%& ##0$#O# $#5 9T$($/0 ##1"C
#A@9#%+%%#,%& X"#7%&7C.B-N $D9#uoŽ59#•
v9T0#A9•;:9C0<#•v9QBD9•v9C5G•YP%#(<#
%&#•
ff .'(?J9"!"
i!T$05@T$ 7"#=5C5R%:B)&:%X%#+% #018D/!
#+C-N%A9%#6 7"#=5X9#+%#3 E9+%B,#%&02%$%A9%#6
7"#=5B)9/!%&A#3/!T$0)5@T$(/0##1"%#-;5<
%#!%+Bl#@%uC +92%$ /!T$04BR#O#8$0%#G2%
4#)9*#7WB-&$E9+%B,#BJB\
fh PJQ'(!"
YDCR/9E9%&FA%%#n0%O#BV%#(%UC0< 7
"#=5E952( /0##1"54%#'$"/6#3"#-; % #@ %A9%#6
9o
p #-;%#@"#D"#P%A9%#6$%+"
p #-;%#@"#D"#P%A9%#6%&!%+"
p #-;%#@%A9%#6#[#N"
ff RB?J0',-> !"
^_`arbcdefgh
i0##1"*#%+##*#/0#%# "#7CL"#)9*+#0<#
#0#0<%BR*#/0# vR%*+#0<##0<%BR*#/0#;T7#:%5
/0##1"0I"#7CL" % #! #1C*+#0<#C-9#9'##0$
‰T$T92T$C•ŠYDC*+#0<##0<%BR*#/0##(+9
m+#0<#C-9 #9'##0$(/0##1"%#-;5<CT7%O#
%0$%?#N"#3#M%A9T$&590/!%&3##0$B$"@#9
X9(*#$##%&A ; Q*#%#$%PB$*#7W4%#'4(/0#
#1"%&0*H*+#0<#‰%# C*+#0<#W5Š
m+#0<#C-9#9'##0$T0K5TTR"#L#(+9o
p m+#0<#%A9%#6o A9%#6C#156%&9%D5E9%&F#:%(/0#
#1"%#-;5<‹C56%A9(#0<%BR*#/0#GL5F#0<%BR
(/0##1"%#-;5<"#7"#66#01%A9%#6 7"#=5B-N
#)9B-N##%#9#J% #)9*#$##75B-N#"#O%A9
%#6B'B<%#19E97*#/0#0
p m+#0<#59#ov9#CB)9*1%A E9+%B'%#!#1*+#0<#T$
&/!%&3##0$v9#B>#u##0$"#7"##N"#9X9(
*#$##"#759#*,"%#.BJA9X9$7#N"CkC+9%P
E9%&FE9+%B,#B'*#/0#4Cl
p m+#0<#/! %&3##0$BX9*H9P*HovR%%&0#3B)9 *1E9
%&FB75T70#0#0<%BR*#/0#(/0##1"%#-;5<B-N
CA%6B<%#19E970C4*+#0<#/!%&3##0$"##N"
fc %" 0'<!S,-<'(
U 789:%B+%A9/##0$4%#'B-N59T$E9$*A#
^_`a€bcdefgh
"#D" #P*#$ #9/0"#6%#9R0#3+9%P#-BVB'5%O##:%(
7"#=5$B)9*1L#9'T70E97 Z/6
4%#'*#$E9$%)$*A#T$#%#n052#G# 9BDo
Kênh 1 o
mA#/{& !59T$%&!%+"3 789:%##L"*#=9
%A9/p%A9/#0 789:%%A9/#0$#DmA#
"#D"#PB75T70#0##0$C-9#9'##75B-N#"#OC-9
%#2E9#10/,#59T$B;7%#9L%1
Kênh 2 o
mA###0$"#7E95R%*#D9%&9p T$C•Y4C
C0<*A#\%#9L%1#0 %A9/##0$IB-NC-9#9'
## 789:%##L"*#=9B-N7"#4*#u#@WT$C•
0<*A##M%#O##N"#3/0##1"T$C•C
Kênh 3 o
^_`adbcdefgh
789:%#
#L"*#=9
%A9/
789:%
##L"*#=9
T$C•
%A9/
9P
%A9
/99P
7
89:%#
#L"*#=9
T$
T92
T$
C•
159T$"#7E9#)9*#D9%&9pT$T92T$C•mA#
%#9RC0<*A#/%U*#D9(E 9$%&G# 789:%C - 9%#2B-N
#9A52#0$%<0B)9*1B'"#$%%&' 789:%5Q&R%#,%& Z
/64#19E97; QL%#:%%)P
Kênh 4:
Y'5Q&R%#, %& (/0##1"75 #"#O%A9%#6E97Ck
B-N*A#%A9%#6*#C!#F$*A#X/!%&A$W@ 9o
p W@0T7#:%( 7"#=5C##0$%#2%# ## 4%O#
#:%%#-;"#=5 BVT1%0%PBR"#?T+#9*H P 7"#=5B%&7
E9
p G##G#%#,%& T$#o PC-N*#$###9X959 \5#9*H
59 \5(*#$##
p #+C-N"#D"#P !"#$%%&'(/0##1"
p k/0%#B?$*A#"#D"#PB%K%<o !"#$%%&'(##
*#/0#9K#$ 7"#=5<#%&#%&A%#,%& T$ #(
/0##1"
^_`a†bcdefgh
789:%
##L"*#=9
x$T92v2
%A9
/
x$C•
4TUT# :$!"?
3'("
4TUT4TV ?F->W>,X-<>
0/,#C#0<%BR0%+"3 C5#156%A9%#6
*#$##4U5%O#%#19U5%O#B5"#$B'4CA
#3-9B'5 !*#$T1%( 7"#=5
mk*+%#N"BKBDC#0<%BR5% O#"#$"Ck B>#u"#7B75T70
9A%\%#n0" #$"C1##N"BK *#%+#V%#S&•& %#'#1B-N%O#
%#!%#0
4TUT6TV >"89N8-1Y
m#0#C;#@T70E97##4%&-*#89:%T$TQL
*#0#"#7B-N%?#@%P%*'5%&#V%#S#-"#DC0<*#9! 7
"#=5T70B75%#2 P*…%#9L%*'5*A 9*##L"p89:%
4TUT7T)Z>:-3!"
&0/0##1"*#/0#X3#3%O%#2E91E9%D5
%E9)CN (*#$###j5%<0B)9*1%#2%#0$%&0E9$%&G#
%A9%#6 7"#=5%<0;#R#01%A9%#6 7"#=5%+"%#n0o
p #4"#7B-N#J%&FB+5•95l#G#%#@B44L#9'
p #!#1BJ$B)9*#07%&0#N"BK0#
p Y;7B+5@X%#+%$%#(%6%##%0$
r #[ !"
^_`aˆbcdefgh
YDC5R%*#D9 E9%&F%&0E9$%&G#%A9%#6 7"#=5I#-
9E9$%&G#%A9 % #6 7"#=5(/0##1"b9"#D%O#B$#$%4
%#'%#:B-N5@BR#N"Ck(2%$%?#@%A9%#6 7"#=5(/0#
#1"%#:B-N#3- 9B'5#-NB '5#39A#D(-9
#-NB'5B4B'%UB4%G5&B-N$T1"#$"X %#+%$"/6&J%*#
#15#0$*H 789:%*#/0#%+"%#n0
6%#'% 4$#M%A9#O#%# /B'B$#$#19 E97(2
%$%A9%#6 7"#=5#-o
p #,"#X(/0##1"o%}C1%#,%& 5/0##1"#+5Cs#BD
C#M%A9%?E9$%4CA @5<#(/0##1"%&A%#,%&
#,"#X%91%BPo%}%&F"#X/0#%#9(/0#1" 0%0TR
7"#=5C0<B-N%A9%#6%&A%#,%&
#,"#X%-;BPow$B,#%&A; Q%#,"#X%91%BP(/0##1" 0
%#,"#X%91%BP(BP%#(<#%<##:%
p #,%& %A9%#6(/0##1"
#2E9 7C-N%A9%#6B'B$#$8n5*+%E97%A9%#6%&A$%#,
%& (/0##1"BlB-N5Q&R#%#9#t"15Q&R%#,%&
/0##1"4%#'% #! #1C5Q&R%#,%& %#n0#)9& R#0V%#n0
#)9 D9
vQ&R %#,% & %#n0#)9&RC1/0##1"%#!#18D5#L"
0%#,%& 5%#,%& -0%#,%& (BP%#(<#%&#
vQ&R%#,%& %#n0#)9 D9C1/0##1"%+##*#%#$%P%
#;%&A%#,%& #14 Tj$#7 %+#1%#P"#D"#P%#!#1$
^_`ahgbcdefgh
#O# $# 7"#=5$7/,#6 9%A9%#6 7"#=5
CHƯƠNG 2
THỰC TRẠNG TÌNH HÌNH TIÊU THỤ SẢN PHẨM TẠI CÔNG TY CỔ
PHẦN THƯƠNG MẠI CẦU GIẤY TRONG THỜI GIAN QUA
6T4T)<3>N-$
6T4T4TPF\O-:Y$
00o
AB;,o‘’“”`•v–”—’
^_`ahbcdefgh
AE9P%+oŽŽ’_Ži˜™p‚™m™vŽ’
A+%%\%ov
Y,#MofˆX9:b9LX9:R
YoXd>#vhˆˆX9:R
vl P%#9+ogggcg†rh
šnT %no›››%5
? PPB)9C1or%}BKB-N#%##rgggg?"#X51#$
?"#XCgggggBKe?"#X
2%?"#X#-;5<X9:%)% #DC#N"%$8l 59T$
b9Lrb9L€E9#)9B0<"#$%%&'#9'B?B+
hˆehehgggBl#9'%##/0##1"#-
#$feˆr€%#n0#,E9+% šd*#4(T#:"## &9
-;Y7w59pT$E9LrE9L€&B.‚9rW5B0#0<%
BR%#$deˆ€%####,E9+% Pd†e(xi%##"#PR
B?%Aw59pT$E9Lr€%##wUA5
‚9%#P#:%B:%-W5ˆdr % #$heˆdˆ%#n0E9+%B,#fcfˆp
bYex%##"#PRB? % AwUA5%##2%T$C•%?#N"
2#1"#=5UA5‚9fW5 "#$%%&' 2%5Q&RCs#!*#
/0#C5<#)E952TR5$%?#@B+ˆeheˆˆh%#n0E9+%
B,# PfrrgebYpx (xi%##"#PRB?%A2%T$C•%?
#N"2#1"#=5UA5%##2%#-;5<UA5YK%#.
^_`ahhbcdefgh
%#! #1R/9*#%+52%4#)9E9)%! #(#;%&0*#
/0#/- !B)9%+%s52(#-
‚9*# $%#L" i,#Fb90~b9LX9:#0"# #N"
B,CkIC0E9)E97Ck#0E9LX9:gegheˆˆˆ
%#n0E9+%B,# PdgrebYpx(xi%##"#PRB? %A2%
#-;v<UA5%##2%#-;5<%#9Rb9LX9:E97Ck
#!#1#(%&-;?"#X #4(# -%#n0E9+%B,#dr†gebY
pxi%##"#PR2%#-; 5<X9: B-N?"#X#4
5%Aƒ2%?"#X#-;5<X9:„
#-L%U *#&B.‰gfeˆr€Š#0B+2%?"#X#-;5<
X9:BlrCX%+##B?%A%#n0$b9+%B ,#($;E94%#=5
E9)v[E9$%&G#B? %AB4B)9\C) !%#B?#:%B,#(8l
#R\C)#3#1565(2%
6T4T6T#283"-!$
6T4T6T4T#2
2%?"#X#-;v< X9:CB;,#<#%0$BRCL"
$#@W#(+9 9o
m#/0#T$T92T$C•$##T$##4pB15$ 2
#1"#=5pL%C198D/!8W/X9~"#66 #0$TR#DA#D
/D$;E9B4%&AB,TX9:#91UA5B,TCD
L
^_`ahfbcdefgh
A/0#CA*+%$%?#@*#%+%&00-B'5Q
&R$#0<%BR 789:%*#/0#%W/0#%#9#02%
B<Ck%A9%#6##4#0$ /0##1" 789:%% #-; 5<
*#$%#9R5F%##"#X*#%+%&07-
0&>4BX9%-8D/!;T7*#/0#T:%BR 7#0
%#9AW"#>/9C,#~
6T4T6T6TK3"-!
2%%#!#1$#156%#n0%U%#.*H*#/0#*#$#9
9D%#($#+BRE97Ck*#%+%#n0E9B,#(#-
x$T925Q&R$Z#T$C•B'%#n0*," !"#$%%&'(B2%#,
E9#0<#*#%+8l#R(%##"#P
D0 #:%C-N##45Q&R%#,"#XB?5%&%#+%T,
D:"$Z#~
m#%#$ Z/64#19E979KP(/0##1"B75T70
BX9%-C5%&>#s6BPD $##-
m#2U D0CNO#($?B2( 2%B75T70B.
PC51( C0BRB-N#0%#1
W%O#CI"#$%%&'#0<%BR 789:%*#/0#(2%5Q
&RE952*#/0#D09%O(2%%&A%#,%&
^_`ahcbcdefgh
4""#X%#+%%#!01%#!#1$# 15 6"#$%%&'*#%+p8l
#R(B:%-4""#X#uT](5G#029R2#1"#4 p
#1B<#4B:%-BVT1%C%&0B0<%0X9#4B/{&5<#
5S#-#1
6T4T7T#(&%-3"-!;9:$
5R%2% ?"#XA;:9%?#@(2%%9D%#n0E9B,#
("#$"C9L%1%5xR5$%?#@(2%B-N%?#@*#$*#0#F
#N"Ck%<0B)9*1%#9LCN#0E9$%&G#"#$%%&'(2%
Đại hội đồng cổ đông: ;E9E97Ck4%0E9)#D/#2
%B'E9+%B,#5F:B)CAE9B+56BO#E9)CN(2%3
##15*GB<#R%&U#3:B)%#9R%#=5E9)(B<#RBK?
B2RBKE97%&,/0#RBK?B2TX9&4#15*HrW5
Ban kiểm soát:4f%##AT*'5 0$%C5#156*'5%&
*'5 0$%5F#0<%BR( 2% #RBKE97%&,"#$%#1& #3
4%B)#,B<#RBK?B2&E9+%B,#B)9#M#
Ban Tổng giám đốc:K5%?$5BP"#4%?$5BP
Tổng giám đốc: %&!%+"B )9##$#0<%BR*#/0#
(2%%?$5BP/0#RBKE97%&,%9'/6T?#15Tl
#15C #,9%&$##15%&-#RBKE97%&,*+%E97*#/0#
(2%
Phó tổng giám đốc: /-E9)%?$5BP% #5V%%?
$5BP7E9+%5R% P21*#\5V%#,9%&$##15%&-%?
^_`ahrbcdefgh
