6. Nakitech_Email Marketing
Bạn đang xem bản rút gọn của tài liệu. Xem và tải ngay bản đầy đủ của tài liệu tại đây (76.59 KB, 9 trang )
Email Marketing
Presenter: Nguyen Anh Duc – CEO Nakitech Corp
Cell Phone: 0935982718
Email:
nakitech.net
nakitech.net
nakitech.net
nakitech.net
nakitech.net
nakitech.net 1
nakitech.net
• Email
Marketing is the cheapest and oldest method of Internet Marketing for lead generation, building
customer loyalty and to ensure repeat Business.
• For any Business, Communication is very important and to communicate effectively with potential customers and
maintain relationship with existing customers, Email Marketing is the best solution.
nakitech.net
Namkinh Technology Corporation
nakitech.net
nakitech.net
nakitech.net
nakitech.net
nakitech.net
nakitech.net
Email Marketing Course Modules
• Introduction
• Types of Email Marketing
• Email Marketing steps
• Common Mistakes
• Laws and best practices
nakitech.net
Namkinh Technology Corporation
nakitech.net
nakitech.net
nakitech.net
nakitech.net
nakitech.net
nakitech.net
Introduction
• Brief about Email Marketing
• Strengths
• Limitations
• Biggest challenges in Email Marketing
nakitech.net
Namkinh Technology Corporation
nakitech.net
nakitech.net
nakitech.net
nakitech.net
nakitech.net
nakitech.net
Types of Email Marketing
• Newsletter Email
• Welcome Email
• Invitation/Survey Email
• Lead Nurturing Emails
• Press Release Email
• Thank You Email
• Email Campaign Management
nakitech.net
Namkinh Technology Corporation
nakitech.net
nakitech.net
nakitech.net
nakitech.net
nakitech.net
nakitech.net
Email Marketing steps
• Define your Objectives
• Choose an Email Marketing Software and tools
• Create and segregate mail lists
• Create engaging content
• Design appealing email templates
• Email testing
• Scheduling and sending emails
• Follow up email blast
• Measure your results
• Refine and repeat
nakitech.net
Namkinh Technology Corporation
nakitech.net
nakitech.net
nakitech.net
nakitech.net
nakitech.net
nakitech.net
Common Mistakes
• Improper planning and lack of strategy
• Failure to check the email designs in multiple email clients accounts
• Failure to spam-check the sample email before sending to recipients
• Not adhering to compliance rules specified in CAN SPAM Act
• Failing to maintain an invalid mailing address list
• Sending emails without proper permission from the user
• Using obscure content, graphics, Images, etc., to lure users to sign up.
nakitech.net
Namkinh Technology Corporation
nakitech.net
nakitech.net
nakitech.net
nakitech.net
nakitech.net
nakitech.net
Laws and best practices
nakitech.net
Namkinh Technology Corporation
nakitech.net
nakitech.net
nakitech.net
nakitech.net
nakitech.net
nakitech.net
THANK YOU !
Nam Kinh Technology Corporation (Nakitech Corp)
•
•
•
Address: 5 Floor – PaxSky Tower, 123 Nguyen Dinh Chieu Street, 6 Ward, 3 District, Ho Chi Minh City.
Hotline: 0935 982 718 – 0907 053 773
Email: Website:
nakitech.net
Namkinh Technology Corporation
nakitech.net
nakitech.net
nakitech.net
nakitech.net
nakitech.net
nakitech.net
